Email not displaying correctly? View it in your browser.

Amazon Studios Launches Original Kids Holiday Specials on Prime Video in the U.S. and the UK
LMCA Announces New Licensing Program with American Diabetes Association
The Wish Factory LLC, Pets Rock Partner for Merchandise Line
    Maura Regan Joins LIMA as Executive Vice President
School Zone Announces Anywhere Teacher
The Fred Rogers Co.’s Odd Squad Debuts Digital Miniseries Spinoff

Amazon Studios Launches Original Kids Holiday Specials on Prime Video in the U.S. and the UK

Amazon Studios’ original kids holiday programming is scheduled to premiere this month on Prime Video in the U.S. and the UK. New Amazon original specials include If You Give a Mouse a Christmas Cookie, Ezra Jack Keats’ The Snowy Day, and An American Girl Story—Maryellen 1955: Extraordinary Christmas, as well as existing holiday episodes.
These specials are part of Prime Video’s growing lineup of original content for kids and families.

LMCA Announces New Licensing Program with American Diabetes Association

LMCA announces that the American Diabetes Association has named the firm as its exclusive global licensing agency.
Alan Kravetz, president & COO of LMCA said, “The American Diabetes Association is leading the fight against Diabetes and fighting for those affected by diabetes.  LMCA is honored to help in the fight.”
Kravetz added, “We envision the American Diabetes Association trademark on a broad range of products and services used by those living with diabetes and their families.   All products licensed under the American Diabetes Association brand will encourage a healthy lifestyle and will meet the extremely high standards of the Association.
Corey Gordon, chief development and stewardship officer of the ADA said, “The Association funds research to prevent, cure and manage diabetes.  Adding licensing to our efforts will enhance our effectiveness in succeeding in our mission. Importantly, we want to help people in making healthy but easy choices”

Gordon added, “LMCA’s stature in the licensing community perfectly matches the professional integrity we constantly strive to project.”

The Wish Factory LLC, Pets Rock Partner for Merchandise Line

The Wish Factory LLC and Takkoda partnered for Takkoda’s pet art collection Pets Rock. The range from The Wish Factory will include apparel for men, women, children, and pets; fashion accessories; pet products; and plush. The range will be available in territories including North America, Europe, Australia, and New Zealand.

Maura Regan Joins LIMA as Executive Vice President

The International Licensing Industry Merchandisers’ Association (LIMA) announced that Maura Regan will join the organization this month as executive vice president. Regan joins LIMA following a 17-year career with Sesame Workshop. As senior vice president and general manager, International Media Business, she oversaw the Workshop’s international distribution and licensing business. 

School Zone Announces Anywhere Teacher

School Zone Inc., creator of innovative multimedia learning tools to prepare children for a lifelong love of education, has announced the launch of an all-new brand, Anywhere Teacher, which features an online destination,, and proprietary supplemental learning products designed by educators to provide an innovative, curriculum-based supplemental learning experience tailored for children and parents.
Expanding on its nearly 40-year heritage of delivering award-winning early learning solutions, the launch of School Zone Inc.’s new brand coincides with the debut of the newly launched online destination,, a “Digital Educational Playground” for children ages 2-8 that connects with kids, wherever they are, and makes learning fun.  The content is created exclusively by School Zone Inc.’s dedicated team of educators, editors, designers and programmers, specifically created to give peace of mind to busy parents when children that are accessing the easy-to-navigate site independently.

The Fred Rogers Co.’s Odd Squad Debuts Digital Miniseries Spinoff

PBS Kids launches its first digital short-form spinoff OddTube this month. This miniseries will feature 20 episodes hosted by Agent Olympia from the series Odd Squad.
OddTube will encourage interaction and submissions from the audience, such as voting on topics. New episodes will premiere every week this year from Nov. 10 through Mar. 23.

Smiley Company Celebrates German Success

The Smiley Company returned to Licensing Market Munich on the 8th November to present the unique and innovative opportunities that Smiley has to offer in the German market. The Original Smiley Brand showcased its new brand extension of Rubik’s, as it continues its new venture in turning the world’s best-selling toy, Rubik’s Cube, into a complete licensing program.
Today Smiley has 136 licensees selling in Europe across 13 categories that include fashion, fashion accessories, footwear, jewellery, technical accessories, tableware, back to school, toys & games, publishing & stationary, home decor, food & confectionary, gifts & novelty and promotions, with many success stories in Germany. 
Smiley CEO Nicolas Loufrani was present at this LIMA organised event to meet the trade and also showcased Smiley’s significant growth in Europe as well as opportunities to partner with Smiley for 2017.

Barbour Launches New Christmas Campaign Inspired by The Snowman and The Snowdog 

Barbour launched its new Christmas campaign online on Thursday 3 November.  Entitled ‘Gifts They’ll Always Remember’, the campaign is based on the  children’s animation The Snowman and The Snowdog, the sequel to Raymond Briggs’ classic book The Snowman.
The campaign is focused around a 60 second bespoke animation film, made by Lupus Films which, like the original, focuses on actions rather than words.  It tells the story of an adult Billy, the young boy from The Snowman and The Snowdog, remembering the year he was given a gift from Father Christmas.  In a memory sequence, he is transported by The Snowman to his garden where he sees The Snowdog.  Billy remembers that the gift that Father Christmas gave him was a dog collar.  He puts it around The Snowdog’s neck resulting in a magical transformation.  The film ends by coming back to the present with an adult Billy, smiling and holding a dog in his arms with the caption “Gifts They’ll Always Remember.”
Paul Wilkinson, Director of Global Marketing, Barbour said “We are delighted to be working with Snowman Enterprises to bring our Christmas campaign to life.  Dogs are such an important part of the Barbour way of life that we knew that an association with The Snowman and The Snowdog would appeal to our customers!  It is a very special book and film, which recreates the nostalgia of childhood and the joy of giving at Christmas time.  Barbour is a brand that evokes fond memories of shared times and places and ‘Gifts They’ll Always Remember’ feels true to what happens when you gift Barbour at Christmas time.”

GMDS USA, Microsoft Studios’ Turn 10 Partner for Forza Motorsport Apparel and Merchandise

GMDS USA announced a three-year licensing deal with Microsoft Studios’ Turn 10 for Forza Motorsport-licensed apparel and merchandise.
GMDS USA’s partnerships with Forza will give fans the chance to play Forza games at the track this year. GMDS USA will have a trackside trailer that will feature the games, apparel, and other items only available for fans that attend the races.
Forza Motorsport apparel and merchandise will be available online through, in major retail stores across the U.S., and will soon be available globally in the GP Store in South America, Asia, South Africa, and the Middle East. The apparel will feature different styles such as outerwear, T-shirts, and headwear.

Deadline Approaching for Your Listing on Total Guide to The Licensing World

The deadline is approaching for companies to have a free listing on the soon-to-launch Total Guide To The Licensing World – 17 November.
The Guide, which is the interactive, truly global licensing reference resource, will launch on 1 December, and will have over 28,000 property listings, 2,000 licensors and agents, thousands of licensees, manufactures, specialist support companies and many more.
This is your chance to list you company and your details, free of charge.
The Guide is launched by Total Licensing, with Joanna Cassidy at the helm – Jo Cassidy published The Guide To The Licensing World for over 20 years, and brings her unique expertise to this new venture.
There is a special offer for new subscribers as well, with a 20% discount if you subscribe before 1 December.
For all listings and queries, please visit or email

Maurizio Distefano Named Best New Agent for 2016 by Rovio Entertainment

Maurizio Distefano was named best new agent by Rovio Entertainment Ltd., which Maurizio Distefano Licensing represents in Italy. The award was for the work done by MD Licensing over the last year, including 30 new license agreements for Angry Birds in a year, in-store events and promotions to boost awareness of Angry Birds products, and more.

CPLG to represent Farah Merhi’s Inspire Me! Home Décor in North America

CPLG North America has signed an exclusive representation agreement with Evolution Management + Marketing to represent Farah Merhi, owner of Inspire Me! Home Décor.  This is in addition to the previously announced list of Evolution clients CPLG represents.
“The opportunity to work with Farah and her Inspire Me! Home Décor brand is incredibly exciting,” said Ted Larkins, SVP/General Manager of CPLG North America. “Farah is a leader in this category, having the largest (3.5 million) Instagram following in the home décor space.  We’re excited to bring her incredible sense of design and knowledge to her fans by introducing new lines of product, starting with categories such as candles, pillows and throws.  We’ll also be introducing Inspire Me! Home Décor to various retail partners through promotion and direct to retail programs.” 
 “We are excited to work with CPLG North America on Farah’s launch into the retail and consumer markets.  Bringing together their partnership reach with Farah’s expertise in this area is a fantastic mix.” said Brian Samuels, Partner at Evolution . “Both Farah and CPLG are dynamic in their approach to building their brands and together they will create powerful programs for the home décor market.”

They plan to have product introduced into the market in mid-2017.

Parragon to Offer PJ Masks Books and Gifts Across Multiple Formats

Parragon, global creator of books and gifts for all ages, has been granted licensing rights for Entertainment One’s (eOne) animated preschool series PJ Masks, which airs daily on Disney Junior. Parragon will produce a range of new PJ Masks coloring and activity books in multiple formats for consumers across the U.S., including on U.S. military bases worldwide, and Canada beginning Fall 2017.
The multi-year agreement will enable Parragon to expand its licensed portfolio with a wide range of books, including coloring, sticker and activity books and more, featuring the popular superhero property.

Penguin Random House Collaborates with Fenwick for Festive Beatrix Potter Windows

On Friday 4 November the Fenwick Newcastle animated windows for 2016 were revealed.
Unveiled by children from The Great North Children’s Hospital, this year’s concept is inspired by the 150th Anniversary of Beatrix Potter. The most popular of Potter’s much-loved stories are depicted, including iconic Peter Rabbit in the first scene, Jeremy Fisher, Jemima Puddle-Duck and the Tailor of Gloucester in the final showcase.
Penguin Random House were approached earlier this year by Fenwick who were keen to celebrate the anniversary of Beatrix Potter within their famous window designs.  Thomas Merrington, Head of Product Development and Brand Manager for Peter Rabbit consulted on the development and creative execution of the characters.  Thomas said: "How fitting to see Beatrix Potter's characters as the theme for this year’s Fenwick Christmas window.  Two iconic and much loved brands that bring generations together to share special memories.  What a fantastic privilege it is to bring Peter Rabbit and his friends to life in such a magical way in this 150th anniversary year of Beatrix Potter”.
Fenwick Chairman, Mark Fenwick said “For the 45th Anniversary of our Christmas Windows, we are delighted to be able to showcase Beatrix Potter’s fabled characters”.

New Clangers Deal for Coolabi Group with Whitehouse Leisure

Coolabi Group, announces a deal with Whitehouse Leisure, the market leader in supplying licensed plush toys to the leisure industry.
Available from Easter 2017, the firm will be producing Clangers key rings, bag clips and porcelain mugs, as well as plush of all sizes, for distribution in the UK and Eire, via leisure and amusement channels.
The deal comes at the end of a busy, live and interactive summer for the hit pre-school brand, which has been spreading kindness on the Clangers’ hugely successful tour of family friendly festivals. The appearances ran from May to September, engaging with tens of thousands of families across the nation, taking in 6 festivals including OnBlackheath, Bluedot and Camp Bestival.
The tour, which included a brand new space-themed mini-show, costume character meet ‘n’ greets, storytelling sessions, giant inflatables, crafting activities and even animator Q&As, demonstrated the UK’s love for the Clangers in the leisure environment and pro-actively put the brand front of mind with fans new and old, taking in children, families and adults.
Ian Whittingham, Business Development Executive at Whitehouse Leisure said, “The Clangers broad age appeal works perfectly in our industry, and the products will make a fantastic addition to our licensed portfolio.”
Fée Heyer, Senior Licensing Manager, Coolabi comments, “Whitehouse are a leader in their field and this circuit of distribution. They have a very talented creative team and an infrastructure which allow them to supply the market with high quality products. They are a fantastic addition to the Clangers family!”

Kazoops Releases Music Album 

Children’s TV producer, Cheeky Little Media, announces that ‘Just Imagine – Volume 1’, the music album inspired by the TV show Kazoops!, released for download worldwide on 28th October.
A total of 20 songs from the popular series is included in this first album, and digital service providers include iTunes, Amazon, Spotify, and YouTube. Fans of the pre-school TV series are now able to either buy the album and individual songs or alternatively stream the music online.

The release of the music comes at the time of a great deal of license activity being coordinated in the UK by Art and Science. Nicola Webster, Licensing Director, commented: “We are thrilled to be able to meet the demands of the fans by releasing the music. The TV show is incredibly popular and is achieving a consistent 24% share of viewers on CBeebies. On a license perspective it’s great to be working on such an inspirational series and we will shortly be announcing more licensing partners, with product releases planned throughout 2017.”

HTI Signs Deal with Zapf Creation

HTI has signed a multi-territory license deal to manufacture and supply Baby Annabell and BABY born dolls prams and pushchairs with accessories. The collaboration with the internationally renowned nurturing dolls brands is part of a strategic move by HTI to consolidate its strong portfolio of dolls prams and pushchairs ranges across nursery and children’s license brands. The agreement grants worldwide rights excluding North America and the German and Austrian markets.
Alison Downie, HTI Global Licensing & Brand Director, comments: “As the UK market leader in the dolls prams and pushchairs category, we are delighted to have secured this license partnership with Zapf Creation. Their huge international presence in the girls’ toys market, with particular focus on doll play concepts, ensures the Baby Annabell and BABY born names are globally well known and respected by girls and parents alike. This license deal will enable HTI to strengthen our position and offering within dolls prams and pushchairs and expand international business”.
The 3 year contract will see HTI launch extensive dolls prams and pushchairs ranges under the Baby Annabell® and BABY born® brands from Autumn Winter 2017.

Little Baby Bum Nursery Rhyme Friends Announced as Official World Nursery Rhyme Week Sponsor

Little Baby Bum Nursery Rhyme Friends, from KD UK, has been announced as an official sponsor of World Nursery Rhyme Week. The sponsorship comes with a multitude of different Little Baby Bum activities that is taking place throughout the week from 7th – 11th November 2016.
World Nursery Rhyme Week was founded by Music Bugs who provide preschool music and singing classes in the UK and who are the official organisers for the event. The annual week-long initiative celebrates the importance of nursery rhymes in early childhood development and education. Now in its fourth year, the event is open to parents and Early Years practitioners and all learning resources are made available free of charge. In 2015, just under half a million children took part throughout the week. 
Little Baby Bum Nursery Rhyme friends will be running a giveaway throughout the week, offering 10 winners the chance to win a Little Baby Bum bundle. Other activities, will include supplying products to selected Music Bugs classes, a twitter party and social media activity as well as marketing support for Music Bugs and World Nursery Rhyme Week.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox


Crayola Is Seeking an Experienced Manager, Outbound Licensing. Located at Crayola Corporate HQ, Easton, PA

The ideal candidate will possess experience within either Toy AND/OR Publishing licensing experience.
GENERAL SUMMARY: Creates strategic direction for active licensee base and negotiates new partnerships within assigned categories to achieve growth objectives.   Directs tactical execution of licensed product lines from concept/line plan through commercialization.  


  • Manage existing licensees in assigned categories: 
    • Evaluate licensee’s quarterly marketing, retail and financial forecasts to ensure licensees on are track to meet established contractual obligations, royalty payments and forecast goals.
    • Organize and run licensee orientations, business reviews, semiannual/quarterly line reviews, and brain storm sessions.
    • Address specific licensee performance issues
    • Negotiate renewals on a timely basis
    • Provides input for annual departmental budget and plan
  • Ensure licensees develop seasonal lines in time for internal seasonal review and develop documents and presentations to communicate licensee’s initiatives to internal Crayola departments
    • Set trend direction and make recommendations for new product entry
    • Direct category research and product concept testing as needed with the consumer insights team
    • Work with creative and product development on design and creative direction for licensed product and packaging
    • Responsible for managing licensee press releases, cross marketing and promotions
    • Ensure adherence to internal approval process (i.e. safety, quality, financial, legal, content, creative, consumer activation, consumer affairs etc.) and assist in resolving issues.
  • Negotiate new licensed strategic partnerships for assigned segments in conjunction with established category strategies
    • Research, secure and develop new licensees building upon the success of existing segments in order to achieve predictable, profitable and sustainable growth
    • Negotiate deal terms including: grant of rights, royalty rates, guarantees, projections and business plans
  • 7 years’ experience in licensing or consumer marketing work for a CPG company.
  • Bachelors’ degree preferred

To review the full job description and to apply:
Click on search all jobs and look for Req ID 406BR


Senior Creative Designer
Location: North East (Gateshead) 
Salary: Competitive

We are looking for an talented Senior Creative Designer to join our team here at Blue Kangaroo in the UK... You must be a creative thinker and understand everything about Character Licensing and Brands. Work independently but also as part of a team. You will work on the biggest and best known brands in the Licensing world, everything from packaging refreshes to creative pitch decks to inspire creative thinking. An outstanding knowledge of all Adobe programs goes without saying and the ability to take work from concept to final artwork is essential.

If you think you have what it takes to make a difference within our talented and dedicated team then please contact us. t: +44 (0)191 490 9449.


License Production Coordinator / Account Coordinator / Multi-Tasker
Los Angeles area

BrownTrout Publishers has an immediate opening for a license production coordinator/account coordinator with a minimum five years experience in account management in the licensing industry, publishing, creative agency or a related publishing production department.
Candidates must have excellent multi-tasking, project management and organizational skills. A background in managing licensee accounts and brands is ideal. Must know Microsoft Office, be fastidious with data details, and possess outstanding communication skills. This is the job for you if you are someone who loves numbers, spreadsheets and schedules as much as design, color and typography. This is not a design position, but you will work closely with a creative team to produce products on deadline.
BrownTrout Publishers, Inc., is located in El Segundo, California. We are a global market leader in dated- and non-dated consumer products,  producing over 1,000 Products and 13 million calendars annually, as well as stationery, wall art, and textile products. Our mission is "Connecting people to their passions."  BrownTrout offers a supportive, friendly work environment, competitive salary, and comprehensive benefits. This is a full-time, in-office opportunity only. To apply, please email resume and salary requirements to, with "CO092316" in the subject line. No phone calls please.


Global Brand Manager

Company: Safari Ltd® is an American owned, family operated manufacturer and worldwide distributor of educational toys. These authentic, hand-painted figurines have been inspiring children around the globe for three generations. Our mission is to teach children the importance of nature and its conservation through the joy of play. And we’ve been doing a solid job so far…
Position Overview: Safari Ltd® is looking for an ingenious, leading-edge Global Brand Manager.
The Global Brand Manager is the nucleus between our Business Development, Creative Development and Product Development teams. This role will serve as the Marketing & Branding subject matter expert to lead projects that will drive extension, growth and profitability.
This position requires remarkable creativity, unconventional thinking, a gregarious attitude and fluid communication abilities. The ideal candidate is a high level innovator, supreme critical thinker and able to foster relationships across various backgrounds.

Other functions the Global Brand Manager role entails:

  • Initiate, develop, and implement targeted, effective marketing communications, including but not limited to SMS, email, blogs, social media, video, web content and advertising
  • Supervise the content of the company’s website to ensure it is accurate, timely and in compliance with the needs and interests of audiences seeking information
  • Utilize data-driven decision making to improve the performance of our business development efforts
  • Work with Writers and Graphic Artists to oversee copywriting, design, layout,and production of promotional materials
  • Work with Account Development to understand consumer behaviors and customize positioning, marketing and brand messaging as needed
  • Develop and recommends pricing strategy for the company
  • Evaluate market reactions to advertising programs, merchandising policy, and product packaging & formulation to meet changing market and competitive conditions
  • Create tracking systems that evaluate the effectiveness of marketing programs and projects implemented by the organization
Applicants can visit and apply at the Career Portal, or send resume with cover letter to:



Licensing Executive

MGL ( is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to


Licensing Director
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
Contact: Please send resume to


Executive Seeks New Challenges
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.


Sunrights Inc. Seeks a Licensing Coordinator
New York
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
Please submit your resume to
Only candidates chosen for the interview process will be contacted.



For up-to-the-minute licensing news, current and back issues, and more, visit The Licensing Book's blog!

The Licensing Book Blog


Why not join us on Total Licensing's Blog for activities, news, comment, and much more by clicking on the image below:

The Licensing Book Blog
10 November 2016

Brought to you by
the publishers of
The Licensing Book
and Total Licensing

Subscribe Now
To advertise in Total Licensing Report or The Licensing Book,
please contact

Terms of Use

Sony Pictures
Sony Pictures
Sony Pictures
El Ocho

Total Brand Licensing

Total Licensing Australia

Total Licensing Australia

Total Licensing Australia

The Licensing Book

Click above to visit the

Adventure Publishing
Group website

The Licensing Book
Click above for
the latest copy of

The Licensing Book

Click above for
the latest copy of

Total Licensing

LIMA Member
Click above for
the latest copy of

Total Art Licensing

Total Licensing Website
Click above to
visit the

Total Licensing

Francesca Ash
Laurie Schacht
Jonathan Samet
Jackie Breyer
Jerry Wooldridge

Becky Ash
Marissa DiBartolo
Stephanie Grassullo
Maddie Michalik
Ali Mierzejewski

Bill Reese

To subscribe to The Total Licensing Report, free of charge, please
click on the button above and complete the form.
Alternatively, paste into your browser.

To advertise in Total Licensing Report or The Licensing Book, please contact

We are pleased to offer you this free newsletter but do not wish to send unwanted email. If you wish to unsubscribe from future emails, please click here and you will be removed with in the week.

For further information about Adventure Publishing Group or our other publications
The Licensing Book, The Toy Book, or The Toy Report
email us at
or visit our Web site at
Adventure Publishing Group 307 7th Avenue, Suite 1601, New York, NY 10001 U.S.A
(p) 212-575-4510


For more information on Total Licensing contact Jerry Wooldridge
or visit our Web site
Total Licensing Ltd. 4 Wadhurst Business Park, Faircrouch Lane
Wadhurst, East Sussex TN5 6PT ENGLAND
+44 1892 782220

Copyright © 2016 Adventure Publishing Group, All rights reserved.

unsubscribe from this list    update subscription preferences 

Email Marketing Powered by MailChimp