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The Total Licensing Report
Licensing World Russia

Angry Birds Expands Food and Beverage Categories with Brand Central

Epic Rights to Represent Madonna’s Hard Candy Fitness Brand

Sesame Workshop, Turner Broadcasting Launch Show in India
Monopoly Junior Card Game Joins Cartamundi Shuffle Family

Coolabi Announces Further Clangers Deal

LIMA UK’s Young Professionals Pre-Vegas Casino Night

Angry Birds Expands Food and Beverage Categories with Brand Central

Rovio Entertainment has signed Brand Central LLC to extend its licensing program into the food and beverage category in the U.S. Brand Central, which currently represents national food and beverage brands such as Dr Pepper Snapple Group, Krispy Kreme, MasterChef, MasterChef Junior, and Tapatio, will manage food and beverage licensing opportunities in the U.S. for Rovio, extending beyond its current partnerships and targeting category leaders and CPG companies.

Epic Rights to Represent Madonna’s Hard Candy Fitness Brand

Epic Rights has been named to represent the Hard Candy Fitness brand, a partnership between New Evolution Ventures LLC, Madonna, and her manager Guy Oseary. Epic Rights will develop and expand on the global merchandising and licensing rights for the brand.
Dan Levin, who spearheads the Epic Rights Celebrity & Lifestyle division through its alliance with Prominent Brand+Talent, will oversee the development and implementation of the brand extension program. Epic Rights will present the Hard Candy Fitness brand to potential partners at the upcoming Licensing Expo in Las Vegas.

Jim Sachs to Lead Roundtable at Licensing Expo

Jim Sachs, partner at Harris-Sachs LLC, was selected to lead a roundtable in the new series of Roundtable Workshops at the upcoming Licensing Expo, taking place June 8 to 11 in Las Vegas.
In his session, In the Trenches: Selling of Licensed Products, Sachs will focus on the various ways to market and sell a licensed product once the manufacturer has taken a license for the product. The discussion will take place on June 10 from 10:15 a.m. to 12:00 p.m.

Genius Appoints Wicked Cool Toys for Thomas Edison’s Secret Lab

Genius Brands International (GBI) has signed Wicked Cool Toys as the exclusive master toy partner for GBI’s original animated adventure series Thomas Edison’s Secret Lab, a new comedy that shows kids how much fun science can be.
Wicked Cool will develop a line of STEM-based toys, including compounds, activity kits, science kits, food sets, figures, play sets, novelties, and role-play products, which encourage kids to explore and have fun with science, inspired by Thomas Edison’s inventive spirit.
Thomas Edison’s Secret Lab was created by GBI for toddlers to tweens. The 52 x 11-minute episodes will premiere this fall on PBS stations through a partnership with American Public Television, the Kid Genius Channel on Comcast, and additional online services.
Wicked Cool Toys joins a growing roster of Thomas Edison’s Secret Lab licensees, including Discovery Kids, for broadcast throughout Asia; Da Vinci Learning, for broadcast in Russia, Central and Eastern Europe, Turkey, and Africa; and NCircle Entertainment, for North American home-entertainment rights, including DVD and specific digital rights.

Delta Children Adds Royal Additions to Product Offerings

The Disney Princess Magical Dreams 4-in-1 Crib, from Delta Children, features soft curving lines and princess-inspired carvings on the headboard and corners. The crib has three mattress heights and converts into a daybed, a toddler bed, and a full-size bed as kids grow. Built from strong and sturdy wood, the crib is JPMA-certified and has been tested to the highest category specific standards established by ASTM through annual independent laboratory testing.

The Disney Princess Carriage Toddler-to-Twin Bed features two intricately detailed posts draped with fabric, crystal gems on the wheels, and a throne-like storage bench for the foot of the bed. It easily converts from a toddler bed into a twin bed with the addition of the included conversion kit.

Discovery, Time Inc. Books Partner for Books Series

Animal Planet and Time Inc. Books have entered a three-year exclusive nonfiction children’s publishing partnership in North America. New titles are in development for young readers of all ages, including a gift and companion series, Animal Bites series, and chapter book series.

The program will kick off this fall with the publication of Animals: A Visual Encyclopedia, providing an in-depth look at the major animal groups. The book covers more than 2,500 species, contains 1,250 color photographs, and includes a removable poster and Surprisingly Human animal facts. This encyclopedia is part of the gift and companion book series, created for kids ages 8 to 12, which will also publish the Animal Atlas and Strange, Unusual, Gross & Cool Animals next year, and Super-Amazing Awesome Mammals Around the World in fall 2017.

Inspired by Animal Planet’s blog, the Animal Bites series will feature habitat-focused titles arranged thematically to explore animal bodies, baby animals, playtime, and more. Geared toward kids ages 4 to 8, this series provides emerging readers with the perfect bite-sized guide to the animal world. Each book will contain more than 200 photographs focused on animal behavior and family relationships while offering Quick Bites fact boxes, simple infographics, and maps. The first titles in the Animal Bites series, Polar Animals and Ocean Animals, will publish in the winter of next year.

Additionally, a chapter book series for early readers ages 6 to 11 combines high-interest narrative nonfiction and reference. The books will feature a recurring cast of kids who use their knowledge of animals and problem-solving skills to help animals and each other. This series uses animal photography and illustrated character line art to provide animal mysteries children can relate to, and each selection is equipped with sidebar facts and informative animal profiles. The first two titles in the chapter books series, Farm Friends Escape! and Dolphin Rescue! debut in winter 2017.

Under this partnership, Time Inc. can also develop Animal Planet children’s books in the UK and Australia.

Sesame Street Let’s Cook! Teaches Kids About Nutrition

Sesame Street Let’s Cook!, from Houghton Mifflin Harcourt, is a new collection that has Elmo, Cookie Monster, and friends sharing tasty, nutritious food for the whole family to enjoy.

Sesame Street Let’s Cook! encourages kids to develop healthy eating habits with kid-friendly recipes. It features visual “ABCs of Healthy Foods—K is for kiwi or kale (and both of them are green!)” and 50 simple recipes for breakfast, lunch, and dinner, plus snacks and condiments. Every recipe, conceptualized by registered dietitian and family nutritionist Susan McQuillan, lists nutritional information and easy variations that will satisfy even picky eaters. Highlights include Cookie Monster’s Sausage and Zucchini Strata, Abby Cadabby’s Magical Lentil Soup, Oscar’s Shrimp Fried Rice Mess, and Zoe’s Sweet and Special Birthday Cake.

Throughout the book, helpful icons highlight steps that kids can safely complete, and pack and carry options for school lunches or road trips. Sidebars teach kids skills such as counting, matching, the alphabet, and more.

Viz Media Names Brad Woods as Chief Marketing Officer

Viz Media, has announced that Brad Woods has been named as Chief Marketing Officer (CMO). Woods will be responsible for developing a range of marketing and product strategies to expand the VIZ Media brand and omni-channel marketing for titles across all company imprints.
Woods joins VIZ Media from DreamWorks Animation, where he served as senior vice president leading the domestic consumer products and retail business development divisions. During his tenure at DreamWorks, he restructured and substantially expanded the studio’s consumer products business, led the U.S. licensing and retail teams, and also provided strategic leadership for breakthrough marketing programs on properties including Madagascar, Kung Fu Panda, and How to Train Your Dragon.

Celebrity Cast for Ratchet & Clank

Rainmaker Entertainment Inc. President and Chief Creative Officer Michael Hefferon, and Blockade Entertainment CEO Brad Foxhoven, together with China’s CNHK Media Ltd., announced today a multiple award-winning celebrity cast who lend their voice talent to Ratchet & Clank, the CG-animated feature film based on the iconic PlayStation video game franchise from Sony Computer Entertainment America LLC (SCEA), created and developed by Insomniac Games. The feature will be screening for international distributors this week in the Marché du Film in Cannes 2015. 
The celebrity cast includes: Academy Award nominee and Golden Globe Award winner Paul Giamatti (The Amazing Spider-Man 2, Saving Mr. Banks, Sideways) as “Chairman Drek;” Golden Globe Award winner John Goodman (Transformers: Age of Extinction, Monsters Inc., Monsters University, Argo) as “Grimroth;” Young Artist Award winner Bella Thorne (The Snow Queen 2, Blended) as “Cora;” ALMA Award winner Rosario Dawson (Marvel’s Daredevil,Percy Jackson & the Olympians: The Lightning Thief, Sin City) as “Elaris;” and Academy Award nominee Sylvester Stallone (Creed, Rambo, The Expendables, Rocky) as “Victor.”


Monopoly Junior Card Game Joins Cartamundi Shuffle Family

Following the successful launch of the Shuffle Monopoly Deal card game, Cartamundi has announced the launch of the Shuffle Monopoly Junior card game. Available in the autumn of 2015, it’s a fast and fun version of the classic game for a younger audience. It’s also part of the Shuffle range — Cartamundi’s brand new product category that combines playing cards and digital technology for an enhanced way to play card games with support from tablets and smartphones.
The total of Shuffle games to date is now 18. This follows the launch of the first 12 games, which are based on other Hasbro brands including  Transformers and My Little Pony.

Coolabi Announces Further Clangers Deal

Coolabi Group has announced deals with a raft of licensing partners for the new series of the Clangers. These include Dreamtex Ltd, Fashion UK, Jo Y Jo, Redan and StoryToys,
Clangers launches on the UK’s CBeebies and US 24-hour pre-school network, Sprout, this summer, and the licensing programme continues to build for the property with the addition of homewares, apparel, publishing and digital gaming deals.
Valerie Fry, Director of Licensing at Coolabi comments: “We are incredibly proud to announce this new raft of licensee partners joining the line-up of product deals for Clangers. There is huge excitement about the show and these new agreements are the latest in a series of exciting deals.”

LIMA UK’s Young Professionals Pre-Vegas Casino Night

LIMA UK will hold its Young Professionals Pre-Vegas Casino Night on 28th May 2015.
The event is aimed towards junior licensing staff who might not get the opportunity to attend Licensing Expo but wish to network nonetheless.
Time: 7pm till late
Price: £20 (this includes a £5 donation to the lightfund)
Where: VIP room at the Hippodrome nightclub and casino in Leicester Square.
To Book:

Puffin Rock Launches in UK on Nick Jr.

Narrated by Irish actor and comedian Chris O’Dowd, the new animated series Puffin Rock is co-produced by global publisher Penguin Random House Children’s, Cartoon Saloon, and Northern Irish children’s media company Dog Ears.
Production has already commenced on the new series of 39 x 7-minute episodes, which will be animated in Derry and Kilkenny.
Francesca Dow, Managing Director, Penguin Random House Children's said: “As the leading children's publisher, we're on the lookout for new ways of telling stories. Puffin Rock is wonderful storytelling and takes us beyond the book into animation, which we are thrilled to see on Nick Jr. for the first time in the UK, entertaining the children we've had in our heads since the first day of our strong partnership with Dog Ears and Cartoon Saloon.”

Pou Turns 3D

Paul Salame and Consumer Product Connection have announced the release of a new 3D App for POU, scheduled for summer 2015.
Launched end 2012, the App has reached strong numbers of downloads and since March 2014, CPC has been working on the introduction and exploitation of the brand in the Consumer Product Industry. 16 local agents are currently developing the Licensing program in the world. The property has already met significant success in promotions and the first SKUs are entering the markets.

Nigel Farage Underwear Sales on the Increase

Despite UKIP’s poor performance in the UK General Election this month, sales of Political Pants continue to grow.
The Political Pants have been injecting the fun into politics throughout the election campaign, and are still selling fast on The Farage Pants in men’s and women’s styles have increased in popularity, despite the politician losing his seat.
On the website, the item description for the pants which are printed with an image of Nigel Farage’s laughing face states: “We wouldn't say, "If you don't like him don't buy him”. We'd say, “If you don't like him, buy him and give him to someone you don't like”. He's printed on bountiful cotton Y fronts.”
Campbell Smith, Owner of said, “We love tongue-in-cheek items, and the Political Pants were bestsellers in the run up to the election. They are the perfect way to show your support for a certain politician, or more often to give as a commiseration gift to your worst enemy – which we think might be the case with the increase in sales of Farage Political Pants.”
The Political Pants range also includes underwear brandishing the faces of other main characters in politics including PM David Cameron, ex-Labour leader Ed Miliband, ex-Liberal Democrats leader Nick Clegg and Mayor of London Boris Johnson. Also available are Margaret Thatcher, Winston Churchill and Barack Obama.

Hello Kitty Spreading Kindness at Comic Con

Hello Kitty will bring her message of kindness message to the UK this summer, inspiring Brits to do #OneKindThing for family, friends and even strangers. As part of this mission, Hello Kitty will be making an appearance at a Comic Con pop up.
The Hello Kitty #OneKindThing Kindness Garden at Comic Con is Hello Kitty’s first ever UK convention, and will include a chill out area, a VIP tipi, a photo booth and even a vintage caravan beauty area. There will be a variety of fun activities such as face painting, balloon making, and special Hello Kitty giveaways.


Sesame Workshop, Turner Broadcasting Launch Show in India

Turner Broadcasting and Sesame Workshop will launch Chamki ki Duniya, a preschool educational series to air on Turner’s kids’ channel POGO on weekdays at 8:30 a.m.
Chamki ki Duniya takes viewers on a journey with 5-year-old Chamki, an adventurous and inquisitive schoolgirl, anxious to learn more about the world. She is always surrounded by her group of friends who love playing games, making music, and solving mysteries around them. The show addresses topics such as early literacy, creative thinking and reasoning, family and community life, healthy habits, and appreciating cultural plurality and more through funny stories, music, and art. The series is targeted toward kids ages 2 to 6.
Chamki ki Duniya is the second venture between the two companies, which previously partnered for five seasons of Galli Galli Sim Sim, the Indian adaptation of the American series, Sesame Street.

Malaysia’s Chuck Chicken Licensed to Disney Channel Southeast Asia

Malaysia’s Animasia Studio has successfully licensed its animated series, Chuck Chicken to Disney Channel Southeast Asia. The animated series, which targets 7 to 11 years old, will premiere on Disney Channel Southeast Asia in August 2015 throughout the region, including Malaysia, Indonesia, Singapore, Thailand, and Vietnam.
The 2D animated series will be featured in multiple languages, such as English, Bahasa Malaysia, Mandarin, Bahasa Indonesia, and Thai.
Chuck Chicken was made possible by the funding provided by the Malaysian Government under the Ministry of Communication and Multimedia, and it took Animasia Studio approximately 18 months for production by 100 Malaysian creative talents. Furthermore, Managing Director of Animasia Studio, Edmund Chan declared, "We are so excited to have Disney Channel on board as our broadcast partner to telecast ‘Chuck Chicken’ in Southeast Asia, as it will soon join the ranks of other world-class animation properties on Disney Channel, such as ‘Pac-Man and the Ghostly Adventures’ and Camp Lakebottom.”

Vietnamese Winx Fan ‘Dreams to Come True’

Vietnamese toy distributor Viet Tinh Anh launched an innovative and exciting competition on May 10th that will reward the lucky winner with a trip to Italy to attend the first ever Winx Club Worldwide Reunion.
The Winx fans across Vietnam will now get the chance to win a coveted ticket to the reunion, which is taking place in Italy in September. To be in with a chance of winning, fans simply have to purchase any Winx doll to receive a special Winx Wish Card, which can be filled in to enter a prize draw. Weekly prizes are up for grabs, before the overall winner is revealed at the end of the promotion!
The winner receives a trip to the reunion, which is being held in Jesolo near Venice from the 3rd to the 6th of September. Winx Club devotees from across the world will be flocking there to meet up with fellow fans, forge new friendships and celebrate the joy and magic of their favourite show!


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox


Licensing Director
Accutime Watch Corp. - New York, NY

Job Description:
The primary responsibilities of the Licensing Director is to identify, develop, negotiate and manage our day-to-day licensing business relationships and associated licensing responsibilities.  This “roll-up-your-sleeves” position also develops research and prospecting strategies for licensing opportunities.  The Licensing Director is also responsible to develop and merchandise licensed product by working closely with management and the design and sales teams to drive product to market, as well as be the liaison with licensors to obtain style guides and interpret product and design needs for each of our retail customers.  In addition to the creative component, the position involves considerable interaction with major consumer products companies to facilitate contract acquisition and renewal as well as sales forecasting, royalty reporting and tracking.  Licensing experience in consumer product development, production, merchandising, acquisition and management for a manufacturer and firsthand working relationship experience with major licensors: DISNEY, Marvel, Nickelodeon, WB, DC, etc., a must.
Apply To:
Please send your cover letter, resume and salary requirements to


American Greetings Properties - Los Angeles, CA
Director, International Licensing 

The Director of International Licensing will be responsible for managing the international agents and licensees for the Care Bears and Holly Hobbie consumer products program as well as targeted properties in the AGP portfolio that are either existing and new brands.  Candidate will manage day-to-day activities that include negotiating agency agreements, review and approval of all licensee deal memos and leveraging North American marketing activities. They should be collaborative and innovative in their business approach.  5-7 years of international licensing experience is required. 

Click here for full job description and further information on American Greetings.



American Greetings Properties - Los Angeles, CA
Director, Domestic Licensing

The Director of Domestic Licensing will be responsible for building and managing the US and Canadian (domestic) Care Bears consumer products program as well as targeted properties in the AGP portfolio that are either existing and new brands.  Candidate will prospect and acquire new licenses, manage existing licensees, pursue and drive retail initiatives and partner collaborations. Candidate should have 5-7+ years of experience in licensing industry working in a sales and/or brand management/marketing function pitching properties, securing deals, negotiating business deal points and managing licensees --  preferably in the children entertainment sector. 

Click here for full job description and further information on American Greetings.


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