Email not displaying correctly? View it in your browser.

2016 LIMA International Licensing Award Winners Announced; Star Wars Wins Big
FremantleMedia North America Enters Licensing Partnerships for Baywatch
Stan Lee’s Pow! Entertainment, The Hollywood Reporter, Genius Brands International Partner for Stan Lee’s Cosmic Crusaders
    LIMA Releases Annual Global Licensing Industry Survey
Genius Brands International Launches SpacePOP Exclusively on YouTube

The Simpsons Retail Stores To Further Expand in China

2016 LIMA International Licensing Award Winners Announced; Star Wars Wins Big

Winners of the 2016 LIMA International Licensing Awards in 20 categories were announced yesterday at the 2016 Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.
Disney Consumer Products’ Star Wars won four awards, while Hot Topic won the Retailer of the Year for Doctor Who. AMC and Parque de Atracciones de Madrid (Striker Entertainment) won the Location-based/Experiential Initiative Award for its The Walking Dead walk-through attraction.
Licensing programs that bagged the LIMA award include Eric Carle Studio’s The Very Hungry Caterpillar/The World of Eric Carle (Joester Loria Group) in art/design; Moose Toys’ Shopkins (The Licensing Shop Inc.) in character/toy brand; and Girl Scouts of the USA (The Wildflower Group) in corporate brand.
To see a full list of winners click here.

FremantleMedia North America Enters Licensing Partnerships for Baywatch

From the beaches of Malibu to the world of licensing, FremantleMedia North America expands the Baywatch brand, based on the TV series, in numerous areas.
This exciting new development from the brand that bought the world’s best selling toy to the market, created a huge industry buzz as many of licensing's leading names flocked to the Rubik’s booth to see first hand this exciting new interpretation of one of pop cultures favourite icons. Smiley Company have built on Rubik’s amazing DNA and heritage, tapping into its roots in art and intelligence to develop a wide range of lifestyle categories to support the brand extension, whilst also introducing a new segmentation across 3 consumer profiles: heritage, urban and geeks.
Nicolas Loufrani, CEO of Smiley Co. was at Booth: C108 at Expo to oversee the launch and also announce five major new deals that mark the first signed since Smiley Company announced themselves as master license. “I could not be happier with the industry response to our first day at Licensing Expo. The stand has had 100’s of visitors and to be able to also announce our first deals signed across multiple product categories has really given us and potential partners great confidence to hit the ground running with this project. I had a great feeling about Rubik's when we announced the deal a couple of months ago and I guess today has really vindicated all the hard work put in by my team and I since Christmas."
Among the new partners that have come on board to create programs surrounding the Baywatch brand is Hybrid Apparel, who will be creating a line of men’s, women’s and junior’s apparel and accessories. Items will include T-shirts, tank tops, fleece, novelty tops, lounge pants, shorts, sweaters, hats, outerwear/jackets, socks, fanny packs, beach towels and swim suits. American Classics will also be creating a line of graphic tees based on the renowned TV series. In addition, Funko has signed for stylized vinyl figures and Smiffys is licensed for Baywatch Halloween costumes.


Stan Lee’s Pow! Entertainment, The Hollywood Reporter, Genius Brands International Partner for Stan Lee’s Cosmic Crusaders

Stan Lee's POW! Entertainment partners with The Hollywood Reporter and Genius Brands International Inc. (GBI) for adult animated series,  Stan Lee’s Cosmic Crusaders, written for adults ages 18 to 34.
The first four episodes will premiere exclusively on, with one episode airing each day during Comic-Con International 2016. Each webisode will feature a cliffhanger, and the first one will be in virtual reality (VR), with VR boxes distributed at Comic-Con, which consumers can place on smartphones.
The global consumer products program was introduced by GBI at Licensing Expo. GBI secured national retailer Hot Topic to launch the brand under a direct–to-retail apparel and accessories program in stores and online along with the webisode launch at Comic-Con International: San Diego.
Stan Lee’s Comic Crusaders, written by Fabian Nicieza, follows Lee, who chances upon seven alien superhero characters who crash-land U.S., while he’s suffering through a writers block.

LIMA Releases Annual Global Licensing Industry Survey

Retail sales of licensed products grew to $251.7 billion in 2015, a gain of 4.2 percent from the previous year, according to the 2016 International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey conducted by Brandar Consulting LLC.
Royalty revenue from retail sales of licensed merchandise jumped 7.8 percent to $13.9 billion, due to robust retail sales and higher royalty rates that averaged 8.5 percent last year versus 8.2 percent in 2014. Overall, Entertainment/Character licensing remains the largest category, accounting for $113.2 billion, or 45 percent of the total global licensing market. 
The U.S. and Canada remain the largest global market for licensed merchandise with retail sales of $145.5 billion last year, up 3.9 percent for a 57.7 percent share of the market. The next largest global region was Western Europe, with strong results in the UK, Germany, Belgium, and the Netherlands, tallying revenue of $51.8 billion. This was followed by Northern Asia, including China, Japan, and South Korea, with retail sales of $22.1 billion.


Genius Brands International Launches SpacePOP Exclusively on YouTube

Genius Brands International Inc. (GBI) partnered with YouTube to launch SpacePOP this month. The first six videos debuted on the YouTube SpacePOP Channel. Two new SpacePOP videos will release each week on YouTube, as well on Toon Goggles, PopJam, BatteryPOP, and the Kid Genius channel on Comcast’s Xfinity on Demand platform. Music will be available on iTunes and Spotify. The content and music rollout will follow a merchandise launch this fall.
GBI will launch digital marketing initiatives to promote SpacePOP. A YouTube influencer campaign will feature YouTube stars showcasing the brand. The PopJam app will feature SpacePOP posts, activities, and webisodes. Storybird will feature a series of SpacePOP online writing challenges. Sony Music Entertainment will have music from SapcePOP available on iTunes and Spotify. will offer a series of SpacePOP duets. will also launch as the online resource for brand initiatives and promotions.
GBI will expand SpacePOP brand’s licensing, merchandising, and retail program with its licensing partners in North America, including Taste Beauty, Bare Tree Media, Canal Toys, Yowie Group Ltd., Jaya Apparel, H.E.R. Accessories, and Sony Pictures Home Entertainment. Additionally, SpacePOP products will be available at select Claire’s and Kohl’s in October.

The Simpsons Retail Stores To Further Expand in China

On the heels of the successful opening of the first-ever The Simpsons store in Taikooli Sanlitun, Beijing, 20th Century Fox Consumer Products and HerChain Clothing Company announce the opening of additional retail locations. The Simpsons stores are scheduled to open during second-half of 2016 beginning in Shanghai’s Grand Gateway 66, Xi An Wu Huan Department Store (Xian), and a second location in Beijing at Joy City.
The stores to feature over 125 specially curated items each invoking the distinctive style and spirit of The Simpsons
The announcement coincides with the unveiling of a replica The Simpsons store at the 20th Century Fox Consumer Products booth at the 2016 Licensing Expo in Las Vegas, NV. Attendees of the Licensing Expo will get a first-hand look at the merchandise featured at the current The Simpsons store location.

Atlantyca Entertainment Signs Sleeping Partners International for Geronimo Stilton Line

Atlantyca Entertainment signed with Sleeping Partners International Inc. to design and produce a branded Geronimo Stilton Classic bedding line, including sheets, pillows, blankets, and duvet covers for North America and Italy.

The line will feature characters based on the successful Geronimo Stilton graphic novels and comic books (based-on Geronimo Stilton Classic stories) which are published by U.S.-based Papercutz. This is the first licensing deal made for the comic-based Geronimo Stilton characters. 16 novels have been produced to date with the 17th scheduled to release in November.

Cartoon Network Announces Consumer Products Programs at Licensing Expo

Cartoon Network announced its portfolio at this year’s Licensing Expo, including its global launch of the re-imaged franchise The Powerpuff Girls, the re-launch of Ben 10 in Europe and Asia this fall and in North America and South America next year, and new licensing deals for Adventure Time, Steven Universe, and Adult Swim’s Rick and Morty.
The Powerpuff Girls has a worldwide licensing program with a roster of more than 30 licensing partners in the U.S. In addition to the previously announced global toy partner Spin Master, new licensing partners include Funko, Accessory Innovations, Jewelbots, Sakar International, Bulls I, and Galerie.
The re-launch of Ben 10 will reintroduce 10-year-old Ben Tennyson with international premieres in Europe, the Middle East and Africa (EMEA), and the Asia-Pacific region (APAC) this fall, and in the U.S. and Latin America (LATAM) next year. The series will feature many new and fan-favorite aliens. Playmates Toys is the global toy partner for Ben 10 and will introduce figures, play sets, role play items, and more next year.
Adventure Time has more than 100 licensees globally. New Adventure Time licensing partners, which will include footwear, outerwear, and snowboards from DC Shoes, head phone speaker tags from Astro Gaming, and a library collection and cookbook from Insight Editions.
Steven Universe licensing partners will include also include Astro Gaming, as well as books and calendars from Abrams.
Adult Swim’s new Rick and Morty licensed products will include Astro Gaming products as well as a Rick and Morty Art of Book Dark Horse.

Oxford Ltd. to Develop a Tea, Biscuit, and Chocolate Range

Oxford Limited has partnered with Oxford Food & Beverage Limited to develop a range of Teas, Biscuits and Chocolate.  Marketed as the Oxford Range, the licensed line-up includes a selection of ten teas, six biscuit flavours and four chocolate assortments.  Launching initially in the GCC and UK, plans for further expansion across the Middle East are being put in place followed by the USA, India and Europe.  The deal was brokered by Global Icons, who are exhibiting at Licensing Expo 2016, Las Vegas (Booth G134).
Commenting on the partnership, Chris Evans, Managing Director of Oxford Limited, University of Oxford says: “We are delighted to be working with such a high quality and capable partner to create our teas, biscuits and chocolate. The rich heritage of the University of Oxford has been translated into wonderful products and we are thrilled with the progress that the range has already made around the world.”
The Oxford Range of teas caters to a range of tastes, from the traditional British flavours of English Breakfast Tea and Earl Grey Tea, to the delicate and subtle notes of Green Tea with Jasmine and Pure Peppermint Infusion. Delightful flavours can be found in the scrumptious Lemon and Ginger Biscuits and the wonderfully moreish All Butter Shortbread Biscuits. The rich Belgian Chocolate Neapolitans are sure to satisfy with both Classic and Assorted options, the latter including delicious pairings such as Dark Chocolate with Almonds and Milk Chocolate with Sea Salt.

Boomerang Set to Launch on Now TV in Hong Kong 

Boomerang will be distributed in Hong Kong on Now TV as part of the platform’s Junior Pack. The network’s line-up includes Tom and Jerry, Scooby-Doo, and Looney Tunes. Channel highlights next month include Bunnicula, Shaun the Sheep, and new episodes of The Garfield Show.
In addition to new and exclusive content from Warner Bros. Studios, international premium acquisitions include Pink Panther and Pals, Strawberry Shortcake, Mr. Bean: The Animated Series, Inspector Gadget, DreamWorksTurbo: FAST, and DreamWorks’ two Dragons series: Defenders of Berk and Riders of Berk.
Boomerang Watch and Play hosts both video and gaming content in an app designed for tablets. Boomerang will be available in English on Channel 445.

The Secret Life of Pets: Unleashed Launches on Mobile Devices

As movie-goers get ready for the highly anticipated release of Illumination Entertainment’s The Secret Life of Pets in theaters on July 8, game players can join the film’s characters, Max and his crew of charmingly mischievous companions, for an adventure in the Big Apple. Unlock new friends and colorful challenges in The Secret Life of Pets: Unleashed brought to you by Electronic Arts Illumination Entertainment, and NBCUniversal Brand Development, available now as a free download on the App Store and Google Play.
“We at EA are thrilled to work with Illumination Entertainment, the creators of the record-setting Despicable Me and Minions franchise, to bring you the official matching puzzle game for The Secret Life of Pets,” said Michelle Bizzarro, Game General Manger at EA. “Together, we set out to combine the features, functionality and challenge of a Match-3 game with the story-line and humor of an animated feature so you can interact with these insanely cute pets before and even after watching the film.”

Loot Crate Announces Licensing Partnerships with WWE and Sanrio

Loot Crate, the leading fan-based commerce and community platform, today announces two new licensing partnerships with WWE and Sanrio, expanding its entertainment offerings globally. These partnerships further Loot Crate’s commitment towards “fan-commerce” across the entertainment ecosystem.
Loot Crate, which has amassed more than 600,000 recurring subscribers worldwide, has created a multichannel marketing strategy aimed at allowing consumers to discover a variety of growing pop culture genres while delivering a new direct to consumer, distribution platform to entertainment and lifestyle brands.  Partnership-focused crates are only one vertical of Loot Crates multiple product offerings that include products like Anime, Gaming and the original all-encompassing pop culture crate. The licensing strategy for Loot Crate includes lines of business as well as the stand alone partnership crates that supports IP holders in building deeper, more enriched experiences for their most loyal fans.
“We are expanding our celebration of fandom in all its forms, and we are excited to announce our partnerships with WWE and Sanrio.  We will introduce a bimonthly WWE crate, featuring items that will appeal to WWE fans worldwide,” said David Voss, Chief Creative Officer at Loot Crate. “Each crate will feature exclusive collectibles, apparel and home goods. Look for more details as Loot Crate and WWE launch this exciting crate later this summer.”


For up-to-the-minute licensing news, current and back issues, and more, visit The Licensing Book's blog!

The Licensing Book Blog



Why not join us on Total Licensing's Blog for activities, news, comment, and much more by clicking on the image below:

The Licensing Book Blog
23 June 2016

Brought to you by
the publishers of
The Licensing Book
and Total Licensing

Subscribe Now
To advertise in Total Licensing Report or The Licensing Book,
please contact

Terms of Use


Sony Pictures
Sony Pictures
Sony Pictures
El Ocho

Total Brand Licensing

Total Licensing Australia

Total Licensing Australia

Total Licensing Australia

The Licensing Book

Click above to visit the

Adventure Publishing
Group website

The Licensing Book
Click above for
the latest copy of

The Licensing Book

Click above for
the latest copy of

Total Licensing

LIMA Member
Click above for
the latest copy of

Total Art Licensing

Total Licensing Website
Click above to
visit the

Total Licensing

Francesca Ash
Laurie Schacht
Jonathan Samet
Jackie Breyer
Jerry Wooldridge

Becky Ash
Marissa DiBartolo
Stephanie Grassullo
Maddie Michalik
Ali Mierzejewski
Melanie Rainone
Varuni Sinha

Bill Reese

To subscribe to The Total Licensing Report, free of charge, please
click on the button above and complete the form.
Alternatively, paste into your browser.

To advertise in Total Licensing Report or The Licensing Book, please contact

We are pleased to offer you this free newsletter but do not wish to send unwanted email. If you wish to unsubscribe from future emails, please click here and you will be removed with in the week.

For further information about Adventure Publishing Group or our other publications
The Licensing Book, The Toy Book, or The Toy Report
email us at
or visit our Web site at
Adventure Publishing Group 307 7th Avenue, Suite 1601, New York, NY 10001 U.S.A
(p) 212-575-4510


For more information on Total Licensing contact Jerry Wooldridge
or visit our Web site
Total Licensing Ltd. 4 Wadhurst Business Park, Faircrouch Lane
Wadhurst, East Sussex TN5 6PT ENGLAND
+44 1892 782220

Copyright © 2016 Adventure Publishing Group, All rights reserved.

unsubscribe from this list    update subscription preferences 

Email Marketing Powered by MailChimp