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The Total Licensing Report
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DreamWorks Animation Introduces DreamPlace, a New Way to Celebrate the Holiday Shopping Season

DreamWorks Animation has launched DreamPlace, a holiday cottage that combines technology and storytelling with creative minds from franchises such as Shrek, Madagascar, and How to Train Your Dragon. DreamPlace reimagines the childhood tradition, Santa Claus, with an interactive experience to debut in a total of seven malls nationwide owned by General Growth Properties and Forest City Enterprises.

Families can make appointments through an app and go on an adventure with Shrek and his Friends as they guide children through the North Pole. DreamPlace will debut this holiday season in major markets nationwide, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Las Vegas.

FCP Announces Two New Live Shows

Ice AgeTwentieth Century Fox Consumer Products (FCP), in partnership with Iconic Entertainment Holdings LLC, will create new live entertainment spectaculars based on the animated films Alvin and the Chipmunks: Chipwrecked and Rio, from two of the studio’s animated film franchises.

The Alvin and the Chipmunks live show is projected to open next spring, and a Rio live show will follow in winter 2016 touring in cities worldwide. The creation of two new live entertainment shows is part of a growing focus for Fox to bring its stories and characters to life in new formats and through additional platforms.

The new shows will supplement FCP’s larger global location-based entertainment strategy and join Ice Age Live! A Mammoth Adventure, an original live entertainment spectacular. Currently in the second year of a five-year global tour, Ice Age Live! A Mammoth Adventure combines exceptional ice skating, aerial arts, puppetry, and film and takes audiences on an awe-inspiring journey with a new story based on top-grossing international animated film franchise.Description:

Nickelodeon, USAopoly Partner to Create Exclusive TMNT-Themed Monopoly Games


TMNTUSAopoly, under license from Hasbro Inc., and in conjunction with Nickelodeon, has produced two new Teenage Mutant Ninja Turtles-themed Monopoly games: Monopoly: Teenage Mutant Ninja Turtles Edition and Monopoly: Teenage Mutant Turtles Collector’s Edition. The games will launch this fall and will be available in specialty stores across North America and
The Teenage Mutant Ninja Turtles Edition allows for fans to vie for 22 popular locations found throughout the animated series, including Antonio’s Pizza-Rama and Splinter’s Dojo, and six custom metal tokens including Kraang, Spike, Throwing Star, Pizza, Mutagen, and Shredder’s Mask. In the collector’s edition, players choose one of six custom sculpted vinyl tokens, including Leonardo, Raphael, Donatello, Michelangelo, Splinter, and Casey Jones, and then buy, sell, and trade notorious Turtle villains on the game board.

Sesame Street Celebrates 45th Anniversary

Sesame Workshop launches Sesame Street’s 45th season on PBS KIDS September 15. A bonus half-hour program that will air on weekday afternoons and weekend mornings, complementing the regular weekday one-hour series, also debuts in September.
Sesame Street’s new afternoon and weekend program on PBS KIDS will offer families more access to the series. Each half-hour episode is a shortened version of each one-hour program and will include a “Street Story,” a “Word on the Street” segment, a celebrity vocabulary segment, songs, spoofs, letter/number dance breaks, and popular segments such as “Cookie’s Crumby Pictures” or “Super Grover 2.0.” In addition to airing on PBS stations, selected episodes of the 30-minute show will also be available for free online at, on the PBS KIDS Video App, on Apple TV, and on the PBS KIDS Roku channel.
Celebrities and headline makers are featured in the new season, including First Lady Michelle Obama, Academy Award-winning and nominated actors Viola Davis, Jonah Hill, Sir Ian McKellen, and Lupita Nyong’O; Golden Globe-winning and nominated actors Emily Blunt, Zach Braff, Claire Danes, Tina Fey, Jane Krakowski, and Emmy Rossum; as well as many more.

Pixowl, Paws Inc. Sign Agreement for Original Garfield Mobile Game

Pixowl has partnered with Paws Inc. to develop an original simulation mobile game featuring Garfield for iOS and Android. The new game will feature an original storyline reflective of Garfield’s passion for food and characters from the Garfield universe.

Hasbro Reveals Project Tango with Google at Comic-Con International

TransformersAt Comic-Con International: San Diego last week, Hasbro unveiled its collaboration with Google on a new Transformers device, which utilizes Google’s Project Tango technology. The new Project Tango: Transformers collaboration offers an augmented reality experience, in which an interactive, virtual Optimus Prime towers above the user. The new 7-inch tablet contains specialized cameras for tracking the full 3-D motion of the device, as well as integrated depth sensing for capturing the geometry of the environment. The new NVIDIA Tegra K1 processor powers the tablet.

Dynamite Signs Ron Marz to 
John Carter: Warlord of Mars Series

Dynamite Entertainment announces a new chapter in the history of Edgar Rice Burroughs’ creation, John Carter: Warlord of Mars, to be written by Ron Marz. Illustrated by Abhishek Malsuni, John Carter: Warlord of Mars is the newly minted cornerstone of the publisher's Warlord of Mars line, launched in the wake of a comprehensive licensing agreement between Dynamite and Edgar Rice Burroughs Inc.

Dynamite’s John Carter: Warlord of Mars comes on the heels of the reacquisition of comic book rights by Edgar Rice Burroughs Inc. that had been held by Walt Disney Pictures and its Marvel Entertainment subsidiary, as well as a recent legal settlement with Dynamite that cleared the way for Dynamite to introduce key characters and plot elements from the John Carter back story that were absent from recent comic book interpretations.
John Carter: Warlord of Mars No. 1 will be solicited in Diamond Comic Distributors’ September Previews catalog and slated for release in November. John Carter: Warlord of Mars will also be available for individual customer purchase through digital platforms courtesy of Comixology, iVerse, and Dark Horse Digital.

First Full-Length Companion Novel for Reign Hits Shelves September 23

CBS Consumer Products and Poppy will release a new, full-length novel based on The CW’s original series Reign on September 23. The book Reign: The Prophecy, looks at what happens to the characters following last May’s season finale. The novel will be available in both paperback and eBook.

Guru Studio Enters Game Arcade

Guru Studio has established Guru Arcade, a key new interactive venture dedicated to developing high-quality original digital IP as well as producing engaging brand extensions for existing television series.
Guru Arcade’s initial focus is developing an all-new original gaming IP, as well as immersive 3D games for Dinopaws, the new preschool series recently launched on Treehouse and CBeebies.
Guru Arcade is headed by Design Director Ben Stirling and Producer Gareth Elliott, two creative executives with a wealth of experience in the industry. Prior to joining the company, Stirling was a senior level game designer at Ganz while Elliott brings experience in video game, film, and TV animation from industry leaders, including Ubisoft among others. Guru’s new interactive division helps cement the studio’s focus on delivering high quality, end-to-end entertainment, with a particular concentration on creating original content for and from any platform. 


The Moomins Come to Covent Garden for Tove Jansson’s Birthday

One hundred years ago, Tove Jansson, the creator of the Moomins, was born. A number of UK venues, such as the Institute of Contemporary Arts and the Polka Children’s Theatre have been staging special events, shows, and readings, all culminating in Moomin Summer Fun, a big Moomin party in Covent Garden.
On August 9 and 10, Moomin fans are invited to London’s Covent Garden for a weekend of fun, music, stories and more. Children’s writer Philip Ardagh, the name behind the incredibly popular Eddie Dickens books, will be reading excerpts from some of his favourite Moomin books to a live audience. Benny Törnroos, will also be among the guests appearing during the weekend. There will also be a Moomin puppet performance of selections and songs from the Polka Theatre’s popular Moomin Summer Madness show, as well as face painting and some personal appearances by the Moomins themselves.

Deer Little Forest Partners with T-Shirt Booth, Timbergram

Deer Little ForestDeer Little Forest has signed its first apparel deal with Digital Giving’s T-Shirt Booth and a wooden greeting card deal with Timbergram. The deals support ecologically oriented charities, The Woodland Trust and Tree Aid, respectively.
The T-Shirt Booth will feature a selection of four Deer Little Forest designed in its online store, also accessible through a free app. Every purchased T-shirt contributes £2 The Woodland Trust, which aims to protect ancient woods, restore damaged ones, and create new native woodlands in the UK. Timbergram will support Tree Aid by planting a tree for every 10 woodland postcards its sells. 

Top Gear Track Experience Launches

Brandscape has announced the announce the launch of the Top Gear Track Experience, based at Dunsfold Park, home of the Top Gear television studio and test track. The Top Gear Track Experience includes driving activities based on features seen on the TV show, which means that guests – including individuals and corporate groups – can have a go at being the Star in a Reasonably Priced Car.
The exclusive license has been awarded by BBC Worldwide to TGXP Ltd and the event programme has been developed by Brandscape’s team of driving experience specialists. It will open to the public on 27th August and events will be held throughout the year. 
Vivien Kaliczak, Account Director of Brandscape Group, said: "The brief from BBC Worldwide was to enable individuals and corporate guests to take part in familiar activities from the ever popular TV show, maintaining the unique brand values of Top Gear. As such, these will not be conventional track days but will see guests driving 4x4s around a specially built course while being fired upon by a tank, having their faces distorted by high performance Ariel Atoms and learning stunt driving in a Hot Hatch Challenge."
Mat Way, Commercial Director of Live Events at BBC Worldwide added, “Brandscape's proposal to recreate iconic activities from the Top Gear TV show is a perfect extension for one of our top brands.”

Six New Signings for The Clangers 

ClangersCoolabi Group has secured six new UK licensees for its forthcoming stop-frame series, Clangers. Launching in Spring 2015 on CBeebies, the property is now licensed with magazine publisher, Immediate Media Co, apparel supplier, C&M Licensing, wheeled toy specialist, MV Sports & Leisure Limited, greeting cards & gift wrap publisher, Gemma International Ltd, children's bag supplier, Trade Mark Collections and costume character creators, Rainbow Productions.
Valerie Fry, Director of Sales at Coolabi, says, "We are delighted to welcome such a respected and diverse range of new licensees to the Clangers' portfolio. Their fantastic reputations and quality product development add to the excitement building for our newest pre-school property. With Character Options and Penguin already announced, Clangers is going from strength to strength."
Immediate Media will launch Clangers in compilation titles in 2015, followed by a stand alone magazine in Spring 2016.

Deer Little Forest Pens Apparel and Wooden Greeting Card Deals

Deer Little ForestDeer Little Forest creator Jo Rose has announced a first apparel deal with Digital Giving’s T-Shirt Booth and a wooden greeting card deal with Timbergram, which support the ecologically oriented charities, The Woodland Trust and Tree Aid, respectively.
Grant Morgan, co-founder of Digital Giving, said “We’re absolutely delighted to see the Deer Little Forest joining a host of other children’s favourite characters in this digital fundraising product range.”
Deer Little Forest has also been licensed by Timbergram, a wooden greeting card and art print company. Founded in February 2012 and based in London, Timbergram sell their products across the UK, mainland Europe and around the world. As part of its ethos, Timbergram supports the organization Tree Aid, planting a tree for every ten postcards it sells.

LIMA UK Names Its UK Rising Stars Award Winner

LIMALIMA has named Christine Thomas, Senior Licensing Executive at Entertainment One UK as the winner of its inaugural UK Rising Stars Award. The award ceremony took place on the evening of 24th July at LIMA UK’s annual Young Professionals Network party, hosted at the offices of Mind Candy in East London and sponsored by Dependable Solutions.
LIMA UK’s Rising Stars Award is designed to support and champion excellence among upcoming junior licensing industry professionals. Thomas will receive one year of mentorship from LIMA UK Managing Director Kelvyn Gardner - to include four career development meetings - and the Rising Stars trophy.
Kelvyn Gardner, LIMA UK MD, said: “I look forward with great anticipation to working with Christine, our first UK rising star, who has shown a commitment to and passion for the UK licensing industry as well as demonstrating innovation, initiative and leadership in her career to date. It was a fantastic evening for young licensing professionals and we’re really pleased to be able to recognise and support such talent in our industry.” 


Select Group Gets Sneak Peek at Cartoon Network Amazone 

Beginning in August, a select group of people will have a first chance to visit the new Cartoon Network Amazone water park in Thailand. During this pre-opening period, invited guests and annual pass holders will be the only members of the public to sample the world’s first Cartoon Network-themed water park. The grand opening for the park is scheduled for the end of the year.
The park will feature water coasters, live music shows, and ten entertainment zones that will bring fans closer to Cartoon Network characters like Ben 10, Adventure Time, The Powerpuff Girls, Johnny Bravo, and more. 


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

Licensing / Business Development Professional Seeks New Challenges

Jeff Quinn has 15 years experience in licensing and business development in the consumer goods Industry.  Expert at identifying opportunities and creating global strategies to develop incremental revenue streams.  Generated 50% + annual revenue increases for employers over past decade. 
Merchandise Licensing 
* Brands:  Disney, Warner Brothers, NFL, Fender Musical Instruments, Brainy Baby, etc. 
* Categories: apparel, action sports, home décor, books, toys, electronics,plush, multi-media, etc.  
* Licensed both in and out. Negotiated and wrote/co-wrote over 100 contracts.  
* Recruited and managed world leading agencies: Beanstalk, BLT, Evergreen Concepts, etc.
Brand Management
Expert at creating high profile strategic alliances to enhance brand awareness (Summit Entertainment, Vivendi, V-Tech, Chick-Fil-A restaurants, Lucky Brand etc.)
Consumer Packaged Goods
* Developed / marketed 350+ new products to multiple trade: mass, food, drug, specialty,  e-tail, etc.
* Created sales distribution networks on 6 continents and sourced product production on 5 
Open to global relocation.

Licensing and Marketing professional with 26+ years experience seeks new opportunities

Maurizio Distefano has over 26 years of licensing industry experience both with leading International studios Warner Bros. and Rainbow as General Manager and General Manager and EVP for WW sales respectively, as well as Marketing Director with Multinational FMCG companies.

Having successfully led WBCP Italian office and managed the EMEA Agent’s network doubling revenues in three years Maurizio has hands-on experience of multiple successful projects, strong management skills and creates and implements strategic plans that deliver strong financial results. Thanks to his holistic approach with licensees, retailers and licensing agents he has successfully built a strong network of contacts on whom he can immediately call.

Currently based in Milan but willing to relocate locally or internationally, Maurizio has Italian as his mother tongue and is also fluent in English  with a working knowledge of German, French and Spanish  He is now seeking new opportunities in the Licensing industry for a permanent position with licensors or licensees and is willing to relocate.

For further information and full CV, please contact: Phone: +39 335 8474812, or email

Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

Operations Manager

becker&mayer!/SmartLab Toys seeks an Operations Manager.
To Apply:
Please submit your resume and cover letter detailing your skills in light of the above qualifications via email to Be sure to include “Operations Manager” in your subject line.

Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:


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