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 The weekly newsletter connecting the industry around the world
May 9, 2013 

  CBS Consumer Products Signs New Licensees for Star Trek Products

With the new Star Trek Into Darkness movie hitting theaters this month, CBS Consumer Products has signed new U.S. licensing deals that extend the Star Trek portfolio. Fans can expect new accessories, apparel, figurines, fragrances, and collectibles to hit retail shelves this year.

3-D Systems will allow fans to create personalized Star Trek figurines through the use of its 3DMe technology and BioWorld will offer T-shirts and accessories. Buckle Down will create Star Trek-themed seatbelt buckles for release in May, is slated to release Star Trek debit cards, CDM will create 3-D glasses for the upcoming film Star Trek Into Darkness, and Checks In The Mail will create Star Trek checks set to release this month.

In addition, Crowded Coop will be designing Star Trek-branded pet accessories, Flashman Studios will create digital avatars, Funko will release Pop! vinyl figurines and Pop! plushies this fall, iCup will manufacture branded housewares for June release, Palm Beach Beaute will create four fragrances inspired by Star Trek, Power Up/BDA will offer branded cell phone cases, and Ruckus GH Inc. will create a Gorn collectible statue for May release.

MyBrandEmail and CBS Consumer Products have also announced the launch of personalized, Star Trek-branded email addresses. For the first time, fans can choose a Star Trek email experience that best expresses their inner Trek. Three options are available at with additional themes launching throughout 2013.

  Moshi Monsters Celebrates $250m Sales Mark

Moshi Monsters, which celebrated its fifth birthday this week, has announced it has reached total gross sales of $250 million, as well as the milestone of 80 million registered users.

Starting out as an online world of adoptable pet monsters for boys and girls aged 6-12 back in 2008, it gained 1 million users before taking off in the summer of 2009 and growing by one new registered user per second.

The top five territories for Moshi are English speaking (UK, US, Australia, Canada and New Zealand). There are registered users across 150 territories and plans to internationalize in various languages as the brand rolls out on tablet devices in 2013.

In 2011 Moshi Monsters expanded offline into physical products, launching books, toys, membership cards and a variety of other product lines that have pulled in over $250m in total gross retail sales to date.

Michael Acton Smith, CEO of Mind Candy and creator of Moshi Monsters said: "Many people assume Moshi is a Japanese or American success story, but we're very proud to say it's a homegrown British phenomenon. The last five years have been an extraordinary journey. We'd like to say a huge thank you to the millions of children and parents that have adopted a monster and played within the weird and wonderful Moshi world."

  Walt Disney Co. and EA Announce Multi-Year Star Wars Agreement

The Walt Disney Co. and Electronic Arts Inc. (EA) have announced a new multi-year exclusive licensing agreement to develop and globally publish new games based on Star Wars characters and storylines. Under the agreement, EA will develop and publish new Star Wars titles for a core gaming audience, spanning all interactive platforms and popular game genres, while Disney will retain certain rights to develop new titles within the mobile, social, tablet, and online game categories.

EA Labels President Frank Gibeau says that three of EA's top studios will be creating games for the Star Wars brand. DICE and Visceral will produce new games, joining BioWare, which will continue to develop games for the Star Wars franchise. Financial terms of the agreement were not disclosed.

  Lakeland and BHS Join BLE's Mentoring Programme

Brand Licensing Europe 2013 has announced new participants for its Retail Mentoring Programme.

With endorsement so far from retailers including Boots PLC, BHS Limited, John Lewis PLC, Lakeland Limited, New Look Limited, J Sainsbury PLC and Tesco PLC, BHS and Lakeland are to take part for the first time.

BLE event director Darren Brechin commented: "Retailers see the value of licensing very clearly now. Understanding our business helps them to make stronger decisions so they are keen to help junior buyers, and buyers who are new to licensing, get to grips with the way the licensing industry works. We are delighted to welcome BHS and Lakeland to the programme this year and look forward to working with all the buyers who are taking part over the next six months."

During the next six months nominated retailers will take part in workshops and seminars, including the LIMA Licensing Essentials Course and Spring Fling in May in partnership with LIMA UK. They will shadow a licensor and this year there is the chance for retailers to host licensors in return. The programme culminates in the buyers' attendance at Brand Licensing Europe in October.

The Retail Mentoring Programme was introduced in 2010. This year over 50 buying professionals will take part in the programme.

  SMC Entertainment Signs Five New U.S. Licensees for The Jungle Book

SMC Entertainment Group Inc. has signed five new licensees for the 3-D, CGI-animated series, The Jungle Book. New U.S. licensees include Inkology for stationery and activity products; KellyToy USA Inc. for amusement plush characters; Newcastle Fabric for fleece blankets and kits; Newco International for children's upholstered furniture, bean bags, bean bag chairs, toy boxes, foam furniture, adult furniture, nightstands, desks, and dressers; and LA Rugs for children's play rugs.

The Jungle Book series now airs in 165 countries worldwide.

  Battersea Dogs & Cats Home Further Brand Reach

Battersea Dogs & Cats Home has announced further new licensees for its growing licensing programme as the charity prepares to hit TV screens again with Series Two of Paul O'Grady: For the Love of Dogs, which airs on ITV from 9 May.

New partners include Penguin Books who will be publishing a collection of adult non-fiction true life Battersea stories later in the year and Iron Gut Publishing who are presenting a range of limited edition art prints depicting both vintage shots of the Home as well as illustrations from the pen of artist Jason Chapman.

The Home is also increasing its ranges for children and has extended its publishing agreement with Random House for the Red Fox Young Fiction stories and has also signed leading licensee Smiffy's for children's and adult dress-up. These new partners will join existing licensees which include Ravensburger, Marbel, Portico Designs, Flame Tree Publishing and Woodmansterne Publications.

  WWE and The Bridge Unveil New Construction Toy Line

WWE has signed an exclusive, multi-year agreement with The Bridge Direct to develop and market construction toys based on WWE events and characters. The agreement marks the first time WWE will enter the construction toy category. Targeted to WWE fans between the ages of 4 and 14, the comprehensive line includes figures, accessories, and construction bricks to "build your own" play sets, bringing WWE's action-packed events and Superstars to life. The WWE construction toys are expected to begin rolling out at major mass retailers in spring 2014.

  Johnny Test Season Six to Air on Nick Germany

DHX Media has secured a deal with Viacom Media Networks selling season six and renewing seasons one and two of Johnny Test to Nickelodeon Germany.

This deal highlights the network's commitment to the show, now securing all six seasons and 117 episodes in total.

Wiebke Hoefer, Senior Director of Sales, Europe at DHX Media, says: "DHX Media prides itself on producing and managing dynamic properties, and Johnny Test is a fantastic example of this. We are thrilled that the show will be broadcast to existing and new fans on Nickelodeon in Germany."

  Boldface Group Signs Agreement with Pretty Ugly LLC

Boldface Group Inc. has entered into a licensing deal with Pretty Ugly LLC to create a line of beauty and personal care products for the Uglydoll brand. Boldface intends to build a range of products and accessories that will speak to the unique personality of the Uglydoll brand and its followers of all ages, and entice new followers along the way. Products will include bath soap, shower and body care products, lip balms, fragrances, and bath accessories. Initial products are expected to launch late this year.

  We Love Pop Announces Primark Launch

We Love Pop has announced the launch of an exclusive T-shirt range and distribution of We Love Pop magazine in 57 Primark stores nationwide.

A range of five T-shirts will be available featuring Jessie J, Justin Bieber, The Wanted, The Saturdays and Little Mix. Each T-shirt will have a digital offering, delivered via a swing ticket with a scratch off code which enables users to customise their own We Love Pop cover and download it.

Issue 24 of the magazine will be sold in Primark stores from May 8th for the price point of £2. The magazine will feature Jessie J on the cover and come with exclusive giant posters of Justin Bieber and The Wanted.

Siobhan Galvin, Publisher We Love Pop commented: "Many of the artists in our magazine appeal to Primark's demographic so they are a perfect partner for the brand and magazine. We're excited to be the first magazine to be sold in Primark and look forward to this being the start of a long-standing relationship."

  Lawless Entertainment Appointed Global Rep. for Raising Maddie

Lawless Entertainment has been appointed the worldwide representative for TV production, publishing, licensing, and merchandising for Raising Maddie, a children's property created by author Suanne-Margaret Hastings.

Maddison Malone (Maddie) is a sweet, spicy, inquisitive, and comical little girl with untamable corky red hair who keeps friends, family, and caregivers on their toes with her vibrant spirit and a passion for her magical shoes. A few of Maddie's favorite activities include daily yoga routines with her pet plant Sprout, gymnastics camp, and exploring the coastal beach in her hometown of Sea Side.

Maddie has access to a very special "Bunky Bag" full of her shoes. The Bunky Bag rumbles and magically comes alive by busting open (along with Maddie's emotions) and exposing all kinds of character shoes.

  Panini Launches Teenage Mutant Ninja Turtles Magazine

Panini UK has launched an official Teenage Mutant Ninja Turtles Magazine.

This four-weekly, 36-page magazine is based on the TV series aimed at children aged 5–9. The magazine will have a strong presence in all sales channels from launch, and has secured significant promotional space in major retail groups and independents. The launch is supported by TV advertising across Nickelodeon. Each issue is covermounted with a free gift and issues 1, 2, and 3 also giveaway the new Turtle Power trading cards and a limited edition card.

Jess Tadmor, Head of Marketing at Panini, commented: "Teenage Mutant Ninja Turtles fever is sweeping across the UK. Having claimed the number one spot as the official number one new property in the UK, Panini are extremely excited to welcome this leading boys' brand into our portfolio."

  Little Airplane Signs Jada Toys as Global Master Toy Partner for Small Potatoes

Little Airplane Productions has signed Jada Toys as the new global master toy partner (excluding China and South Korea) for Small Potatoes. Jada will manufacture and distribute a range of Small Potatoes toys, including plush, play sets, figures, musical instruments, and inflatable toys. Jada Toys joins existing Small Potatoes licensees Penguin Young Readers for publishing, Universal Studios Home Entertainment for home entertainment distribution, and Ceaco Gamewright for puzzles.

Small Potatoes currently airs in 23 countries, including Disney Junior in the U.S. and CBeebies in the UK. Following its U.S. broadcast premiere in February on Disney Junior, Universal is releasing the DVD Meet the Small Potatoes this summer.

  Greg Battersby Forms Battersby Law Group LLC

Greg Battersby has announced the formation of The Battersby Law Group in Westport, CT. The firm will concentrate on intellectual property and licensing matters.

Battersby has been the General Counsel for the International Licensing Industry Merchandisers' Association (LIMA) since 1995 and, in 2009, was inducted into its Licensing Hall of Fame. He had previously been one of the founding partners in Grimes & Battersby. Greg is a prolific author, having written more than 36 books on various licensing and IP topics.

He can be reached at

  The Beatrix Girls Appoints AALMG as Licensing Agency Partner

The Beatrix Girls, a new line of collectible pop-star dolls driven by original music, has appointed All American Licensing & Management Group (AALMG) as its exclusive licensing agency partner. AALMG will develop, market, and execute an integrated licensed consumer products campaign focusing on girls' music, fashion, and style. AALMG is currently setting meetings for interested licensees to be held at Licensing Expo.

With fully developed personalities, The Beatrix Girls band members Brayden, Ainsley, Lark, and Chantal live and interact in the human world producing real music, real hits, and real fans. Kids can collect their music, join their fan club, and vicariously live the fantasy of being a pop star through play.

The Beatrix Girls have already generated momentum securing early strategic deals with partners such as Peavey Instruments

  Dennis the Menace Books Deal with Penguin Publishing

Dennis the Menace and Gnasher celebrate 75 years with new Dennis the Menace fiction by author and actor Steen Butler, from Penguin Children's Books. The publishing products will launch in November with The Diary of Dennis the Menace, featuring tales about life in Beanotown told in Dennis's own words with help from Gnasher.

November will also see the publication of a Bash Street Joke Book. Next year, a wide-ranging tie-in program will include additional fiction titles, an official sticker book, a search-and-find book, and an official guide. Penguin Children's owns the UK and Ireland English language rights.

  TCG and Ganz Join Forces

TCG and Ganz have formed a strategic partnership that merges the expertise and consumer-focused approach to product of both companies. The partnership will focus on the development of key toy and game product platforms for specialty and mass retailers.

Michael Albert of TCG says: "I am very excited about the future with Ganz, which will merge unique skills and expertise to bring new distribution opportunities and exciting innovation to our product lines."

Howard Ganz at Ganz continues: "I look forward to a vibrant partnership with TCG as we work to expand our markets and creative potential together."

  Ape Entertainment Launches Sesame Street Comics

Ape Entertainment, in partnership with Sesame Workshop, released the first comic book featuring the cast of the children's show Sesame Street to coincide with national Free Comic Book Day on May 4. The new and original comic book series emphasizes educational and entertaining content for younger readers. A Free Comic Book Day edition of the standard comic will be made available for free from participating comic retailers. Produced in full color, the standard Sesame Street comic edition features five interlocking covers, which, when placed side-by-side, depict an on-the-Street scene, featuring the whole Sesame Street gang. Each of the five editions is 28 pages and includes five Sesame Street stories. The premier issue also includes the first in a series of "How to Read a Comic" features for parents to help new comic readers.

  Design Plus Named Official Licensing Agency for Kikkoman

Tact Communications, master licensing agent for Kikkoman Group, in conjunction with ZenWorks, has named Design Plus as the official licensing agency for Kikkoman in the U.S.

Drawing inspiration from the Kikkoman heritage, Design Plus promises licensees a wholehearted flavor to season their merchandise. An all-purpose style guide is currently being infused with artwork to act as a subtle guideline. Design Plus will unveil its consumer product program at Licensing Expo, but as of now all categories are available for licensing.

  The Cloudbreak Group Partners for Limited-Edition Yankees Fragrance

The Cloudbreak Group has chosen graffiti artists Mint&Serf to collaborate on the New York Yankees fragrance. The team has re-imagined the iconic New York Yankees logo. Mint&Serf's distinctive drippy MIRF, which is featured on both the front and back of the bottle, conveys their enthusiasm for New York, yet also expresses their understanding of the overall brand of the city.

Mint&Serf, collaboratively known as MIRF, produces sculptures, graffiti, photography, public and private installations, curatorial work, commercial partnerships, publications, and nightlife experiences. Mint&Serf has created original work for Nike, Red Bull, Marc Jacobs, and ACE Hotel.

The fragrance was developed by The Cloudbreak Group and Firmenich, the largest privately owned company in the perfume and flavor business. The New York Yankees Limited Edition Graffiti EDT is available at Macys, Lord & Taylor, Belk, and on and in a 200ml/6.7oz bottle.

  Cie Games, Universal Partner for Fast & Furious 6 Promotional Efforts

Cie Games, the markers of the social game Car Town, has partnered with Universal Partnerships & Licensing on a comprehensive promotion coinciding with the theatrical release of Fast & Furious 6 on May 24. The partnership between Cie Games and Universal will combine virtual and real-world efforts, including in-game film integration with missions inspired by the movie, a Regal Entertainment Group ticket purchasing promotion, and a home-entertainment retail component. Cie Games is also one of the partners providing prizing for an instant win code on a Fast & Furious 6 co-branded Nos Energy Drink promotion, offering consumers the chance to win a virtual Nos-branded Scion tC racecar in the Facebook game Car Town.

Car Town players can purchase advance tickets to Fast & Furious 6 after viewing the trailer at the Regal Cinemas in-game drive-in theater environment. The purchase will also unlock a virtual 2013 Dodge Charger SRT8. Powered by Fandango, the offer runs through June 13.

The Regal ticket promotion comes on the heels of another recent Car Town update, which introduced a Fast & Furious Experience Hub. This Hub combines content based on the first five films in the franchise, including garages where players can build cars, with popular racing locations from memorable scenes in the movies. Coinciding with the launch of Fast & Furious 6 in theaters, Cie Games will unveil three Fast & Furious 6 adventures in-game as part of the Experience Hub. These three adventures will allow players to join characters from the movie on fast-paced missions.

  The Wiggles Introduces New Cast, Tour, CD, TV Show

The Wiggles have new cast members this year, including Emma (Yellow Wiggle), Simon (Red Wiggle), and Lachy (Purple Wiggle). The three new Wiggles will join Anthony on the blue, purple, red, and yellow brick road ahead. Emma Watkins is the first female Wiggle and sings, dances, and drums her way into the hearts of Wiggles fans around the globe. The Wiggles are heading out on the road to introduce their vibrant new team, collection of music, and new programming.

After 21 years of entertaining children, The Wiggles head out on their "Taking Off" world tour this summer. The Taking Off CD plays like a full Wiggles concert, and includes songs from the new TV show Ready, Steady, Wiggle! airing on Sprout and Treehouse TV in the fall.

The Wiggles will be in the U.S. and Canada for a media tour from May 6 to 16, and will be meeting thousands of fans around North America. Their North American tour kicks off mid-August and runs through October.

  Brand Liaison Selected to Represent Happy Toon World

Bill Schwartz, creator and producer of animated specials including Snow White and the Magic Mirror and The Secret of the Hunchback, has signed The Brand Liaison to represent North American rights for the newly launched Happy Toon World brand. The brand consists of junior versions of 40 iconic characters in six collections, including Little Snow White, Little Cinderella, Little Frankenstein, as well as holiday characters, including Little Santa, Little Nutcracker, and Little Cupid. Each character has built-in good-well and multi-generational awareness.

To represent Happy Toon World internationally, Schwartz has signed Icon Promotions for Russia and Empire Multimedia to represent the brand in India, China, Vietnam, Malaysia, Taiwan, Indonesia, Japan, and the Philippines.

The Happy Toon World brand will debut at Licensing Expo for the first time. All characters are immediately available for infant-to-tween licenses, including publishing, apparel, toys, textiles, paper goods, electronic accessories, kitchenware, and lifestyle products.

  Big Tent Expands Domo DC Comics Collection with Plush

Branded entertainment company Big Tent Entertainment and Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, has signed a new licensing agreement with License 2 Play to help Domo take on his favorite DC Comic Super Heroes in the form of plush collectibles.

Domo will sport the attire of DC Comics super heroes similar to the line of vinyl collectibles released by Funko earlier this year. Launching this summer, the line includes collectible plush that range from clip-ons to large plush with Domo portraying Superman, Superman (Clark Kent), Batman (The Dark Knight), Batman (Classic), The Flash, and Green Lantern.

  Brandberry Announces the First Poopeez Licensee

Brandberry has entered into a licensing relationship with Alley Oop Toys for Poopeez, the new potty humor brand that offers a comical twist on life's stinkiest moments. Under the new agreement, Alley Oop Toys will create an array of potty-inspired products, including Farts & Crafts coloring kits, No. 2 pencil toppers, and farting plush.

Each Poopeez character has humanistic qualities and a unique personality, including Pooper Heroes, the Toot Fairy, Old Farts, Turdle, Humpty Dumpty, Log & Eco Poo–a strikingly green poo who believes in conserving toilet paper. In addition to the more than 200 characters in the line, there are also Poopeez songs, poems, and puns.

Poopeez will be launching webisodes and a viral campaign later this month and will be meeting with a number of potential licensees at Licensing Expo.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

   Experienced Professional Seeks Royalty Position

Michelle Plummer, whose previous experience in licensing includes working for companies such as Caroline Mickler, Warner Bros. and Copyright Promotions, has extensive accounts administration background.

Used to working in an international company and complying with SOX requirements, Michelle is a team player who can also work on own initiative.

For more details and a copy of her CV, please email Michelle Plummer

   Head of Press & Publicity, Press & Marketing Co-ordinator for Zodiak

Zodiak Rights & Zodiak Kids are looking for candidates for two positions within the company:

  • Head of Press & Publicity (maternity cover contract)
  • Press & Marketing Co-ordinator (permanent)

Please contact for all further information.

   Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

   Merchandising & Promotions Rights Manager

Based in Genval (next to Brussels), IMPS is the worldwide licensor of the Smurfs. The company now seeks a Merchandising & Promotions Rights Manager.

The post is to be filled immediately.

If interested please send your CV and Letter of Motivation by e-mail to

   Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

   Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

   Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:

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