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The Total Licensing Report

Dylan's Candy Bar Offers The Wizard of Oz Candy Collection

Dylan's Candy BarDylan’s Candy Bar, in collaboration with Warner Bros. Consumer Products (WBCP), has launched a limited-edition candy collection to celebrate the 75th anniversary of The Wizard of Oz. The collection features special-edition items of nostalgic, character-themed confections to celebrate The Wizard of Oz film. Fans of Dylan’s Candy Bar and The Wizard of Oz can enjoy chocolate bars created for Dorothy, the Scarecrow, Cowardly Lion, and Tin Man, and hand-decorated cookies shaped like Toto and the classic rainbow. The treats will also include lollipops fashioned as Ruby Slippers and the Wicked Witch. The Wizard of Oz Dylan’s Candy Bar collection is available at Dylan’s Candy Bar stores, online at, and at a select number of specialty retailers nationwide. In addition to the candy collection, Dylan’s Candy Bar and WBCP will partner to create a larger-than-life candy sculpture out of Jelly Belly jelly beans, found in all Dylan’s Candy Bar stores, based on an iconic theme from The Wizard of Oz. The sculpture will be unveiled at the Original Farmer’s Market in Los Angeles on May 4. 

Candlewick Press Celebrates 20th Anniversary of Guess How Much I Love You

Guess How Much I Love YouA year-long program of celebrations for the 20th anniversary of Guess How Much I Love You, written by Sam McBratney and published by Candlewick Press, will kick off this fall. Candlewick will execute an extensive global marketing and publicity campaign. Marketing highlights include global trade and consumer advertising campaigns, widespread media coverage, a dedicated website to launch this fall, and social media promotions.
Candlewick Press is seeking new licensing partners to build on the brand’s 20th anniversary.
Guess How Much I Love You licensed products in the U.S. include soft and plush toys, bath and body care products, recordable books, fabric, and more. Kids can watch the Guess How Much I Love You: The Adventures of Little Nutbrown Hare animated TV series, which was just approved for a second season on children’s networks worldwide.

Brush Buddies, Paws Inc. Partner for Garfield Toothbrush Line

Brush Buddies and Paws Inc. have partnered to develop and launch a character-based line of toothbrushes for the Garfield brand. The line will feature classic characters Garfield and Odie. The Brush Buddies Garfield Two-Pack features exclusive designs with the characters and the Brush Buddies Garfield Brushing Kit includes a brush, flavored toothpaste, and a toothbrush cap. Both product sets will be available this month.

Lately Lily Expands, MerryMakers Creates First Doll

Lately LilyMerryMakers Inc. will make the first Lately Lily doll along with several other new products for the property. The doll will be released this fall.
Lately Lily was first introduced in 2012 through a line of graphic T-shirts and a storyline. Lily is the daughter of a journalist and a photographer and travels with her parents, where places such as Peru, Iceland, London, and Paris inspired most of the products. The newest apparel collection will be based on Lily’s adventures in Tokyo and will be available this May at and The Land of Nod nationwide and online.
In addition to the apparel line, Chronicle Books will debut a picture book, flash cards, and a travel activity kit. These products will also be available in May.

Vandor Expands Marvel Entertainment Offerings

Vandor LLC will expand its Marvel Entertainment lineup with new iconic superheroes including Spider-Man, Captain America, Iron Man, Wolverine, and Marvel’s Guardians of the Galaxy characters. Additionally, there will be nearly 30 new items, such as Tritan double wall water bottles, recycled shopper totes, and travel cups, all featuring images of the Marvel heroes.
Vandor will also highlight marketing and promotional initiatives this year specifically designed to increase sales for their retail customers.

G-SHOCK Teams Up with Maharishi

G-ShockMaharishi and G-SHOCK have collaborated for the third time on a special limited-edition G-SHOCK model. This new timepiece pushes the boundaries of G-SHOCK's print technology and developed the ability to print patterns on an even greater surface area of the watch's strap and bezel, allowing the application of disruptive pattern material (DPM) patterns with a greater level of detail than was previously possible. The watch model is suited for a pattern as intricate as Maharishi's DPM: Lunar Bonsai.
The watch also features auto LED super illumination for use during lunar observations, a military spec gel shock resistance structure, a tough resin strap, 200-meter water resistance, 10-year battery life, and multi-home time.
The G-SHOCK x Maharishi collaborative timepiece will be available in May at select fashion boutiques, key jewelry stores, the G-SHOCK Soho NYC store, and at

SPLiCE Celebrates 10 Years

The Society of Product Licensors Committed to Excellence, SPLiCE, celebrates its 10th anniversary in April 2014.
In 2004, SPLiCE was incorporated as a trade association in Buffalo, New York by Founding Licensor Members Anheuser-Busch, The Coca-Cola Company, Fisher-Price, Mattel Inc., McDonald’s Corporation, Rich Products, and The Walt Disney Company. SPLiCE began and remains as a Licensors best practice think tank for brand licensing. The SPLiCE membership roster today has a member roster of 56 companies, which hold many of the leading global billion dollar brands. The SPLiCE international membership covers over 40 industry sectors, represents 22 percent of the Dow Jones Industrial Average (DOW) and 33 percent of 2013 Interbrand’s Top Global brands.
Founding Chairman and current CEO Kimberly Kociencki Billoni is still actively involved in SPLiCE initiatives. She comments: “SPLiCE has substantiated itself so much more than a trade association; by definition we are a Licensors Community of Practice. We act as a group of people that are passionate about a specific topic and collaborate regularly to learn and share information about this common thread of interest with the intention to learn more and move to a specific action, goal or objective. For SPLiCE members, our vision is to continuously improve brand licensing. We facilitate this vision as a community of Licensors with our mission to share best practices for protecting, promoting and enhancing brand integrity. As SPLiCE founding Chairman and current CEO, over the past 10 years I have been inspired daily by the generous contributions offered by our member companies and the individuals within them who drive their brands. Personally, this journey exceeds my expectations as I interact with some of the top experts in the world from leading global brands as validated by our Board of Directors and membership roster. SPLiCE will continue to raise the bar in the licensing industry because of the passion for action from within our community.” 

Genius to Introduce Secret Millionaire’s Club Brand

Secret Millionaire's ClubGenius Brands International will introduce its Warren Buffett’s Secret Millionaires Club brand and product lines to an anticipated 40,000 Berkshire Hathaway shareholders attending its annual meeting on May 3, 2014 at the CenturyLink Center in Omaha, Nebraska.
Genius Brands International’s CEO Andy Heyward has a long history of involvement in the annual meeting and for 15 years has produced the opening animated short that kicks off the meeting each year. The productions feature Berkshire Hathaway companies, managers, and directors, as well as icons starring in satirical shorts based on pop culture.  Past productions have featured Warren Buffett, Charlie Munger, Arnold Schwarzenegger, and Bill Gates, as well as numerous iconic personalities such as the Geico Gecko.


Novel Entertainment Appoints Christopher Skala as Consultant

Chris SkalaChristopher Skala has been appointed as the new consultant for Novel Entertainment. He will join Lucinda Whitely and Mike Watts, owners of Novel Entertainment, in building on the company’s digital offerings.
Skala will expand opportunities for key brands across the UK and internationally. He is currently managing director of his own company Skala Consultancy.

Tinderbox and 5th Wave Brands Partner for Badland

Tinderbox, the digital division of Beanstalk, and 5th Wave Brands, have announced that they will collaborate on developing a consumer products program for action adventure game, Badland. Tinderbox will support 5th Wave Brands in pursuing global licensing opportunities for Badland, as well as focus on building the program in the UK region.
Dan Amos, Head of New Media at Tinderbox, comments, “Badland is simply stunning; its visuals alone qualify it to compete with long-standing entertainment properties. The spectacular graphics, the rich, developing story as well as an incredibly addictive play mechanic, make it perfect for extension into physical consumer products. We are very excited to be working with 5th Wave Brands on further expanding such a promising entertainment property.”
Heikki Laaninen, Managing Director at 5th Wave Brands, says, “Badland is a great example of what’s happening in the mobile game field in Finland. The game is simply one of the most beautiful and exciting mobile properties out there. It won Apple Design and iPad Game of the Year Awards in 2013, which really underlines its popularity. We are thrilled to start working with the like-minded people of Tinderbox to further build the brand through consumer products.”

Battersea Adds Licensees to Growing Program

Battersea Dogs & Cats Home has announced new licensees for its growing Brand Licensing program.
New partners include Shreds Ltd who has taken a license for children’s play aprons which will be launched later this year in Dunelm Stores; and Highpoint Designs who will be creating a collection of adult bags and accessories. These new licensees will add to a growing number in the Battersea portfolio.
Battersea’s pet toys by Rupert’s Pet Shop are now on sale in Tesco and Pets at Home, and the charity’s latest publication “Lost & Found” by Penguin Books Ltd has enjoyed several weeks in the Sunday Times top ten bestseller list since its launch in January earlier this year. 

Bulldog Taps into U.S. Market for Gaming

Dead IslandBulldog Licensing Inc has announced it will now represent gaming brands Saints Row and Dead Island across the United States and Canada, after signing a sub-agency agreement with global representative Game of 2 Halves. 
Saints Row follows a gang leader from the streets to the White House and has built up a strong worldwide fanbase; and Dead Island consists of two games – Dead Island and Dead Island Riptide – that take the player into a nightmare scenario on a holiday island as holidaymakers enter a fight for their lives.
Both properties are produced by video game publisher Deep Silver and appeal to their target market of 18 to 34 year-old men, with potential across sectors such as apparel, accessories, books, posters and collectibles.

Star Wars at UK Disney Stores

The Walt Disney Company UK has announced that for the first time, Disney Store will offer fans a range of Star Wars products including action figures, luggage bags, children dress-up, as well as a range of apparel, stationary and plush, available now in stores nationwide. 
In addition, to celebrate “May the 4th” a series of events will also take place in Disney Stores across the UK from 2nd- 4th May.
Mike Stagg, VP and General Manager Retail, The Walt Disney Company UK said: “It’s fantastic to launch Disney Store’s first ever range of Star Wars products alongside the global fan celebration that is “May the 4th”.  Disney Store has fully embraced the Force of the fans’ excitement and passion, converting it into a series of fun, immersive activities over the weekend and beyond.  We hope guests will enjoy the ‘Ways of the Force’ events we are hosting which will begin their journey to learning the skills of the Jedi!”

Bulldog Licensing Signs Yoofiti, VMC for New Design Property

Wild LifeBulldog Licensing has started a licensing program for a new design property, It’s a Wild Life. It has signed Yoofiti for personalized wall art and VMC for fashion accessories. It’s a Wild Life will bring together fashion, style, and humor by combining wildlife with human characteristics and accessories.
Yoofiti has created wall art already available on VMC will produce hats, gloves, scarves, fashion bags, glasses, sunglasses, and technical accessories.

Rovio Financial Results Reveals Stall in Growth

Rovio Entertainment, the creator of the Angry Birds brand, announced its financial results for the full 2013 calendar year.
Rovio´s total consolidated full-year revenue amounted to €156 million. Earnings before interest and taxes (EBIT) were €36.5 million and net profit after tax was €26.9 million.
“After three years of very strong growth, 2013 was a foundation-building year. We invested in new business areas, such as animation and video distribution, ventured into new business models in games, and consolidated our strong market position in consumer products licensing. With these investments we have been gearing up for the future growing markets,” said Rovio CFO Herkko Soininen.
“Building on top of our games business, where we moved into free-to-play, Rovio set its foot strongly into the entertainment business. In 2013 we formed a world-class movie animation production team in Los Angeles that is already working on the first Angry Birds feature film, to be globally premiered in July 2016. In addition we built the biggest animation studio in the Nordics for the production of animated TV content, bringing to market 42 Angry Birds Toons episodes in its first year. In launching ToonsTV, we introduced new means of content delivery, with 2 billion views already. On the licensing side, we continued to push digital and physical integration,” said Mikael Hed, CEO of Rovio.

Licensing Executives Run London Marathon for Light Fund Charity

Licensing executives Tracey Devine (Licensing and Marketing Director, KD UK), Nicola Webster (Licensing Manager, Walker Books) and Ezekiel Sweiry (MD, Fabric Flavors) all conquered the London Marathon in aid of The Light Fund.
Tracey, Nicola and Ezekiel triumphantly completed the course in 5 hours 28 minutes, 5 hours 22 minutes and 5 hours 21 minutes respectively and raised more than £6,700 for The Light Fund’s chosen charity projects that help children, women and men.
Commenting, KD UK’s Tracey Devine said: “It was an amazing day, the crowds were so uplifting and although it was hot, the weather helped too.  It’s been an incredible journey and it’s true that a marathon is 100s of mile and those last 26.2 are the victory lap.”
Nicola Webster continued, ““It was an incredible experience, the crowds were unbelievable and I got goosebumps running over Tower Bridge, the noise was overwhelming!  Finishing on the mall was amazing and I’m so grateful to everyone who has donated to The Light Fund, supported and cheered on the day, and listened to me talk about running for the past few months”
Summing up the whole experience Ezekiel Sweiry said “Sunday was awesome and the crowds were superb with so much heart.  I would recommend this challenge to all licensees and licensors alike.”

Poeticgem Takes on Terminator

The TerminatorLicensed clothing producer Poeticgem has announced details of a new agreement that will see the company producing apparel featuring The Terminator.
The deal will see Poeticgem putting together a line of T-shirts and sweatshirts using a range of classic images from the original film.
“It is not often you announce a deal this big and we are absolutely thrilled to be working on a Terminator apparel line,” says Elliott Matthews of Poeticgem. “Terminator is a classic property with huge brand awareness and we are designing a range that will have massive appeal to the millions of Terminator fans out there.” 

Ravensburger and Haven Team Up for the Holidays

Ravensburger UK is partnering with Haven Holidays to create an outdoor art activity campaign for children visiting the Haven Holiday Parks this year.
The Haven in Colour event will kick off its first week during May half term with all 35-holiday parks taking part. The activities will encourage children to get outdoors this summer, by turning the parks into a colourful art gallery with Ravensburger’s Outdoor Mandala-Designer.
To further publicise the event, Haven Holidays has a two week takeover of parental website which will highlight each park’s colourful display and children’s facilities to families across the UK.

A-Z Finds Its Way to Apparel, Dress-up, and London Stage

Rocket Licensing, which manages the licensing campaign for the classic design brand A-Z, has announced the signing of a deal with Fashion UK.
Using design material from the A-Z guides, and the logo itself, Fashion UK will produce a range of A-Z daywear, nightwear, underwear and wearable accessories for children and adults. The day range will include A-Z outerwear and onesies. The accessories range will include caps, belts, beanies, scarfs and gloves.
Launch at retail is expected at the end of the year. Target retail outlets are likely to be wide-ranging and will include fashion retailers and major high street clothing stores.

Atomic Puppet Pre-Sold to France Télévisions

Technicolor has announced that series Atomic Puppet, co-developed and produced with Canada’s Mercury Filmworks and France’s Gaumont Animation, has been pre-sold to terrestrial channel France Télévisions.
Technicolor, Mercury Filmworks and Gaumont Animation are currently in production on 52 x 11 minute episodes of Atomic Puppet to air on France Télévisions’ France 4 channel in 2016.  France Télévisions rounds out an list of previously announced programming partners, where the show will premiere in Canada on Teletoon and premiere in France on Disney XD, as well as a multitude of other Disney XD territories.
“We have an unparalleled creative and production team working on Atomic Puppet, which is reflected in the quality of the production and entertainment value of the series,” commented Steven Wendland, Vice President, Technicolor. “It is a testament to the combined efforts of Technicolor and our production partners, Mercury Filmworks and Gaumont Animation, that France Télévisions shares our enthusiasm for Atomic Puppet and are eager to debut this hilarious new series to their young audiences.”

Bear Grylls Store Launches Online in Germany

Bear Grylls StoreDiscovery Enterprises International has announced that the “Bear Grylls Store powered by DMAX” has launched online in Germany. In cooperation with Bear Grylls Ventures, all products from the British adventurer’s collection are now available at
The “Bear Grylls Store powered by DMAX” is the first German-language online store to exclusively sell products from the Bear Grylls range. In addition to weather-resistant functional clothing and high-quality outdoor equipment, books and DVDs by and featuring Bear Grylls are available.
The Nuremberg agency Neuland Communication is responsible for the design and the technical side of the store.
Ian Woods, Regional Licensing Director at Discovery Enterprises International: “The partnership with Discovery and Bear Grylls Ventures for the creation of the new online store in Germany is another milestone in our licensing strategy as we continue to bring our brands even closer to viewers off screen. With initiatives like this, DMAX is bringing the brand to life like never before.”


DXH Media Expands Deals for In the Night Garden and Teletubbies in China

TeletubbiesDHX Media has renewed its existing deal with BBC Worldwide Asia to represent the licensing rights of the Teletubbies and In the Night Garden brands in China across all categories.
UYoung Media Group, a sub-agent of BBC Worldwide, will push the licensing and merchandising of In the Night Garden, which airs on CCTV in China. DHC Media has also signed an agreement with Shanghai V-Pop to have the home entertainment rights to Teletubbies. DVDs will also launch at retail this year. 


Put a Little English on Life with Downton Abbey-Inspired Products

Downtown Abbey WineDownton Abbey is known for being one of the classiest shows on TV—quite literally, in fact, meaning it revolves around the “upstairs” and “downstairs” worlds of an early 20th century household in England. The life of the upper class upstairs is juxtaposed and entwined with the service staff downstairs. The TV drama focuses on both classes equally, allowing you to love and hate members of both, showing upward mobility within them, and defining what it really means to be wealthy and have status. (Plus, it’s heavily British and really soap-opera-y, making it very addicting and easy to marathon-watch.)
Click here to read more.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

Licensing / Business Development Professional Seeks New Challenges

Jeff Quinn has 15 years experience in licensing and business development in the consumer goods Industry.  Expert at identifying opportunities and creating global strategies to develop incremental revenue streams.  Generated 50% + annual revenue increases for employers over past decade. 
Merchandise Licensing 
* Brands:  Disney, Warner Brothers, NFL, Fender Musical Instruments, Brainy Baby, etc. 
* Categories: apparel, action sports, home décor, books, toys, electronics,plush, multi-media, etc.  
* Licensed both in and out. Negotiated and wrote/co-wrote over 100 contracts.  
* Recruited and managed world leading agencies: Beanstalk, BLT, Evergreen Concepts, etc.
Brand Management
Expert at creating high profile strategic alliances to enhance brand awareness (Summit Entertainment, Vivendi, V-Tech, Chick-Fil-A restaurants, Lucky Brand etc.)
Consumer Packaged Goods
* Developed / marketed 350+ new products to multiple trade: mass, food, drug, specialty,  e-tail, etc.
* Created sales distribution networks on 6 continents and sourced product production on 5 
Open to global relocation.

Passionate Product/Licensing expert looking for new role

I am a dynamic, creative leader with over 25 years of experience in consumer products, marketing, design, licensing, brand management and retail with world class, industry leading companies including, Hallmark Cards, Disguise, Franklin Covey, Simon Shopping and O. C. Tanner.
My expertise has led to the design, marketing, licensing, branding and development of thousands of unique and profitable products across multiple categories from soft goods to hard goods sold to national retailers.
I am an innovative, collaborative results driven manager who has directed highly-successful marketing and creative teams, of all sizes.  I have licensed and developed intellectual property for virtually every major entertainment and lifestyle brand companies such as, Marvel, Disney, Nintendo, FOX, Sesame Workshop, Saban Brands, Hasbro, and more. In addition, I have worked with most retailers in the US/Canada creating compelling retail programs and promotions.
Please contact me at:

Licensing and Marketing professional with 26+ years experience seeks new opportunities

Maurizio Distefano has over 26 years of licensing industry experience both with leading International studios Warner Bros. and Rainbow as General Manager and General Manager and EVP for WW sales respectively, as well as Marketing Director with Multinational FMCG companies.

Having successfully led WBCP Italian office and managed the EMEA Agent’s network doubling revenues in three years Maurizio has hands-on experience of multiple successful projects, strong management skills and creates and implements strategic plans that deliver strong financial results. Thanks to his holistic approach with licensees, retailers and licensing agents he has successfully built a strong network of contacts on whom he can immediately call.

Currently based in Milan but willing to relocate locally or internationally, Maurizio has Italian as his mother tongue and is also fluent in English  with a working knowledge of German, French and Spanish  He is now seeking new opportunities in the Licensing industry for a permanent position with licensors or licensees and is willing to relocate.

For further information and full CV, please contact: Phone: +39 335 8474812, or email

Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

Operations Manager

becker&mayer!/SmartLab Toys seeks an Operations Manager.
To Apply:
Please submit your resume and cover letter detailing your skills in light of the above qualifications via email to Be sure to include “Operations Manager” in your subject line.

Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:


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