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HEADLINES AT A GLANCE

Disguise Launches Minecraft Costume Line
 
Hasbro Announces Sambro as Key Partner on Littlest Pet Shop Range for 2018
 
The Jim Henson Co. Signs New Distribution Deals for Splash and Bubbles

   

PJB Brands Launches Louis XVI Racing & Polo Club at BLE

Kids License Monitor Study from iconkids & youth Assesses Popular Licenses
 
Xilam Further Boosts Presence in Italy with De Agostini Editore Broadcast Deal

Disguise Launches Minecraft Costume Line

Disguise Inc.—the Halloween costume division of Jakks Pacific Inc.—launched the Minecraft costumes and accessories collection. The line is available now at retailers nationwide. The costumes and accessories are based on characters from Minecraft, the sandbox video game where players mine and craft 3-D blocks in a world of varied biomes and terrain.
 
The costumes feature characters such as Steve, Alex, and Creeper. Full sets of diamond Minecraft Armor are also available.  The pants and tunic are inspired by the game’s 3-D blocky aesthetic, with range of motion designed for trick-or-treating. The long-sleeve tunic features detailed character artwork on the front and print coverage on the back.  The half-masks include a mesh eye-plate and a foam insert designed for comfort and range of vision.
 
Accessories are also available, including the Minecraft Sword and Minecraft Pickaxe. The line is available in child sizes 4 to 6, 7 to 8, and 10 to 12 at retailers nationwide.  

Hasbro Announces Sambro as Key Partner on Littlest Pet Shop Range for 2018

Hasbro Consumer Products is delighted to announce Sambro as a key partner on Littlest Pet Shop, strengthening their ongoing relationship.
 
The deal will see the SAMBRO create cross category solutions ranging from bags, stationery and arts & crafts products based on the eagerly anticipated consumer products range of Littlest Pet Shop.
 
Katherine Buckland, Senior Director – Europe, Hasbro Consumer Products said:
‘We are excited about working with SAMBRO on one of our biggest franchise focuses for 2018. We have been working with them for over 10 years now and during that time they continue to push the boundaries of building innovative product ranges that support the DNA of our franchise brands.’

The Jim Henson Co. Signs New Distribution Deals for Splash and Bubbles

The Jim Henson Co. signed new distribution deals for its CGI-animated adventure series Splash and Bubbles, which is co-produced with Herschend Studios and currently airing on PBS KIDS in the U.S.
 
MBC Group secured basic cable and satellite rights to Splash and Bubbles in the Middle East and North Africa (MENA) region, as well as worldwide Arabic language rights; Netflix acquired global streaming rights; Fox Latin American Channel LLP secured rights for Nat Geo Kids; and POD Worldwide acquired free TV rights for Thailand. Canadian public broadcasters TVO (Ontario) and Knowledge Network (British Columbia) acquired the broadcast rights to the series earlier this year.
 
Splash and Bubbles encourages kids to explore the diversity and spectacle of our natural undersea world. The series is produced using the Henson Digital Puppetry Studio, a proprietary technology from Jim Henson’s Creature Shop that allows puppeteers to perform digitally animated characters in real-time.

PJB Brands Launches Louis XVI Racing & Polo Club at BLE

Polo, the sport of Kings and Princes, has long been an inspiration for designers of clothing, home fabrics and accessories such as handbags, wrist watches, eyewear and personal care products.

PJB presents Louis XVI Racing & Polo Club, a versatile contemporary club brand conveying a venerable royal sporting heritage.

Louis XVI Racing & Polo Club embraces the long held traditions and values of the club environment.

Louis XVI RPC is a casual, modern interpretation of the club space that allows designers to deliver this fashion niche to the millennial generation.

Sportsmanship, quality, wellbeing, commitment and joie de vivre define Louis XVI Racing & Polo Club. 

Kids License Monitor Study from iconkids & youth Assesses Popular Licenses

According to new results from the Kids License Monitor, the popularity of licensed properties among kids is not reflected in the ownership of licensed products.
 
For example, the results show that while 28 percent of British kids like Alvin & the Chipmunks, only 18 percent own products from this license.  Fifteen percent of kids are fans of Elena of Avalor, but only 6 percent of kids have merchandise of this license at home. Additionally, Hotel Transylvania has a fan share of 30 percent but an ownership rate of 15 percent, which means that only half of kids that are fans of Hotel Transylvania own licensed merchandise based on the property. 
 
That said, certain licenses do succeed in earning their market potential. For example, the Minions brand is popular among nearly two-thirds of all British kids, with more possessing Minions licensed products at home. Toy Story or Frozen are other examples with strong penetration of licensed product. 
 
The Kids License Monitor was conducted among 1,253 children ages 4 to 12 years old in the UK, Germany, and France. A total of 71 licenses from categories including TV, toys, cinema, apps, books, music, and more were analyzed in all relevant dimensions, including the awareness, appeal, market status, category fit, and owner-ship of products. 
 
The current issue of the Kids License Monitor is available now.

Xilam Further Boosts Presence in Italy with De Agostini Editore Broadcast Deal

Xilam, the award-winning French animation production company, has licensed more than 230 half-hours of kids’ content to Italian kids TV network, De Agostini Editore.
 
The deal sees De Agostini Editore acquire the exclusive pay TV rights to Xilam shows including Oggy & the Cockroaches, Zig & Sharko and A New Kind of Magic, as well as the latest studio titles Mr Magoo and Moka.
 
Xilam already has a major presence in Europe and across the globe with shows airing on Gulli in France, Super RTL in Germany, RTBF and VRT in Benelux, as well as Disney Latin American and Turner Asia Pacific to name a few.
 
Massimo Bruno, Head of TV Channels at De Agostini Editore, said: “It’s a pleasure to be partnering with such talented and professional team”.

King Digital Entertainment Expands Candy Crush Portfolio, Adds New Jewelry Lines

King Digital Entertainment expands its Candy Crush consumer products offering with a new range of jewelry by Indian designer Mrinalini Chandra. The line will feature necklaces, bracelets, earrings, brooches, and rings. 

The collection includes two ranges: 2-D colored candy shapes and premium 3-D gold candy shapes. The premium range also offers a series of Kaleera. 

The collection will launch mid-October and will be available on perniaspopupshop.com.

Peppa’s Presence Growing Steadily

Entertainment One has announces a fresh crop of licensing partners, deal renewals and brand partnership which will enhance their consumer products program, further extending Peppa Pig’s retail presence in the UK. The brand also welcomes new charity partner Movember, with Daddy Pig joining in to support the men’s health charity this November.
 
New partners joining the UK Licensing programme and set to debut products from 2018 include Vitabiotics, the UK’s largest vitamin supplier, which will launch a range of Peppa Pig-shaped vitamins under the Wellkid brand in January. Ravensburger will introduce a new range of hair accessories and costume jewellery.

FremantleMedia Kids & Family to Stream Tree Fu Tom Exclusively on Hulu in the U.S.

FremantleMedia Kids & Family will stream Tree Fu Tom exclusively on the Hulu streaming service in the U.S. The adventure series is currently available in 120 territories.

Tree Fu Tom is a co-production between FremantleMedia Kids & Family and the BBC for CBeebies, with animation by Blue Zoo Animation. The CG series combines heroic action, magic, and interactive physical activity.

Roblox and Egmont Partner to Bring Roblox Books to Market

Egmont Publishing, the leading specialist children’s publisher in UK, and Roblox Corporation, the largest user-generated social gaming platform, today announced a partnership that will bring Roblox games, characters, worlds, avatars, developers and the Roblox community as a whole to life in a variety of books for Roblox fans of all ages. The first books will be released in the second half of 2018. Emma Cairns-Smith, Head of Global Acquisitions at Egmont Publishing said, “Roblox resonates with its millions of fans in a deep and powerful way and we believe that our outstanding publishing program will build that relationship even further. As the number one publisher of gaming titles for children and young adults, Egmont is thrilled to welcome the largest social gaming platform in the world to its list of partners.”

UFC, Modelo Enter Multi-Year Partnership

Ultimate Fighting Championship (UFC) and Modelo Especial entered a multi-year marketing partnership, making Modelo the official beer and malt beverage sponsor of UFC in the U.S.

As part of the multi-million dollar partnership that begins next year, Modelo will be the presenting sponsor for select UFC Pay-Per-View events and VIP experiences based in the U.S., as well as signage and branding inside UFC’s Octagon. Modelo will also feature UFC athletes and personalities in advertising.

The contract also features in-venue programming exposure via multimedia platforms, retail point-of-sale, live-viewing parties at select UFC events, and a national sweepstakes campaign. Additionally, Modelo will be featured during live-event broadcasts and on UFC.com, as well as integrated across multiple UFC-based social and digital platforms.

Tulipop Announces Expansion in the U.S., Reveals Digital Content Plans

Icelandic character-based lifestyle brand Tulipop secured licensees across key categories in the U.S. Secured by Tulipop’s North American licensing agent the Sage Licensing Group and alongside Playlife Co., the products are expected to launch exclusively with a major U.S. retailer this holiday season.

Newly signed licensees include Loungefly for accessories, Mighty Fine for apparel, Pyramid for stationery, Mad Dog for socks, and Jay Franco for bedding. Additional categories will be added in upcoming quarters. Tulipop currently features collectible vinyl figurines, plush, lamps, stationery, and tableware in 100 stores throughout Europe.  

Tulipop features unique characters including Gloomy, Fred, and other Tulipoppers that are flawed but still loveable. Tulipop recently launched a YouTube channel featuring a series of animated webisodes. In addition, an animated short film and a 52 by 11 minute TV series are currently in development. 

Firefly Brand Management Named Exclusive Global Licensing Agent for Arctic Justice

Firefly Brand Management is now the exclusive global licensing agency for Arctic Justice, based on the 3-D, CGI-animated family film from AMBI Media Group. The movie features the voices of Jeremy Renner, Heidi Klum, James Franco, John Cleese, Omar Sy, and more.

Arctic Justice tells the story of a rag-tag group of inexperienced heroes who come together to save the arctic and foil the evil plans of a sinister Otto Von Walrus, who plots to accelerate global warming and melt the Arctic Circle.

Open Road will release Arctic Justice next year. Animation work for the film will be completed at AMBI’s Toronto based studio, AIC Studios. The movie is financed and produced by AMBI. 

Adventure-Filled Global Merchandising Program for Jurassic World: Fallen Kingdom

Building on the success of Jurassic World, the fourth highest-grossing movie of all time, Universal Brand Development today announced the top-tier global merchandising program inspired by the upcoming Jurassic World: Fallen Kingdom. Products will be arriving at retail in Spring 2018, thrilling fans of all ages.

“The Jurassic World franchise has always had huge cross-generational family appeal, and Jurassic World: Fallen Kingdom promises to be one of the biggest movie and merchandising events of 2018,” said Vince Klaseus, President of Universal Brand Development. “Following the success of 2015, we’ve been hard at work to build out the largest Jurassic World program to-date to meet the increasing demands from fans, as well as reach new audiences around the world – demonstrating the global appeal of this 365 mega-franchise.”

American Greetings Entertainment Announces New TV Broadcasters and International Agents

American Greetings Entertainment (AGE), the intellectual property and outbound licensing division of American Greetings, is entering new agency partnerships and TV broadcasters across EMEA and elsewhere to support the Care Bears™ and Madballs™ international businesses.  For The Care Bears, this comes on the heels of a milestone 35th anniversary that includes nostalgic capsule collection programs targeting millennials and featuring products from plush and accessories to apparel and home décor. 

EMPLOYMENT

A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

Becky becky@totallicensing.com
or
to our general mailbox subscriptions@totallicensing.com

JOB POSTING

Asiapac & MENA Executive Available for Sr Leadership Position
 

Entertainment Licensing professional, with superior management and business development skills in cross-cultural ( Asian and MENA markets ) and in diverse product environments, with the ability to define, assess and implement strategies at all levels, available for immediate start.   

  • Close to three decades (including 9 years in Publishing) in Entertainment & Character Licensing with the best names and Properties in the Industry both Western and Asian genre.
  • Functional expertise in strategic planning, business development 360*, acquisitions, joint ventures, content development. broadcast / content placement , licensing & merchandising, publishing, promotions, consumer marketing strategies, and brand management in character linked consumer products and geographies with the ability to relate, to both creative and commercial issues.
  • Diverse product and market knowledge in the consumer goods categories for inspired retail placement. Think "omni channel"
  • Excellent rainmaker's acumen to spot revenue generating opportunities and fuel growth across the genres Able to sell-in ideas internally and externally and excellent organizational, written and verbal communication, presentation, and interpersonal skills, that helps truly move the needle, both sides. 
  • Complex account management and hybrid contract negotiation skills with full P&L responsibility
  • Hong Kong based for last two decades, but open to relocate if need be, with.zero baggage. Can work 'at large' too for startups and fledgling office needs.
Can be reached at daves0512@gmail.com

JOB POSTING

Public Relations Account Executive - From Toys to Tech
 
LKPR, Inc. has an immediate opening for a public relations Account Executive.  

If you’re an experienced publicist with a proven track record of success looking to work in a fun, fast-paced, entrepreneurial agency environment, we’d love to hear from you.    

LKPR offers the unique opportunity to gain significant hands-on experience across a wide variety of consumer lifestyle sectors, from children’s products, to smart kitchen/home products, to fitness/wellness products, to consumer electronics/technology and more.    

Strong PR generalists are welcome.  Consumer lifestyle experience in the family/parenting, food/home or consumer electronics/technology spaces is a bonus.  

Responsibilities:

  • Live for the placement – whether it’s in ink, on-air, online or an influential Tweet, if it moves the needle for a client, it gets your heart pumping!
  • Be a consumer of all things media and tell your client’s story in an impactful way across mediums, from print and broadcast, to blogs and podcasts
  • Stay up-to-date on client industry news and trends—make your clients famous, in a good way! 
  • Identify appropriate media targets and develop compelling/timely story angles that inspire placements 
  • Be an ambassador for your clients at all times, and protect their brands as if they’re your own
  • Develop client materials people actually want to read, from pitches and press releases to catalog copy 
  • Demonstrate understanding of social media platforms, to reach journalists and consumers; if you can post, Tweet or tell an Insta story and have experience developing engaging brand social content, even better! 
  • Be flexible, creative and resourceful in making good things happen for clients—if there's a way, you'll find it!
  • Be a master juggler! Manage multiple projects, prioritize workload and meet deadlines
  • Work closely with account supervisors to create client media strategies and plans, and recalculate as needed    
  • Collaborate with talented, creative teams across marketing disciplines—think omni-channel! 


Requirements:

  • Bachelor’s degree in marketing, communications or a related field
  • 3 to 5 years’ experience, preferably in a New York City agency environment, with at least two solid years of media relations experience  
  • Bragworthy portfolio of client-focused media placements 
  • Self-starter who comes up with creative solutions to meet client goals
  • Impressive verbal/written communication skills


Preferred Skills:
Cision (or comparable media list building tools)
TV Eyes Competitive salary & benefits packages offered.  

To apply, please contact Linda Krebs at LK@LKPRinc.com    

LKPR, Inc. is a service-oriented, results-driven, full-service integrated marketing firm based in New York City that offers clients best-in-class public relations, social media, digital marketing and design services. The firm was founded in 2012 by Linda Krebs, named “Publicist of the Year” that same year by leading PR industry publication Bulldog Reporter.

JOB POSTING

Spotlight Licensing Seeks Licensing Sales Manager
New York
 
Spotlight Licensing and Brand Management, Inc., a boutique licensing agency in midtown Manhattan (NYC), seeks an experienced sales professional who can identify, research, develop, and close sales leads for its Entertainment, Art/Design, Fashion, Digital, Corporate, Character, and other client properties. Candidate should be a self-starter with established licensing industry contacts and the ability to prepare effective sales pitches/materials, status reports, etc. This is a fast-paced, creative environment requiring the ability to work effectively independently and also as part of a team. Ideal candidate will have 1-3 years licensing sales experience. This is a full-time position with some travel required. Salary negotiable.  
 
Interested applicants should email resume with cover letter to jodi@spotlightlicensing.com
 

JOB POSTING

Job Description: Creative Artworker/Designer

Bright is a leading illustration agency, providing creative content for clients across Licensing and Publishing. In this role it is important to understand the needs of each agent and their creative division, supporting the London & New York offices and working with the part time US designer to coordinate design consistency and efficiency. Bright’s systems are currently under development, so there is scope to be a part of establishing brand design and guidelines for the new website and beyond. This is an opportunity to be part of a resourceful and forward thinking team, working across print and online to take ownership of and developing existing processes and instigating new design projects.
 
Key Responsibilities:

  • Plotting monthly activity and prioritising brief requests, managing deadlines, copy and image requirements
  • Carrying out fast-paced design briefs for both online and print marketing across our different creative departments
  • Developing ownership over all design related processes
  • Communicating effectively with colleagues for clear briefs and prompt delivery of artwork needs.
  • Designing and updating the main Agency, Licensing and Emporium homepage sliders; publications dates, workshop events, new artists, publication and trade show banner ads
  • Maintaining key collateral such as the artist and clients’ handbooks for digital pdf and print formats
  • Designing adverts and images for editorial and advertising features in industry publications
  • Designing and coordinating visuals for presentations for meetings, launches and other presentations that agents or marketing require
  • Coordinating design for trade shows including designing portfolio sheets for all agents and preparing and ordering design or branded collateral needed for trade shows
  • Establishing a strong relationship with printers and the knowledge of different types of processes and papers. Maintain existing relationships and develop new where needed.
 
Skills required:
 
  • Mac literate essential
  • Tech savvy, with an interest in the latest technology developments
  • Strong knowledge of design programs in the Adobe design suite (Photoshop, InDesign, Illustrator etc).
  • Applying a marketing understanding with the AIDA system with high quality performance and constantly developing design skills.
  • Demonstrate creativity, originality and flexibility, with good resilience during periods of high pressure
  • Ability to understand clients’ needs and find practical solutions
  • Good teamwork skills
  • Strong artistic sense with the ability to work to briefs and close attention to detail
  • Ability to multi-task on many projects at one time with strong initiative
  • Confidence in presenting and explaining ideas
 
Bonus additional skill:
 
  • Experience or interest in UX and web design

JOB POSTING

Crayola Is Seeking an Experienced Manager, Outbound Licensing. Located at Crayola Corporate HQ, Easton, PA

The ideal candidate will possess experience within either Toy AND/OR Publishing licensing experience.
 
GENERAL SUMMARY: Creates strategic direction for active licensee base and negotiates new partnerships within assigned categories to achieve growth objectives.   Directs tactical execution of licensed product lines from concept/line plan through commercialization.  

RESPONSIBILITIES:

  • Manage existing licensees in assigned categories: 
    • Evaluate licensee’s quarterly marketing, retail and financial forecasts to ensure licensees on are track to meet established contractual obligations, royalty payments and forecast goals.
    • Organize and run licensee orientations, business reviews, semiannual/quarterly line reviews, and brain storm sessions.
    • Address specific licensee performance issues
    • Negotiate renewals on a timely basis
    • Provides input for annual departmental budget and plan
  • Ensure licensees develop seasonal lines in time for internal seasonal review and develop documents and presentations to communicate licensee’s initiatives to internal Crayola departments
    • Set trend direction and make recommendations for new product entry
    • Direct category research and product concept testing as needed with the consumer insights team
    • Work with creative and product development on design and creative direction for licensed product and packaging
    • Responsible for managing licensee press releases, cross marketing and promotions
    • Ensure adherence to internal approval process (i.e. safety, quality, financial, legal, content, creative, consumer activation, consumer affairs etc.) and assist in resolving issues.
  • Negotiate new licensed strategic partnerships for assigned segments in conjunction with established category strategies
    • Research, secure and develop new licensees building upon the success of existing segments in order to achieve predictable, profitable and sustainable growth
    • Negotiate deal terms including: grant of rights, royalty rates, guarantees, projections and business plans
REQUIREMENTS:
  • 7 years’ experience in licensing or consumer marketing work for a CPG company.
  • Bachelors’ degree preferred

 
To review the full job description and to apply: www.crayola.com/careers
Click on search all jobs and look for Req ID 406BR

JOB POSTING

Senior Creative Designer
Location: North East (Gateshead) 
Salary: Competitive


We are looking for an talented Senior Creative Designer to join our team here at Blue Kangaroo in the UK... You must be a creative thinker and understand everything about Character Licensing and Brands. Work independently but also as part of a team. You will work on the biggest and best known brands in the Licensing world, everything from packaging refreshes to creative pitch decks to inspire creative thinking. An outstanding knowledge of all Adobe programs goes without saying and the ability to take work from concept to final artwork is essential.

If you think you have what it takes to make a difference within our talented and dedicated team then please contact us. t: +44 (0)191 490 9449.
 

JOB POSTING

Licensing Executive

MGL (www.mgllicensing.com) is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to studio@mglart.com

JOB POSTING

Licensing Director
 
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
 
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
 
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
 
Contact: Please send resume to Blicensed@gmail.com

JOB POSTING

Executive Seeks New Challenges
 
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
 
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.

caroline_crofts@hotmail.com
 

JOB POSTING

Sunrights Inc. Seeks a Licensing Coordinator
New York
 
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
 
Please submit your resume to recruit@sunrights-inc.com.
Only candidates chosen for the interview process will be contacted.

 

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