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Care Bears Partners with Boy Meets Girl for Limited Edition Fashion Line
Cereal Killer Café to See Brand Extension with The Point 1888
Cartoon Network Enterprises Adds New Partners for Rick and Morty
    Graham Nortan Releases ‘Own’ Wine
GBI’s SpacePOP to Debut on Kabillion Girls Rule and Kid Genius Network
Pokémon in First Cross-Category Promo with Asda

Care Bears Partners with Boy Meets Girl for Limited Edition Fashion Line

American Greetings Entertainment (AGE) partnered with the Boy Meets Girl brand for Care Bears. The limited-edition collaboration will launch exclusively at Paris retailer colette in August. The women’s athletic leisure line includes hoodies, sweats, sweatshirts, tanks, and T-shirts retailing from €65 to €90, which can be found at
This month, Care Bears and Boy Meets Girl will create an exclusive Care Bears 35th anniversary collection for colette, which will launch early next year. 

Cereal Killer Café to See Brand Extension with The Point 1888

The Point 1888 has been appointed as brand extension partner for the Cereal Killer Café.
The Cereal Killer Café, founded by brothers Alan and Gary Keery, first opened its doors in Shoreditch and now has a branch in Camden, with plans for international openings in the near future. The business is the first UK cereal café, and sells over 120 cereals. Capitalising on the ‘hispter’ movement, as well as nostalgia and a feel-good factor, the café walls are covered in 80s and 90s memorabilia, and the business has seen much media attention in the UK.
The Point 1888 will expand the brand, with Kimm & Miller to release a gifting range. Over the next year, The Point plans to expand into food, beauty and apparel categories.

Cartoon Network Enterprises Adds New Partners for Rick and Morty

Cartoon Network Enterprises (CNE) has added new apparel and accessories partners for its Adult Swim animated series, Rick and Morty. Joining current partners Ripple Junction and Zen Monkey are Underboss, Bioworld, Hot Properties Merchandising, Daylight Curfew, Hyp, and Surreal Entertainment for a range of products.
Bioworld will introduce Rick and Morty accessories, including bags, wallets, belts, headwear, and wristbands at specialty stores nationwide, this fall. Hot Properties Merchandising will debut key chains, magnets, patches, buttons, and stickers this fall at specialty stores nationwide.
Ripple Junction introduced enamel pins earlier this year. Daylight Curfew introduced limited-edition, co-branded apparel, including T-shirts and sweatshirts, as well as a collaboration with Run The Jewels, this May. The collection is available on Rick and Morty hosiery from Hyp will be available this fall at specialty stores. Surreal Entertainment will launch glassware, coin banks, and other beverageware lines in specialty stores, this fall.

Graham Nortan Releases ‘Own’ Wine

Graham Norton is releasing a South Australian Shiraz following the international success of his Sauvignon Blanc.

The Irish comedian teamed up with New Zealand’s Invivo Wines in 2014 and has sold more than 500,000 bottles of their 2015 Graham Norton’s Own Sauvignon Blanc By Invivo in Ireland, the UK, Australia and New Zealand since its release in October.

The inaugural Graham Norton’s Own 2015 Shiraz will be released this October and is a blend of grapes from South Australian regions Barossa Valley, McLaren Vale and Langhorne Creek
Invivo co-founders Tim Lightbourne and Rob Cameron recently returned from Norton’s summer house in County Cork, Ireland, where they spent an afternoon tasting and blending samples for the Shiraz and the 2016 Sauvignon Blanc, which will be released in September.

Lightbourne, who is also Invivo’s Marketing Director, said there had been strong calls from customers to release a Graham Norton’s Own red wine.

GBI’s SpacePOP to Debut on Kabillion Girls Rule and Kid Genius Network

Genius Brands International (GBI) has signed a new licensing agreement with Kabillion to debut its YouTube tween series SpacePOP on Kabillion Girls Rule! The series will reach more than 50 million U.S. households through multiple outlets, including Comcast, Time Warner, and Charter, amongst others.
The debut coincides with the launch of SpacePOP on GBI’s Kid Genius VOD channel, available to approximately 22 million households across the U.S., through Comcast's Xfinity On Demand platform.

Pokémon in First Cross-Category Promo with Asda

The latest freestanding display unit promotion (FSDU), combining items from the TOMY Group and the Pokémon Trading Card Game, launched across 210 Asda stores on Thursday 11 August.
In addition to theme decks and blistered booster packs from the XY—Fates Collide and XY—Steam Siege expansions, the FSDU will promote the Shiny Kalos Tin, including powerful Legendary Pokémon-EX cards featuring Zygarde and rare Shiny versions of Xerneas and Yveltal—all strong sellers for Asda previously. The Pokémon TCG: Red & Blue Collection—Venusaur-EX will also be on display.
Products from the TOMY Group will be made available as well, with the ever-popular 8" plush range sharing shelf space with the Pokémon action pose figures and the Clip ’n’ Carry Poké Ball toys.

Marvel Super Hero Spectacular Returns with New Merchandise and Retail Partners

Disney Consumer Products and Interactive Media (DCPI) kicked off its third annual Marvel Super Hero Spectacular campaign on August 15. The campaign will feature six weeks of product launches, retail promotions, and activities, including a merchandising program celebrating Captain America’s 75th anniversary and the launch of Marvel’s Captain America: Civil War on DVD and Blu-ray. Major retailers at the event will include Walmart, Target, Toys “R” Us, Amazon, Kohl’s, Party City, and Kmart. The event will roll out worldwide and also reach mid-tier retail and specialty stores.
Kids and adults will be able to show off their Marvel fandom with new products, including Marvel Legends actions figures and premium role play from Hasbro, new Lego construction sets, Jakks Tsum Tsum novelty collectibles, Hot Wheels cars from Mattel, Funko collectibles, and Fox Motocross apparel. 
Disney Publishing Worldwide’s two new young adult novels, Black Widow: Red Vengeance and Iron Man: The Gauntlet, and the ultimate Marvel guide, Marvel Absolutely Everything You Need to Know from Dorling Kindersley, will also be showcased. The event will also feature cross-category collection highlights, including Captain America’s iconic shield with apparel and accessories for kids and adults, home goods, toys, and a women’s sportswear collection from Her Universe.

Laura Ashley and Orchard Supply Hardware in Partnership

Laura Ashley has partnered with America’s neighbourhood hardware & garden store, Orchard Supply Hardware, to bring a new collection of garden tools and accessories to garden enthusiasts.
Laura Ashley is expanding its outdoor range into Orchard Supply stores with an exclusive collection of colourful and innovative products including gloves, garden shoes, aprons, kneeling cushions and more.
“We are excited to offer our customers the Laura Ashley garden collection,” said Traci Smith, Vice President of Merchandising & Global Sourcing of Orchard Supply. “We strive to give our customers something new and different each time they visit our stores, and we’re certain they will appreciate these beautifully crafted pieces.”

Warner Bros. Pictures’ The Lego Ninjago Movie, Finalizes Film Cast

Warner Bros. Pictures’ new animated adventure film in the Lego franchise, The Lego Ninjago Movie, has finalized its cast, which will include Dave Franco, Justin Theroux, Fred Armisen, Abbi Jacobson, Olivia Munn, Kumail Nanjiani, Michael Peña, Zach Woods, and Jackie Chan. The film is slated for a nationwide release on September 22, 2017.
The Lego Ninjago Movie revolves around a battle for Ninjago City where Lloyd, aka the Green Ninja, must defeat evil warlord Garmadon. He is assisted in his quest by his friends, by the Lego Master Builders, and led by kung fu Master Wu. Chan will play Master Wu, Theroux is Garmadon, Franco plays Lloyd, and Munn is Lloyd’s mom, Koko.

Plim Plim Comes to Señal Colombia

Plim Plim is seeing international expansion, and is now being transmitted by Señal Colombia.
Plim Plim is an animated 2D series focused on a preschool audience, and is already airing on Disney Junior Latin America and Discovery Family in the United States, Netflix Latin America, and more than 35 other countries
around the world.
The series’ 360 concept includes TV, theater, merchandising, editorial material, educational activities, websites, musical pieces, applications for mobile phones and tablets, clothing and more.

DHX Brands Boosts UK Team with Four Key Hires

DHX Brands has appointed four new team members in its London office. Debbie Walker was appointed as brand manager, Cheryl Brock joins in as design manager in the creative services team, Alessia Foster takes the position of head of product development, with Holly Taylor joining her as product development manager.
Walker will lead brand and marketing initiatives in the UK for preschool properties Twirlywoos and In the Night Garden. Having worked in roles across Mattel, FremantleMedia Kids & Family Entertainment, and Trinity Films, Walker has experience in kids’ and family brand marketing, public relations, and creative communications.
Brock will help maintain a growing DHX Brands portfolio and launch new titles. Her background spans licensing design for both product and graphics across a range of properties. Previously, she worked for brands such as Thomas and Friends, The Simpsons, Hello Kitty, and My Little Pony.
Establishing a dedicated DHX Brands product development team, Foster brings in international experience of leading the development of products through licensing, live events, and attractions programs. Taylor joins the team with a focus on apparel and soft lines development. Most recently, she worked for Disney on their apparel development for major retailers in the UK.

Bright Group International Welcomes Sandra Tharumalingam Willmer

Contracts Manager Sandra Tharumalingam Willmer has joined illustrator agency Bright Group International’s London office.
Tharumalingam Willmer will be overseeing all contracts for the group and working closely with all agents and finance.
She will assist Bright in reviewing and updating contracts across the group for their artists as well as improving the overall contractual service Bright offers their artists and clients to ensure contractual integrity and compliance. Her joining Bright also comes at a time that offers great support as MD Vicki Willdren-Lebrecht transitions through her maternity time.
Tharumalingam Willmer was previously Senior Business Affairs Manager at Walker Books and has worked in Contracts at The Random House Group, Hachette and SAGE Publications Ltd. Her move to the Bright Group is her first working for an agency after many years working for publishers across children’s, adult trade and academic/STM publishing.

WBIE Unveils Exclusive Supergirl LEGO Minifigure

At Gamescom, Warner Bros. Interactive Entertainment (WBIE) revealed that LEGO Dimensions Starter Packs for Sony PlayStation 4 will include an exclusive DC Comics Supergirl LEGO minifigure for a limited time, beginning in late September. The collectible Supergirl LEGO minifigure has many in-game abilities to help players solve puzzles and battle enemies, including super strength, flying, x-ray vision, and beam attacks. The new character can also transform into Supergirl Girl Red Lantern with additional abilities.
The LEGO Dimensions PS4 Starter Pack includes the video game, bricks to build the LEGO Gateway, four LEGO minifigures (Batman, Gandalf, Wyldstyle, and the exclusive Supergirl), the LEGO Batmobile, and the LEGO Toy Pad, which allows players to transport special LEGO minifigures and models into the game, as well as direct in-game action all with the movement of the physical toys.
Later this year, Supergirl will also be available as a “Hire-a-Hero,” a feature in LEGO Dimensions that allows players to sample characters with the studs they collect in the game.

Kids’ Media Consumption Up in Australia, Spending Power Rises to $1.8 Billion

According to New Generations 2016, Cartoon Network’s annual research study into children and parents, kids’ media consumption in Australia increased over the past year, with their total spending power rising to $1.8 billion annually.
The study shows that TV ads are still the most effective medium for reaching children, with watching TV remaining the top media consumption activity for kids. In the last month, 92 percent of children watched TV, with most tuning into cartoons. The report also highlighted that kids prefer ads that feature comedy and characters, with Captain Risky (Budget Direct) the most liked ad for kids, followed by Unicorn Pooping (Squatty Potty) and McDonald’s.
Three times as many kids find ads on TV funny compared to ads on social media, and twice as many children notice ads on TV compared to social media, but only 58 percent of parents surveyed cited TV as the most influential advertising platform for kids.
The report uncovered a 33 percent increase in kids that watch and post videos online and a 7 percent increase in kids’ pocket money, to an average of $556 a year including gift money. Kids are also well connected, with 86 percent online in the past month, up 12 percent since last year.

When it comes to social media, Facebook is still the No. 1 platform for kids, but children spend more time on Snapchat. Almost a third of Snapchat users spend up to an hour and a half on the platform each day, compared to a quarter of Facebook users. The social media usage increases with age, multiplying by five times as children grow between 7 to 9 years old and 13 years old. Parents have the most safety concerns for children with YouTube and Facebook, with kids’ TV channels the most trusted media.

Tim Vine to Host the Licensing Awards 2016

Tim Vine will host The Licensing Awards 2016, taking place on Tuesday, Sept. 13 in The Great Room of London’s Grosvenor House Hotel.
Approximately 1,400 retailers, licensees, and licensors are expected to attend this annual event honoring professionals in the licensing industry.
To book tickets contact Clare at Createvents on 01252 781178, or email


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox


Licensing Executive

MGL ( is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to


Brand Manager
Company: Brandgenuity is an award-winning full-service trademark licensing agency. We develop and implement licensing programs for leading entertainment and corporate brands including Viacom, MGM, Gas Monkey Garage, Church & Dwight, Hawaiian Tropic, Playtex, Banana Boat, among others. We are based in midtown Manhattan and you can learn more about us at
Job Responsibilities: The Brand Manager works with new and existing licensees on developing product lines, gaining client approvals, coordinating retail development plans and developing cross-promotions and cross-marketing activities with the brand and with other licensees.
Specific job responsibilities include managing the product approval process (product, packaging, promotions, PR, advertising) via online systems and coaching licensees in the development of on-brand product and marketing elements, leading regular meetings with licensees to monitor commercialization of new products, developing and circulating action items after key licensee meetings, and coordinating licensee/client trade show participation.
Desired Work Experience: 3+ years in marketing/brand management or product development.
Desired Core Competencies: Strong communication/writing skills, proficient in MS Office, detail orientation, organization skills, excellent follow-up, self-starter, problem solver/facilitator, eager to offer ideas/solutions, knows when to seek others’ input.
If interested, please send cover note and resume to:


Licensing Director
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
Contact: Please send resume to


Executive Seeks New Challenges
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.


Sunrights Inc. Seeks a Licensing Coordinator
New York
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
Please submit your resume to
Only candidates chosen for the interview process will be contacted.



Berkshire is looking for a NY-based designer.
Job Description: Design licensed/private label accessories for adults and children; making detailed CAD’s of your designs for factories. Compiling boards of designers to show to buyers. Making revisions if needed. Our categories include: hosiery, cold weather, fashion hats/scarves, rain wear, and hand bags.
Job Qualifications: Adobe Illustrator/Photoshop fluent. Knowledge of knits, trims, embroidery, accessory applications, and basic specking. 
Job Qualifications: Good communication skills need. A team player in a fast-paced environment. Resume and portfolio required.
Company: Berkshire is a powerhouse in the accessories business, being one of the largest accessory manufacturers in the business today. We merchandise, design, manufacture and sell trend right, high quality accessories for a variety of price points. Specializing in both licensed and private label manufacturing, we offer leadership market positioning in both adult and children's accessories.
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
Contact: Please send resume to Jodi Colburn at


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