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Caroline Mickler Signs Coco de Mer to Launch Fifty Shades Darker Lingerie
Character World Launches Range of Pokémon Products
Debra Valencia Debuts Modern Shibori Collection
    The Hurlingham Polo Association Unveils Lifestyle Brand
Rocket Licensing Appointed for Edward Stanford Cartographic Collection
Smiley Signs LazyBee for New Line of Sportswear in South Korea

Caroline Mickler Signs Coco de Mer to Launch Fifty Shades Darker Lingerie

Caroline Mickler Ltd. has signed a licensing agreement with luxury lingerie brand Coco de Mer to launch the Fifty Shades Darker lingerie collection.
Coco de Mer created a new range that aims to capture the inner goddess of the Fifty Shades of Grey protagonist Anastasia Steele. The range will launch this fall, ahead of the Fifty Shades Darker film, which releases worldwide around Valentine’s Day next year.

Character World Launches Range of Pokémon Products

Character World is fast-tracking a new range of Pokémon bedding and accessories to meet retailer demand after the launch of Pokémon Go.
The licensing business sold out of its Pikachu duvet set in 24 hours as kids, teens and adults around the world embraced the latest gaming sensation.
Character World is creating new Pokémon textiles including single and double duvet sets, cushions, curtains, a bean bag and towel to supply in the UK & Nordic countries.
Pokémon Go is currently the number one app on IOS and Google Play marketplaces and has overtaken Twitter for daily active users.
programming for their subscribers.”

Debra Valencia Debuts Modern Shibori Collection

The Brand Liaison is launching a new Shibori collection by designer Debra Valencia. Valencia has created collections of Shibori prints, mixing traditional Shibori patterns with current motifs and modern color palettes. Select prints from The Valencia Shibori Collection can be found in stationery, bedding, and other home categories, starting this fall.
Building on the brand’s success in categories including dinnerware, home accents, wall décor, social stationery, paper goods, craft, apparel, fashion accessories, and bath/beauty, Valencia is working with manufacturers and direct retailers on collaborations.
Valencia’s contemporary design sensibilities bring a fresh approach to this ancient indigo dyeing technique, adding large scale, collage, and overlay of prints, fashion-forward colors, icons, typography, and embellishments.

The Hurlingham Polo Association Unveils Lifestyle Brand

The Hurlingham Polo Association (HPA) is set to license its brand worldwide starting with King of Games Ltd. in the UK.
King of Games Ltd. will launch an On/Off Field Collection, including performance playing kits, as well as must have authentic products for training and sporting casuals.  
The clothing and lifestyle products and launches will showcase their authentic British and global appeal. The Lifestyle Collection is scheduled for launch early next year, with technical performance casual wear, smart casual, and tailored clothing.
The English national Polo team also launched a new HPA kit, revealing a “made in the UK” shirt featuring a black mesh panel for stretchability and a polyester micro knit fabric with moisture management properties to keep players cool.
The HPA also announced that Canadian player Fred Mannix will be its first global ambassador.

Rocket Licensing Appointed for Edward Stanford Cartographic Collection

Rocket Licensing has been appointed to manage the licensing campaign for The Edward Stanford Cartographic Collection, owned by Stanfords, the iconic London mapseller, established in 1853.
Stanfords has been the first port of call for explorers and adventurers for over 160 years, with 100’s of famous and historical customers from Sir Ernest Shackleton to Michael Palin. Now, The Edward Stanford Cartographic Collection of some 800 uniquely beautiful and historically significant archive maps, together with the Edward Stanford Signature Logo are being developed into a new style guide for launch in the autumn of this year. This content combined with a brand that encompasses heritage, credibility and expertise in equal measure present an incredible opportunity for licensees to develop product that will resonate with manufacturers, retailers and consumers alike.
Map and travel-themed products continue to have a strong market appeal, which is an obvious driver for taking this famous heritage name to a wider consumer base. Rocket will leverage the extraordinary assets of the Edward Stanford Cartographic Collection, the sense of adventure, discovery and travel that the maps and the Edward Stanford name encapsulates, to develop a strategy that will appeal to travel enthusiasts and adventure fans, as well as gift buyers, tourists and lovers of original and classic brands.

Smiley Signs LazyBee for New Line of Sportswear in South Korea

Smiley has signed sports retailer LazyBee to produce a new line of sportswear, including leisurewear, casual apparel, swimwear, and accessories across Korea.
The new collection will fuse styling with form and functionality to create a line that is dedicated to the casual sport enthusiast, underpinned by happy and positive sentiments.
LazyBee is a four seasons lifestyle brand, offering trendy apparel all year round. Situated in shopping centers and major department stores across Korea, LazyBee will launch the collection in at least 30 LazyBee stores, as well as online.

Toy Industry Association Publishes Annual Report

The Toy Industry Association (TIA), the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages, has announced that its 2015 Annual Report is now available online.
TIA experienced a groundbreaking year, advocating for federal legislation to reform the outdated Toxic Substances Control Act (TSCA), which was recently signed into law by President Obama; prevailing over new legislative challenges at the state and local levels; and increasing the positive impact of the industry-wide Genius of Play campaign. The Association also grew and strengthened its go-to-market events – Fall Toy Preview and Toy Fair – and saw members bring the gift of play to 1.1 million children in need through the Toy Industry Foundation.
In 2015, TIA grew its membership base to a record-breaking 987 companies. As part of its ongoing commitment to delivering excellence to member companies of all sizes, the Association expanded its educational resources to include webinars, white papers, market entry reports, and more. TIA leadership also led town hall member meetings across the nation, connecting face-to-face with constituents to assess their evolving needs.
“2015 was an outstanding year for sales growth among our members that also saw a range of successes for the Toy Industry Association,” said TIA President & CEO Steve Pasierb. “We continue to be grateful for the enthusiastic support of our members as we work to be a unifying force for their creativity, responsibility and global success, advocating for their needs and championing the benefits of play.”
TIA regular members who would like to become more involved in helping to set the strategic direction of the Association are encouraged to submit nominations for qualified candidates to serve on one of TIA’s policy committees. To discuss committee participation, please contact Ken Ebeling, TIA vice president of strategic development and member services (646.454.5580).
Click to view the 2015 Annual Report.

Joester Loria Group Launches Corona-Branded Grilling Accessories

The Joester Loria Group (JLG), exclusive licensing agency for Constellation Brands’ beer portfolio, added SmartWorks Consumer Products to launch a collection of Corona-branded BBQ grilling accessories. The collection is set to launch next spring.
The line will include barbecue tools, utensils, and prep accessories with design features for the pro and casual griller. The product will launch at mass, specialty, and national retail chains ranging in price from $10 to $30.

Havaianas Footwear Launches Popeye Flip-Flop Collection

Foot wear brand Havaianas has launched a collection of flip-flops, featuring the classic love trio—Popeye, Olive Oyl, and Bluto. The first design went on sale in all Havaianas stores across Brazil as a project to celebrate Brazilian Valentine’s Day on June 12.
Focused on iconic poses and images, this collection included three styles, one for women and two in unisex sizes, and was promoted through retail displays.
The current collection features three new designs in unisex sizes, available in Havaianas stores worldwide. Fans can find two models with Popeye and another with Olive Oyl.

Illumination Entertainment and NBCUniversal to Launch Minions Surf Collection

Illumination Entertainment and NBCUniversal Brand Development will launch a surf capsule collection based on the Minions from Universal Pictures and Illumination’s Despicable Me film.
Set to launch on August 15, the collection will be sold exclusively by in North America and Europe, and by in Australia.
Inspired by the theme in the Minions Paradise mobile game, the Minions Lost in Paradise Collection features limited-edition apparel and swimwear designed by street artist Buff Monster and Australian surf industry leader Rusty.
The collection will include T-shirts, denim, and board shorts for men; and T-shirts, a midi dress, denim, and swimwear, including a bikini and one-piece options, for women.
Surfers, style icons, and real life couple Jay Alvarrez and Alexis Ren will collaborate on the launch. Surfer Noa Deane will appear in association with the collection.

Born Licensing Inks Deal with Subaru Australia

Born Licensing has signed a deal with Subaru Australia. The car distributor has licensed iconic action figure G.I. Joe to star in their advertising campaign for the new Subaru Levorg.
The national TV campaign, developed by creative agency Disciple, encourages consumers to ‘Do Something Out of the Box’. It features as part of the wider ‘Subaru Do’ call-to-action to encourage people to get out and enjoy life in a Subaru. Digital, outdoor and online material will compliment the TV campaign, as well as point of sale signage across the national Subaru dealership network.

Little League Enters New Retail Licensing Partnership with TeamMarketing

Little League Baseball and Softball, in conjunction with its licensing agency Fermata Partners, has signed a new retail licensing agreement with TeamMarketing, a division of WaxWorks, based in Owensboro, Kentucky.  
TeamMarketing can now source and develop an array of toys and games, school supplies, domestic/household items, personal accessories, and select apparel items under the Little League brand. TeamMarketing will also work with existing Little League licensees and official partners to assist in their distribution efforts.
TeamMarketing will start retailing in August and then plan seasonal updates to its product line.

The Light Fund Treasure Hunt Raises More Than £5,000

The recent Treasure Hunt in aid of The Light Fund saw 300 licensing industry execs pit their wits to raise well over £5,000 for the licensing industry charity – and learned a bit more about London’s Mayfair in the process.
Retailers, licensors, licensees and trade suppliers joined forces to form the 30+ teams that participated in the popular annual Treasure Hunt which involved a madcap romp around central London, answering cryptic questions and undertaking pre-set tasks along the way.
Acamar, Amscan, BLE, Blueprint, Blues Clothing, Bulldog, Carte Blanche, Cooneen, Copyrights, Danilo, DHX, DreamWorks, eOne, Fashion UK, Fremantle, Hasbro, ITV, Jazwares,  Kilogrammedia, Kinnerton, M&S, Mothercare, Nickelodeon, Poetic Brands, Rainbow Productions, Rocket Licensing, Rockpool Licensing, Tesco, Turner and Universal were among those to get their brains and legs into gear for the question answering perambulation.
The winners this year was the Start Licensing team, headed up by its md Ian Downes ably supported by industry stalwarts Karen Addison, Angeles Blanco, Phil King (TDP), Andrew Levy and James Marsh as well as former BLE exec Jon Gibson.
Picking up the ‘dead parrot’ prize for last place was the team from Carte Blanche.
Meanwhile, Brand Licensing Europe was awarded a prize for souring the best tacky London souvenir, a pack of Union Jack thongs.
The event was sponsored by Brand Licensing Europe, with the maps sponsored by A-Z (with the Smiffy’s donating licensed A-Z jackets and dresses being part of the prize). The Treasure Hunt was co-hosted by Ashley Holman from Nickelodeon and Hannah Mungo from eOne.
David Scott, md of Rainbow Productions and The Light Fund treasurer, said: “We had a fantastic turnout for the Treasure Hunt as the licensing industry once again did us proud.
We’re very grateful to Brand Licensing Europe and A-Z for their fabulous support for this event, which is now a fixture in the licensing social calendar. Once again the winners were those who kept their focus on the clues rather than the pubs en route!
This takes us all the closer to reaching the £1 million fundraising milestone that we are aiming for this year.”
Other sponsors of the event included Gosh Designs, Licensing Source Book, Rainbow Productions, Start Licensing and TDP Textiles.

Pete The Cat and Merrymakers Expand Licensing Program

Pete The Cat, the literary property created by James Dean, entered partnerships covering a wide range of categories from toys to bedding. The deal was agented by Clair Frederick, president of MerryMakers.
Partnerships include Jay Franco for a full line of bedding and bath products set to preview in September; Kids Preferred for a line of soft and hard goods to be showcased at TIA’s Fall Toy Preview; Dept. 56 for six fully-dimensional ornaments for launch in January, Marcus Fabrics for fabric by the yard and DIY kits for launch early next year, and Everything Legwear for socks and tights for kids and adults.
Negotiations are underway for sleep, swim, sportswear, accessories, bags, and electronic games. Retail conversations are ongoing with specialty and mass chains nationwide.
Pete The Cat is featured in a children’s publishing line from HarperCollins. The latest title, Pete the Cat and the Missing Cupcake, launches on October 4.

Wonkybot Studios to Adapt Tara Tremendous into Animated Series

Wonkybot Studios is in development to turn the music-driven, superhero podcast, The Secret Diaries of Tara Tremendous, into their first animated series for children ages 4 to 8 and families, following the success of the season one podcast, and coinciding with the six-episode season two debut of the franchise on August 2nd on iTunes.
“The audience’s reaction to the first season of Tara Tremendous was, and continues to be awesome, confirming we made the right decision to launch the character in a podcast in order to build awareness,” said Wonkybot CEO Stewart St John, who writes and directs each episode, composes all the original songs, co-scored the soundtrack with musical partner Plahuta, and voices the character of Dr. Epic.   “Tara is a little girl with a huge heart and a lot of guts, who is spirited, determined and eventually becomes a hero who is as strong as she is sweet—right now the world needs role models for young kids, and Tara, who has already engaged thousands of fans, is a positive influence.”

Hey Duggee Signs New Licensing Partners in Australia

BBC Worldwide Australia and New Zealand (ANZ) has announced a slate of new licensing partners for its preschool brand Hey Duggee in Australia.
The new partnerships with MacDonald Imports, Kinnerton Confectionery, and The Entertainment Store will bring the brand to the confectionery, homewares, live action, and performance categories.
MacDonald Imports will launch a Hey Duggee kids dinnerware and infant feeding range, including plates, bowls, and tumblers later this year. A confectionery deal with Kinnerton Confectionery will see a line of Hey Duggee seasonal products launch in Australia, in time for next Christmas. A deal was signed with event producer The Entertainment Store for Duggee non-ticketed character appearances at retail and special events.
Jasnor will continue to be the distributor of Hey Duggee soft toys, character figurines, and play sets in Australia, with books published through Penguin Random House.

Preschool Property Toot the Tiny Tugboat Gears Up for Isle of Wight Promotion

Channel 5’s branded preschool block, Milkshake’s pre-school character Toot the Tiny Tugboat, is firing up his engines and setting sail for the Isle of Wight this summer in an exclusive promotion with leading ferry operator Wightlink Ferries.
The promotion will see 10,000 branded A5 activity booklets given out to children at Wightlink's passenger terminals and on ferries.  The eight page booklet will entertain children with a fleet of Toot the Tiny Tugboat-themed activities during the 22  minute crossing, including colouring sheets, games and puzzles. 
In addition, Toot's producer Lupus Films has created seaside themed cut outs from Toot the Tiny Tugboat which will be placed in key areas including Portsmouth Harbour Railway Station, Ryde Pier Head Tourist Information Point and on St Clare, St Faith and St Cecilia ferries.

Smiley Sending Kids Back to School with a Smile

The Original Smiley Brand continues to send children 'back to school with a smile', as the latest collections hit retail with a host of new products launching that will provide the perfect platform for students to express themselves.

Back to School continues to be one of the growth categories for Smiley and SmileyWorld, with longstanding partners and new licensees all experiencing growth in sell in and sell out that that includes industry leading partners Alpa, Diakakis, Herlitz, Lannoo, Sportandem, Blueprint Collections, EuroCom, Franco Cosimo Panini and Claire’s Accessories. All these licensees have launched complete collections that utilise the latest trends created at Smiley Studio to create ranges that include; agendas, backpacks, notepads, pencil cases and satchels amongst many other products.

As SmileyWorld continues to offer all licensees support in order to ensure continued growth at retail through engaging marketing assets which allow partners to activate the brands unique identity both above and below the line. This includes a brand new marketing tool kit, bespoke micro sites and digital content and promoted social media support to the brands cult 4.4 million fans. Smiley Studio will be kicking off the back to school period with an exciting social media campaign that will promote all back to school partners over the coming 6 weeks.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox


Licensing Executive

MGL ( is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to


Crayola Is Growing Its Licensing Department
 Come join the most colorful company in the world! We’re looking for two experienced leaders:
Manager, Outbound Licensing
Creates strategic direction for active licensee base and negotiates new partnerships within assigned categories to achieve growth objectives. Directs tactical execution of licensed product lines from concept/line plan through commercialization.
• Bachelor's degree required preferably in business related field
• 7 years’ experience in licensing or consumer marketing work for CPG company
Manager, Retail Business Development
Responsible for retail development of outbound licensed product lines in core and new spaces. Builds market position by identifying, defining, developing, negotiating, and closing retail and promotional business relationships.
• Bachelor’s Degree required preferably in business related field
• Minimum 7 years' retail business development, product marketing, or CPG sales experience

Applicants may apply at


Maternity cover – Art Licensing Agent
Bright is the fastest growing and most recognised illustration and licensing agency to emerge in recent years. Our artists are acknowledged as the leading new lights across Art Licensing, Publishing and Advertising.
We are seeking to appoint an experienced and enthusiastic sales person to cover a maternity leave on a 9-12 month term with scope to fit a full time role. Bright is a progressive agency where progression and growth allows the right people to create opportunity from proven success and are financially rewarded.

A very exciting opportunity for the right individual.  We are looking for someone who will join our team who is able to hit the ground running and continue to nurture and grow the Art Licensing department with a sense of ownership and enthusiasm, helping us continue to be the most progressive agency for artists in our industry. The right candidate will have proven sales history, excellent skills in administration, a confident manner in both the spoken and written word as well as being highly target driven. You will have a creative eye and industry knowledge of Licensing, Branding or Art Licensing.
If you are interested in applying for this role or require further information, please send a covering letter along with your CV for the attention of Hayley Constable:
Bright offers attractive staff benefits for full time members of staff including health insurance, pension and bonus scheme

Working hours 9-6 Mon – Fri
Based in St John’s Hill, London, SW11
Salary upon application
Start date August 2016


Brand Manager
Company: Brandgenuity is an award-winning full-service trademark licensing agency. We develop and implement licensing programs for leading entertainment and corporate brands including Viacom, MGM, Gas Monkey Garage, Church & Dwight, Hawaiian Tropic, Playtex, Banana Boat, among others. We are based in midtown Manhattan and you can learn more about us at
Job Responsibilities: The Brand Manager works with new and existing licensees on developing product lines, gaining client approvals, coordinating retail development plans and developing cross-promotions and cross-marketing activities with the brand and with other licensees.
Specific job responsibilities include managing the product approval process (product, packaging, promotions, PR, advertising) via online systems and coaching licensees in the development of on-brand product and marketing elements, leading regular meetings with licensees to monitor commercialization of new products, developing and circulating action items after key licensee meetings, and coordinating licensee/client trade show participation.
Desired Work Experience: 3+ years in marketing/brand management or product development.
Desired Core Competencies: Strong communication/writing skills, proficient in MS Office, detail orientation, organization skills, excellent follow-up, self-starter, problem solver/facilitator, eager to offer ideas/solutions, knows when to seek others’ input.
If interested, please send cover note and resume to:


Licensing Director
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
Contact: Please send resume to


Executive Seeks New Challenges
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.


Sunrights Inc. Seeks a Licensing Coordinator
New York
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
Please submit your resume to
Only candidates chosen for the interview process will be contacted.



Berkshire is looking for a NY-based designer.
Job Description: Design licensed/private label accessories for adults and children; making detailed CAD’s of your designs for factories. Compiling boards of designers to show to buyers. Making revisions if needed. Our categories include: hosiery, cold weather, fashion hats/scarves, rain wear, and hand bags.
Job Qualifications: Adobe Illustrator/Photoshop fluent. Knowledge of knits, trims, embroidery, accessory applications, and basic specking. 
Job Qualifications: Good communication skills need. A team player in a fast-paced environment. Resume and portfolio required.
Company: Berkshire is a powerhouse in the accessories business, being one of the largest accessory manufacturers in the business today. We merchandise, design, manufacture and sell trend right, high quality accessories for a variety of price points. Specializing in both licensed and private label manufacturing, we offer leadership market positioning in both adult and children's accessories.
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
Contact: Please send resume to Jodi Colburn at


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