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The Total Licensing Report
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Krispy Kreme, Sony Offer Ghostbusters Doughnuts

Ghostbusters DonutsKrispy Kreme and Sony Pictures Consumer Products will mark the 30th anniversary of the Ghostbusters film franchise with two new marshmallow Kreme-filled doughnuts. In conjunction with the release of the Ghostbusters 30th anniversary edition Blu-ray release, Krispy Kreme will introduce Ghostbusters and Stay Puft Marshmallow Doughnuts that will be available September 29 through October 31 at participating Krispy Kreme locations in the U.S. and Canada while supplies last. The Ghostbusters doughnut will consist of a marshmallow Kreme-filled shell topped with white icing, a decorative green “splat” inspired by Slimer, and a Ghostbusters logo sugar piece. The Stay Puft Marshmallow will be a marshmallow Kreme-filled shell topped with white icing, decorated with Stay Puft Marshmallow Man’s familiar face and a sugar piece hat.

Hawaiian Tropic, Banana Boat Expand into Beach Accessories

Hawaiian TropicEnergizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic- and Banana Boat-branded beach accessories in a deal brokered by Brandgenuity. Morgan Home's Hawaiian Tropic line will feature inspired beach towels, beach mats, as well as a juvenile line of swim sacs, beach backpacks, and roll-up beach mats.

Loudmouth, Jay Franco Sign Licensing Deal for Bedding and Bath Collection

LoudmouthLoudmouth has signed a deal with Jay Franco and Sons Inc. for bedding and bath products. The partnership will allow Jay Franco and Sons Inc. to develop and sell a collection of home goods, including reversible comforters, sheets, throws, bath and hand towels, shower curtains, bath accessories, and decorative pillows in Loudmouth’s patterns and argyle prints. The initial collection is designed to appeal to adults, youth, back-to-school, college, and dorm markets. Loudmouth bedding and bath collection will be available to consumers next fall.

Innovation First, Tony Hawk Partner to Launch Circuit Boards Brand, Product Line

Circuit BoardsInnovation First, creator of Hexbug, will launch the Tony Hawk Circuit Boards brand and product line, due to hit shelves across Europe and North America this fall. The new line of motorized remote control skateboards and ramp sets revolutionizes the traditional sport of fingerboarding.
Kids can choose between two ways to play: traditional fingerboard style or using the power axle to take off with a remote control. The initial product assortment will include 24 Birdhouse and Tony Hawk authentic decks to customize and collect, along with a variety of ramp sets and skateparks.  

Old Guys Rule Signs Three New Licensees

Old Guys RuleOld Guys Rule is expanding its line of apparel, accessories, and gifts internationally to include three new licensees for wine, signs, and drinkware. The line includes shirts, sweatshirts, caps, posters, decals, gift-wrapping, greeting cards, and more, and is available in the U.S., the UK, Canada, Australia, New Zealand, Sweden, Norway, Finland, Denmark, and Holland.
The new licensees include Tervis for a line of insulated drinkware, including tumblers, water bottles, and mugs. The Wine of the Month Club will market a 2009 Old Guys Rule Cabernet Sauvignon, featuring 100 percent Cabernet grapes grown in California. A new line of Old Guys Rule metal signs and clocks will be produced by Past Time Signs.

Joyrich, Playboy Partner for Streetwear Collection

JoyrichJoyrich collaborated with Playboy for a collection of streetwear. The collection is set in black, white, and soft pink and features the iconic Playboy rabbit head. Items include shirts, scarves, and dresses, and are available online at and in the U.S. and Japan at Joyrich stores.

Harry Potter: The Creature Vault to Debut Next Month

Harry PotterHarry Potter: The Creature Vault, the first book devoted exclusively to the process of bringing the creatures in the Harry Potter films to life, will be on sale from Harper Design on October 28. The book is a comprehensive look at the creatures that populate the magical world—from Dementors, goblins, and Chinese Fireball dragons—and peers into filmmaking archives to give readers an inside look into the movies.
The book is bound in a purple leatherette case with de-bossed images of the creatures, and the interior features high-quality photographs including concept art, behind-the-scenes shots, and film stills. It also comes with a removable poster that pictures each of the creatures in full color and an eight-page Eeylops Owl Emporium catalog, profiling the owls on offer at Diagon Alley.

PoloGear Signs with AALMG

All-American Licensing and Management Group (AALMG) and The American Outdoorsman announced the signing of PoloGear to AALMG’s roster. This partnership will take the PoloGear brand to the mainstream level in North America.
PoloGear is a true polo brand with a unique niche in the equestrian world. PoloGear produces merchandise such as polo boots, jerseys, helmets, and saddles, as well as street wear for the players and fans. Professional polo player Nic Roldan is spokesman for the brand.

New Ring Pop Flavor Celebrates Sweet Victory

Ring PopBazooka Candy Brands has announced the winning flavor of its national Choose the Next Big Flavor competition. Cherry Limeade beat out Strawberry Banana and Grape for a limited-time run. Cherry Limeade Ring Pops will be available at major retailers this fall.
The three flavors were chosen by pop rock band R5 as the next phase of Bazooka Candy Brand’s Ring Pop #RockThatRock campaign. R5 encouraged fans to visit the Ring Pop Facebook page and to vote on the flavor of their choice.
This marks the third year of the Choose the Next Big Flavor competition on Facebook, which has also featured teen pop stars Bella Thorne and Mindless Behavior. 

Soho Square Studios Launches TV Production Co.

Soho Square Studios has launched its new TV production company, Soho Square Productions. The new company will tailor its programming toward kids’ and family entertainment.
Soho Square Productions’ first preschool CGI animation will be targeted toward kids ages 4 to 7. Tim Harper will direct the company’s first 52 x 11-minute series, which will be available for broadcasters to view at MIPCOM.
In addition to kids’ animation, Soho Square Productions will cover a cross-section of genres, skews, and production styles, including live action, with plans to expand into documentaries and drama.

The Jim Henson Co. Expands Duties, Makes New Appointments

Richard GoldsThe Jim Henson Co. has appointed Richard Goldsmith as executive vice president of global distribution and international consumer products. The expanded role will combine the company’s international consumer products business with Goldsmith’s former distribution responsibilities.
Goldsmith joined The Jim Henson Co. in 2011 and oversees sales, marketing, and technical operations to media and consumer products partners worldwide. The expansion includes the supervision of JHC’s international consumer products business.
Francesca Stobbe has also joined The Jim Henson Co. as executive director of international consumer products, supporting Goldsmith in the development and management of international consumer products programs. Stobbe previously worked at The Walt Disney Co., including as sales director, licensing analyst, and consumer products manager over the past 10 years.

Rubie’s Introduces Paw Patrol Costumes

Paw Patrol costumeRubie’s Costume Co. has launched officially licensed Paw Patrol costumes. The collection is licensed by Nickelodeon and based on the CGI-animated, action-adventure series Paw Patrol.
The costumes are available in kids’ sizes and include the Marshall, Chase, and Skye characters. The collection is also available for pets. 


Maw Broon’s Kitchen Expands to Retail

Maw BroonDC Thomson Consumer Products has entered into a partnership with Food and Drink Hub Scotland (FDHS) for sales and distribution of Maw Broon’s Kitchen products.
The partnership will create a new business, Maw Broon’s Retail Management Ltd; to expand the Maw Broon’s Kitchen franchise into new markets, demographics, and product lines.
Inspired by the matriarch of Scotland’s classic weekly comic strip from The Sunday Post, Maw Broon’s Kitchen is an established fictional celebrity chef with a best-selling cookbook series and line of home goods products.
Food and Drink Hub Scotland will introduce a line of cakes, bakery, confectionery, and gifting items into grocery stores, garden centers, delis, and farm shops in the UK.

Lumberjack Goes Global

Italian shoe brand Lumberjack will expand into new global markets.
Ziylan Group recently bought Lumberjack and will create new distribution deals for the brand worldwide. Sinerji will work with Ziylan Group to move the property into a wide range of consumer product categories such as apparel and accessories.
Lumberjack, founded in Italy in 1979, is recognized by its maple leaf logo. 


GBI Names Spiral International Exclusive Sales Representative for Latin America

Genius Brands International has entered into an exclusive representation agreement with Spiral International, which will be responsible for launching GBI’s animated series across all media throughout Latin America.
Director Zasha Robles of Spiral International will spearhead the introduction of GBI’s content into Latin America, guiding the formation of collaborative partnerships to ensure content relevance and appeal. Spiral International’s activities will be under the direct supervision of Andrew Berman, senior vice president of global content sales for GBI.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

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Licensing / Business Development Professional Seeks New Challenges

Jeff Quinn has 15 years experience in licensing and business development in the consumer goods Industry.  Expert at identifying opportunities and creating global strategies to develop incremental revenue streams.  Generated 50% + annual revenue increases for employers over past decade. 
Merchandise Licensing 
* Brands:  Disney, Warner Brothers, NFL, Fender Musical Instruments, Brainy Baby, etc. 
* Categories: apparel, action sports, home décor, books, toys, electronics,plush, multi-media, etc.  
* Licensed both in and out. Negotiated and wrote/co-wrote over 100 contracts.  
* Recruited and managed world leading agencies: Beanstalk, BLT, Evergreen Concepts, etc.
Brand Management
Expert at creating high profile strategic alliances to enhance brand awareness (Summit Entertainment, Vivendi, V-Tech, Chick-Fil-A restaurants, Lucky Brand etc.)
Consumer Packaged Goods
* Developed / marketed 350+ new products to multiple trade: mass, food, drug, specialty,  e-tail, etc.
* Created sales distribution networks on 6 continents and sourced product production on 5 
Open to global relocation.

Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

Operations Manager

becker&mayer!/SmartLab Toys seeks an Operations Manager.
To Apply:
Please submit your resume and cover letter detailing your skills in light of the above qualifications via email to Be sure to include “Operations Manager” in your subject line.

Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:


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