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HEADLINES AT A GLANCE
Kellogg's Froot Loops Launches “Whatever Froots Your Loops” Campaign
 
SpacePOP: Not Your Average Princesses Hits the Big Screen for One-Day Event

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.
    Genius Brands, Southwest Airlines Partner for Kids’ Entertainment Series on Flights Nationwide

Rovio’s Angry Birds Evolution Now Available for Download

United Brands 24 Signs with Head Sport GmbH

Kellogg's Froot Loops Launches “Whatever Froots Your Loops” Campaign

Kellogg's Froot Loops introduces "Whatever Froots Your Loops," marking its first campaign in 50 years. Froot Loops partnered with the creators behind three different brands—Neff Headwear, Timbuk2, and State Bicycle Co.—to design gear and accessories that inspire adult fans to do what makes them happy.
 
The Froot Loops campaign launched last week with the debut of the Neff + Froot Loops Toucan Sam Shades, and will continue to run throughout the summer. The Neff + Froot Loops Toucan Sam Shades feature interchangeable faceplates and arms in four colors. The set comes with a Toucan Sam cleaning cloth and 80 combinations to unlock.
 
As part of its new campaign, Froot Loops will also team up with Alexis de Coninck and Michelle Nadeau of the Timbuk2 brand design team, and State Bicycle Co. co-founders Mehdi Farsi, Reza Farsi, and Eric Ferguson.

SpacePOP: Not Your Average Princesses Hits the Big Screen for One-Day Event

Presented by Fathom Events and Genius Brands International, SpacePOP: Not Your Average Princesses will be shown in movie theaters nationwide for one day only on September 16. This is the first time the series will be shown in an extended format. Audiences will also get an exclusive sneak peek at season two, new music videos, and other surprises.
 
Tickets for SpacePOP: Not Your Average Princesses can be purchased at fathomevents.com or at participating theater box offices. The event will take place in nearly 400 select movie theaters through Fathom’s Digital Broadcast Network (DBN).
 
Fans who attend the Fathom Events screening will receive a copy of SpacePOP’s original soundtrack, a coupon from official partner Spirit Halloween, and discount tickets from promotional partner Six Flags for the wintertime celebration, Holiday in the Park.

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

According to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S. This is on par with the volume represented by toys, which is the No. 1 licensed industry at most retailers.

Toys capture the largest share of licensed sales among younger kids, representing over one-quarter of dollar sales for kids ages 2 to 5. This percentage shifts as video games, electronics, and apps gain more prominence as kids get older. Video games earn 27 percent of sales among boys ages 10 to 14, and share also increases among girls as they get older. Toys and video games capture the largest share for eight out of the top 10 licenses, illustrating the weight carried by each of these industries.

The majority of kids’ licensed purchases are made in stores across industries, though online sales represent more than one-third of total sales across a number of them including video games (39 percent), apps (38 percent), and electronics (33 percent). Online toy sales are just shy of that mark, at 31 percent. Among these industries, specialty stores compete with mass chains and the online channel for share of licensed spending.

Genius Brands, Southwest Airlines Partner for Kids’ Entertainment Series on Flights Nationwide

Genius Brands International Inc. will add three of its animated series to Southwest Airline’s Wi-Fi-equipped inflight entertainment portal. Beginning this July, SpacePOP, Thomas Edison’s Secret Lab, and Baby Genius will be available for the first time inflight on customer’s personal devices during travel.
 
The new deal allows Southwest to expand upon its kid-friendly entertainment choices for families across the country that will be travelling this summer.

Rovio’s Angry Birds Evolution Now Available for Download

Rovio’s new Angry Birds Evolution puts a spin on the Angry Birds brand, featuring eastern-style RPG mechanics and console-quality graphics. The reimagined and redesigned birds let players collect and train them.

Rovio, in co-operation with Chimera Entertainment, created more than 100 new birds with multiple evolution states, some modeled after ‘80s action and comic book heroes.
The game is now available to download for free on the App Store and Google Play.

United Brands 24 Signs with Head Sport GmbH

United Brands 24 has signed a multi-year license agreement with Head Sport, covering the use of the Head brand on small leather goods, leather mobile cases, travel accessories, bags and luggage.
 
The agreement allows United Brands 24 to design and to distribute the Head collections in a vast variety of EU and neighboring countries as well as in North America (USA and Canada).
 
“United Brands 24 is well known for their distribution network and for the great products they have done in the past and recently. However when I saw the first developments of our HEAD Collections, the design and the innovation out-side and inside let me feel very excited about the future and I can’t wait to see them hitting retail” said Giuseppe Faranna, Vice President Division Manager Licensing at Head Sport GmbH. “I expect United Brands 24 to do really good and the products will offer a great choice for the sophisticated, sportive travelers around the world”.

LeSportsac, Nintendo Partner for a New Super Mario Travel Collection

LeSportsac and Nintendo partnered to introduce a collection of totes, backpacks, and accessories inspired by Super Mario. The new line will launch during this holiday season.

The collaboration features two designs—Power-Up Burst and Mario Travel—created exclusively for the LeSportsac x Nintendo collection. Power-Up Burst is inspired by the classic game’s power-up items, including Fire Flowers, Super Mushrooms, 1-Up Mushrooms, Super Stars, coins, Goombas, and Koopas. The Mario Travel print portrays Mushroom Kingdom-inspired travel memorabilia, such as luggage tags, passport stamps, and postcards.

Five additional items that will compliment the collection include a pouch shaped like the Game Boy system, a round Piranha Plant pouch, and a Super Mario Bros. cosmetic. All styles will showcase a custom Super Mario coin zipper pull.

The LeSportsac x Nintendo collection launches in Japan on July 19 and will be available in the U.S. and other countries this fall.

Walt Disney World Resort Signed as Orlando Magic Jersey Patch Partner 

Walt Disney World Resort will become the Orlando Magic basketball team’s first jersey sponsor. Starting with the 2017-18 NBA season, the Disney logo will be added on players’ jerseys as part of this expanded relationship. 
 
Since becoming a Champion of the Community sponsor with the Orlando Magic in 2010, Disney has worked with the team on outreach initiatives that benefit the local community. The uniform sponsorship strengthens the relationship and will connect both fan bases and provide shared marketing opportunities.
 
As part of this multi-year agreement, Disney will expand its presence at the Amway Center by adding a special seating and hospitality area that may be used for annual passholder upgrades during select Orlando Magic home games. Disney-branded Orlando Magic jerseys will also be available for purchase at the Amway Center.
 
The Orlando Magic becomes the seventh NBA team to announce a jersey sponsorship. The Disney name will appear on the front left of the jersey and measure about 2.5 by 2.5 inches.

Glu and WWE Partner on Development of Upcoming Mobile Game

Glu Mobile Inc. has entered into a multi-year agreement with WWE to develop a mobile game featuring WWE Superstars, logos and marks. Currently being developed by the same studio as Glu’s largest sports franchise, Tap Sports Baseball, Glu’s WWE title will include simple, one-touch gameplay mechanics with deep meta game features. 
 
The project will utilize the names and likenesses of many of the organization’s most popular legends including The Undertaker, Stone Cold Steve Austin, The Rock and Triple H, as well as current roster of fan-favorites such as John Cena, Roman Reigns and Brock Lesnar.
 
“As a leader in sports entertainment, WWE features an enormous universe of WWE Superstars and ever-evolving storylines,” said Chris Akhavan, Glu’s Chief Revenue Officer. “We can’t wait to translate the emotional connection WWE has with its audience into a mobile game that fans are going to love.”
 
“WWE fans are digitally-savvy and always looking for new content featuring their favorite Superstars,” said Casey Collins, WWE Executive Vice President, Consumer Products. “Glu’s previous successes in the casual sports genre make them the perfect developer to bring this project to life.”
 
Currently slated for global release in 2018, Glu will release additional information on the game’s development at a later date.

3Doodler Launches Exclusive Star Trek Crew Edition Kickstarter ‘Gold’ Campaign

3Doodler launched a Kickstarter ‘Gold’ campaign for limited-edition Star Trek Crew Edition pen sets inspired by Star Trek: The Original Series and Star Trek: The Next Generation. All Crew Edition pen sets come with a limited-edition 3Doodler Create 3D pen, numbered engravings, an additional pack of plastic, Star Trek Project Stencils, and a 3Doodler Star Trek Leather Pouch.
 
There will be six separate Limited Edition Pen Sets in total, with three sets based on Star Trek: The Original Series and three sets based on Star Trek: The Next Generation. Both styles will feature a Command Division pen set, an Operations Division pen set, and a Sciences Division pen set.
 
For those that already own a 3Doodler, a 3Doodler Create Star Trek Project Kit will also be available. The kit comes with a Star Trek Project Guide and three packs of plastic (75 strands) in colors inspired by Star Trek.

Crayola and Horizon in Partnership

Horizon, a leading national organic dairy brand, announce a new partnership with Crayola, in anticipation of the back to school season.
 
The partnership will feature an integrated campaign that includes a variety of interactive experiences, all of which encourage creativity, imagination and creating together. The partnership will also come to life through branded packaging on select varieties of Horizon Mac & Cheese, and on select multi-packs of chocolate and vanilla single serve milk.
 
“At Horizon we believe imagination is the best ingredient. And curious kids and creativity are what we’re all about.” said Mike Ferry, Horizon president. “Crayola provides parents with the tools they need to grow confident kids and inspire a joyful sense of wonder. Back to School season is an exciting time for students and parents, and we look forward to creating together with Crayola.”

Oddbods to Tackle the Remotest of Frontiers

The creators of award-winning animated kids’ TV series Oddbods, which made its broadcast debut just two years ago and has since racked up nearly two billion views on social media, has launched a campaign to tackle the last remaining frontier – Antarctica.    

The brand is available in six of the world’s seven continents and broadcast in over 100 countries worldwide, on free-to-air as well as paid-for channels such as Disney, Cartoon Network and Netflix.      

But now One Animation, the studio behind Oddbods, is determined to break the ice-bound region at the South Pole making it the first ever kids TV brand to be available on every continent.  And to achieve this ambitious objective the studio disclosed it has approached the only Antarctica-based TV broadcaster, with an offer of broadcast-ready Oddbods content.      

Sashim Parmanand, CEO of One Animation, said: “Antarctica is a very remote, very desolate and very cold land mass with only ever around 5,000 humans living there at various government research stations.  Plus a few million penguins of course.  

“If we can close a broadcasting deal, it would be amazing to get Oddbods represented on every continent around the world, and turn it into a truly boundary-breaking-brand for everyone: men, women, children, and penguins.”    

Online interaction with Oddbods appears to be truly global with content originating in a wide variety of countries from as far apart as the US and Indonesia, to Turkey, India and the UK.

Wissper Sees Strong Launch in Spain and Portugal

The new animated preschool series “Wissper” has achieved a strong launch in the Iberian  market thanks to its successful broadcast on Clan TV and the initial licensing agreements for  Spain and Portugal signed by Planeta Junior.   

Highlights of the first deals signed by the Planeta Junior teams in Spain and Portugal include, for both territories: the Dolci Preziosi agreement for branded chocolate eggs and confectionery, Chocolates La Casa for Easter eggs, Cife Spain for Arts & Crafts. In addition, K Stationery will handle Back to School in Portugal. Other agreements are currently being negotiated in all other product categories. With Simba Dickie Group holding the EMEA master toy license, the toy line will now soon be introduced in Spain and Portugal as well.

EMPLOYMENT

A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

Becky becky@totallicensing.com
or
to our general mailbox subscriptions@totallicensing.com

JOB POSTING

Spotlight Licensing Seeks Licensing Sales Manager
New York
 
Spotlight Licensing and Brand Management, Inc., a boutique licensing agency in midtown Manhattan (NYC), seeks an experienced sales professional who can identify, research, develop, and close sales leads for its Entertainment, Art/Design, Fashion, Digital, Corporate, Character, and other client properties. Candidate should be a self-starter with established licensing industry contacts and the ability to prepare effective sales pitches/materials, status reports, etc. This is a fast-paced, creative environment requiring the ability to work effectively independently and also as part of a team. Ideal candidate will have 1-3 years licensing sales experience. This is a full-time position with some travel required. Salary negotiable.  
 
Interested applicants should email resume with cover letter to jodi@spotlightlicensing.com
 

JOB POSTING

Job Description: Creative Artworker/Designer

Bright is a leading illustration agency, providing creative content for clients across Licensing and Publishing. In this role it is important to understand the needs of each agent and their creative division, supporting the London & New York offices and working with the part time US designer to coordinate design consistency and efficiency. Bright’s systems are currently under development, so there is scope to be a part of establishing brand design and guidelines for the new website and beyond. This is an opportunity to be part of a resourceful and forward thinking team, working across print and online to take ownership of and developing existing processes and instigating new design projects.
 
Key Responsibilities:

  • Plotting monthly activity and prioritising brief requests, managing deadlines, copy and image requirements
  • Carrying out fast-paced design briefs for both online and print marketing across our different creative departments
  • Developing ownership over all design related processes
  • Communicating effectively with colleagues for clear briefs and prompt delivery of artwork needs.
  • Designing and updating the main Agency, Licensing and Emporium homepage sliders; publications dates, workshop events, new artists, publication and trade show banner ads
  • Maintaining key collateral such as the artist and clients’ handbooks for digital pdf and print formats
  • Designing adverts and images for editorial and advertising features in industry publications
  • Designing and coordinating visuals for presentations for meetings, launches and other presentations that agents or marketing require
  • Coordinating design for trade shows including designing portfolio sheets for all agents and preparing and ordering design or branded collateral needed for trade shows
  • Establishing a strong relationship with printers and the knowledge of different types of processes and papers. Maintain existing relationships and develop new where needed.
 
Skills required:
 
  • Mac literate essential
  • Tech savvy, with an interest in the latest technology developments
  • Strong knowledge of design programs in the Adobe design suite (Photoshop, InDesign, Illustrator etc).
  • Applying a marketing understanding with the AIDA system with high quality performance and constantly developing design skills.
  • Demonstrate creativity, originality and flexibility, with good resilience during periods of high pressure
  • Ability to understand clients’ needs and find practical solutions
  • Good teamwork skills
  • Strong artistic sense with the ability to work to briefs and close attention to detail
  • Ability to multi-task on many projects at one time with strong initiative
  • Confidence in presenting and explaining ideas
 
Bonus additional skill:
 
  • Experience or interest in UX and web design

JOB POSTING

Crayola Is Seeking an Experienced Manager, Outbound Licensing. Located at Crayola Corporate HQ, Easton, PA

The ideal candidate will possess experience within either Toy AND/OR Publishing licensing experience.
 
GENERAL SUMMARY: Creates strategic direction for active licensee base and negotiates new partnerships within assigned categories to achieve growth objectives.   Directs tactical execution of licensed product lines from concept/line plan through commercialization.  

RESPONSIBILITIES:

  • Manage existing licensees in assigned categories: 
    • Evaluate licensee’s quarterly marketing, retail and financial forecasts to ensure licensees on are track to meet established contractual obligations, royalty payments and forecast goals.
    • Organize and run licensee orientations, business reviews, semiannual/quarterly line reviews, and brain storm sessions.
    • Address specific licensee performance issues
    • Negotiate renewals on a timely basis
    • Provides input for annual departmental budget and plan
  • Ensure licensees develop seasonal lines in time for internal seasonal review and develop documents and presentations to communicate licensee’s initiatives to internal Crayola departments
    • Set trend direction and make recommendations for new product entry
    • Direct category research and product concept testing as needed with the consumer insights team
    • Work with creative and product development on design and creative direction for licensed product and packaging
    • Responsible for managing licensee press releases, cross marketing and promotions
    • Ensure adherence to internal approval process (i.e. safety, quality, financial, legal, content, creative, consumer activation, consumer affairs etc.) and assist in resolving issues.
  • Negotiate new licensed strategic partnerships for assigned segments in conjunction with established category strategies
    • Research, secure and develop new licensees building upon the success of existing segments in order to achieve predictable, profitable and sustainable growth
    • Negotiate deal terms including: grant of rights, royalty rates, guarantees, projections and business plans
REQUIREMENTS:
  • 7 years’ experience in licensing or consumer marketing work for a CPG company.
  • Bachelors’ degree preferred

 
To review the full job description and to apply: www.crayola.com/careers
Click on search all jobs and look for Req ID 406BR

JOB POSTING

Senior Creative Designer
Location: North East (Gateshead) 
Salary: Competitive


We are looking for an talented Senior Creative Designer to join our team here at Blue Kangaroo in the UK... You must be a creative thinker and understand everything about Character Licensing and Brands. Work independently but also as part of a team. You will work on the biggest and best known brands in the Licensing world, everything from packaging refreshes to creative pitch decks to inspire creative thinking. An outstanding knowledge of all Adobe programs goes without saying and the ability to take work from concept to final artwork is essential.

If you think you have what it takes to make a difference within our talented and dedicated team then please contact us. t: +44 (0)191 490 9449.
 

JOB POSTING

Licensing Executive

MGL (www.mgllicensing.com) is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to studio@mglart.com

JOB POSTING

Licensing Director
 
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
 
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
 
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
 
Contact: Please send resume to Blicensed@gmail.com

JOB POSTING

Executive Seeks New Challenges
 
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
 
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.

caroline_crofts@hotmail.com
 

JOB POSTING

Sunrights Inc. Seeks a Licensing Coordinator
New York
 
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
 
Please submit your resume to recruit@sunrights-inc.com.
Only candidates chosen for the interview process will be contacted.

 

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