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HEADLINES AT A GLANCE
Rubie’s Costume Co. Acquires BuySeasons
 
Bioworld Rebrands European Office and Global Website

Trio of New Partners Sign Up for Miraculous: Tales of Ladybug & Cat Noir
    SpacePOP, Six Flags, VideoBomb Partner for Summer Promotional Events
 
Evriholder, José Eber to Debut Hairbrush Line at Cosmoprof

Entertainment One Announces New Partnerships and Momentum for Ben & Holly’s Little Kingdom in the UK

Rubie’s Costume Co. Acquires BuySeasons

Rubie’s Costume Co. Inc. acquired BuySeasons Inc., which is located in New Berlin, Wisconsin. The new acquisition will offer customers third-party logistic facilities to help fulfill costume and party needs.
 
“BuySeasons will now allow Rubie's to offer the leading fulfillment operation to our wholesale customers,” says Howard J. Beige, executive vice president of Rubie’s. “We are extremely pleased to finally be able to offer a state-of-the-art fulfillment solution for our customers.”
 
“Partnering with Rubie's will allow BuySeasons to dramatically increase our product offering as well as enhance our worldwide sourcing abilities,” says Rick Barton, president of BuySeasons. “BuySeasons is very excited when we think about the synergistic benefits of this exciting combination as we look forward to enhancing our customer experience."

Bioworld Rebrands European Office and Global Website

BWI Merchandising is now a fully integrated part of Bioworld Merchandising Inc. and will be rebranded as Bioworld International. The online corporate website is now available at the Bioworld Global Headquarters at bioworldcorp.com.
 
The newly intergraded services and product offering is available for existing customers, with plans to extend this offer to all new partners across the continent.

Trio of New Partners Sign Up for Miraculous: Tales of Ladybug & Cat Noir

The animated TV series, Miraculous: Tales of Ladybug & Cat Noir from ZAG is continuing to grow in the licensing sector, with representative Bulldog Licensing recently signing three new deals.
 
New licensees are Imagine8 for both fashion accessories & jewellery and cross-category ranges, and Sakar for youth electronics including mobile and audio accessories. DJ Murphy, meanwhile, will feature Miraculous in their new mixed brand girls’ magazine ‘Mixit’, which is launching soon. The second issue on sale July 20th will feature a Miraculous covermount.
 
“Miraculous is performing incredibly strongly, reflecting its dominant position in the TV ratings,” says Bulldog Licensing MD Rob Corney. “This growth shows no signs of stopping - we’re dealing with lots of interest from many different sectors and will be announcing more deals soon.”

SpacePOP, Six Flags, VideoBomb Partner for Summer Promotional Events

Genius Brands International Inc. partnered with Six Flags Entertainment Corp. and VideoBomb to create a SpacePOP brand experience this summer.
 
Expanding last year’s partnership with Six Flags, 10 theme park locations will feature SpacePOP original content and music videos across the Six Flags Media Networks, sponsored by VideoBomb, a free mobile app that lets users incorporate their own content into music video clips. The content includes music videos and trailers that will entertain guests while waiting in ride lines, as well as music played throughout the parks on the Six Flags radio network.
 
Six Flags is also a partner for the upcoming nationwide big screen release of SpacePOP: Not Your Average Princesses. The official trailer will be featured in all parks and guests who purchase tickets for the movie release will get a Six Flags ticket discount to Holiday in the Park. At Six Flags Over Texas, the Karaoke Stage and audience area will be SpacePOP branded, and will offer kids and families an opportunity to listen to their favorite SpacePOP music with five original SpacePOP songs available.
 
VideoBomb will provide fans with the opportunity to create SpacePOP music videos and share them with friends via YouTube, Facebook, and other social sharing sites. The contest will run from July 13 to August 10 and will be promoted via VideoBomb street teams at five Six Flags locations. 

Evriholder, José Eber to Debut Hairbrush Line at Cosmoprof

Evriholder Products partnered with José Eber for a line of hairbrushes and accessories for men and women. The new line will debut at the Cosmoprof North America Show from July 9 to 11. The deal was brokered by All American Licensing, Jose Eber’s exclusive licensing agency.
 
José Eber and Evri Beauty will offer a line of hairbrushes for everyday use. The brushes feature red bristles, wood handles, and a matte finish.
 
José Eber will hold a meet and greet on July 9 and 10 at the Evriholder booth, where Evriholder will give away a José Eber custom tote bag to the first 40 visitors.

Entertainment One Announces New Partnerships and Momentum for Ben & Holly’s Little Kingdom in the UK

Entertainment One (eOne) has unveiled new partnerships and a fresh toy line for its award-winning preschool property Ben & Holly’s Little Kingdom that will expand its presence at retail in the UK.
 
This summer eOne is partnering with Naturelly to create a new line of Ben & Holly’s Little Kingdom ‘Magic Jelly’ pouches that will launch at UK retail in August 2017. 
 
The toy category is also gearing up for expansion with master toy partner, Character Options, planning new line extensions for launch in Autumn/Winter 2017.
 
This year will also see the expansion of eOne’s partnership with Jolly Roger for Ben & Holly’s Little Kingdom coin-operated rides. Joining the 200+ rides that are currently located at top-tier retailers and shopping centres, a brand-new ride design will be available from September with an additional 150 new rides expected to be unveiled across the country.

Hilco Streambank to sell dELiA*s brands and related IP

Hilco Streambank has been retained to sell the dELiA*s brands and related intellectual property assets.

Launched in 1993, dELiA*s has been a go-to brand for girls’ and juniors’ fashion. The recent launch of the dELiA*s Girl lifestyle brand, specifically catering to girls ages 7 to 10, has expanded the brand's reach and opportunity for customer engagement.

The brand is licensable across a broad range of categories. Initial licensing efforts for dELiA*s Girl only in limited sizes and categories have generated $675,000 in guaranteed royalties with minimal marketing. dELiA*s Girl-branded products are distributed in multiple channels including department stores, off-price retailers, and various web outlets

FremantleMedia Kids & Family Appoints Little Dot Studios to Manage YouTube Channels, Signs Danger Mouse App Deal

FremantleMedia Kids & Family appointed Little Dot Studios to manage and expand its digital presence on its YouTube channels. Little Dot Studios will grow its channel viewers and subscribers for Tree Fu TomKate & Mim-Mim, and Danger Mouse, as well as new digital channels for Monsuno, Grojband, and Ella the Elephant. Flashback TV, the new family classics channel, will feature series including Sooty, Count Duckula, Button Moon, and Chorlton and the Wheelies.
 
Little Dot Studios will manage responsibilities for all of its key titles globally, upload content regularly, create compilations and target playlists, schedule all content, and work closely with YouTube Kids for promotional opportunities.
 
FremantleMedia Kids & Family also signed a deal with 9th Impact to produce a Danger Mouse licensed app. The Danger Games app will be available globally on the App Store and Google Play Store this summer. The app will be unveiled to the public in August at Gamescom in Germany. A free sticker pack full of Danger Mouse characters is available now exclusively for iMessage users from the App Store.

Herotainment, Toonz Media Group to Launch Smighties on YouTube and YouTube Kids

Herotainment LLC and Toonz Media Group launched the new animated series Smighties this month as a global feature on YouTube and YouTube Kids. The first three episodes premiered on July 6 and can be found on the Smighties YouTube Channel.
 
Smighties is a comedy adventure series about the small but mighty heroes from a magical land that’s part fun, part heroic, and all zany. Smighties protect the Smighty Stones, magical gems that create an unstoppable force. When trouble comes along, these small heroes always shine through with teamwork, friendship, and fun.

Hijinx and Chirp Partner to Launch Toys Through Magic of Sound

Creative toy company Hijinx has announced a multi-year worldwide exclusive partnership with data-over-sound technology pioneer Chirp. Hijinx Alive powered by Chirp enables Hijinx to create toys that magically interact with content on any device.
 
Hijinx is committed to bringing exciting, inventive, and memorable play to kids of all ages. Drawing on a wealth of experience, passion, and knowledge, Hijinx designs and produces licence-focused toys for Beat Bugs, Zafari and more. First up, Hijinx will utilise Hijinx Alive powered by Chirp in the upcoming range of Beat Bugs™ interactive toys.

Amazon Original Kids Series Niko and the Sword of Light to Premiere on Prime Video

The Amazon original animated kids’ series Niko and the Sword of Light will premiere on July 21 on Prime Video. The pilot is now available to stream exclusively for Prime members via the Amazon Prime Video app for TVs, connected devices, and online.
  
Niko and the Sword of Light follows Niko, the last of his kind in a fantastical world, as he embarks on a quest to defeat the darkness and bring the light back to his land. Niko journeys to the Cursed Volcano, making new friends and powerful foes along the way, all while uncovering secrets about his mysterious past.

Cartoon Network Amazone Wins TripAdvisor Award

Cartoon Network Amazone has been named one of the top waterparks in Asia, as revealed by the TripAdvisor Travelers Choice Awards 2017.
 
The awards were given out based on millions of traveler reviews with Cartoon Network Amazone’s report exposing the impressive volume of photos and videos taken and uploaded by its guests over the last year.

Garfield and Grumpy Cat in Licensing Collaboration

Garfield and Grumpy Cat are teaming up for a licensing collaboration of ‘epic purr-portions’.
 
Paws, Inc. and Grumpy Cat Limited have formed a partnership to offer co-branded licensing opportunities that will feature the two feline frenemies. The companies are seeking additional partners to further the worldwide excitement around Garfield and Grumpy Cat, and to accompany the crossover comic book series starring the two coming late Summer 2017.
 
Garfield creator Jim Davis said, “It will be great fun pairing a cat who is famous for hating Monday with a cat famous for hating the rest of the week. This is going to be a blast!”
 
“Teaming up with Jim Davis and Garfield for a comic book series has been a dream come true for Team Grumpy." says Tabatha Bundesen; Grumpy Cat's owner.
"We’re truly excited to be able to bring the fun of Grumpy Cat and Garfield to more areas, and give the fans some of the things they’ve been wanting to see for years,” says Ben Lashes, licensing agent and manager for Grumpy Cat.

Chupa Chups and Macson Team Up for Clothing Range

Perfetti van Melle has teamed up with the Spanish fashion brand Macson to develop a vintage capsule collection of Chupa Chups men’s clothing.  
 
This collaboration was revealed during the 080 Barcelona Fashion Week where Macson celebrated its 75th anniversary in style by closing the catwalk.

Turner Asia Pacific in Significant Investment in POPS

Turner Asia Pacific has announced an investment in POPS Worldwide (POPS) which sees Turner take a significant minority stake in the leading Vietnamese digital media and creator network.
 
This investment represents an opportunity for Turner to participate in the rapid growth of one of Asia’s most successful digital entertainment companies, reaching new audiences and further extending its existing partnership with POPS. Turner’s Boomerang brand launched in Vietnam in April 2016 on POPS Kids non-linear platforms – offering kids some of the best-loved international animations dubbed in Vietnamese.
 
“With its unique proposition, POPS has shown to be very adept at attracting and engaging audiences with its local content and creator network, and this agreement allows Turner to venture into this growing side of the business,” commented Ricky Ow, President of Turner Asia Pacific.
 
He added: “Our investment is part of Turner’s desire to place fans and consumers at the very core – to reach and engage them with branded content and playlists – as well as target diverse demographics in new ways. With a surge of video-on-demand viewing in both Vietnam and Southeast Asia, these are exciting times for two companies that share a very similar culture of innovation.”

Master Toy Appointed for The World of Dinosaur Roar

Nurture Rights, owner of The World of Dinosaur Roar!, the new preschool property created by Peter Curtis and produced in association with the Natural History Museum in London, has announced the appointment of Golden Bear as Master Toy licensee for The World of Dinosaur Roar!, as well as Nurture’s classic Dinosaur Roar! property.
 
The initial launch will feature puzzles, card games and a range of soft toys featuring some of the stars of The World of Dinosaur Roar! The range will launch in spring/summer 2018 and be available at select retailers. Further wider rollouts are planned for late 2018 and early 2019 including a collectable dinosaur figurine range. The core market for the Golden Bear range will be children aged 2-5, as well as gift givers and dinosaur fans everywhere.
 
Inspired by the best-selling, classic picture book from the 1990s, Dinosaur Roar!, by Paul Stickland and Henrietta Stickland, The World of Dinosaur Roar! is a new concept that teaches pre-schoolers about dinosaurs. The series introduces readers to a different title character in each book and uses his or her personality to teach children about dinosaurs in an engaging and entertaining way. Every book in the series also includes simple dinosaur facts and a pronunciation guide.
 
The property has been produced in association with the Natural History Museum in London, and all dinosaurs in the series have been verified and approved by Dr Paul Barrett of the Museum’s Department of Earth Sciences. All books and licensed merchandise will carry the Natural History Museum logo. It is this seal of authenticity that sets The World of Dinosaur Roar! apart.

EMPLOYMENT

A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

Becky becky@totallicensing.com
or
to our general mailbox subscriptions@totallicensing.com

JOB POSTING

Public Relations Account Executive - From Toys to Tech
 
LKPR, Inc. has an immediate opening for a public relations Account Executive.  

If you’re an experienced publicist with a proven track record of success looking to work in a fun, fast-paced, entrepreneurial agency environment, we’d love to hear from you.    

LKPR offers the unique opportunity to gain significant hands-on experience across a wide variety of consumer lifestyle sectors, from children’s products, to smart kitchen/home products, to fitness/wellness products, to consumer electronics/technology and more.    

Strong PR generalists are welcome.  Consumer lifestyle experience in the family/parenting, food/home or consumer electronics/technology spaces is a bonus.  

Responsibilities:

  • Live for the placement – whether it’s in ink, on-air, online or an influential Tweet, if it moves the needle for a client, it gets your heart pumping!
  • Be a consumer of all things media and tell your client’s story in an impactful way across mediums, from print and broadcast, to blogs and podcasts
  • Stay up-to-date on client industry news and trends—make your clients famous, in a good way! 
  • Identify appropriate media targets and develop compelling/timely story angles that inspire placements 
  • Be an ambassador for your clients at all times, and protect their brands as if they’re your own
  • Develop client materials people actually want to read, from pitches and press releases to catalog copy 
  • Demonstrate understanding of social media platforms, to reach journalists and consumers; if you can post, Tweet or tell an Insta story and have experience developing engaging brand social content, even better! 
  • Be flexible, creative and resourceful in making good things happen for clients—if there's a way, you'll find it!
  • Be a master juggler! Manage multiple projects, prioritize workload and meet deadlines
  • Work closely with account supervisors to create client media strategies and plans, and recalculate as needed    
  • Collaborate with talented, creative teams across marketing disciplines—think omni-channel! 


Requirements:

  • Bachelor’s degree in marketing, communications or a related field
  • 3 to 5 years’ experience, preferably in a New York City agency environment, with at least two solid years of media relations experience  
  • Bragworthy portfolio of client-focused media placements 
  • Self-starter who comes up with creative solutions to meet client goals
  • Impressive verbal/written communication skills


Preferred Skills:
Cision (or comparable media list building tools)
TV Eyes Competitive salary & benefits packages offered.  

To apply, please contact Linda Krebs at LK@LKPRinc.com    

LKPR, Inc. is a service-oriented, results-driven, full-service integrated marketing firm based in New York City that offers clients best-in-class public relations, social media, digital marketing and design services. The firm was founded in 2012 by Linda Krebs, named “Publicist of the Year” that same year by leading PR industry publication Bulldog Reporter.

JOB POSTING

Spotlight Licensing Seeks Licensing Sales Manager
New York
 
Spotlight Licensing and Brand Management, Inc., a boutique licensing agency in midtown Manhattan (NYC), seeks an experienced sales professional who can identify, research, develop, and close sales leads for its Entertainment, Art/Design, Fashion, Digital, Corporate, Character, and other client properties. Candidate should be a self-starter with established licensing industry contacts and the ability to prepare effective sales pitches/materials, status reports, etc. This is a fast-paced, creative environment requiring the ability to work effectively independently and also as part of a team. Ideal candidate will have 1-3 years licensing sales experience. This is a full-time position with some travel required. Salary negotiable.  
 
Interested applicants should email resume with cover letter to jodi@spotlightlicensing.com
 

JOB POSTING

Job Description: Creative Artworker/Designer

Bright is a leading illustration agency, providing creative content for clients across Licensing and Publishing. In this role it is important to understand the needs of each agent and their creative division, supporting the London & New York offices and working with the part time US designer to coordinate design consistency and efficiency. Bright’s systems are currently under development, so there is scope to be a part of establishing brand design and guidelines for the new website and beyond. This is an opportunity to be part of a resourceful and forward thinking team, working across print and online to take ownership of and developing existing processes and instigating new design projects.
 
Key Responsibilities:

  • Plotting monthly activity and prioritising brief requests, managing deadlines, copy and image requirements
  • Carrying out fast-paced design briefs for both online and print marketing across our different creative departments
  • Developing ownership over all design related processes
  • Communicating effectively with colleagues for clear briefs and prompt delivery of artwork needs.
  • Designing and updating the main Agency, Licensing and Emporium homepage sliders; publications dates, workshop events, new artists, publication and trade show banner ads
  • Maintaining key collateral such as the artist and clients’ handbooks for digital pdf and print formats
  • Designing adverts and images for editorial and advertising features in industry publications
  • Designing and coordinating visuals for presentations for meetings, launches and other presentations that agents or marketing require
  • Coordinating design for trade shows including designing portfolio sheets for all agents and preparing and ordering design or branded collateral needed for trade shows
  • Establishing a strong relationship with printers and the knowledge of different types of processes and papers. Maintain existing relationships and develop new where needed.
 
Skills required:
 
  • Mac literate essential
  • Tech savvy, with an interest in the latest technology developments
  • Strong knowledge of design programs in the Adobe design suite (Photoshop, InDesign, Illustrator etc).
  • Applying a marketing understanding with the AIDA system with high quality performance and constantly developing design skills.
  • Demonstrate creativity, originality and flexibility, with good resilience during periods of high pressure
  • Ability to understand clients’ needs and find practical solutions
  • Good teamwork skills
  • Strong artistic sense with the ability to work to briefs and close attention to detail
  • Ability to multi-task on many projects at one time with strong initiative
  • Confidence in presenting and explaining ideas
 
Bonus additional skill:
 
  • Experience or interest in UX and web design

JOB POSTING

Crayola Is Seeking an Experienced Manager, Outbound Licensing. Located at Crayola Corporate HQ, Easton, PA

The ideal candidate will possess experience within either Toy AND/OR Publishing licensing experience.
 
GENERAL SUMMARY: Creates strategic direction for active licensee base and negotiates new partnerships within assigned categories to achieve growth objectives.   Directs tactical execution of licensed product lines from concept/line plan through commercialization.  

RESPONSIBILITIES:

  • Manage existing licensees in assigned categories: 
    • Evaluate licensee’s quarterly marketing, retail and financial forecasts to ensure licensees on are track to meet established contractual obligations, royalty payments and forecast goals.
    • Organize and run licensee orientations, business reviews, semiannual/quarterly line reviews, and brain storm sessions.
    • Address specific licensee performance issues
    • Negotiate renewals on a timely basis
    • Provides input for annual departmental budget and plan
  • Ensure licensees develop seasonal lines in time for internal seasonal review and develop documents and presentations to communicate licensee’s initiatives to internal Crayola departments
    • Set trend direction and make recommendations for new product entry
    • Direct category research and product concept testing as needed with the consumer insights team
    • Work with creative and product development on design and creative direction for licensed product and packaging
    • Responsible for managing licensee press releases, cross marketing and promotions
    • Ensure adherence to internal approval process (i.e. safety, quality, financial, legal, content, creative, consumer activation, consumer affairs etc.) and assist in resolving issues.
  • Negotiate new licensed strategic partnerships for assigned segments in conjunction with established category strategies
    • Research, secure and develop new licensees building upon the success of existing segments in order to achieve predictable, profitable and sustainable growth
    • Negotiate deal terms including: grant of rights, royalty rates, guarantees, projections and business plans
REQUIREMENTS:
  • 7 years’ experience in licensing or consumer marketing work for a CPG company.
  • Bachelors’ degree preferred

 
To review the full job description and to apply: www.crayola.com/careers
Click on search all jobs and look for Req ID 406BR

JOB POSTING

Senior Creative Designer
Location: North East (Gateshead) 
Salary: Competitive


We are looking for an talented Senior Creative Designer to join our team here at Blue Kangaroo in the UK... You must be a creative thinker and understand everything about Character Licensing and Brands. Work independently but also as part of a team. You will work on the biggest and best known brands in the Licensing world, everything from packaging refreshes to creative pitch decks to inspire creative thinking. An outstanding knowledge of all Adobe programs goes without saying and the ability to take work from concept to final artwork is essential.

If you think you have what it takes to make a difference within our talented and dedicated team then please contact us. t: +44 (0)191 490 9449.
 

JOB POSTING

Licensing Executive

MGL (www.mgllicensing.com) is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to studio@mglart.com

JOB POSTING

Licensing Director
 
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
 
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
 
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
 
Contact: Please send resume to Blicensed@gmail.com

JOB POSTING

Executive Seeks New Challenges
 
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
 
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.

caroline_crofts@hotmail.com
 

JOB POSTING

Sunrights Inc. Seeks a Licensing Coordinator
New York
 
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
 
Please submit your resume to recruit@sunrights-inc.com.
Only candidates chosen for the interview process will be contacted.

 

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