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HEADLINES AT A GLANCE
Genius Brands, Fathom Events Partner for Nationwide SpacePOP Cinema Experience
 
Smiley Announces New Deals in North America
 
Why Should You Hire a Licensing Attorney?
 
Mondo TV Iberoamerica, Panini Enter Publishing Agreement
    Jay@Play Appoints Synchronicity as Official Licensing Agent
 
m4e Appoints Alicom as Licensing and Merchandising Agent for Mia and Me, Wissper
 
eOne Expands Content, Adds Global Partners for Peppa Pig
 
CrossFit Appoints IMG as Worldwide Licensing Representative

Genius Brands, Fathom Events Partner for Nationwide SpacePOP Cinema Experience

Genius Brands International Inc. (Genius Brands) partnered with Fathom Events for an exclusive one-night showing of SpacePOP: Not Your Average Princesses in movie theaters in the U.S. 
 
On Sept. 16 attendees will see the first feature-length compilation of season one, a sneak peek of season two before its YouTube debut, the premiere of new music videos, and a surprise that will feature some of SpacePOP’s biggest fans.
 
Each fan who purchases a ticket will also receive a copy of the SpacePOP original music soundtrack; a 20 percent off coupon from Halloween partner Spirit Halloween, which can be used on any item in the store; and discounted tickets to promotional partner Six Flags’ wintertime celebration, Holiday in the Parkâ.
 
Ticket dates for SpacePOP: Not Your Average Princesses will be announced soon and be available online at Fathom Events or at participating theater box offices, including select AMC, Regal, and Cinemark locations. A complete list of theater locations will be available at www.fathomevents.com. 
 
Building on the success from last year’s consumer products debut at Kohl’s, Claire’s and Toys “R” Us Last year, which launched more than 100 products from the brand, this year SpaePOP will expand into new categories and retailers and continue to build programs with existing partners, including Spirit Halloween for Halloween costumes, Claire’s for DIY activity kits and compounds, and Go! stores nationwide for retail sections.
 
To support the new retail launches this year, Genius Brands will execute a comprehensive marketing campaign featuring national promotional partnerships with Six Flags and Zumba Kids. SpacePOP will also expand internationally into Europe and Asia with media and retail launches planned in the UK, China, Spain, Italy, and Portugal.

Smiley Announces New Deals in North America

The Smiley Company returns to Licensing Expo this week, announcing a swathe of new deals and up coming launches in North America and Latin America.
 
Smiley’s expanding toy division will be showcasing Egg-Moji, an exciting new venture with Terrier Worldwide. Egg-Moji is an interchangeable figurine, with collectable accessories that allow you to customise your own Smileys. Packed in a plastic egg which acts as a blind pack, and filled with coloured dough that contains a plastic “yolk” with 1 Smiley figurine and 2 accessories.

Why Should You Hire a Licensing Attorney?

by Andrew J. Levison, Esq.
 
So you have decided to license your artwork, your invention, your story, your unique concept, or your patentable intellectual property, to a person or entity, or you are a manufacturer seeking to license the intellectual property of a person or company to use in conjunction with the items you make. Do you need a lawyer to help you?
 
What follows are some key reasons why you should hire an attorney to help you with a licensing agreement. Some pertain to the creative community as licensors, and others relate to manufacturers as licensees. Both creative individuals and manufacturers should be familiar with the two scenarios.
 
Click here to read the full story.

Mondo TV Iberoamerica, Panini Enter Publishing Agreement

Mondo TV Iboeramerica, a division of Mondo TV, one of the largest European producers and distributors of animated content, has announced the award of a major license to Panini SpA, a world leader in publishing as well as stickers and trading cards. Panini will produce a wide range of books, comics and magazines within Spanish and Portuguese-speaking Europe and Latin America, using the Heidi Bienvenida a Casa brand and characters. The products are expected to launch at retail during 2018.

Jay@Play Appoints Synchronicity as Official Licensing Agent

Jay@Play appointed Synchronicity to manage the brands’ third party merchandise deals, including apparel and accessories, footwear, publishing, gifts and novelties, paper products, and more.
 
Synchronicity has more than 29 years of experience representing brands that are—or have the potential to be—household names. Clients include Tootsie Roll Industries, Wham-O Toys, The New Jersey Turnpike Authority (New Jersey Turnpike and Garden State Parkway), and more.

m4e Appoints Alicom as Licensing and Merchandising Agent for Mia and Me, Wissper

German brand management and media company m4e AG has appointed Alicom Licensing as the licensing & merchandising agent for its internationally successful brand Mia and me and the latest preschool production Wissper. Alicom will develop the Nordic licensing program on both properties and is already in negotiations with Baumhaus Verlag, the children’s book imprint of Bastei Luebbe AG, to represent the “Wissper” publishing range in its territories as well.
 
 Mia and me has been broadcasted successfully on various channels since 2013 in Nordic, while Wissper was launched in Finland in August 2016 on YLE, gaining an average share of 78% at 4-9 year-old kids, and in Sweden in December 2016 on SVT, averaging 50% market shares at 3-6 year-old kids.

eOne Expands Content, Adds Global Partners for Peppa Pig

Entertainment One (eOne) started production on a new series of Peppa Pig. The show’s animation studio, Astley Baker Davies, will produce the new series, bringing the total number of Peppa Pig episodes to 381.
 
New episodes from season seven will continue to roll out on air through the end of next year. The 117 new episodes currently in production will then launch on air globally from Spring 2019, to coincide with the brand’s 15th anniversary and will secure additional Peppa Pig content over the following four years.
 
Following the box office performance of Peppa Pig My First Cinema Experience in the UK last April, which has so far generated £3.4 million (about $4.43 million) to date, eOne reports that toy sales in the UK continue to grow this year, with a 12 percent rise in growth year to date. The property now boasts 87 licensees in the UK, and master toy partner Character Options is readying the launch of its new hero product, Peppa’s Family Home, which hits shelves this July and will be supported with a TV advertising campaign.
 
Outside the UK, eOne adds new toy partner DTC in Brazil for a line of toys that will debut at retail starting in August. In Russia, the licensing program now has 40 partners signed across toys, games, and confectionery categories. In China, Peppa Pig has generated more than 24.5 billion views on multiple streaming video on demand (SVOD) platforms since the brand’s launch two years ago.
 
Peppa Pig merchandise recently entered new markets across the Nordics region where Character Options’ master toy line is being distributed by Top Toy. Further categories will follow this fall and winter, including bedding, puzzles, and apparel.

CrossFit Appoints IMG as Worldwide Licensing Representative

CrossFit Inc. has appointed IMG as its exclusive global licensing representative in a multi-year deal. IMG, which also represents CrossFit, Inc. across content, media and live events, will now expand the company’s worldwide presence further through new licensed product categories under the CrossFit brand.
 
This will include management of CrossFit, Inc.’s existing licensing portfolio, including its exclusive apparel and footwear rights partnership with Reebok. CrossFit, Inc. is the largest gym organization globally, with over 14,000 affiliates worldwide. It is estimated that over four million athletes regularly participate in CrossFit workouts, while this year, nearly 400,000 athletes from over 175 countries participated in the CrossFit Games Open, making it the single largest participatory sporting event in the world.

Wild Kratts, Whole Foods Market Partner for New Range of Grocery Items, Wild Kratts Adds New Partners

This fall, Whole Foods Market stores in the U.S. will include a range of Wild Kratts-inspired snacks, juices, and grocery items. In addition, two new partners, Topix Media Lab and Lightheaded Beds, join as the licensees for the PBS KIDS series. The Kratt Brothers Co. will showcase the new Wild Kratts product line at Licensing Expo 2017.
 
The Wild Kratts product range at Whole Foods Market includes Scuba Snacks, organic corn flour puffed snacks made with real white cheddar cheese; four new flavors of juice boxes; and three flavors of juice bottles. Four flavors of organic cereal and three naturally-flavored varieties of fruit snacks will launch later this year. Additional grocery items are set to arrive next year.
 
In addition, the Wild Kratts publishing program led by master partner Random House will expand with new licensee Topix Media Lab. Topix Media Lab will add Bookazines, chunky board books, and Show and Tell Me books. The Wild Kratts Bookazines are available everywhere magazines are sold, and new titles will soon debut with magazines in print and books available in both print and electronic formats. The chunky board books and Show and Tell Me Books will be available at major retailers in the U.S. and Canada.
 
The Wild Kratts licensing program will also grow in the home décor space with new partner Lightheaded Beds. The company launched 17 graphic panels featuring a selection of characters from the series, including creature power suits and animals from around the planet.

Komixx Entertainment Secures Worldwide Screen Rights to Cherub Series

UK and LA based independent film and TV producer, Komixx Entertainment Ltd, today announces it has optioned the worldwide screen rights to the award-winning Cherub Series, written by renowned best-selling author, Robert Muchamore.
 
Komixx has obtained the rights to develop all 18 novels in the exciting young adult thriller series, including graphic novels, for a drama series. The deal builds on Komixx’s reputation as a leading producer of exciting YA TV and film adaptations both in the US and UK.
 
The Cherub Series follows the undercover missions of a group of teenage secret agents who work for a division of the British Security Service called Cherub. These Cherubs live in the real world, slipping under adult radar and getting information that sends criminals and terrorists to jail. When Cherub kids go undercover, no one suspects that they are trained professionals, working to infiltrate criminal organisations that have eluded MI5 and the police for years.

Miraculous Tales of Ladybug & Cat Noir, Zak Storm Super Pirate Rank High on UK TV Charts

Two shows from kids entertainment specialist ZAG—Zag Heroez Miraculous Tales of Ladybug & Cat Noir and Zak Storm Super Pirate—are dominating the children’s TV landscape in the UK.
 
Recent viewing figures show Miraculous Tales of Ladybug & Cat Noir occupying five of the most popular slots broadcast on the Disney Channel. On Pop, where the show is simulcast, it is also topping the charts, and alongside Zak Storm™ Super Pirate, ZAG shows account for seven of the top slots!
 
This popularity is translating into licensing success. Miraculous has enjoyed a successful toy launch through Bandai and a full licensing programme is in place, through partners such as Maad Toys (bags and purses), Rubies (dress-up), Gemma International (greetings cards and gift packaging), Aykroyds/TDP (nightwear and underwear) and Whitehouse Leisure (amusement plush). First phase licensed products will hit shelves in autumn/winter this year, with full cross-category roll out planned for spring/summer 2018. Zak Storm seems certain to be just as successful, thanks to huge interest from licensees.

Shopkins Collectible Brand Ranks as Top Priority

Bulldog Licensing – agent for smash-hit Moose Enterprises property Shopkins – has revealed the collectible brand is now a top 3 licensed brand across multiple categories.
Shopkins is the No. 1 brand in both the stationery and lunchware and lighting categories, as well as no. 2 in baked goods, no. 3 in trading cards and stickers and no. 3 in primary-age girls’ magazines.
 
There are plenty more stats that reveal the enormous appeal of this huge brand: According to NPD figures, the Shopkins franchise is on fire! Shopkins is the No. 1 girls’ brand in the toy market - £16.2 million above its nearest rival - and is growing fast. Shoppies Dolls is the No. 1 Fashion Doll in the market by value (with an increase of over 25% vs the same time in 2016), whilst the Shopkins sub-brand – Happy Places – is bigger than any other non-Shopkins collectible on the market.

DHX Brands Shares Strong Sales for Teletubbies Toys in the UK

DHX Brands, the dedicated brand management and consumer products arm of DHX Media (TSX: DHX.A, DHX.B; NASDAQ: DHXM), announces strong sales for Teletubbies toys in the UK. The product range launched in January 2016 via master toy licensee Character Options. In the year to date, results show impressive growth across all categories with overall sales up 36% in value and up 23% in units from the same period last year. The success of the plush lines continues to drive this growth, featuring as four of the top five selling lines across the toy range.
 
Retail distribution and support for the range has been very strong across all key accounts, grocers, high street and specialist retailers, leading the way for the wider licensing programme.

DHX Brands and licensing agent CPLG are now finalising their own brand marketing plans to support across multiple categories with key grocery and specialist retailers for Autumn/Winter 2017.

BBC Worldwide Adds New Licensees for Hey Duggee

BBC Worldwide is delighted to announce new partnerships for BAFTA and International Emmy Award-winning children’s animation Hey Duggee. A deal with Roy Lowe will see the launch of a wonderful range of socks and new partner DNC will be creating lunchware and dineware.
 
Hey Duggee will also be welcoming a new app, made by partner Scary Beasties, to join the hugely successful line up that has recently surpassed a million downloads. Hey Duggee Jigsaws will be available mid-May and features a collection of beautifully designed jigsaws to entertain little ones during the holidays.
 
Hey Duggee is a series that unleashes a child’s imagination and sense of fun as they explore their world. Each episode of this colourful, entertaining and occasionally surreal series features adventures where the Squirrel Club earns badges for their accomplishments.

EMPLOYMENT

A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

Becky becky@totallicensing.com
or
to our general mailbox subscriptions@totallicensing.com

JOB POSTING

Brandgenuity Seeking Licensing Sales Manager
Brandgenuity, a leading global trademark licensing agency, is seeking a Manager of Business Development to proactively identify licensees, negotiate business terms and assist in client service for several of its leading brands. Brandgenuity represents many world class corporate brands and entertainment properties including,  Arm & Hammer, MTV, Comedy Central, Edge, Playtex, Hawaiian Tropic, and MGM Studios. Our ideal candidate has 3+ years of experience in licensing sales and has had experience working with brands, licensees and retailers. Candidate should be a self-starter with a proven track record. Passion, project management experience, strong communication and follow-up skills a must. Please send resume and cover letter to info@brandgenuity.com.

JOB POSTING

Job Description: Creative Artworker/Designer

Bright is a leading illustration agency, providing creative content for clients across Licensing and Publishing. In this role it is important to understand the needs of each agent and their creative division, supporting the London & New York offices and working with the part time US designer to coordinate design consistency and efficiency. Bright’s systems are currently under development, so there is scope to be a part of establishing brand design and guidelines for the new website and beyond. This is an opportunity to be part of a resourceful and forward thinking team, working across print and online to take ownership of and developing existing processes and instigating new design projects.
 
Key Responsibilities:

  • Plotting monthly activity and prioritising brief requests, managing deadlines, copy and image requirements
  • Carrying out fast-paced design briefs for both online and print marketing across our different creative departments
  • Developing ownership over all design related processes
  • Communicating effectively with colleagues for clear briefs and prompt delivery of artwork needs.
  • Designing and updating the main Agency, Licensing and Emporium homepage sliders; publications dates, workshop events, new artists, publication and trade show banner ads
  • Maintaining key collateral such as the artist and clients’ handbooks for digital pdf and print formats
  • Designing adverts and images for editorial and advertising features in industry publications
  • Designing and coordinating visuals for presentations for meetings, launches and other presentations that agents or marketing require
  • Coordinating design for trade shows including designing portfolio sheets for all agents and preparing and ordering design or branded collateral needed for trade shows
  • Establishing a strong relationship with printers and the knowledge of different types of processes and papers. Maintain existing relationships and develop new where needed.
 
Skills required:
 
  • Mac literate essential
  • Tech savvy, with an interest in the latest technology developments
  • Strong knowledge of design programs in the Adobe design suite (Photoshop, InDesign, Illustrator etc).
  • Applying a marketing understanding with the AIDA system with high quality performance and constantly developing design skills.
  • Demonstrate creativity, originality and flexibility, with good resilience during periods of high pressure
  • Ability to understand clients’ needs and find practical solutions
  • Good teamwork skills
  • Strong artistic sense with the ability to work to briefs and close attention to detail
  • Ability to multi-task on many projects at one time with strong initiative
  • Confidence in presenting and explaining ideas
 
Bonus additional skill:
 
  • Experience or interest in UX and web design

JOB POSTING

Crayola Is Seeking an Experienced Manager, Outbound Licensing. Located at Crayola Corporate HQ, Easton, PA

The ideal candidate will possess experience within either Toy AND/OR Publishing licensing experience.
 
GENERAL SUMMARY: Creates strategic direction for active licensee base and negotiates new partnerships within assigned categories to achieve growth objectives.   Directs tactical execution of licensed product lines from concept/line plan through commercialization.  

RESPONSIBILITIES:

  • Manage existing licensees in assigned categories: 
    • Evaluate licensee’s quarterly marketing, retail and financial forecasts to ensure licensees on are track to meet established contractual obligations, royalty payments and forecast goals.
    • Organize and run licensee orientations, business reviews, semiannual/quarterly line reviews, and brain storm sessions.
    • Address specific licensee performance issues
    • Negotiate renewals on a timely basis
    • Provides input for annual departmental budget and plan
  • Ensure licensees develop seasonal lines in time for internal seasonal review and develop documents and presentations to communicate licensee’s initiatives to internal Crayola departments
    • Set trend direction and make recommendations for new product entry
    • Direct category research and product concept testing as needed with the consumer insights team
    • Work with creative and product development on design and creative direction for licensed product and packaging
    • Responsible for managing licensee press releases, cross marketing and promotions
    • Ensure adherence to internal approval process (i.e. safety, quality, financial, legal, content, creative, consumer activation, consumer affairs etc.) and assist in resolving issues.
  • Negotiate new licensed strategic partnerships for assigned segments in conjunction with established category strategies
    • Research, secure and develop new licensees building upon the success of existing segments in order to achieve predictable, profitable and sustainable growth
    • Negotiate deal terms including: grant of rights, royalty rates, guarantees, projections and business plans
REQUIREMENTS:
  • 7 years’ experience in licensing or consumer marketing work for a CPG company.
  • Bachelors’ degree preferred

 
To review the full job description and to apply: www.crayola.com/careers
Click on search all jobs and look for Req ID 406BR

JOB POSTING

Senior Creative Designer
Location: North East (Gateshead) 
Salary: Competitive


We are looking for an talented Senior Creative Designer to join our team here at Blue Kangaroo in the UK... You must be a creative thinker and understand everything about Character Licensing and Brands. Work independently but also as part of a team. You will work on the biggest and best known brands in the Licensing world, everything from packaging refreshes to creative pitch decks to inspire creative thinking. An outstanding knowledge of all Adobe programs goes without saying and the ability to take work from concept to final artwork is essential.

If you think you have what it takes to make a difference within our talented and dedicated team then please contact us. t: +44 (0)191 490 9449.
 

JOB POSTING

Licensing Executive

MGL (www.mgllicensing.com) is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to studio@mglart.com

JOB POSTING

Licensing Director
 
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
 
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
 
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
 
Contact: Please send resume to Blicensed@gmail.com

JOB POSTING

Executive Seeks New Challenges
 
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
 
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.

caroline_crofts@hotmail.com
 

JOB POSTING

Sunrights Inc. Seeks a Licensing Coordinator
New York
 
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
 
Please submit your resume to recruit@sunrights-inc.com.
Only candidates chosen for the interview process will be contacted.

 

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