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The Total Licensing Report





Marvel Launches New Products for Marvel’s Agents of S.H.I.E.L.D.

Marvel Entertainment LLC has launched the first wave of officially licensed merchandise inspired by the Marvel’s Agents of S.H.I.E.L.D. series. Products including T-shirts, accessories, and posters are available for purchase at,, Hot Topic, and other specialty retailers. The series, created by Marvel’s The Avengers director Joss Whedon, currently airs on ABC.

Dynamite Entertainment Expands with New Division Dynamite Toys and Games

Dynamite Entertainment has created a new division, Dynamite Toys and Games, dedicated to producing and manufacturing action figures, novelty products, gaming cards, board games, and more. A publisher of original and licensed comic books, graphic novels, and e-books, Dynamite Entertainment will celebrate its 10th anniversary next year and expects to develop new collectibles to incorporate its exciting new licenses.

With The Six Million Dollar Man soon to celebrate its 40th anniversary, Dynamite Toys and Games will release action figures, a statue, and novelties all related to the brand. A new line of figures will also be developed for the horror character, Vampirella, reflecting the character’s 45 years of publication. Limited edition reissues of classic sculpts, including action figures of Evil Ernie, Chastity, Jade, Lady Demon, Purgatori, and more will also be released as the toy division reinstates its Eternal Toys brand. Other initial planned releases include properties such as Red Sonja and Army of Darkness.

The Bridge Direct Acquires Good Stuff Corporation

The Bridge Direct has acquired the toy assets of Good Stuff Corp., which includes Good Stuff Toys and Basic Fun International.
Basic Fun, a manufacturer of licensed toys for more than 20 years, has reimagined many classic toys, and sells to the largest specialty and mass toy retailers worldwide. Good Stuff Toys, a maker of licensed plush, balls, and novelties, primarily sells to the mass entertainment trade, including theme parks, family fun centers, and state fairs.
“We feel very comfortable that we are leaving the company in good hands,” said Good Stuff's founding partners, Sid Banon and David Chazen. “We have been friends with Jay Foreman for years; he understands both the retail and mass entertainment sides of our business and will continue to build on the legacy we’ve established over the years.”
The companies will begin co-marketing their lines at current and upcoming trade shows in Dallas, Hong Kong, New York, and Orlando, Fla. 

Licensing Expo Teams Up with American International Toy Fair

Advanstar Licensing, organizers of Licensing Expo, and the Toy Industry Association Inc. (TIA), organizers of the American International Toy Fair, will cross-promote attendance at their two trade events next year.
Through the newly established alliance, Advanstar Licensing and TIA will introduce Licensing Expo exhibitors to current and emerging toy trends, and inform Toy Fair exhibitors of licensing issues and opportunities in domestic, international, and emerging markets.  
“Considering that roughly 30 percent of the 3 billion toys and games purchased in the U.S. each year are the result of licensed partnerships, a collaboration with the largest toy trade show in the western hemisphere made perfect sense for Licensing Expo,” said Jessica Blue, vice president of Licensing Expo. “This is going to bring many benefits to both sets of exhibitors. Our exhibitors can attend Toy Fair to seek out the latest trends in the market, and every Toy Fair exhibitor could find a potential licensing partner by attending Licensing Expo.”

Saban Brands Extends Partnerships for Power Rangers with Nickelodeon and Bandai America Through 2016

DollhouseSaban Brands has extended agreements with Nickelodeon and Bandai America Inc. through 2016 for its Power Rangers franchise. Nickelodeon and Saban Brands initiated their strategic partnership when Saban re-acquired the Power Rangers brand in 2010 and re-launched the TV series with Power Rangers Samurai in 2011. The extension confirms additional seasons of original Power Rangers programming on Nickelodeon through 2016. Bandai will continue to act as the global master toy licensee for the Power Rangers franchise.

Saban’s Power Rangers Megaforce, the 20th anniversary season, currently airs on Nickelodeon on Saturdays at 1:00 p.m. (ET/PT). The upcoming installment of the TV series, Power Rangers Super Megaforce, will premiere early next year.

Canadian Manufacturers Granted Licensing Rights to Grumpy Cat and Pokey

TCG and Ganz have been granted the worldwide licensing rights to manufacture, distribute, and market a line of consumer products for Grumpy Cat and Pokey. TCG will create puzzles and novelty plush toys for the mass market and Ganz will create a full line of gift items and plush. Products are expected to hit retail shelves in December.


Zodiak Kids Continues Deal with Showtime Attractions for Tickety Toc and Mister Maker Live Shows

Zodiak Kids has partnered with The Fusion Agency for preschool brands Tickety Toc and Mister Maker. Showtime Attractions will develop and manage Tickety Toc appearances at live shows and character meet-and-greets in activity centers within shopping malls nationwide. The company will also create Mister Maker-themed interactive shows and workshops. Showtime has since struck its first agreement with QIC shopping centers for Tickety Toc to appear in more than 160 shows between now and next summer. As part of the agreement, 60 Mister Maker-themed shows will take place in QIC centers throughout the country beginning next April.


Rizon and Evolution Enter into Major Partnership

Rizon Studios is partnering with Evolution to form a global integrated brand licensing and management agency.
This strategic partnership will see Rizon Studios Licensing trade as Evolution Europe and the new group will trade as Evolution International. Rizon Studios Creative continues to operate in its own right and will also provide its globally renowned creative services to the group.
Dave Collins, CEO of Evolution Europe comments: “The decision to partner was an easy one. Having worked with Evolution closely over the past year, it became apparent that our combined competencies and experience provided the basis for a world-class global brand management agency. With locations in London and Los Angeles, the partnership is perfectly placed to deliver strategic brand management and creative licensing to IP owners on a global basis. We build brand USP in partnership with the licensor, extending the brand and continuing the brand story at retail through consumer products and promotions and experiential programs.”

Travis Rutherford, president of licensing for Evolution USA LLC, adds:
 “As a combined group, we will be able to offer a truly unique worldwide licensing solution to the industry—a globally thought out and executed solution, with one voice. We will be able to directly control the entire brand messaging from creative through to retail without going outside the group, realizing the full L&M potential of the brand.”

Trash Pack Merchandise Program Grows

The Trash Pack Magazine, which launched in the UK in April, has experienced a 41 percent growth in sales for its summer bumper edition (issue No. 4). Publisher DJ Murphy has also confirmed that, beginning with issue No. 6, the magazine will increase its major supermarket coverage, with Asda adding 100 extra stores of on-shelf presence.
Francesca Lisle from Lisle International comments: “With Series 4 in store and selling fast and Series 5 Trashies in yellow toilets due to launch in a few weeks time, there has never been a better time to join The Trash Pack programme. The creative content of this brand translates into so many different sectors, all of which complement each other and grow The Trash Pack fan base.”

Turner Promotes Persson to Newly Created Role

Turner Broadcasting has promoted Cecilia Persson to the newly-created role of VP, Acquisitions & Co-Productions, Kids, EMEA and International.
Persson will oversee and negotiate shared acquisitions for Turner Broadcasting’s international kids business, working closely with the local heads of programming and acquisitions of each of the channels, and the content heads within EMEA, Latin America, and Asia Pacific.
Persson will report to Chief Content & Creative Officer, EMEA, Patricia Hidalgo for all EMEA content requirements and also VP & Channel Manager, Cartoon Network (Latin America), Pablo Zuccarino and Chief Content Officer Mark Eyers (Asia Pacific) for international acquisitions and co-productions.
Cecilia was previously VP, Acquisitions and Co-Productions, EMEA.

RGH and Unique Partner for Paul McCartney Film

RGH Entertainment and Unique Features are entering into a partnership to bring Sir Paul McCartney’s High in the Clouds to the silver screen in 3-D.
RGH has amassed a collaboration of producers, marketers, composers, and writers to develop the feature film project, which is based on the children’s book about a squirrel's quest to find a fabled animal sanctuary called Animalia, written by McCartney, Geoff Dunbar, and Philip Ardagh.
Evolution, the exclusive consumer products agency for RGH, will spearhead the global licensing and merchandising campaign for the film.
“High in the Clouds is a passion project for me. I am thrilled to be working in partnership with Randa Ayoubi and David Corbett at RGH, and David Michael Lynne and Bob Shaye of Unique Features. Working with the highly creative talent at these companies together with Josh Klausner and Tony Bancroft, we will be able to create a warm, funny and moving animated film that will resonate with worldwide audiences,” said McCartney.

Planeta Junior to Represent BondiBand in EMEA

BondiBand, the animated series co-produced by Exim Licensing Group, Leda Films, and Mondo TV Spain, will be exclusively represented by Planeta Junior in the EMEA territories. The agreement covers all broadcasting platforms and the licensing and merchandising management of the series by the Planeta Junior offices located in Barcelona, Paris, Milan, Athens, and Prague.
Following the success generated by the presence of the series in Disney XD Latam with strong ratings and in Free TV through RCN (Colombia), Teleamazonas (Ecuador), Televisa in Mexico, Bandeirantes in Brazil, and Telefé in Argentina are among all the channels that have already acquired the series in Latin America. BondiBand is now aiming at Europe to generate the same kind of achievement.
Planeta Junior and BondiBand will work together to adapt the content locally and to increase the traffic and the awareness of the brand.
The licensing activity in Latin America, managed directly by the Exim Licensing offices, has seen 150 products hit the shelves. The aim of the new agreement is to replicate this model.

MGA Appoints Megalicense

MGA Entertainment has appointed Russian licensing agency Megalicense to represent the MGA portfolio in Russia and CIS countries from September 2013.
“MGA has an impressive portfolio of brands, including classics such as Bratz through to the phenomenon Lalaloopsy,” commented Zakhar Nazarenko, Managing Director at Megalicense.
“MGA are very excited to have Megalicense representing our brands for licensing in this important market and working alongside the excellent SAKS company as toy distributors, feel confident our doll brands shall grow from strength to strength in the coming years,” said Tina-Louise Foster, Senior Director of International Licensing, MGA Entertainment.
In other news for Megalicense, Friderico Gatti has joined the agency.

Formerly Director of Rio Licensing and Rainbow, Friderico will be CEO of Megalicense International, the company part of Megaliner Group.

Miffy Celebrates 60 Years

Celebrating its 60th anniversary in 2015, the Miffy brand has a new UK publishing partner and a growing licensing program.
Simon and Schuster Children’s Books, the new UK publishing partner, has recently announced that it will update the English translations of the Miffy stories—written and illustrated by Dutch graphic artist Dick Bruna—to appeal to a modern British audience.
Alicia Davenport, director of DRi Licensing, UK licensing agent for Miffy, says: “We are very excited about the appointment of Simon & Schuster, an established and highly experienced children’s publisher, and are confident we’ve found a good home for Miffy. This is a new chapter in the Miffy story and we have big plans for the brand over the next few years.”
Following the classic publishing styling, a range of greeting cards has just been launched by Hype, and a recent addition is Star Editions, which will be launching an extensive range of posters, postcards, magnets, and tote bags for spring.  
Long-term partner Rainbow Designs continues to see a steady performance of its nursery plush collections—and new licensee, Neviti, has launched a range of party for baby showers and first birthdays.

Mothercare is also due to launch a range of layette items, including bodysuits and sleepsuits through babywear partner Brecrest. DRi will soon be announcing its adult fashion partner, which will be targeting the high street and fashion retailers.

Moshi Monsters Supports Children in Need in 2013

Mind Candy will support BBC Children in Need in 2013 through a partnership with its Moshi Monsters brand—aiming to raise £100,000 for the charity.
To kick off the activity, the BBC Children in Need mascot, Pudsey, recently visited Moshi HQ and was featured alongside Moshi Monsters favorites Katsuma and Poppet in a special broadcast that aired on CBBC’s Newsround this week. 
Pudsey has been made available to be bought in game on If 1 million Pudseys are purchased with players’ in-game currency (Rox), then the Moshi Foundation, set up by Mind Candy, will donate £10,000 to the cause.
Also as part of this partnership, Mind Candy and Vivid Toy Group have pledged a further £90,000 to BBC Children in Need and have created 30,000 limited edition Spotty Moshlings Collector Tins. The tins will go on sale in October with £3 from each sale going to the charity fundraiser.

Toot the Tiny Tugboat Sets Sail on Channel 5’s Milkshake

Channel 5’s Milkshake has commissioned 52 11-minute episodes of Lupus Films’ new animated series for kids ages 4 to 7, Toot the Tiny Tugboat. Adapted from the book Toot and Pop by Sebastien Braun, published by HarperCollins, the series is set to transmit on the channel’s Milkshake! strand in 2014 and 2015.
“We are thrilled to be working with Lupus Films to bring this lovely series to screen,” says Jessica Symons, Channel 5’s head of children’s broadcasting. “Toot will complement Milkshakes’ other output perfectly and we’re certain that our young viewers will quickly climb on board to enjoy Toot’s humorous adventures out on the water.”

Zodiak Kids Appointed French Agent for d-rights’ B-Daman

Zodiak Kids has been appointed the French licensing agent for B-Daman Crossfire, a boys’ action property aimed at kids ages 6 to 12. Created by d-rights, B-Daman is both a long-running TV series and a toy distributed worldwide by Hasbro Inc.
Zodiak Kids CP Paris will manage licensing rights in France, French-speaking Belgium, Switzerland, and Luxembourg. The French toy partner is Hasbro, and the series is being broadcast three times a week on kids’ network Gulli. Headed up by Patricia de Wilde, Zodiak Kids CP Paris is a leading licensing agency in France, and manages well-known global brands such as Pac-Man, Simon’s Cat, and Where’s Wally, in addition to its own properties.
Zodiak Kids has licensed B-Daman from newly established, New York-based rights management company Sunrights Inc., a d-rights sister company that manages all non-Asian rights of the property.
Hasbro, the toy partner in the Americas and Western Europe, will provide strong international brand support with its new B-Daman toy line and app, which offer kids the opportunity to connect the physical figures with a digital experience. Players can scan any B-Daman figure via the B-Daman app on their mobile devices, which allows the user to choose a figure for use in the digital experience. The B-Daman experience allows kids, both in the physical and digital world, to unlock virtual B-Daman figures, gain access to exclusive digital content on the B-Daman Battles website, and battle opponents from around the globe anywhere at any time.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

Operations Manager

becker&mayer!/SmartLab Toys seeks an Operations Manager.
To Apply:
Please submit your resume and cover letter detailing your skills in light of the above qualifications via email to Be sure to include “Operations Manager” in your subject line.

Merchandising & Promotions Rights Manager

Merchandising & Promotions Rights Manager
Based in Genval (next to Brussels), IMPS is the worldwide licensor of the Smurfs. The company now seeks a Merchandising & Promotions Rights Manager.

The post is to be filled immediately.

If interested please send your CV and Letter of Motivation by e-mail to

Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:


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