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 The weekly newsletter connecting the industry around the world
June 19, 2013 

  LIMA Releases 2013 Licensing Industry Survey

Sales of licensed products climbed for the second consecutive year last year, continuing the upward trajectory re-established in 2011 when revenues rebounded 5 percent, according to the International Licensing Industry Merchandisers' Association's (LIMA) 2013 Licensing Industry Survey, which was released on Tuesday at Licensing Expo. Conducted by researchers at the Yale School of Management, LIMA's latest annual survey shows that trademark owners generated $5.454 billion in royalties last year, a gain of 2.5 percent over 2011, for an estimated retail value of $112.1 billion.

The report shows growth in nearly every licensing category, with entertainment, trademark/brands, fashion, and sports merchandise being the key revenue drivers. These four broad-based categories together represented 94 percent of all licensed revenues last year.

Character-related merchandise accounted for $2.55 billion in royalties and an estimated $49.3 billion in retail sales, up 2.8 percent from the previous year. Corporate brands collected $928 million in royalties last year and an estimated $21.6 billion at retail. Fashion licensing, which includes branded goods of noted designers, increased 3.4 percent last year to $755 million, translating into estimated retail sales of $16.5 billion. Major league sports, including leagues and individuals, saw a 2.2 percent increase in licensing revenues to $685 million in royalties, for an estimated $12.6 billion at retail. Licensing revenues for art properties increased 1.5 percent last year to $134 million in royalties, translating into an estimated $3.9 billion at retail. Royalties for college trademarks advanced 1.5 percent to $206 million last year, for approximately $3.8 billion in retail sales.

Comments from survey respondents indicate the expanding role of online retailers, difficulty in gaining adequate retail shelf space to present licensed goods, and the growing need for a retail partner when presenting new brands. For more information about LIMA's 2013 Licensing Industry Report, visit

  The Licensing Book's Summer Issue Available Now

Click here to check out The Licensing Book's Summer issue, featuring coverage of the Las Vegas Licensing Expo and so much more. Be sure to pick up a print copy if you are at the show!

  Baby Television Network BabyFirst Signs Brand Central

BabyFirst, a premiere cable TV network that seeks to provide babies a positive, meaningful, and friendly start in life, has signed Brand Central LLC as its exclusive licensing agency. BabyFirst is the latest addition to Brand Central's expertise with baby and television brands, which include nursery designer Petit Tresor, pacifier brand NUK, and other TV networks and production companies.

BabyFirst launched in 2006 and is now available to more than 80 million homes in 33 countries. By offering TV, online content, and mobile/tablet apps, BabyFirst supplies parents with content for their babies where and when they want it, and acts as a reliable and trusted source of information for parents on topics related to the early stages of parenting. BabyFirst has gained a loyal following by pinpointing moms when they first connect with their babies and identify with baby-related brands. Ninety-seven percent of mothers watch BabyFirst alongside their child.

"When we started building the BabyFirst network," said Guy Oranim, CEO and co–founder of BabyFirst, "our goal was to provide American parents with rich, innovative, educational content designed to inspire their baby's development in a delightful and engaging way. This new path into licensing will allow BabyFirst to deliver its popular characters, educational themes, and lifestyle guides in the form of actual products, in addition to the wide variety of content we offer."

  Beanstalk Launches New Digital Licensing Division, Tinderbox

Beanstalk has launched Tinderbox, a new division dedicated to working with digital brands to realize their potential in the world of consumer products. Tinderbox will operate as a division of Beanstalk and will be led by a dedicated team specializing in digital properties.

Tinderbox was developed to address the market need for a brand licensing agency expert at extending digital properties, including social networks, interactive gaming, and all categories of apps. Tinderbox will partner with digital properties at any stage in their life cycle, whether emerging or established, to activate their brand through licensing.

Tinderbox's first clients will be the leading tween social network MovieStarPlanet and entertainment app properties My Singing Monsters and The Beetnuks. Tinderbox will work to further expand the existing MovieStarPlanet licensing program, developed by Beanstalk, which already includes publishing, apparel and accessories, stationery, and home décor. The representation of My Singing Monsters and The Beetnuks forms part of the Tinderbox strategy to introduce properties that demonstrate significant potential to brand licensing early on. My Singing Monsters is a world-building music game by developer Big Blue Bubble Inc., in which each player collects and breeds monsters. The Beetnuks is a new brand that will be supported by a mobile game and other media, currently under development at BlooBuzz, a subsidiary of Québecor Média Inc.

  Saban Brands Launches Global Consumer Products Division

Saban Brands has launched a new global consumer products division, merging its domestic and international licensing and merchandising teams. Led by Senior Vice President Kirk Bloomgarden, the new division focuses on the global expansion of licensing programs and the strategic consumer product plans with licensees, retailers, broadcasters, and agencies worldwide. New offices in London and Shanghai are planned to open later this year.

In addition to the new division, Saban will launch a new season of Power Rangers next year. The new series, Power Rangers Super Megaforce, will introduce all-new morphing abilities, allowing the Rangers to morph into any team of Power Rangers from the past. The Power Rangers franchise was created and produced by Haim Saban, and the original Mighty Morphin Power Rangers series aired in 1993.

  Industry Veterans Launch New Licensing Agency

Licensing industry veterans Scott Shahmanesh and Jane Kraemer have launched Brandemonium, a new breed of agency where brand licensing, marketing, and manufacturing executives merge. Brandemonium welcomes clients at different stages in their product life cycles, from newer brands to more well-established and respected brands. Before matching clients with licensing opportunities, the agency performs a rigorous anaylsis of licensable assets, along with a comprehensive report analysis.

Shahmanesh, president and founder of the agency, previously managed brands including Snapple, Pizza Hut, and Hasbro. Kraemer, executive vice president and partner, has developed brand extension programs for Chrysler, Care Bears, Mountain Dew, Pepsi, Aquafina, Parents magazine, Red Dog Beer, the U.S. postal service, Dr. Scholl's, and Coppertone. Kraemer previously served as vice president of retail and sales management at The Joester Loria Group.

  WBCP Launches Licensing Program for Man Of Steel

Warner Bros. Consumer Products (WBCP) has teamed up with global licensees for a multi-category licensing program to support the film Man of Steel, which premiered on June 14. Global master toy licensee Mattel has produced Man of Steel toys, including action figures, vehicles, play sets, and collectible figures. Lego has produced construction sets inspired by scenes from the film. Additional toy partners include Thinkway Toys, Jakks Pacific, Cardinal Industries, Sideshow Collectibles, The Noble Collection, NECA, and Funko.

Bioworld has a line of Man of Steel-inspired apparel and accessories, utilizing graphics and icons; T-shirt label Kinetix offers S-Shield T-shirts; New Era Cap Company has a range of hats available; and Under Armour offers sportswear. Publishing partners include Insight Editions with an official Man of Steel guide and a behind-the-scenes look at the film, Titan Books has the film's official novelization, and HarperCollins has children's books. Additional licensees include Mead Westvaco, Hallmark, and Bakery Crafts.

Throughout Europe, the Middle East, and Africa, partners supporting Man of Steel include TV Mania, FCUK, Prenatal, Aquarapid, and Leomil, with designs in apparel and accessories. D'Arpéje and Maverix have produced outdoor products; while Pyramid, Proburo, and Cartorama have produced back-to-school and paper products. In Asia and Australia, fans can listen with gavio's Man of Steel digital lifestyle collection, or collect their favorite scent with the Heat Group's Man of Steel eau du toilette. In Latin America, apparel from Aurimoda and Distribuidora de Textiles Avante is available, and kids can get back-to-school items from Targmex.

  Sean Gorman Named President of AG Properties

The American Greetings Corp. has announced the promotion of Sean Gorman to president of AG Properties (AGP). Gorman previously served as vice president of entertainment production and development, located at the AGP offices in Los Angeles since 2007. In his new role, Gorman will be responsible for the strategy, creative, and overall operation of the AGP business unit. This will include the development, production, and distribution of innovative children's properties in the areas of film, TV, home video, and other media, including all marketing and licensing activities around those brands and their related content.

Gorman has extensive experience in developing properties for the children's entertainment industry. Most recently Gorman worked on the Packages from Planet X property, which will become an animated series on the Disney channel in late summer 2013.

  Janet Scardino Joins Saban Brands as Chief Operating Officer

Saban Brands has appointed Janet Scardino as the company's chief operating officer. Scardino will oversee Saban Brands' media operations across TV, digital, and games, as well as content distribution and ad sales for all properties worldwide.

Scardino joins Saban Brands with experience building successful TV, online, and mobile businesses for some of the world's most iconic brands, including Disney, MTV, AOL, Reuters, and American Idol. Scardino held senior operational and marketing roles in TV and digital, both in the U.S. and internationally. Most recently, Scardino served as CEO for the public company Viggle, the first loyalty program for television and an early entrant in Social TV. Previously, Scardino was president of branded entertainment for 19 Entertainment, the creators of American Idol.

  CBS Consumer Products to Represent The Honeymooners

CBS Consumer Products will represent The Honeymooners TV series on behalf of Jackie Gleason Enterprises LLC. Featuring legendary characters Ralph Kramden (Jackie Gleason) and Ed Norton (Art Carney), The Honeymooners was named one of the top all-time comedy series by TV Guide magazine earlier this year.

This agreement follows CBS Consumer Products' announcement of The Honeymooners musical, directed by two-time Tony-winner Jerry Mitchell from a book by Dusty Kay and Bill Nuss with music by Stephen Weiner and lyrics by Peter Mills.

The Honeymooners will be included in CBS Consumer Products' Television City portfolio, joining the ranks of more than 150 TV series, including The Andy Griffith Show, Beverly Hills 90210, The Twilight Zone, The Brady Bunch, and Cheers.

  Brand Central to Represent Trust Me, I'm a Game Show Host

One Three Media (a Hearst/Mark Burnett company) has selected Brand Central LLC, a leading consumer products agency based in Los Angeles, to represent its licensing efforts for its new game show, Trust Me, I'm a Game Show Host. Produced by One Three Media and hosted by comedians D.L. Hughley and Michael Ian Black, the show is slated for a primetime launch on TBS this fall with a 10-episode commitment.

In the history of television, no figure has been quite as trustworthy and full of total integrity as the game show host... until now. Trust Me, I'm a Game Show Host pits a single contestant against two dueling–and possibly lying–game show hosts, each of which has the responsibility of convincing the contestant that he is the one telling the truth. The show's hosts will present the contestant with pairs of bizarre and seemingly implausible "facts," one of which is true, the other of which is not. Pick the true fact, and the contestant will be rewarded. The players who prove themselves to be super-human lie detectors will go home with the prize.

  SeaWorld Set to Debut Entertainment, Nostalgic Products at Licensing Expo

SeaWorld Parks & Entertainment is set to debut a new product lineup at Licensing Expo. SeaWorld plans to promote products that demonstrate the company's active involvement in animal rescue and rehabilitation.

In an arrangement with Sleepy Giant, SeaWorld recently introduced Turtle Trek, an immersive mobile game featuring a plucky sea turtle that conquers a variety of challenges and discovers new friends in an ever-changing seascape. The company plans to produce additional kid-centric digital games and apps. The company is also introducing new lines of entertainment, such as TV shows and home entertainment products that families view together. SeaWorld's family-oriented TV series, Sea Rescue, airs Saturday mornings on ABC and immerses viewers in SeaWorld's inspiring stories of real marine animal rescues. In addition, the first three titles of Saving a Species, a series of home entertainment DVDs, featuring stories about the conservation of lions, tigers, and elephants, is currently sold at select Target stores nationwide.

For fans with an appetite for nostalgia, SeaWorld has teamed up with Palmer Cash to offer vintage–style T-shirts in select Nordstrom stores and at The new T–shirts feature retro–designed iconic SeaWorld animal characters, including Shamu, an ultra–cool polar bear, a charismatic sea lion, and the original SeaWorld logo from 1964. The company is also introducing classic toys, such as animal–themed puzzles.

  Blizzard Entertainment Partners with Funko and USAopoly

Blizzard Entertainment has granted a first-ever full catalogue license to Funko. Pulling fan–favorite heroes and villains from all three of its blockbuster franchises, Warcraft, StarCraft, and Diablo, new Pop! Vinyl figures and exclusives will be released in 2013 and beyond.

Blizzard has also extended its agreement with USAopoly beyond top–selling World of Warcraft Monopoly and StarCraft Risk to include World of Warcraft Trivial Pursuit. Game contents and movers will feature custom sculpts and fantasy illustrations.

  Brandberry, Animal Adventure Partner for Beary Sweet Plush

Brandberry and Animal Adventure have entered into a licensing relationship for Beary Sweet. Under the new agreement, Animal Adventure will create an array of scented plush, including pillows, collectible beans, and key chains. Brandberry plans to secure partners in key categories for Beary Sweet at Licensing Expo, including edibles, stationery, and apparel.

  Ripley Entertainment Inc. Enters Publishing License Agreement

Ripley Entertainment Inc. and IDW Publishing have entered into a licensing agreement to publish hardcover book collections of the longest-running syndicated cartoon, Ripley's Believe It or Not!. The books will be published by IDW's Library of American Comics imprint.

  Shula's Steak House Joins Beanstalk's Client Roster

Beanstalk plans to extend the restaurant group Shula's Steak Houses into licensing. Beanstalk will leverage Shula's food, service, and exclusive Shula Cut to complementary food and beverage products, including frozen meals, frozen potatoes, appetizers, soups, sauces, condiments, dry spice rubs, and non-alcoholic drinks. Beanstalk will also build upon Shula's association with sports by extending into tailgating gear, including grills and grill accessories.

Named for and owned by NFL Hall of Fame Coach Don Shula, the first steak house opened 24 years ago. Today, the restaurant group has 34 locations in tourist venues, hotels, and airports throughout the U.S. The restaurants serve more than 4 million guests annually.

  Nelvana Begins Production on Three New Beyblade Series

Nelvana Enterprises and d-rights Inc. announced three new series of Beyblade. Beyblade: Shogun Steel will premiere this fall with 26 half-hour episodes. BeyRaiderz Shogun (working title) will launch with 13 half-hour episodes in spring 2014, and BeyWarriors Cyborg (working title) will follow in fall 2014 with 26 half-hour episodes and two one-hour specials.

The new Beyblade series will have new sets of characters and universes. Beyblade: Shogun Steel takes place seven years after the previous Metal Saga series and finds the WBBA rebuilding the Beyblade world by introducing a new Bey system, as well as training the next generation of Bladers. Gargantuan Spirit Warrior battles will be reflected in both the series and the upcoming new toy line from Hasbro, which will introduce new play patterns including figural battling.

Along with Beyblade's new series, new licensing partners are signing deals for the U.S. and Canada, including Paris Geneve (boys' sleepwear, underwear, and T–shirts), Mad Dog Concepts (sleepwear and socks), Eugene Textiles (craft kits and fleece throws), and Black & White Shoes (footwear). European licensees include Ferrero (chocolate eggs), Fipotex (apparel and accessories), and Unilever (Signal) (toothbrushes and toothpaste) in Germany.

  Knockout Licensing Expands lil'panda Program, Launches Bad Kitty

Knockout Licensing has been appointed by children's book author Nick Bruel to represent his publishing franchise Bad Kitty for merchandise licensing worldwide. As global licensing agent for Bad Kitty, Knockout will work with MerryMakers for plush and Wonder–Shirts for T–shirts, while actively seeking to add licensees in key categories, including stationery, school supplies, backpacks, apparel, accessories, gifts/novelty, and toys.

Knockout Licensing is launching the Bad Kitty licensing program at Licensing International Expo, where agency executives are scheduled to meet with manufacturers, retailers, and potential overseas sub–agents.

In addition, Knockout Licensing and lil'panda creator Stephen Gross are working with licensees to build further on the brand's holiday market presence. Gund is set to release a line of lil'panda plush; Enesco will release a range of lil'panda gifts, including figurines, mini bean bag pillows, journals, notepads, photo frames, mugs, and wristlets; and American Greetings will expand its lil'panda greeting cards line with five new birthday cards. Lil'panda products will become available as the holiday season approaches and will be sold at retail outlets nationwide.

  LIMA Announces International Licensing Excellence Awards Winners

The International Licensing Industry Merchandisers' Association (LIMA) has announced the International Licensing Excellence Awards winners. Skylanders, by Activision Publishing Inc., was named Overall Best Licensed Program of the Year and Hot Topic received the Best Retailer of the Year Award for The Hunger Games products. This year's 15 recipients were chosen from a ballot of nominees via an industry-wide search and determined by a vote of LIMA's membership. The winners were announced last night at the LIMA Awards Ceremony during Licensing Expo.

LIMA's International Licensing Excellence Awards honor the best, most successful licensed properties, products, and campaigns in five distinct categories: art or design; character or toy brand; corporate brand; film, television, celebrity, or entertainment; and sports. In addition, awards are presented for the Best Licensed Promotion of the Year, Best Retailer of the Year, and Overall Best Licensed Program of the Year.

For a full list of this year's winners and nominees and more information about the annual awards program, visit the LIMA website at

  Hybrid Apparel/Hybrid Jem Appointed Master Apparel Partner for Care Bears

AG Properties (AGP) has appointed Hybrid Apparel/Hybrid Jem as the U.S. master apparel partner for a full range of Care Bears-branded gear. The new Care Bears apparel range is targeted toward juniors, girls, and toddlers, and will include fashion tops, fleece, leggings, tank tops, jersey dresses, and T–shirts. Hybrid is also planning a limited collection for men. The expanded offering will hit retailers later this year. The new TV series Care Bears: Welcome to Care-a-Lot currently airs on The Hub cable TV network.

  All Girl Skate Jam Partners with Brandemonium

Brandemonium has announced a partnership with All Girl Skate Jam, a skateboard brand for girls. All Girl Skate Jam was developed by Patty Segovia, who organized the first professional all-female skateboard contest in 1997. Since then, All Girl Skate Jam events have been held worldwide, including in Spain and Hawaii.

Brandemonium will help All Girl Skate Jam claim a piece of the $8 billion-a-year board sports apparel and gear industry and the $1.5 billion-a-year skate shoe industry. Since 1997, the Vans Corporation has been a huge supporter of the All Girl Skate Jam brand with initial shoe designs created as part of a brand collaboration. Brandemonium is currently working with Vans to extend the line. All Girl Skate Jam has other partnerships that will help extend the brand as well.

Segovia is also a photographer and has been covering the skate, surf, and snow action sports for more than 20 years. Her photos have been published in Time magazine, The New York Times, USA Today, Latina, and others publications around the world. According to Brandemonium Executive Vice President Jane Kraemer, the All Girl Skate Jam brand will extend into publishing. Segovia's photos will be featured in books, calendars, greeting cards, stationery, artwork, and more.

Brandemonium also plans to capitalize on Segovia's Latina heritage and expand into the growing Hispanic market in the U.S. and globally.

  Army Pink, Brandemonium Partner for New Lifestyle Brand

Brandemonium has partnered with Army Pink, a trend and lifestyle brand targeting young women and teens. Fashion designer Robin Davila created Army Pink shortly after the events of September 11th forced her to evacuate her lower Manhattan apartment. She wanted to create a brand that promoted peace and change—something that would inform and inspire young women to make a difference in the world. The first Army Pink collection launched at top boutiques nationwide and consisted of hand stitched, vintage–inspired pieces that made their way onto runways and red carpets.

Army Pink is committed to donating a portion of its proceeds from key products to programs that target areas of our lives and regions of the world operating in a peace deficit. This includes charities that support worldwide peace, as well as organizations that support immediate relief efforts. To raise money for Hurricane Sandy relief, the brand partnered with the cosmetic and skincare company Senegence to create an exclusive lip color. Army Pink has also partnered with the Playing for Change Foundation, an organization dedicated to the idea that peace and change are possible through the universal language of music.

  The Jim Henson Company Debuts Jim Henson's Chatter Zoo at Licensing Expo

The Jim Henson Company will debut its latest property, Jim Henson's Chatter Zoo, at Licensing Expo. Created by Alex Rockwell (Pajanimals, Bear in the Big Blue House), Jim Henson's Chatter Zoo is an interactive preschool property featuring four animal babies: Franny the baby cheetah, Bailey the baby elephant, Pip the baby wallaby, and Lulu the baby panda. Kids will engage with the show's characters by calling out directions, singing and dancing along, clapping, pointing, and more in an effort to teach babies how to speak. Chatter Zoo will premiere to consumers this summer with the launch of an appisode produced by Mindshapes. The appisode will feature stories, learn and play activities, animations, and music content, each delivering an entertaining, engaging, and interactive kid-friendly experience.

In addition, the company is teaming up with Sassy Inc., a subsidiary of Kid Brands Inc., to develop a broad line of innovative infant development toys and products based on Chatter Zoo characters and their world. The company is now looking to expand Jim Henson's Chatter Zoo licensing program into infant apparel, accessories, room décor, and more.

  Converse Launches The Simpson's Inspired Collection

Converse has collaborated with The Simpsons for a new line of Simpsons-branded Converse Chuck Taylor All Star sneakers. The sneakers will feature custom graphics of the show's characters, including Homer, Marge, Bart, Lisa, and Maggie, for all ages. The Homer sneaker includes a blue and black background accented with Homer exclaiming "D'oh!" and "Woo Hoo," while the Bart sneaker features Bart writing "I will not waste chalk" on a background that resembles the Springfield Elementary School chalkboard. The Family sneaker showcases all members of The Simpsons household. The Simpsons Chuck Taylor All Star collection will be available at Journeys and Converse retail stores beginning this month.

  CBS Consumer Products Announces Dynasty-Inspired Line

CBS Consumer Products and Jewelry Television have launched a new fashion jewelry collection inspired by the iconic '80s prime-time TV soap opera Dynasty. Influenced by 1980s style, the collection includes tailored women's suits, shoulder pads, and glitzy cocktail dresses. The collection features high–end looks in white diamond simulants, ruby and emerald simulants, pearls, black onyx, and the retro enamel look. The entire collection, including bracelets, necklaces, rings, and earrings, are influenced by actual designs worn on the show. The collection is available on JTV—a multichannel retailer of fine jewelry and gemstones.

  Wonder Forge Lands Licensing Rights to Tickety Toc

Wonder Forge has secured game licensing rights for Tickety Toc through a multi-year partnership with Zodiak Kids, brokered by Established Brands. Wonder Forge will debut its Tickety Toc Matching Game this fall through a retail partnership with Toys "R" Us, and will launch additional signature games next year. A multi-category consumer products program will launch in North America in the fall of next year, led by Just Play with toys and Anchor Bay Entertainment with home entertainment goods.

Tickety Toc airs seven days a week on Nick Jr., featuring the adventures of Tommy and Tallulah. The show explores concepts of teamwork, social responsibility, and problem solving.

  The Beatrix Girls Partners with Peavey Electronics

The Beatrix Girls, a new line of collectible pop star dolls driven by original music, has partnered with Peavey Electronics. As part of the agreement, the new doll line will hit center stage for the first time with their very own, customized Peavey-branded instruments.

The Beatrix Girls band members Brayden, Ainsley, Lark, and Chantal live and interact in the human world producing real music. Kids can collect their songs, join their fan club, and vicariously live the fantasy of being a pop star through play. The Beatrix Girls songs are written and produced by a platinum-winning songwriter/producer who writes for some of the top pop stars today.

  Wedding and Event Planner Mindy Weiss Joins Beanstalk's Roster

Beanstalk has partnered with wedding and entertaining expert Mindy Weiss. Beanstalk will leverage its resources to translate the expertise and impeccable style of Weiss to launch a bridal program that offers couples exquisitely designed products at an unmatched value. Beanstalk will launch the program across multiple categories, including bridal gowns, bridesmaid dresses, jewelry, accessories, floral arrangements, and stationery.

Mindy Weiss began her career in party planning more than 20 years ago and has become America's preeminent wedding and event planner. She is well–known for creating weddings and parties for clients including Fergie and Josh Duhamel, Ellen Degeneres and Portia de Rossi, Lala Vasquez and Carmelo Anthony, Nicole Richie and Joel Madden, Heidi Klum and Seal, and Gwen Stefani and Gavin Rossdale.

  Beanstalk to Partner with Wilton to Bake Up Its Licensing Program

Beanstalk has been appointed as the exclusive licensing agency for sweet treat-making company Wilton Enterprises. Founded in 1929, Wilton holds the No. 1 position in cake decorating and bakeware. Beanstalk plans to help Wilton leverage its status as a leading North American sweet treat–making and bakeware brand into strategic food and housewares products that align closely with its brand equities.

Wilton will provide a value solution for consumers in the mass, specialty, grocery, and club channels of distribution. The brand will extend into food categories, such as baking mixes, refrigerated dough, finished baked goods, baking chocolate, candy inclusions, nuts, pastry shells, and more. The housewares categories will range from small appliances to hard goods that will complement existing core products. Wilton hopes to offer a complete consumer experience for baking, cake decorating, and sweet treat making through inspiring creative content and tools to simplify the process.

  The Bridge Direct Inks Strawberry Shortcake Deal

AG Properties has named The Bridge Direct as the master toy licensee for the Strawberry Shortcake brand. Dolls, play sets, and plush toys based on Strawberry Shortcake and her six friends from Berry Bitty City will launch globally next fall.

  DreamWorks Announces Partners for Mr. Peabody & Sherman Film

DreamWorks Animation has secured a collection of consumer product partners for the film adaptation of the Mr. Peabody & Sherman cartoon, which hits theaters next March. Random House Children's Books will serve as the master publishing partner. Additional partners include IDW Publishing for comic books and graphic novels; Hallmark Cards Inc. for stationery; Ludia for iOS, Android, and Facebook Games; Hybrid Jem for kids apparel; Concept One for accessories; Funko for vinyl figures and bobbleheads; Comic Images for plush; Rasta Imposta for costumes; PopFun for glassware and decorative refrigerator magnets; SmileMakers for stickers; and Multipet International for pet toys.

  Beanstalk to Represent Fender in Europe

Fender has signed with Beanstalk to represent the brand in Europe. Building on Fender's identity, Beanstalk will seek to secure agreements with licensing partners to create music-centric products that reflect the Fender brand.

The brand has transcended sales of instruments to musicians and has led to a lifestyle licensing program with partners including Volkswagen (automotive), Panasonic (premium car audio), and Uniqlo (fashion). Beanstalk's initial emphasis will focus on lifestyle categories that embody the brand's influence on music.

  COMMENTARY: Star Trek's Loyal Fan Base Helps It to Prosper

In a year where classic brands are making a huge comeback, one brand that stands out among the rest is Star Trek. Chosen as TV Guide's No. 1 Cult Series of all time, Star Trek has always had a loyal fan base of "Trekkies" to support the brand. And these fans are devoted. The first space shuttle was named Enterprise after an intensive write-in campaign from Star Trek fans to NASA. Read more.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

   Character World Ltd. European Sales Manager

Character World is the UK's leading licensed textile company and is seeking to expand further into Europe. We are looking for an experienced sales manager with a proven track record in Europe to join our European team. The ideal candidate will speak a major European language and have experience of either licensed products or textiles. He or she will be a self starter who is driven to achieve success and committed to our goal of expansion across the European market. He or she will have the ability either through existing channels or by sheer perseverance to open up opportunities with pan-European retailers and to turn this into hard sales.

A full job description is available from Dave Marshall, Head of Human Resources. Please apply via CV and covering letter to Closing date for application is July 1.

   Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

   Head of Press & Publicity, Press & Marketing Co-ordinator for Zodiak

Zodiak Rights & Zodiak Kids are looking for candidates for two positions within the company:

  • Head of Press & Publicity (maternity cover contract)
  • Press & Marketing Co-ordinator (permanent)

Please contact for all further information.

   Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

   Merchandising & Promotions Rights Manager

Based in Genval (next to Brussels), IMPS is the worldwide licensor of the Smurfs. The company now seeks a Merchandising & Promotions Rights Manager.

The post is to be filled immediately.

If interested please send your CV and Letter of Motivation by e-mail to

   Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

   Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

   Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

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