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The Total Licensing Report
Licensing World Russia

New Disney Segment to Combine Consumer Products and Interactive Divisions

Nelvana’s Little Charmers App Hits No. 1 on iTunes

9 Story Media Group Builds Momentum in Asia
ITVS GE Launches Fashion Collaborations for Classic Thunderbirds’ 50th Anniversary

American Freshman to Appear at Thorpe Park This Summer

Nickelodeon Expanding its Paw Print in Australia and New Zealand

New Disney Segment to Combine Consumer Products and Interactive Divisions

The Walt Disney Co. will realign two of its divisions, Disney Consumer Products and Disney Interactive, in response to changing consumer preferences. The combined segment, Disney Consumer Products and Interactive Media (DCPI), will be run jointly by Leslie Ferraro, co-chair, DCPI and president, Disney Consumer Products; and Jimmy Pitaro, co-chair, DCPI and president, Disney Interactive.
The new structure is designed to share technological expertise and maximize opportunities and efficiencies across two divisions that have increasingly become focused on similar objectives of delivering cutting-edge, interactive consumer experiences and products. In addition, the change will more effectively leverage Disney’s extensive licensing structure and retail relationships across both segments.
A new team named DCPI Labs will focus on using cutting edge technologies to create new immersive products. DCPI Labs will report directly to Ferraro and Pitaro. Disney Publishing Worldwide and functional areas, including finance, strategy and business development, technology, human resources, and communications, will also report to Ferraro and Pitaro.
The traditional consumer products portfolio—product development, licensing, retail relationship management, and more—will continue under Ferraro’s leadership. Pitaro will continue to manage social and mobile games, Asia games, online media and sales, and Disney Infinity.
As a result of the new structure, Disney will report the combined businesses as one segment as of the beginning of fiscal 2016.

Nelvana’s Little Charmers App Hits No. 1 on iTunes

Little Charmers: Sparkle Up, from Corus Entertainment’s Nelvana, has secured the No. 1 spot for downloaded iPad apps in the iTunes App Store across the U.S. and Canada. The app is free to download on tablets and smartphones, and will become available on Amazon and Google Play in July.
Based on the Little Charmers animated preschool series, which launched in January, the app immerses users in a magical world where they can cast spells to transform their surroundings and create images to save, print, and share with friends.
Little Charmers is produced by Nelvana and Spin Master.

DreamWorks Studios Acquires Film Rights for Michael Crichton’s Micro

DreamWorks Studios has gained the film rights to Michael Crichton’s novel, Micro. Frank Marshall is set to produce, with Sherri Crichton and Laurent Bouzereau to serve as executive producers for CrichtonSun LLC.
The thriller follows a group of graduate students lured to Hawaii to work for a mysterious biotech company, only to find themselves miniaturized and cast out into the rain forest, with nothing but their scientific expertise and wits to protect them.
Micro was unfinished when Michael Crichton passed away in 2008, and then later completed by author Richard Preston and published by HarperCollins in 2011. It was a New York Times bestseller, and spent more than 20 weeks combined on the list in hardcover and paperback.
In 2009, DreamWorks Studios obtained the rights to another posthumously published Crichton novel, Pirate Latitudes.

It'Sugar to Debut Chupa Chups Shop-in-Shops in the U.S.

It’Sugar is bringing the international lollipop brand, Chupa Chups, to the U.S. with the launch of Chupa Chups shop-in-shops in more than 75 It’Sugar stores across the nation.
Chupa Chups shop-in-shops will be featured in all It’Sugar locations across the country, making the lollipop brand readily available in the U.S. In addition to carrying the signature lollipops, It’Sugar and Chupa Chups will premiere a line of apparel and squishy pillows, along with other candy-colored accessories.
Chupa Chups lollipops, apparel, and accessories are already hitting the stores after their launch in Las Vegas last week.

Twentieth Century Fox Consumer Products Strengthens Global Location Based Entertainment Team

Twentieth Century Fox Consumer Products (FCP) has promoted Greg Lombardo to senior vice president, global live and location based entertainment. He will continue to oversee business strategy, creative development, and project management for Twentieth Century Fox World theme parks, resorts, touring exhibits, and live shows.
Additionally, Eric Williams has been hired as vice president, design and development for Global Live and Location Based Entertainment, reporting to Lombardo.
Lombardo steps into his new role after nearly three years as vice president of Global Live and Location Based Entertainment at FCP. He is a 25-year veteran of the entertainment industry, having worked on themed entertainment projects worldwide. Lombardo spearheads all global business and creative strategy surrounding live and location-based entertainment and will lead the charge on all expansion into future international projects.
Williams will be responsible for the creative management of all projects, inclusive of show and guest experience elements. Williams comes from years of experience leading the creative development for theme parks, immersive attractions, museum exhibits, touring experiences, and custom brand-building activations worldwide. His experience includes various projects, including the Spider-Man attraction at Universal Studios’ Islands of Adventure.

Vandor Adds Sesame Street, Launches Eco-Friendly Bamboo Cups and Plates Line

Vandor LLC, a designer and marketer of licensed consumer goods, has added the Sesame Street license to its list of properties. Vandor will launch an eco-friendly, biodegradable line of licensed cups and plates made of bamboo fiber and cornstarch.
The Sesame Street license includes Muppet characters Elmo, Big Bird, Cookie Monster, and Oscar the Grouch. They will be featured on Vandor’s regular and insulated shopper totes, Tritan water bottles, and ceramic mugs.
Vandor’s line of bamboo cup and plate sets is a renewable resource that offers an alternative to plastic, and is dishwasher safe. The four-cup sets will feature Star Wars, Disney/Mickey and Friends, My Little Pony, and Marvel licenses, and there will also be a kids’ dinnerware set featuring a My Little Pony-themed plate, bowl, mug, and utensils.
All of Vandor’s new products will be on display at major gift markets and industry shows throughout the year, including regional summer gift shows in Atlanta, Dallas, Los Angeles, and Las Vegas.

The Wildflower Group Signs Chef'd to Develop Meal Programs for Rodale Inc.'s Brands

The Wildflower Group has brokered a licensing agreement for Rodale Inc., a healthy lifestyle media company, with Chef’d for Rodale’s portfolio of brands. Chef’d will develop a mail-order meal program for Men’s Health, which will give readers a selection of customized Men’s Health meals and will also allow readers to cook dishes just like their favorite chefs and food experts.
In July, similar branded and customized meal programs will launch for other Rodale titles, including Women’s Health, Runner’s World, Bicycling, and Prevention.
Each of the five gourmet Chef’d Men’s Health meal kits was created under the direction of Men’s Health Food and Nutrition editor Paul Kita, author of the Guy Gourmet cookbook. All feature easy-to-follow, step-by-step recipe cards with visuals, calorie details, spice level, common allergens, and suggested beer or wine pairings. The meals include high-quality, pre-portioned and pre-measured ingredients, including spices and condiments. Because the program features pre-portioned ingredients, consumers purchase only what they need to prepare each meal, which helps reduce consumer grocery bills by 25 to 50 percent. Each order for two to four dinners is delivered in insulated boxes directly to the consumer’s doorstep within 24 to 48 hours to ensure freshness. New meal options will be introduced every few months.

Inventure Foods Expands TGI Fridays Snack Line

Inventure Foods will expand its TGI Fridays snack line to include new Happy Hour Snack Mixes. Available in Cheddar Bacon, Sweet Barbeque, Siracha, and Sweet and Spicy Snack Mix flavors, the mixes will come packaged in 2.65-ounce and 6-ounce pouches, and will be available at grocery and convenience store nationwide in July.
Beanstalk is the exclusive licensing agency for TGI Fridays.

William Shatner to Make Special Guest Appearance at San Diego Comic-Con

Entertainment Earth and CBS Consumer Products have announced that William Shatner from Star Trek: The Original Series will make a special guest appearance at San Diego Comic-Con on July 9.
Shatner will read excerpts from The Autobiography of James T. Kirk, as James T. Kirk himself. Afterward, Shatner will participate in a limited edition signing at the Entertainment Earth booth (#2343). All signings at the Entertainment Earth booth are free, but require a ticket.
Entertainment Earth is also selling two limited-edition and individually numbered Star Trek convention exclusives: a Star Trek Captains Monitor Mate Bobble Heads Set of 5 and a Star Trek IV: Whales with Spock Bobble Head, from Bif Bang Pow!.
Convention Exclusives will be available first on July 8 at the Entertainment Earth booth at San Diego Comic-Con.


A Notice of Thanks

Start Licensing's Ian Downes would like to offer his sincere thanks to all his friends and colleagues in the Licensing industry who have shown so much support and friendship to the Downes family in recent times, following the unexpected passing of Ian's son Calum.
Ian said "As a family we have been touched by the heartfelt messages, practical support and love extended to us at this very sad time by our 'licensing family'. Calum was a much-loved son and brother—his loss was unexpected but the help of our friends has given us great strength in the most difficult of times. I also appreciate the understanding of our clients at this time as well. Thank you." Ian and his family are also extremely grateful for the donations made in Calum's memory to the University of Portsmouth Student's Hardship Fund including a donation from The Light Fund.

ITVS GE Launches Fashion Collaborations for Classic Thunderbirds’ 50th Anniversary

To celebrate Classic Thunderbirds’ 50th anniversary, ITV Studios Global Entertainment (ITVS GE) will bring the brand into high-end men’s fashion this year.
ITVS GE has teamed up with British designer Lou Dalton, who will develop a collection of men’s knitwear featuring the Classic Thunderbirds cartoon strips; Turnbull & Asser which will create a range of men’s silk handkerchiefs and ties, featuring Classic Thunderbirds scenes and characters to launch in the UK and Japan this year; and Fashion Lab, which will release outerwear and nightwear featuring imagery from the original show to launch in the UK this fall.

American Freshman to Appear at Thorpe Park This Summer

American Freshman, the original campus clothing label, is parking its Big Yellow Bus at Thorpe Park Resort this summer, where it will stage a number of events including a Battle of the DJs with DJ Yoda.
As part of the 2015 Big Yellow Bus Tour, run in conjunction with the label’s licensing agency, IMG, American Freshman’s authentic American school bus will stop at Thorpe Park Resort for six weeks from July 11th to August 25th. During the course of the stay, a number of music artists will perform on the bus’ rooftop stage, which will also host the Battle of the DJs judged by Freshman’s Fraternity collaborator and Mixmag’s “top 10 DJ’s to see before you die” favourite, DJ Yoda, on Saturday 11th July.
Matthew Primack, Vice-President, Licensing at IMG, said: “The concept of the Big Yellow Bus is the embodiment of the American Freshman brand in physical form. Freshman is adventurous, active and fun so it makes sense that the Bus should visit Thorpe Park Resort and share summer holiday experiences with park visitors. As well as the Battle of the DJs, a wide selection of up and coming music artists will perform while the bus is in residence, meaning the aspiration of youth and opportunity that the Freshman brand personifies will be at the forefront of our activity.”

New Harry Potter Story Coming Next Year

JK Rowling has announced a new Harry Potter stage play – Harry Potter and the Cursed Child – will debut on London’s West End in 2016.
Telling the untold part of Harry’s story, the play will also unveil more history of his parents, and Rowling commented that people would understand why she had chosen the medium of theatre instead of a book for this story.
Rowling is collaborating with Jack Thorne and John Tiffany, who will direct.

BLE Announces New Categories

Some of the 44 new exhibitors who have signed up for Brand Licensing Europe 2015 will exhibit in the categories of food & beverage, beauty, music, publishing, sports and heritage.
Among the new names joining the 300 strong exhibitor line-up this year are: Pepsi, Stanfords, NOW That’s What I Call Music, Lee Stafford, PGA TOUR, Vimto International and The Shakespeare Birthplace Trust.
Now in its 17th year, Brand Licensing Europe runs from 13 – 15 October at London’s Olympia.
Darren Brechin, Brand Licensing Europe Event Director said: “We are thrilled at how this year’s event is shaping up. The diversity of categories represented on the show floor is a clear reflection of a burgeoning industry with more and more brands realizing the potential licensing can bring.”

Pokémon Shuffle Coming to Mobile Devices

The Pokémon Company International announced today that Pokémon Shuffle Mobile is currently in development for mobile devices and will launch later this year.
Pokémon Shuffle Mobile is a new mobile game where players will battle wild Pokémon with their wits and puzzle-solving skills. By matching three or more Pokémon, players can deal damage and whittle down their opponents. Fans can even battle through difficult stages by using Mega-Evolved Pokémon. Pokémon Shuffle for the Nintendo 3DS family of systems has been downloaded more than 4.5 million times on the Nintendo eShop. Pokémon Shuffle Mobile will be downloadable at no charge on the Apple App Store and on Google Play.

Masha and the Bear Inspiring Outdoor Fun for Italian Market

Maurizio Distefano Licensing has announced the award of two new licences in the Italian market for Masha and the Bear. Offering sporty and stylish outdoor products for preschool Masha fans are Perletti, a leader in the European umbrella market, and Denver Bike Srl, a major name in the bike industry for the last 20 years.
The Masha and the Bear family show was launched in its home market of Russia in 2009. It has since become a huge hit around the world thanks. Today the 3D CGI animated adventures of the little girl and her big Bear friend are being broadcast in over 100 countries around the world.


9 Story Media Group Builds Momentum in Asia

9 Story Media Group has secured deals for its kids and family content across Asia, as it builds momentum and expands its presence within the territory. Content has been sold to broadcasters in Thailand, Singapore, Taiwan, Hong Kong, and Korea for shows, including Daniel Tiger’s Neighborhood, Peg + Cat, Wild Kratts, Monkey See Monkey Do, Finding Stuff Out, and Get Ace.
Thailand’s TV3 has acquired the first seasons of preschool series Daniel Tiger’s Neighbourhood (80 11-minute episodes), Peg + Cat (80 11-minute episodes), and Monkey See Monkey Do (26 seven-minute episodes). The broadcaster has also acquired all three seasons of the live-action science series Finding Stuff Out (42 22-minute episodes).
Singapore-based Mediacorp has also licensed several series, including the first seasons of Peg + Cat (80 11-minute episodes) and Get Ace (52 11-minute episodes); along with the fourth season of the adventure comedy Wild Kratts (26 22-minute episodes).
Additional sales within the region include Peg + Cat (80 11-minute episodes) to PTS (Taiwan); the first season of Wild Kratts to TVB (Hong Kong); and the first season of Daniel Tiger’s Neighbourhood to JEI TV (Korea).

Seoul Character & Licensing Fair Postponed due to MERS   

The Seoul Character & Licensing Fair 2015, due to be held this July, has been postponed due to the MERS situation in Korea.
The organizers of the show would ask people not to make travel arrangements yet, and if they have to please let them know. They will keep everyone up to date as soon as the SLCF Secretariat makes any decisions.
MERS (Middle East respiratory syndrome coronavirus) has been ongoing in South Korea since May 2015, first identified in a patient from Saudi Arabia.
For all further information, please contact Rachel Kwon at

China Licensing Expo Set for October

China Licensing Expo, opening on Oct. 20-22, 2015 in Shanghai, is the largest professional licensing-focused event in the country. The show is sponsored by LIMA, the International Licensing Industry Merchandisers’ Association. It connects the worlds' most influential entertainment, characters, fashion, art, publishing, sports and collegiate brand owners with top consumer goods manufacturers, licensees and retailers in mainland China.
Many renowned brands are returning to exhibit at the 2015 show including Dreamworks, Mattel, Hasbro, Warner, Click, PPW, Global Icons, and Smiley etc. It is expected about 700 famous characters and brands will present in this year’s show.
“China Licensing Expo is now the exclusive show supported by the International Licensing Industry Merchandisers’ Association (LIMA) in mainland China. An increasing number of our international brand members take part in this show and they have developed rapidly in the Chinese market in recent years.” said Mr. Charles M. Riotto, the president of LIMA.
Register now for free at


Nickelodeon Expanding its Paw Print in Australia and New Zealand 

Nickelodeon is partnering with Showtime Attractions to include Nick Jr.’s property –Paw Patrol to its burgeoning entertainment and live events portfolio in Australia and New Zealand.
“Since its launch in 2013, PAW Patrol has become a global phenomenon – achieving high ratings on subscription and free to air television, along with mass consumer product sales across all international territories. The show’s extension to the live events business in Australia and New Zealand is testament to the strength and success of our kids and family entertainment offering across multiple platforms, ” said Jihee Nam, Vice President and General Manager for Nickelodeon Australia and New Zealand.
Since 2014, Nickelodeon and Showtime Attractions have partnered to successfully manage and expand the globally recognised licensed characters, Nickelodeon’s Teenage Mutant Ninja Turtles in Australia and New Zealand.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox


Licensing Director
Accutime Watch Corp. - New York, NY

Job Description:
The primary responsibilities of the Licensing Director is to identify, develop, negotiate and manage our day-to-day licensing business relationships and associated licensing responsibilities.  This “roll-up-your-sleeves” position also develops research and prospecting strategies for licensing opportunities.  The Licensing Director is also responsible to develop and merchandise licensed product by working closely with management and the design and sales teams to drive product to market, as well as be the liaison with licensors to obtain style guides and interpret product and design needs for each of our retail customers.  In addition to the creative component, the position involves considerable interaction with major consumer products companies to facilitate contract acquisition and renewal as well as sales forecasting, royalty reporting and tracking.  Licensing experience in consumer product development, production, merchandising, acquisition and management for a manufacturer and firsthand working relationship experience with major licensors: DISNEY, Marvel, Nickelodeon, WB, DC, etc., a must.
Apply To:
Please send your cover letter, resume and salary requirements to


American Greetings Properties - Los Angeles, CA
Director, International Licensing 

The Director of International Licensing will be responsible for managing the international agents and licensees for the Care Bears and Holly Hobbie consumer products program as well as targeted properties in the AGP portfolio that are either existing and new brands.  Candidate will manage day-to-day activities that include negotiating agency agreements, review and approval of all licensee deal memos and leveraging North American marketing activities. They should be collaborative and innovative in their business approach.  5-7 years of international licensing experience is required. 

Click here for full job description and further information on American Greetings.



American Greetings Properties - Los Angeles, CA
Director, Domestic Licensing

The Director of Domestic Licensing will be responsible for building and managing the US and Canadian (domestic) Care Bears consumer products program as well as targeted properties in the AGP portfolio that are either existing and new brands.  Candidate will prospect and acquire new licenses, manage existing licensees, pursue and drive retail initiatives and partner collaborations. Candidate should have 5-7+ years of experience in licensing industry working in a sales and/or brand management/marketing function pitching properties, securing deals, negotiating business deal points and managing licensees --  preferably in the children entertainment sector. 

Click here for full job description and further information on American Greetings.


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