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HEADLINES AT A GLANCE
Rubie’s Costume Co., Spin Master Partner for Hatchimals Costume Collection
 
Megalicense to Manage FIFA’s Retail and Licensing Program for Russia
 
Bungie, Activision to Expand Destiny 2 Merchandising Program

Bible bbs Launches into Licensing
    Rethink the Shrink: Three Ways Licensing Safeguards Against Retail’s Right-Sizing

Twin Peaks Returns; Merchandise Announced
 
Zing Names JLG Exclusive Licensing Agent for Stikbot

Bits + Pixels Agency to Represent Capcom on Brand Collaborations

Rubie’s Costume Co., Spin Master Partner for Hatchimals Costume Collection

Rubie’s Costume Co. Inc. partnered with Spin Master to produce an official Hatchimal Costume Collection.
 
Available in child sizes extra small, small, and medium, the Hatchimals Collection will feature hatched and ready-to-hatch Pengualas and Draggles characters. Each costume is designed with plush fabrics and specific coloring replicating the traits of the Pengualas and Draggles. In addition, Imagine by Rubie’s offers dress-up costumes and accessories for kids in separates and boxed sets.
 
The Hatchimals Collection from Rubie’s will be available online and at retailers nationwide this Halloween season.

Megalicense to Manage FIFA’s Retail and Licensing Program for Russia

FIFA and Megalicense Entertainment have signed an agreement for Megalicense to manage the retail and licensing programme of the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup.
 
The programme includes the production of official licensed products and the opening of official fan shops in the host country.
 
“For FIFA it is very important that Russian citizens and football fans from all over the world have the opportunity to purchase high-quality licensed products, which are a very important element of the tournaments and contribute significantly to the fan experience and event promotion. Such products are like a piece of the action, generating positive emotions and representing great memories of these unique events for a lifetime,” said FIFA’s Chief Commercial Officer, Philippe Le Floc’h.

“The high level of the organisation and delivery of the retail and licensing programme is extremely important, and therefore we are pleased to have an experienced and professional company such as Megalicense Entertainment on board. Products bearing the official marks of the 2018 FIFA World Cup and the FIFA Confederations Cup 2017 should be targeted to the widest audience and be available in different retail channels. We are sure that Megalicense will be able to complete this task at the highest level,” he added.

“We are very pleased that our company has been chosen to organise the retail and licensing programme of the 2018 FIFA World Cup and the FIFA Confederations Cup 2017,” said Anton Grishin, President of Megalicense Entertainment. “They are unique events for Russia, and we would like to contribute to their implementation and offer the fans the best licensed goods.”

Bungie, Activision to Expand Destiny 2 Merchandising Program

Bungie, in collaboration with Activision, will add to the Destiny 2 brand with new licensing partners for its merchandising program. 
 
Bungie partnered with Funko to bring Destiny’s characters to life in Pop! Vinyl form. This August, characters from the Destiny 2 universe will be available, including Cayde-6, Ikora Rey, and Commander Zavala, with other supporting characters at select retailers.
 
Razer will feature a range of gaming peripherals, including the Razer Ornata Chroma keyboard, Razer ManO’ War Tournament Edition headset, Razer DeathAdder Elite mouse, and Razer Goliathus Speed mouse mat. 
 
Other Bungie licensee partnerships include BioWorld for apparel; KontrolFreek for performance thumbsticks for gaming controllers; Insight Editions for art books, journals, and poster books; Mattel for MEGA Construx construction sets; McFarlane Toys for action figures and collectibles; Think Geek for accessories and collectibles; ThreeA for collectible figures; and RockLove for jewelry. Partner brands will make an appearance at the Destiny 2 gameplay premiere on Thursday in Los Angeles.
 
Destiny 2’s merchandising program continues to grow and evolve, while offering consumers new extensions to the universe beyond console and PC in key categories, including apparel, electronics, and accessories.

Bible bbs Launches into Licensing

Bible bbs, a faith-based lifestyle brand, has launched a full-scale licensing program.
 
The brand creates a new animated world for the classic Bible characters while staying true to the scripture. The brand got its name by combining together the Bible with popular internet slang “bb” which is short for “best buddy” or “best friend.” Bible bbs, a 360-degree media and merchandise brand, will include entertainment, digital content, apps, live shows, consumer products, and more.
 
The brand’s first product will be launching from the leading toy manufacturer of faith-based toys, Beverly Hills Teddy Bear. As the master toy licensee for the brand, Beverly Hills Teddy Bear will create a collection of toys that will include blind pack figures, plush, and mini plush with the first line of figures and plush to debut Summer 2017 in Christian retail stores. New partners in publishing, food gifts and more will be announced shortly.

Rethink the Shrink: Three Ways Licensing Safeguards Against Retail’s Right-Sizing

by Carol Spieckerman, president, Spieckerman Retail
 
That didn’t take long.
 
The rash of retail right-sizing and closures that I began warning my clients about early last year is reaching critical mass. The bulk of retailers’ attention is riveted on the mass shuttering of brick-and-mortar locations, and for good reason. After all, store closures are the common denominator between retailers such as J.C. Penney and Macy’s that are merely pruning their fleets, and others, like HHGregg, that are disappearing entirely (and taking their digital shingles down in the process, too).
 
Having fewer shops dotting the land will challenge brand marketers, since online store revenue still represents a relatively small portion of most retailers’ overall business. In other words, as fast as e-commerce is growing, in the short term, it won’t make up for volume shortfalls resulting from the massive reductions in store count.
 
For the full story, click here.

Twin Peaks Returns; Merchandise Announced

CBS Consumer Products and Showtime are partnering with retailers Hot Topic and BoxLunch to embrace the mystery of Twin Peaks at retail with an exclusive collaboration that will usher in the return of the classic series to Showtime on May 21. The collaboration will feature a wide array of Twin Peaks merchandise, including collectibles, accessories, and exclusive apparel.
 
To launch the line, Hot Topic will shine a spotlight on Twin Peaks apparel and figures. The apparel line includes exclusive women’s dresses, t-shirts and accessories that translate iconic imagery from the series into wearable fashion pieces. Funko figures of fans’ favorite characters such as Agent Cooper and The Log Lady will also be available. Additionally, fans will receive a Twin Peaks pin set with any $20 Twin Peaks purchase at Hot Topic or hottopic.com.
 
The program will also extend into BoxLunch stores nationwide with Twin Peaks in-store displays featuring the apparel, figures, stationery and more. Highlights from the assortment include BoxLunch-only product such as the Good Coffee Apron that takes styling cues from the Double R Diner’s work uniform and an exclusive jewelry capsule that is inspired by key moments from the series.
 
“The love for Twin Peaks is as strong now as it was when the show first debuted in 1990,” said Veronica Hart, senior vice president of CBS Consumer Products. “We’re excited to collaborate with Hot Topic and BoxLunch to help them showcase a stylish fashion line and new collectibles as fans gear up for the new series.”

Zing Names JLG Exclusive Licensing Agent for Stikbot

Zing has appointed the Joester Loria Group (JLG) as its exclusive licensing agent for Stikbot in the U.S. and Canada. Launched in 2015, Stikbot drove 1 billion impressions last year.

JLG will feature a strategic merchandising and licensing program for Stikbot. The program will extend Stikbot and storylines from Stikbot animations into new categories, including R/C vehicles, take-along Stikbot characters, graphic novels, audio and electronic accessories, apparel, home décor, Halloween costumes, and food.

Bits + Pixels Agency to Represent Capcom on Brand Collaborations

Capcom have signed Bits + Pixels Agency to work on high profile, creative collaborations on their most beloved gaming brands across Europe.
 
Bits + Pixels Agency has been brought on to develop high profile collaborations which celebrate iconic gaming brands such as Resident Evil, Street Fighter and Monster Hunter, as well as placing them in front of new and untapped audiences.
 
“We’re delighted to have Bits + Pixels come on board and are looking forward to seeing what imaginative collaborations they come up with, putting our multimillion selling franchises in front of a much wider audience” comments Antoine Molant, EMEA Marketing Director, Capcom.
 
“We’re thrilled to be working with Capcom and are huge fans of their franchises. Brand collaborations are undeniably very prevalent and increasingly impressive within pop culture and entertainment IPs. We certainly have a shared vision of how impactful partnerships could really speak to audiences both existing and untapped, and we’re very excited to get started on some very cool, perhaps slightly unexpected and hopefully stand-out projects,” says Sandra Arcan, Co-Director at Bits + Pixels Agency.
 
Capcom will be joining Blizzard Entertainment on Bits + Pixels’ roster.

Moose Toys Adds New Licensees for Shopkins

Moose Toys adds new licensing partners for Shopkins. The brand now has more than 210 licensees and 18 agents globally focusing on gaming, content, licensing, and toys.

Last year, Shopkins licensed product sales reached more than $1 billion, and Shopkins finished as the No. 1 girls brand in nine categories in the U.S., including basic apparel and sleep, bedding, party, kids’ stationery, accessories, seasonal, and home. 

New partners for Shopkins include Skechers and Build-A-Bear, adding to the existing roster, which includes Crayola, Scholastic, and Thermos. As entertainment becomes a bigger focus for the brand, a live theater production from KOBA will launch in September, and fans will be able to see Shopkins and Shoppies in theaters for the first time.

This fall, Shopkins fans will experience the first Happy Places licensed homewares and soft goods range to launch nationally in the U.S. The Shopkins franchise is slated to expand into new categories worldwide throughout this year and next year.

Mondo Signs Surge for Heidi

Mondo TV Iberoamerica, part of the Italian group Mondo TV, announces the signing of an agency agreement with Surge Licensing, Inc. which is appointed as the representative for licensing and merchandising rights of the brand-new live-action teen series Heidi, Bienvenida a Casa for the territories of the U.S.A and Canada.

Maria Bonaria Fois, general manager at Mondo TV Iberoamerica, said: "We are very pleased and proud at the same time to have reached this agreement with such an important partner in the Heidi Bienvenida a Casa licensing program. We believe that Surge, with its great expertise in the field, is the ideal partner to growth the brand’s potential and expand this franchise. We may get great results in the near future from the exploitation of this brand. "

Elan Freedman, Vice President of Surge Licensing Inc, declared: “We couldn't’ be more excited to partner with Mondo TV and to bring such an iconic character to North American retail shelves.  As a brand that transcends multiple generation, Heidi Bienvenida a Casa is ripe to play a part in children AND their families’ lives.”

MGAE Appoints New Licensing Agents for Num Noms, L.O.L. Surprise!

MGA Entertainment Inc. (MGAE) appointed three new licensing agents to represent its toy lines. The Point 1888 will represent Num Noms, LOL Surprise!, and Little Tikes in the UK and Ireland. CPLG will represent Num Noms throughout Italy, and Character Mix will seek licensing opportunities for Num Noms, L.O.L. Surprise!, and Little Tikes in Argentina, Uruguay, and Paraguay. 
 
The trio joins a list of international licensing agents, including J&M Brands, Biplano, The Brand Residence, Partner Plus, Haven, Segal, and Tycoon.
 
MGAE has created a global licensing program for its Num Noms collectibles line with more than 80 partners worldwide across all major categories of softlines, hardlines, and publishing. At Licensing Expo, MGAE will meet with potential partners in the ancillary categories to further expand the brand in key international territories throughout Asia Pacific, including Australia, New Zealand, Korea, the Philippines, and throughout Latin America, including Mexico, Brazil, Argentina, Chile, Peru, and Colombia.   
 
This fall, MGAE will expand the L.O.L Surprise line. MGAE will unveil a global licensing program expected to launch at retail next year.  
   
MGAE will launch Little Tikes Kids at Licensing Expo 2017. The lifestyle brand will launch at retail next fall, and utilizes the key attributes of comfort, durability, and imaginative play to non-toy categories. Products will feature special fabrications such as embedded led, tactile heat transfer, rubberized extras, and re-enforced stitching.

Caesars Entertainment Appoints IMG

Caesars Entertainment, has appointed IMG as its global licensing representative in a multi-year agreement.
 
“We are truly excited and honored to represent Caesars Entertainment,” said Gary Krakower, Vice President, IMG Licensing. “We look forward to building a robust global licensing program around Caesars’ storied history and stature, as well as its iconic brands including Caesars Palace and Flamingo Hotel and Casino.”
 
Under the new agreement, IMG will target a variety of distribution channels and price points in the categories of home goods, apparel and footwear, wine and spirits, fragrance and beauty products, fashion accessories, travel goods and recreational gaming-themed products.
 
“Caesars is an iconic global brand loved by millions of consumers,” said Penny Truttman, VP of Brand Alliances, Caesars Entertainment. “IMG offers us the opportunity to expand our product portfolio and reach our consumers in a new and exciting way, while also developing a best-in-class licensing program.”

eOne Names Nelvana Exclusive Licensing Agent for PJ Masks, Adds Licensing Partners in Canada

Entertainment One (eOne) tapped Nelvana Enterprises as the exclusive licensing and branding agent in Canada for its preschool series PJ Masks. The multi-year deal encompasses a cross-category licensing initiative that will feature a wide-range, mass-market consumer products program based on the TV series, which airs daily on Disney Junior and La Chaine Disney in Canada. Nelvana is also the exclusive licensing agent in Canada for eOne’s preschool series Peppa Pig.
 
The partnership between eOne and Nelvana has already produced licensing deals, including Just Play as global master toy partner. Additional partners to deliver product to retailers across Canada include Amscan for party goods; Disguise for Halloween costumes and accessories; Franco Manufacturing for bedding and bath; Heys for backpacks, lunch bags, and luggage; JCorp for apparel and swimwear; Jellifish for sleepwear; and Simon & Schuster for publishing.

Rainbow Set to Shine Over Las Vegas

Rainbow, at the Las Vegas Licensing Expo, will highlight three of its top brands for licensing: Maggie & Bianca Fashion Friends, Regal Academy, and World of Winx – an original series based on Winx Club.
 
Maggie & Bianca Fashion Friends is a live-action dramedy that follows the adventures of Maggie and Bianca – two very different girls who meet at the prestigious Milan Fashion Academy. They discover each other and a host of new friends from across the world, as well as hidden secrets that change their lives forever. The show, which is Rainbow’s first full live-action venture, follows the themes of fashion, friendship and music and has been an enormous international hit.
 
The show was launched in Italy in August 2016 and is already a massive ratings winner on free-to-air TV in Italy on Rai Gulp, in France on Gulli, in Brazil on TV Cultura and  will soon entertain German fans on Disney GSA.
Netflix is the worldwide VOD partner and launched across the US, Canada, the UK, Australia/NZ on March 31st 2017 and the rest of the world from September.
 
The success of Maggie & Bianca Fashion Friends has already led to two 50-minute TV movies, whilst season three of the show has started shooting in Milan and Rome.
 
The key elements of the series — fashion and music — are the perfect inspiration for consumer product development, as a number of major announcements have already proved. Strategic international partnerships include multi-territorial deals with Simba Dickie Group (master toy), Panini (sticker album and trading cards), Ravensburger (puzzles) Denver for ride-ons (bicycles) and Procos (partyware).
 
And the show’s great music content has led to a worldwide deal with Sony Music Entertainment Italy S.p.a  for the show’s first-ever album, which will be a collection of the best songs from series one and two.

LIMA Names 2017 Rising Star Award Winners

The International Licensing Industry Merchandisers’ Association (LIMA) named the licensing industry’s Rising Stars Award winners for 2017. The group of 13 licensing professionals will be recognized at LIMA’s 2017 International Licensing Awards ceremony on Tuesday, May 23, at the Mandalay Bay Convention Center in Las Vegas during Licensing Expo. 
 
The Rising Stars Award identifies professionals up to 35 years old with one to seven years of experience who have demonstrated a strong commitment to and a passion for the licensing business.
 
This year’s Rising Stars Award winners include Scott Halpern, senior licensing manager, WWE; Yuki Jinza, Laura Ashley Japan; Curtis Matthews, director of product approval, Striker Entertainment; Ryan McDonald, coordinator, business development and digital licensing, NFL Players Inc.; Lauren Montemaro, associate director, Beanstalk; Will Ochoa, associate category manager – Hardlines, Turner Broadcasting; Claire Pierce, sales director, brand licensing, Meredith Corporation; Becky Quinn, manager, North America licensing, Sesame Workshop; Naomi Rosenzweig, licensing coordinator, Berkshire Fashions; Nancy Sanieoff, licensing director, Brand Central LLC; Andi Scher, senior licensing and marketing manager, Richmond Management Group; Nicole Silberstein, content manager, digital and interactive, License! Global; and Samantha Yang, senior brand manager, Shanghai Skynet Brand Management Corp., Ltd.

Coast RHS-Flora Apparel Launches at Retail in Time for Chelsea

The Royal Horticultural Society (RHS) has announced the official launch of its collaboration with contemporary occasionwear brand, Coast.  The Limited Edition collection is coming to Coast’s top 14 stores, including its Oxford Street flagship and new concept store in Gateshead Metrocentre as well as online at coast-stores.com. The mid-May launch is timed to coincide with the busy high summer social events season and of course, the RHS Chelsea Flower Show (23rd-27th May).  The launch is being supported by a multi-channel campaign by Coast.
 
Coast is the first apparel licence associated with the award-winning RHS licensing campaign. Relaunched in 2015 with a new style guide inspired by the riches of the RHS Lindley Library, the world’s finest collection of botanical art, the campaign now boasts nearly 60 licensees and an expanding number of categories — ranging from gardening tools and homeware to stationery, confectionery, apparel and much more.
 
Creative Director, Neil Hendy, Coast, says: “Every season our designer’s find endless inspiration from the beauty of flowers.  To have the opportunity of working directly with the experts at RHS has been such a privilege.’
 
Cathy Snow, RHS Licensing Manager, says: “Apparel may seem a surprising category for a brand associated with horticulture, but Coast has been inspired by the RHS Lindley Library to produce a thrilling and beautiful collection. Where better to launch its arrival online and in-store than at the RHS Chelsea Flower Show!”

Beat Bugs Global Consumer Products Range to Launch Exclusively at Target, Tesco

Centa IP and Grace, a storytelling company, partnered with Target in the U.S. and Tesco in the UK to launch exclusively the global consumer products for Beat Bugs, based on the animated kids’ series that features music inspired by The Beatles.
 
Beat Bugs, a Netflix original series available globally on the streaming platform and on the Seven Network in Australia, introduces a new generation to the songs by the The Beatles. The series features five funny, child-like bugs who adventure together in an overgrown backyard. Each episode includes a song made famous by The Beatles, some of which are sung by special celebrity guests, including Eddie Vedder, Rod Stewart, Jennifer Hudson, and P!nk.
 
The assortment of interactive Beat Bugs merchandise across multiple categories will be available at Target stores this July to coincide with back-to-school, followed by Tesco this August.

CPLG and England Rugby See Retail Success During Six Nations 2017

England Rugby’s winning streak on the pitch has been mirrored by successful fashion, with CPLG working closely with retailers to develop and promote new ranges from apparel partner Tri Distribution.
 
Winning the RBS 6 Nations for the second consecutive year in 2017 and with a total of 18 consecutive wins, England Rugby’s success on the pitch and fan engagement has transferred into retail success, heightened by championship grand slams for both the Red Roses in the Women’s 6 Nations championship and men’s U20s.
Grocers led the way with 6 Nations apparel ranges at Tesco F&F enjoying great success, and George at Asda seeing a 94% sell through on their polo shirts. Sainsbury’s took a targeted approach buying deep on their best-selling England Rugby polo shirt, fleece top and hoodie, whilst the England Rugby fleece proved a strong performer for Aldi. Sports Direct also increased their sell through by an incredible 47% compared to last year. To support their range, Asda ran a successful competition throughout the tournament receiving almost 5,000 entries. Winners received tickets to the 2017 Old Mutual Wealth Series this autumn and a signed England squad shirt with goody bags for the runner-ups.
 
With the 2019 Rugby World Cup in Japan just over two years away, CPLG and England Rugby are focusing on building retail relationships and further extending the licensing programme.

Segal Licensing Signs Exclusive Global Licensing Deal for Jay and Silent Bob Universe Merchandise

Segal Licensing signed an exclusive global licensing deal with actor, director, and writer Kevin Smith, and actor and producer Jay Mewes to license Jay and Silent Bob Universe merchandise.  Jay and Silent Bob Reboot, the sequel to Jay and Silent Bob Strike Back, is scheduled for release next year.
 
Segal Licensing will oversee all licensing for the Jay and Silent Bob Universe, which will include hard and soft goods products featuring popular characters Silent Bob, Jay, Mooby, Buddy Christ, Bluntman, Chronic, and others, as well as branded merchandise.

Simon’s Cat Heading to Vegas

Simon’s Cat will be featured at the upcoming Licensing Expo, Endemol Shine North America and Endemol Shine Group announced.
 
The global television production company behind the hit animated series also announced that Simon’s Cat animator and creator, Simon Tofield, will appear in the company’s booth #O252, May 23 and 24 between 2:00-4:00 p.m. All Expo attendees are invited for a meet and greet, to see Tofield’s live drawing demonstration and get autographed artwork.
 
Tofield commented “I am very excited to be coming to the Las Vegas Licensing show and share our stories with more cat lovers who see the humour in their own pets. We have lots of fans in the US and look forward to hearing from our wonderful audiences around the world.”
 
Endemol Shine is further expanding “Simon’s Cat’s” global brand in the U.S. licensing market by launching a robust consumer products strategy. Currently it’s worldwide presence is felt in over 100 countries with more than 250 products available across publishing and consumer products, including close to 2 million books sold in 30 countries.
 
Utilizing the global reach of Endemol Shine Group and the international fan base of Simon's Cat, the brand is also expanding their licensing into other key markets looking at top territories such as Germany, France, CEE and Russia, SE Asia and Benelux.

Zynga, Epic Rights Partner to Launch Aerosmith Hit It Rich! Online Social Slot Game

Zynga and Epic Rights partnered to launch Hit It Rich! Slots, an online free-to-play Aerosmith-themed game. The mobile game is now available from the app store for iPhone and iPad, and on Google Play for Android devices. 

The new Aerosmith game combines casino-style graphics and sounds with music by Aerosmith. Zynga brought the Aerosmith game to life through a licensing partnership with Epic Rights, the band’s global brand management company.

The Mummy Escape Game Set for Premiere

Scrap, the producer of Real Escape Game events, has partnered with Universal Brand Development to create The Mummy Escape Game. The world of Universal Pictures’ The Mummy will transform into an immersive live-action fan experience when The Mummy Escape Game, premiering at the iconic Hollywood & Highland center in Los Angeles and expanding to Tokyo’s GUNKAN East-Shinjuku Building on July 27, 2017. 
 
This collaboration marks the first time SCRAP has partnered with a major film studio.

Dan Tana’s Appoints Prominent Brand + Talent as Global Brand Marketing and Licensing Agent

Dan Tana’s named PROMINENT Brand + Talent (PROMINENT) as its exclusive global licensing agent. The 53-year-old West Hollywood, Calif. Italian restaurant has welcomed generations of Hollywood’s stars including Frank Sinatra, Michael Douglas, Adam Levine, Cameron Diaz, Jay Leno, Elizabeth Taylor, Drew Barrymore, George Clooney, Chris Rock, Rod Stewart, Cindy Crawford, Magic Johnson, and more.

PROMINENT will develop an exclusive line of branded products for Dan Tana’s in multiple categories, including sauces, pastas, olive oil, vinegars, fresh prepared and frozen foods, wine, spirits, and more. A coffee table book highlighting the restaurant’s first 50 years and featuring classic recipes is scheduled to be published.

First products will launch at retail next year. Additionally, the company will identify new locations worldwide, with an initial focus to license new Dan Tana’s restaurants in Asia and Europe.

ITV Appoints China’s Huawen Century for Thunderbirds

ITV Studios Global Entertainment (ITVS GE) has appointed licensing agent Huawen Century (HC) to build the success of ITV Studios’ hit boys action series Thunderbirds Are Go in China. The agency will work to develop a strong consumer products programme that will support the launch of the TV series, airing on CCTV from May 2017. HC will also act as the Master Toy partner in the market, bringing to life the series in a range of exciting products including playsets, action figures and the iconic Thunderbirds craft.
 
HC is already a key partner of Pukeko Pictures (Co-Producers of Thunderbirds Are Go), Riki Group (Russia) and Viacom (US), as well as working with Weta Workshop.

Thunderbirds Are Go has already been sold into over 40 markets, across all continents. The global licensing programme for the show already has over 85 licensees covering all key categories.

TCG Extends Collection with New Licensees for Puzzles, Games, Accessories 

TCG (formerly known as The Canadian Group) acquired the Hometown trademark, featuring the work of folk artist Harry Wysocki, also known as Heronim. The debut Hometown puzzle collection includes more than 20 puzzles in 300-, 500- and 1,000-piece offerings, featuring works that combine Americana and Impressionism. Each puzzle in the collection was produced with TCG’s proprietary Sure-Lox system, ensuring that each piece clicks perfectly into place.

In addition, the introductory range of Tidy Town original storage solutions are designed to make playtime cleanup easy and fun for kids. Designed for kids ages 3 and up, each item is made of sturdy-coated cardboard that stores flat for easy transport. The Tidy Town collection features properties including Hot Wheels, Paw Patrol, Peppa Pig, PJ Masks, and Thomas & Friends.

Also new this year, the Gelli Mat collection features non-toxic foam play mats that wipe clean and roll up for easy storage. Designed for kids ages 6 months and up, the mats feature a double-sided surface. Licenses included in the collection are Disney Princess, Disney Cars, Fisher-Price, Mickey Mouse, Paw Patrol, and PJ Masks.

Other new licenses featured in TCG’s product lineup this year include Animal Jam for a variety of games and puzzles, as well as Blaze and the Monster Machines, and Super Wings for the Mega Mats collection of play mats. The company also plans to add Super Wings games and puzzles.

TCG’s product lineup for this year will launch at mass-market retailers in the U.S. and Canada in the fall.

Malibu Apparel Line to Launch Q3

Dimensional Branding Group (DBG) and The Absolut Company, global owner of the Malibu brand, are announcing Isaac Morris Limited (IML) as official apparel licensee for the Malibu brand for North America. The apparel line is set to launch in the third quarter of this year.
 
Elsa Rafen, global brand manager for Malibu, says: "We are thrilled to be partnering with IML to extend the Malibu brand into apparel in the US and further establish the Malibu summer lifestyle. Malibu is a global icon of summer. Known and loved in 150 markets, it brings the vibrant spirit of summer to life with its unique summer identity, iconic logo and white bottle.”
 
Milin Shah, Vice President and General Counsel for Isaac Morris Limited, “We are excited by the Malibu brand and its lifestyle POV. Our apparel line will emphasize the unique MALIBU character and bring it to life, with energetic designs that reflect the warm spirit of summer in a highly contemporary way”.

The Toy Association Launches Redesigned, Mobile-First Website for Members

The Toy Association, the not-for-profit trade association representing all businesses that bring toys and youth entertainment products to kids of all ages, announced today that it has launched a redesigned, mobile-first website at www.ToyAssociation.org.
 
In keeping with the Association’s new strategic blueprint and mission, the brand-new site features simplified content, clear navigation, and a responsive layout for multiple platforms. It also incorporates a playful, vibrant look to reflect The Toy Association’s new brand identity.
 
The site’s new interface and reader-friendly content vastly improves the user experience, making it easier for members to find – and benefit from – best-in-class resources and information about Toy Association events and programs. Elements include an enhanced member profile and member directory that is searchable by category and member type.
 
“As we embarked on the website redesign, we were mindful of our members’ needs every step of the way,” says Steve Pasierb, president & CEO of The Toy Association. “Our main goal was to create a site that serves and supports all members, by providing them with the tools they need to be successful in a rapidly evolving business landscape.”
 
Adds Pasierb: “The mobile-first concept begins with designing for phones and tablets and then works upward. Recognizing that Toy Association members use our site foremost on their phones and other mobile devices as they travel the world, meet with customers, and attend trade shows, the site represents a good example of progressive enhancement.”
 
Visit www.ToyAssociation.org to learn more.

Toon Goggles Takes On The Mojicons

It has been announced that the first series of new animation The Mojicons will soon be available on Toon Goggles - the global on-demand destination for children and families.
 
The Mojicons, represented worldwide by Ink Global, is a 3D series that reveals the behind-the-scenes world of the internet, where the Mojicons live.
 
The deal with Toon Goggles adds to the show’s global presence, with digital platforms and broadcasters across Greece, Turkey, MENA, South-East Asia, Portugal and Israel also on board.
 
“As soon as I saw The Mojicons, I knew it would be perfect fit for Toon Goggles,” says Toon Goggles CCO Lee Adams.  “It’s bright, fresh, funny and incredibly original, so I’m sure our millions of viewers will love it as well!”

EMPLOYMENT

A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

Becky becky@totallicensing.com
or
to our general mailbox subscriptions@totallicensing.com

JOB POSTING

Brandgenuity Seeking Licensing Sales Manager
Brandgenuity, a leading global trademark licensing agency, is seeking a Manager of Business Development to proactively identify licensees, negotiate business terms and assist in client service for several of its leading brands. Brandgenuity represents many world class corporate brands and entertainment properties including,  Arm & Hammer, MTV, Comedy Central, Edge, Playtex, Hawaiian Tropic, and MGM Studios. Our ideal candidate has 3+ years of experience in licensing sales and has had experience working with brands, licensees and retailers. Candidate should be a self-starter with a proven track record. Passion, project management experience, strong communication and follow-up skills a must. Please send resume and cover letter to info@brandgenuity.com.

JOB POSTING

Job Description: Creative Artworker/Designer

Bright is a leading illustration agency, providing creative content for clients across Licensing and Publishing. In this role it is important to understand the needs of each agent and their creative division, supporting the London & New York offices and working with the part time US designer to coordinate design consistency and efficiency. Bright’s systems are currently under development, so there is scope to be a part of establishing brand design and guidelines for the new website and beyond. This is an opportunity to be part of a resourceful and forward thinking team, working across print and online to take ownership of and developing existing processes and instigating new design projects.
 
Key Responsibilities:

  • Plotting monthly activity and prioritising brief requests, managing deadlines, copy and image requirements
  • Carrying out fast-paced design briefs for both online and print marketing across our different creative departments
  • Developing ownership over all design related processes
  • Communicating effectively with colleagues for clear briefs and prompt delivery of artwork needs.
  • Designing and updating the main Agency, Licensing and Emporium homepage sliders; publications dates, workshop events, new artists, publication and trade show banner ads
  • Maintaining key collateral such as the artist and clients’ handbooks for digital pdf and print formats
  • Designing adverts and images for editorial and advertising features in industry publications
  • Designing and coordinating visuals for presentations for meetings, launches and other presentations that agents or marketing require
  • Coordinating design for trade shows including designing portfolio sheets for all agents and preparing and ordering design or branded collateral needed for trade shows
  • Establishing a strong relationship with printers and the knowledge of different types of processes and papers. Maintain existing relationships and develop new where needed.
 
Skills required:
 
  • Mac literate essential
  • Tech savvy, with an interest in the latest technology developments
  • Strong knowledge of design programs in the Adobe design suite (Photoshop, InDesign, Illustrator etc).
  • Applying a marketing understanding with the AIDA system with high quality performance and constantly developing design skills.
  • Demonstrate creativity, originality and flexibility, with good resilience during periods of high pressure
  • Ability to understand clients’ needs and find practical solutions
  • Good teamwork skills
  • Strong artistic sense with the ability to work to briefs and close attention to detail
  • Ability to multi-task on many projects at one time with strong initiative
  • Confidence in presenting and explaining ideas
 
Bonus additional skill:
 
  • Experience or interest in UX and web design

JOB POSTING

Crayola Is Seeking an Experienced Manager, Outbound Licensing. Located at Crayola Corporate HQ, Easton, PA

The ideal candidate will possess experience within either Toy AND/OR Publishing licensing experience.
 
GENERAL SUMMARY: Creates strategic direction for active licensee base and negotiates new partnerships within assigned categories to achieve growth objectives.   Directs tactical execution of licensed product lines from concept/line plan through commercialization.  

RESPONSIBILITIES:

  • Manage existing licensees in assigned categories: 
    • Evaluate licensee’s quarterly marketing, retail and financial forecasts to ensure licensees on are track to meet established contractual obligations, royalty payments and forecast goals.
    • Organize and run licensee orientations, business reviews, semiannual/quarterly line reviews, and brain storm sessions.
    • Address specific licensee performance issues
    • Negotiate renewals on a timely basis
    • Provides input for annual departmental budget and plan
  • Ensure licensees develop seasonal lines in time for internal seasonal review and develop documents and presentations to communicate licensee’s initiatives to internal Crayola departments
    • Set trend direction and make recommendations for new product entry
    • Direct category research and product concept testing as needed with the consumer insights team
    • Work with creative and product development on design and creative direction for licensed product and packaging
    • Responsible for managing licensee press releases, cross marketing and promotions
    • Ensure adherence to internal approval process (i.e. safety, quality, financial, legal, content, creative, consumer activation, consumer affairs etc.) and assist in resolving issues.
  • Negotiate new licensed strategic partnerships for assigned segments in conjunction with established category strategies
    • Research, secure and develop new licensees building upon the success of existing segments in order to achieve predictable, profitable and sustainable growth
    • Negotiate deal terms including: grant of rights, royalty rates, guarantees, projections and business plans
REQUIREMENTS:
  • 7 years’ experience in licensing or consumer marketing work for a CPG company.
  • Bachelors’ degree preferred

 
To review the full job description and to apply: www.crayola.com/careers
Click on search all jobs and look for Req ID 406BR

JOB POSTING

Senior Creative Designer
Location: North East (Gateshead) 
Salary: Competitive


We are looking for an talented Senior Creative Designer to join our team here at Blue Kangaroo in the UK... You must be a creative thinker and understand everything about Character Licensing and Brands. Work independently but also as part of a team. You will work on the biggest and best known brands in the Licensing world, everything from packaging refreshes to creative pitch decks to inspire creative thinking. An outstanding knowledge of all Adobe programs goes without saying and the ability to take work from concept to final artwork is essential.

If you think you have what it takes to make a difference within our talented and dedicated team then please contact us. t: +44 (0)191 490 9449.
 

JOB POSTING

Licensing Executive

MGL (www.mgllicensing.com) is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to studio@mglart.com

JOB POSTING

Licensing Director
 
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
 
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
 
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
 
Contact: Please send resume to Blicensed@gmail.com

JOB POSTING

Executive Seeks New Challenges
 
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
 
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.

caroline_crofts@hotmail.com
 

JOB POSTING

Sunrights Inc. Seeks a Licensing Coordinator
New York
 
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
 
Please submit your resume to recruit@sunrights-inc.com.
Only candidates chosen for the interview process will be contacted.

 

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