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Merchantwise Announces Collaboration with Australian Bedlinen and Homewares Brand
Turner Asia Pacific picks up Seasons 6 and 7 of Xilam’s Oggy and the Cockroaches
Silverlit Named Master Toy Partner for CJ E&M’s Robot Trains
    Mattel Announces SVOD Worldwide Deal for Barbie

Time Out to set up Shoreditch Market in 2017

Edge Shave Gel Brand Preps for Licensing Program with Brandgenuity

Merchantwise Announces Collaboration with Australian Bedlinen and Homewares Brand

To commemorate the 100 year celebrations of May Gibbs’ first book, Gumnut Babies Merchantwise has collaborated with one of Australia’s favourite bedlinen and homewares brands Kip & Co.  The limited edition collaboration sees the author and illustrator’s bush babies reimagined for an entire new generation whilst still paying homage to May’s original artwork.
The extensive capsule collection for kids and babies includes bedding, blankets, swaddles, cushions, play-mats, sleepwear and Santa sacks and is now available for pre-order.

Turner Asia Pacific picks up Seasons 6 and 7 of Xilam’s Oggy and the Cockroaches

Xilam announces that Turner Asia Pacific, one of its key broadcast partners, has acquired two additional seasons for Oggy and the Cockroaches. The series in 4K will be delivered from 2017 onwards and available across Turner’s channels including Cartoon Network, Boomerang and POGO.
Mark Eyers, Turner’s Chief Content Officer of its kids’ networks in Asia Pacific, says: “We all know that cockroaches have some serious survival skills, and there’s just something about Oggy and his mischievous friends that continues to connect with kids. By extending the relationship with Xilam, Turner has kept hold of a proven hit to further boost its leadership position in the region.”
Marc du Pontavice, Founder and CEO of Xilam Animation comments: “Oggy’s worldwide success continues to hit new highs, and we are thrilled to pursue the partnership with Turner and Cartoon Network that helped build and expand Oggy as a phenomenon throughout Asia.”

Silverlit Named Master Toy Partner for CJ E&M’s Robot Trains

Silverlit Toys is now the worldwide master toy partner for CJ’s new children’s series Robot Trains.
The line of Robot Trains toys will feature transforming robots and battery operated play sets inspired by characters from the animated TV series. The line is set to hit shelves next year.

Mattel Announces SVOD Worldwide Deal for Barbie

Mattel Creations has announced an exclusive new deal with Universal Pictures Home Entertainment (UPHE) Content Group who will take on worldwide SVOD rights of Barbie movie catalogue for the next seven years.
The new deal, which includes the entire Barbie catalogue including Fall’s new release Barbie: StarLight Adventure and next year’s Spring movie Barbie: Video Game Hero, comes into effect immediately and was announced on the first day at MIPCOM 2016.

Time Out to set up Shoreditch Market in 2017

Time Out is expanding beyond its traditional publishing business and preparing to set up shop in Commercial Street in the latter half of next year. It has earmarked a space of more than 19,000 square feet which it will fill with retail outlets, bars and restaurants. An art gallery and a cookery school are expected to complement the set-up.
The move follows the success of a similar venture in Portugal. Time Out opened its first market in Lisbon two years ago. Since then, the enterprise has gone from strength to strength. In the first six months of 2016 alone, the Lisbon market welcomed 1.3 million visitors with more than 100 per cent revenue growth.
The London market is intended to become Time Out's flagship. In tandem with the publisher's philosophy to promote the very best a destination can offer, the aim is for it to inspire visitors to try new experiences, uncover new art and entertainment and get a real taste of the vibrancy of the capital city.
Time Out reports that it has also signed a lease to open a market in Porto, Portugal's second city. Markets in New York and Miami are on the cards, too as the company targets America as part of its ongoing growth strategy.

Edge Shave Gel Brand Preps for Licensing Program with Brandgenuity

Edgewell Personal Care Co. hired Brandgenuity as its licensing agency to help launch a licensing program for Edge Shave Gel brand.
Brandgenuity will extend Edge to a variety of complementary categories, including soaps, body wash, hair care products, fragrance, and grooming accessories. Brandgenuity is working with Edgewell Personal Care on brands including Hawaiian Tropic, Banana Boat, and Playtex.

Sesame Street Debuts 47th Season, New Spin on Elmo’s World

In January 2017, Sesame Street will premiere a new season on HBO with a reimagined “Elmo’s World” segment and a kindness curriculum relevant to today’s preschoolers – as it heads into its 47th season.
“We’re excited to bring back an inventive and interactive take on one of the most successful children’s television segments, ‘Elmo’s World,’ for today’s kids,” said Brown Johnson, EVP and Creative Director, Sesame Workshop. “Kids love to learn with Elmo, and they are sure to enjoy the beautiful new chalk-drawn world Elmo creates in his imagination. We are also thrilled to be working with the legendary ‘original’ Mr. Noodle, Bill Irwin, and proud to bring two new diverse and multi-talented Mr. Noodles into our ‘World.’”
In season 47, Sesame Street will introduce an important kindness curriculum to foster behaviors that can have significant outcomes throughout a child’s life. In a study released last week by Sesame Workshop, it was revealed that nearly three-quarters of parents and almost four-fifths of teachers say they “often” worry the world is an unkind place for children.
“Kindness and empathy are learned behaviors,” said Dr. Rosemarie Truglio, SVP Content and Curriculum, Sesame Workshop. “It is important for preschool children to see and understand what it means to be kind. Children can learn that kindness means understanding the feelings and needs of others and that being kind not only makes others feel good, it can make them feel good too.”

Thomas & Friends in New International Deals

Mattel Creations has announced brand new international deals for Thomas & Friends.
Following the unprecedented Chinese theatrical release of Thomas & Friends: Sodor's Legend of the Lost Treasure earlier this year, continued strong growth for the brand throughout Asia Pacific is led by China where there are multiple new deals for Thomas & Friends with broadcasters and digital platforms, including with Chinese state television broadcaster, China Central Television (China), as well as LeEco (China), China Mobile (China) and Air Media (China). A Thomas & Friends channel recently launched on Youku (China), with over 3 billion people reached in China across all Thomas & Friends digital platforms.
Other Asian broadcasters onboard to take new Thomas & Friends content include NHK (Japan), Global TV (Indonesia), GMA (Philippines), KBS (South Korea), TVNZ (New Zealand) and TVB (Hong Kong), with these and the Chinese deals coming on the back of Mattel Creations’ successful drive to gain ground in Asia Pacific.

AIA Vitality, Cartoon Network Partner for Wellness Campaign

AIA Bhd. partnered with Turner Asia Pacific for the Cartoon Network Move it Movement– presented by AIA Vitality, which will take place in Kuala Lumpur in December.
The Cartoon Network Move it Movement – presented by AIA Vitality will include mental and physical games, health check-ups, food and nutrition quizzes, and meet-and-greet sessions with Cartoon Network characters, such as Ben 10 and The Powerpuff Girls.

Cyber Group Studios Announces Slate of Deals for over Ten Series

On the heels of MIP Junior, Paris-based producer and distributor Cyber ​​Group Studios continues to establish a strong presence worldwide by signing new agreements with buyers including major broadcasters and digital platforms for more than ten series of its catalogue. Deals cover players such as Netflix (Worldwide), HULU (USA), Amazon (India), SVT and RTVE.

Studio 100 Inks Deal with TVP in Poland for Heidi

Studio 100 Media extends its collaboration with Polish public broadcaster TVP who has acquired the FTA rights for the CGI series “Heidi” for its kids channel TVP ABC.  
Studio 100’s rejuvenated version of the classic tale is currently airing in 140 countries and has reached impressive market shares in Germany, France, Latin America and other territories.  TVP ABC will air the program as of March/April 2017.

Peanuts Worldwide Retains Bay Laurel Advisors to Expand Location-Based Peanuts Venues

Peanuts Worldwide retained Bay Laurel Advisors to plan and execute the expansion of the Peanuts intellectual property for visitor attractions in theme parks, family entertainment centers, and other location-based entertainment venues.  
Peanuts Worldwide and Bay Laurel Advisors will attend the 2016 IAAPA Attractions Expo to meet with potential partners.

American Greetings and Gaumont Animation to Relaunch Herself the Elf

American Greetings Entertainment (AGE) and Gaumont Animation have entered into a long-term agreement to co-develop, co-produce and co-distribute an all-new animated series based on AGE’s 1980’s classic girls’ brand Herself the Elf.
Worldwide distribution on the new animated series will be shared between AGE and Gaumont Animation with the partners also enjoying an option for the production of additional animated episodes with AGE retaining ownership of the underlying intellectual property. 

Licensing Ramps up for Anne of Green Gables

On the heels of the success of the first installment in the L.M. Montgomery's Anne of Green Gables film series, and the ordering of the next two by Canadian broadcaster Corus Entertainment’s YTV, Breakthrough Entertainment has secured an added relationship with the Anne of Green Gables Licensing Authority Inc. to globally represent merchandising interests related to  their new  Anne of Green Gables film franchise.
Newly inked deal enables Breakthrough to license merchandise related to their Anne of Green Gables films and also to support the Anne of Green Gables brand which is globally recognized from the books, which have been published in over 20 languages.  The first film in this new series will be watched by millions of families worldwide through broadcasters YTV in Canada, PBS in the United States, ITV in the UK, and ARD in Germany, and has had a recent theatrical release in Australia and New Zealand. 

Silvergate, Mattel Partner for Octonauts in China

Silvergate Media partnered with Mattel in China for Octonauts, the undersea preschool adventure property. Mattel China will manage the consumer products and retail program in China in partnership with local licensees.

Character World Finds a Home for Trolls

Character World has unveiled an exclusive new range of Trolls textiles.
The DreamWorks film is set for release in the UK on the 15th October. The Manchester-based international textiles business has designed and produced a full Trolls range, including two duvet covers with matching pillowcases, cushions, poncho, towel, bean bag and fleece blanket. The new range will be available in retailers across the UK.

FremantleMedia Kids & Family Announces Major Asian Deals

FremantleMedia Kids & Family (FMK) has signed deals for its highly successful properties Danger Mouse, Kate & Mim-Mim and Tree Fu Tom with a swathe of leading broadcasters throughout the Asia region.
Danger Mouse has been sold to Disney Korea and Disney Asia and FMK has signed its first contract with Nickelodeon India for the world’s greatest secret agent. Preschool favourite Kate & Mim-Mim has been picked up by Disney Japan, and CJTooniverse Korea and will debut on Sun TV India, and new series of miniature superhero Tree Fu Tom will launch on Disney Korea (S2 and 3) and S1 debuts on Sun TV India. KTH in Korea have also signed to distribute the show to KT and other digital platforms in the country.
The deals were brokered by Henry Or, FMK’s Hong-Kong based SVP, Asia, and continue a period of significant expansion in the Asia region.

The Fred Rogers Co. Expands Management Team to Grow Key Entertainment Brands

The Fred Rogers Co. named Micah Southwood as licensing manager. In her new role, Southwood will closely collaborate with the company’s consumer products, business development, finance, marketing, and external licensing partners on the company’s behalf.

Southwood will be responsible for working with existing agents to maintain and expand current partner relationships, as well as grow new licensing opportunities to support properties across multiple regions.

Art + Science International to Represent Florence Broadhurst 

Art + Science International has been appointed by Signature Design Archive (SDA) to represent the Australian designer, Florence Broadhurst for licensing in the UK and Europe.
Florence Broadhurst is recognised globally as a design icon. Her work is regularly featured across the world in mainstream design, and fashion media. Known for her ground breaking print designs, the design archive contains over 500 images ranging from tapestries to geometrics, florals, psychedelic, and delightfully eccentric chinoiserie.
Incredibly successful licensed product ranges have launched in Australia and the US, including collaborations with leading brands such as David Jones, Qantas, Kate Spade, Tosca and Barcs.

m4e Prepaes the Stage for The Beatrix Girls

Sherry Gunther Shugerman has teamed up with the German brand management and media company m4e AG to produce a new TV show - The Beatrix Girls. The show is based on the multimedia brand and its toy line of collectible pop-star dolls driven by original music, with over 23 million views on its YouTube videos, originally developed by Sherry Gunther Shugerman and her company POPmedia
Shugerman and m4e are joined by the Emmy nominated screenwriter Robert Ramirez, best known for his work with Warner Bros., 20th Century Fox, Disney and Cartoon Network.
The show is currently in financing status, while the producers are already in discussions with various broadcasters. Production is due to start in 2017.

Mondo Signs Agreement for Three New Series by 2020

Mondo TV announced that it has signed a production agreement for three new animation projects in 3D CGI with the group Henan York Animation, already partner on the project connected with the animated TV series titled Invention Story.
Under the contract the three projects are to be completed by November 2020.
The first 3D production project will be based on a new property currently under development, targeted to a pre-scholar age group, and provisionally titled “The Rowly Powlys”, whose production will start beginning of November 2016.
This contract marks a new important step in the expansion strategy of Mondo TV Group in the Chinese market through the launch of a new large cooperation with a high standard supplier.

Paddington 2 Set to Hit Screens in 2017

Producer David Heyman and STUDIOCANAL have announced the start of principal photography for Paul King’s highly anticipated Paddington 2, revealing that Hugh Grant and Brendan Gleeson join the all-star returning cast of Hugh Bonneville, Sally Hawkins, Julie Walters, Jim Broadbent, Peter Capaldi, Madeleine Harris and Samuel Joslin with Ben Whishaw as the voice of Paddington and Imelda Staunton as Aunt Lucy. Paddington 2 is now in production. 
Copyrights is a full service, international licensing agency and consultancy representing writers, artists and brand owners and has been the worldwide licensing agent for Paddington Bear since 1982.
With a wealth of industry experience, it offers strategic worldwide brand development, licensing and retail expertise. In June 2016 Copyrights and the Paddington Bear intellectual property rights were acquired by Studiocanal, part of the Vivendi Group.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox


Crayola Is Seeking an Experienced Manager, Outbound Licensing. Located at Crayola Corporate HQ, Easton, PA

The ideal candidate will possess experience within either Toy AND/OR Publishing licensing experience.
GENERAL SUMMARY: Creates strategic direction for active licensee base and negotiates new partnerships within assigned categories to achieve growth objectives.   Directs tactical execution of licensed product lines from concept/line plan through commercialization.  


  • Manage existing licensees in assigned categories: 
    • Evaluate licensee’s quarterly marketing, retail and financial forecasts to ensure licensees on are track to meet established contractual obligations, royalty payments and forecast goals.
    • Organize and run licensee orientations, business reviews, semiannual/quarterly line reviews, and brain storm sessions.
    • Address specific licensee performance issues
    • Negotiate renewals on a timely basis
    • Provides input for annual departmental budget and plan
  • Ensure licensees develop seasonal lines in time for internal seasonal review and develop documents and presentations to communicate licensee’s initiatives to internal Crayola departments
    • Set trend direction and make recommendations for new product entry
    • Direct category research and product concept testing as needed with the consumer insights team
    • Work with creative and product development on design and creative direction for licensed product and packaging
    • Responsible for managing licensee press releases, cross marketing and promotions
    • Ensure adherence to internal approval process (i.e. safety, quality, financial, legal, content, creative, consumer activation, consumer affairs etc.) and assist in resolving issues.
  • Negotiate new licensed strategic partnerships for assigned segments in conjunction with established category strategies
    • Research, secure and develop new licensees building upon the success of existing segments in order to achieve predictable, profitable and sustainable growth
    • Negotiate deal terms including: grant of rights, royalty rates, guarantees, projections and business plans
  • 7 years’ experience in licensing or consumer marketing work for a CPG company.
  • Bachelors’ degree preferred

To review the full job description and to apply:
Click on search all jobs and look for Req ID 406BR


Senior Creative Designer
Location: North East (Gateshead) 
Salary: Competitive

We are looking for an talented Senior Creative Designer to join our team here at Blue Kangaroo in the UK... You must be a creative thinker and understand everything about Character Licensing and Brands. Work independently but also as part of a team. You will work on the biggest and best known brands in the Licensing world, everything from packaging refreshes to creative pitch decks to inspire creative thinking. An outstanding knowledge of all Adobe programs goes without saying and the ability to take work from concept to final artwork is essential.

If you think you have what it takes to make a difference within our talented and dedicated team then please contact us. t: +44 (0)191 490 9449.


License Production Coordinator / Account Coordinator / Multi-Tasker
Los Angeles area

BrownTrout Publishers has an immediate opening for a license production coordinator/account coordinator with a minimum five years experience in account management in the licensing industry, publishing, creative agency or a related publishing production department.
Candidates must have excellent multi-tasking, project management and organizational skills. A background in managing licensee accounts and brands is ideal. Must know Microsoft Office, be fastidious with data details, and possess outstanding communication skills. This is the job for you if you are someone who loves numbers, spreadsheets and schedules as much as design, color and typography. This is not a design position, but you will work closely with a creative team to produce products on deadline.
BrownTrout Publishers, Inc., is located in El Segundo, California. We are a global market leader in dated- and non-dated consumer products,  producing over 1,000 Products and 13 million calendars annually, as well as stationery, wall art, and textile products. Our mission is "Connecting people to their passions."  BrownTrout offers a supportive, friendly work environment, competitive salary, and comprehensive benefits. This is a full-time, in-office opportunity only. To apply, please email resume and salary requirements to, with "CO092316" in the subject line. No phone calls please.


Global Brand Manager

Company: Safari Ltd® is an American owned, family operated manufacturer and worldwide distributor of educational toys. These authentic, hand-painted figurines have been inspiring children around the globe for three generations. Our mission is to teach children the importance of nature and its conservation through the joy of play. And we’ve been doing a solid job so far…
Position Overview: Safari Ltd® is looking for an ingenious, leading-edge Global Brand Manager.
The Global Brand Manager is the nucleus between our Business Development, Creative Development and Product Development teams. This role will serve as the Marketing & Branding subject matter expert to lead projects that will drive extension, growth and profitability.
This position requires remarkable creativity, unconventional thinking, a gregarious attitude and fluid communication abilities. The ideal candidate is a high level innovator, supreme critical thinker and able to foster relationships across various backgrounds.

Other functions the Global Brand Manager role entails:

  • Initiate, develop, and implement targeted, effective marketing communications, including but not limited to SMS, email, blogs, social media, video, web content and advertising
  • Supervise the content of the company’s website to ensure it is accurate, timely and in compliance with the needs and interests of audiences seeking information
  • Utilize data-driven decision making to improve the performance of our business development efforts
  • Work with Writers and Graphic Artists to oversee copywriting, design, layout,and production of promotional materials
  • Work with Account Development to understand consumer behaviors and customize positioning, marketing and brand messaging as needed
  • Develop and recommends pricing strategy for the company
  • Evaluate market reactions to advertising programs, merchandising policy, and product packaging & formulation to meet changing market and competitive conditions
  • Create tracking systems that evaluate the effectiveness of marketing programs and projects implemented by the organization
Applicants can visit and apply at the Career Portal, or send resume with cover letter to:



Licensing Executive

MGL ( is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to


Licensing Director
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
Contact: Please send resume to


Executive Seeks New Challenges
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.


Sunrights Inc. Seeks a Licensing Coordinator
New York
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
Please submit your resume to
Only candidates chosen for the interview process will be contacted.



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