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New Line of Star Wars Toys Revealed in Fan-Made YouTube Video

SmileyWorld Signs New Deal with Inbrands for Brazil
Toy State to Unveil NASCAR Line at Michigan International Speedway

    Goodyear Launches Collection of Luggage and Bags

Intex Entertainment Introduces Family Games Inspired by Nestlē Candy Brands
Jurassic World: The Exhibition Set to Premiere

New Line of Star Wars Toys Revealed in Fan-Made YouTube Video

The Rogue One: A Star Wars Story toy line was revealed on the official Star Wars YouTube channel by fans who wrote, shot, and directed a series of shorts starring the toys to kick off Go Rogue, a global user generated content (UGC) contest that asks fans to share their “Rogue Stories.”
Starting Sept. 30, teens and adults can enter online at Kids ages 8 to 12 in the U.S. and parts of Canada can also participate at The winners will be invited to Lucasfilm in San Francisco to attend a screening of Rogue One and see their short story on the big screen.
Select items seen in the “Rogue Stories” will be available at mass retailers, Disney Store locations, and starting Sept. 2. The full collection will be available globally on Sept. 30.

SmileyWorld Signs New Deal with Inbrands for Brazil

SmileyWorld is delighted to announce that it has joined forces with leading fashion group, Inbrands, teaming up to create an exclusive apparel collection that will be sold across Ellus 2nd Floor stores in Brazil. This exciting new deal was announced today at Expo Licensing Brazil show.
With a portfolio of iconic brands, and wide distribution capacity through its own stores, franchises, retailers, multi-brands and ecommerce, Inbrands is a highly competitive fashion group operating in the Brazilian retail market. 
SmileyWorld is hugely excited by the new deal as the brand continues to expand its presence in South America and also in the region’s most influential retailers with its clear emoticon iconography. SmileyWorld’s recent partnership with the champion of cutting-edge fashion trends, will utilise its ability to continue to produce innovative collections with unique styling and universal appeal.
Every day, the Smiley studio identifies new key trends and develops its ever expanding emoticon dictionary. As well as catching the eye of innovative fashion retailer Ellus 2nd Floor, SmileyWorld’s emoticon style guide has been a massive success across multiple product categories with high demand for emoticon inspired apparel. 
The collection will be sold across Ellus 2nd Floor stores, delivering high quality, in-demand branded apparel with an urban yet sophisticated edge. 
The Smiley team now look forward to attending Licensing Expo Brazil, taking place at the Grand Hyatt São Paulo on 30 and 31 August.

Toy State to Unveil NASCAR Line at Michigan International Speedway

Toy State will debut its NASCAR-themed cars prior to this weekend’s Sprint Cup. Products from its flagship Nikko and Road Rippers lines will unveil this weekend at Michigan International Speedway.
The Nikko NASCAR R/C cars are built with full-function radio-control action, while Road Rippers NASCAR Come-Back Racers feature motorized driving with NASCAR sound effects.
In addition to NASCAR, Toy State’s lights and sound vehicles and R/C brand portfolio features licensing partnerships with brands including Caterpillar, Hot Wheels, DC Comics, Barbie, Thomas and Friends, Teenage Mutant Ninja Turtles, and WWE.

Goodyear Launches Collection of Luggage and Bags

Goodyear is set to launch its collection of luggage and bags.

The new Goodyear Luggage and Bags collection delivers a large variety of soft trolleys and hard case tough luggage for travellers who seek comfort and safety, as well as a collection of outdoor bags which provide smart technical features for voyagers planning long excursions.

Useful accessories, such as wallets and waist belt/hip pack, complete and complement the Goodyear Luggage and Bags range. Backpacks come with rubber details and racing inspired looks are reminiscent of Goodyear’s motorsports and racing heritage - from the tracks of Formula 1 to Nascar Racing.

Intex Entertainment Introduces Family Games Inspired by Nestlē Candy Brands

Intex Enterainment Inc. has entered into a licensing agreement with Nestlē for a new line of candy-themed family games.
This partnership allows Intex Entertainment to produce games using popular Nestlē brands, such as Nerds, Laffy Taffy, Pixy Stix, SweeTARTS, Runts, Butterfinger, Crunch, and others. From the Laffy Taffy Guess-the-Joke game, to the Nerds Dancin’ Dice game, each product in the range takes elements of the candy brands and creates a unique play experience for the whole family. The initial product assortment will be available this fall at major retailers across North America.

Jurassic World: The Exhibition Set to Premiere

Based on Jurassic World, NBCUniversal Brand Development and Imagine Exhibitions will launch the North American premiere of Jurassic World: The Exhibition on November 25 for a limited engagement at the renowned, The Franklin Institute in Philadelphia.

 The one-of-a-kind exhibition will offer a rare look at life-size animatronic dinosaurs, designed by Creature Technology Company (Walking with Dinosaurs), set in themed environments inspired by Jurassic World, one of the largest blockbusters in cinematic history, and the fourth highest grossing film of all time. Guests can visit the world-class Exhibition in the Nicholas and Athena Karabots Pavilion and the Mandell Center at The Franklin Institute through April 2017. The larger-than-life Exhibition made its world premiere in Melbourne, Australia at the Melbourne Museum in March 2016 and has achieved record-breaking attendance.

“There is no other dinosaur brand in the world that comes close to theJurassic World franchise,” said Tom Zaller, President & CEO of Imagine Exhibitions. “Combining the beloved franchise with Creature Technology’s dinosaurs and Imagine Exhibitions immersive design and interaction will, without doubt, be the closest fans will ever come to seeing a dinosaur.”

Merchantwise Continues Gumnut Babies Centenary Celebrations

The 100 year celebrations for May Gibbs’ first book Gumnut Babies continue with the release of a centenary hardcover edition of the much-loved title this month from HarperCollins Children’s Books, Australia and an exclusive video storytelling presentation from singer Elly-May Barnes (daughter of Australian rock icon, Jimmy Barnes) of the timeless tales first published in 1916 by the much revered Author and Illustrator. 

To celebrate the continued success of May’s iconic bush babies, HarperCollins Children’s Books, Australia has released a beautiful new centenary edition of Gumnut Babies that has been redesigned to showcase May’s original illustrations and also includes a bonus biography on the enigmatic Cecilia May Gibbs.

Nelvana, Disney Channels Worldwide Sign Deal for Polly and the ZhuZhu Pets TV Series

Nelvana licensed the multi-territory broadcast and on-demand rights for Polly and the ZhuZhu Pets to Disney Channels Worldwide.
The series will air on Disney Channel in the U.S. on Sept. 12, followed by Germany, Switzerland, Austria, Russia, Australia, New Zealand, Belgium, the Netherlands, Luxembourg, Central and Eastern Europe, the Middle East, and Sub-Saharan Africa. The Canadian premiere date will be announced at a later date.

Duda and Duda Seeing Success in Russia

The animation series “Duda and Dada” (52x13’ South Korea EBS/Eyescream) has become one of the most successful TV first runs of this summer in Russia.

The Russian TV premiere of the first and second seasons of the animation series took place on the TV Channel Carousel at the end of May, and in August Carousel will continue broadcasting the series for the third time each morning on weekdays by three episodes daily. In July TIJI Pay TV channel for kids started broadcasting of the series. 

Duda and Dada has seen wide PR coverage in Russia, including entertaining materials in magazines for children and parents, Internet banner ads, contests, brand’s integration in events for children. 

“Thanks to our partnership with CLS, Duda&Dada has been airing on Carousel since May 2015, and has quickly become a staple program on Carousel, widely regarded as the leading channel of children's content. It is our desire that Duda&Dada becomes an ambassador of Korean content in countries around the world, and having a big impact in Russia," said Byungsun Choi, CEO of Eyescream.

Sizzle Press to Release Sago Mini Book Series

Bonnier Publishing USA will release original storybooks featuring characters from the Sago Mini apps designed for toddlers and preschoolers.
The board book Jinja’s Surprise! will be available this month, and will let readers hide snacks, decorations, games, and more throughout the book. Cozy Christmas: A Touch-and-Feel-Book will also be released this month. Readers will be able to touch and feel Robin’s wool scarf, Yeti’s sled, snowflakes, and other items that encourage sensory stimulation.
Two additional titles will be released in December: Wake and Sleep: A-Lift-the-Flap Book and More Hugs! 

Happy Toon World Appoints V.I.P. as Exclusive Agent for German Speaking Markets

Happy Toon World, the US based children’s entertainment company consisting of 75 junior/mini versions of world-famous characters, including Little Franken-stein, Little Tinkerbell and Little Cinderella, has appointed V.I.P. Entertainment & Merchandising AG, Hamburg, to exclusively represent all characters for licensing/merchandising opportunities in German speaking markets.
Michael Lou, CEO of V.I.P. noted: “Happy Toon World is one of the most unique brands since it consist of 75 individual brands under one amazing umbrella. Due to successfully licensing Happy Toon World characters in the Americas for back packs, school supplies, boys and girls apparel, baby/infant products, footwear and many other product lines, Europe was the next frontier”.
Michael also added the brand has already received a multitude of inquirers for licensing the characters for promotional give-away products, private label activities and mass merchandiser based products lines.

Precious Moments Renews Partnership with Three Licensees

Precious Moments Inc. renewed licensing agreements with three companies.
Designs by Gloria and Pat will continue to publish branded digital cross-stitch books and patterns in the U.S., Canada, Mexico, the UK, France, Korea, Philippines, and Singapore.
Cherokee Child Caskets will continue to manufacture branded caskets, urns, memorial books, and monuments for the U.S. and Canadian markets.
The Bradford Exchange/Hamilton Collection will continue to produce branded figurines, water balls, and train sets. The company will continue to create and sell products worldwide through 2020.

Licensing Japan 2016 Becomes Its Largest Show to Date

The sixth Licensing Japan was held at the Tokyo International Exhibition Center this summer and attracted exhibitors from 11 countries and regions. Compared to last year, the show was twice as large and the number of visitors was up 33 percent.
In addition to popular Japanese characters such as Godzilla, Detective Conan, Rilakkuma, Hanakappa, Kanahei’s Small Animals, Monchhhichi, and Peko, the show also exhibited Angry Birds, Barbie, the Smurfs, Where’s Wally, The Snowman, Ghostbusters, and Rody. Many brands attended, including Nissan, Japan Airlines, Rover, Hershey’s, Laura Ashley, Automobili Lamborghini, and Jeep.
The number of exhibitors from outside Japan increased, with a variety of brand and property owners from the UK, France, Italy, Spain, South Korea, China, Taiwan, Hong Kong, Thailand, and more.
The Art & Design Zone was a new addition this year, where the UK’s National Gallery exhibited works by painters including Van Gogh and Monetand.
Next year’s expo will include three new specialized areas: Character and Entertainment Zone, Brand Zone, and Art and Design. Exhibitors may contact show management to book their booth for next year. A special offer is available this month only. For more information, visit

EatWith, MasterChef Partner to Bring Fans a MasterChef Dining Experience 

EatWith and MasterChef are offering fans the opportunity to dine with their favorite MasterChef contestants and winners.
Former MasterChef contestants will join EatWith to host their own meals and events. Some of this season’s contestants, including the top nine home cooks, will also attend events as the show nears its season finale this month. The top nine hosts chosen and the event pages will be unlocked the day the contestants are eliminated.
Fans will also have a chance to win a dinner for two with this season’s winner when they share and tag a picture on Facebook and Twitter of who their guest to dinner would be. Visit or for further details.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox


Licensing Executive

MGL ( is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to


Licensing Director
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
Contact: Please send resume to


Executive Seeks New Challenges
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.


Sunrights Inc. Seeks a Licensing Coordinator
New York
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
Please submit your resume to
Only candidates chosen for the interview process will be contacted.



Berkshire is looking for a NY-based designer.
Job Description: Design licensed/private label accessories for adults and children; making detailed CAD’s of your designs for factories. Compiling boards of designers to show to buyers. Making revisions if needed. Our categories include: hosiery, cold weather, fashion hats/scarves, rain wear, and hand bags.
Job Qualifications: Adobe Illustrator/Photoshop fluent. Knowledge of knits, trims, embroidery, accessory applications, and basic specking. 
Job Qualifications: Good communication skills need. A team player in a fast-paced environment. Resume and portfolio required.
Company: Berkshire is a powerhouse in the accessories business, being one of the largest accessory manufacturers in the business today. We merchandise, design, manufacture and sell trend right, high quality accessories for a variety of price points. Specializing in both licensed and private label manufacturing, we offer leadership market positioning in both adult and children's accessories.
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
Contact: Please send resume to Jodi Colburn at


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