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The Total Licensing Report
The Total Licensing Report

Oscar de la Renta, The New York Botanical Garden Partner for Tabletop Collection


Oscar de la RentaThe New York Botanical Garden and Oscar de la Renta have collaborated for a new limited-edition tabletop collection. The collection consists of 20 pieces that celebrate Oscar de la Renta’s passion for gardening and botanical patterns. Oscar de la Renta personally selected prints and engravings from rare 18th and 19th century botanical books for the collection. 
Oscar de la Renta for The New York Botanical Garden pieces will be available this month at Oscar de la Renta boutiques, on, at select retail locations, and at the New York Botanical Garden’s Shop and website at Jewel Branding & Licensing brokered the partnership.

Exclusive Comic Book Prequel for Marvel Universe Live! Available for Pre-Order Ticket Holders

Marvel Universe Live!Feld Entertainment Inc. has released an exclusive complimentary comic book created by Marvel, giving audiences insight into the story that will play out in the upcoming live arena spectacular Marvel Universe Live!. A prequel to the live show, the comic book is available exclusively for a limited to consumers who pre-order tickets.

The story gives audiences a look into how Thor gained possession of the Cosmic Cube and reveals a new item in the Marvel Universe that will play a key role in the live show and the success of its heroes: the Lectro Link, a wearable tech invention by Tony Stark and Peter Parker that provides a remote power source for the Iron Man suit. The Lectro Link will be available to fans as a collectible item as well. Customers can pre-order the Lectro Link online when purchasing tickets or buy it at Marvel Universe Live!.
Produced by Feld Entertainment, this first live Marvel tour makes its 85-city debut in July in Tampa, Fla., followed by the world premiere in New York City’s Barclays Center on August 13. The first leg of its North American tour will feature stops in Washington D.C., Philadelphia, Nashville, Miami and Atlanta, and more. Tickets for Marvel Universe LIVE! are on sale now.

Hands-On Learning Event at Barnes & Noble in Celebration of 45th Anniversary of The Very Hungry Caterpillar

Eric CarleThe Joester Loria Group has partnered with Barnes & Noble for Hands-On Learning events nationwide in celebration of the 45th anniversary of The Very Hungry Caterpillar. The events are tailored to kids ages 3 to 6, encouraging them to develop their creativity and social skills through sharing and storytelling.
During the Hands-On Learning event, kids will learn, color, share, and take home their custom-created crowns. They will also learn about the free B&N Kids’ Club.
The events will kick off on April 25 and run through May 4. The events are free and open to the public. 

Paws Inc. Signs Wicked Cool Toys as Master Toy Licensee for Garfield

GarfieldWicked Cool Toys has been appointed master toy licensee for the Garfield brand from Paws Inc. in a deal brokered by Bulldog Licensing Inc. The agreement grants Wicked Cool Toys the worldwide rights to develop and market a line of figures, plush, vehicles, play sets, role play, and seasonal products based on Garfield. The Garfield product is expected to launch this holiday season.

Women In Toys Unveils Committee-Based Structure

Women in Toys (WIT), a global organization for female professionals in the toy, licensing, and entertainment industries, has unveiled a new committee-based structure to support the organization’s goals and mission. Committees are chaired by board members and composed of WIT members, whose diverse and talented expertise will help guide WIT toward continued growth.
Committees include community involvement, design, empowerment initiatives, finance, fundraisers, international chapters, legal, LIMA liaison, marketing and promotions, membership, public relations, regional chapters, scholarships, social media, sponsorship, TIA liaison, tradeshows, video/podcasts, website, and Wonder Woman Awards.
A complete list of WIT’s current board members and board of directors is available at


New Athletes on Board with Extreme

Extreme has announced nine new athletes, artists, and musicians to join the existing roster of 63.
These include M.C and BMXer Sebastian Hejna who joins as team manager, who is the only person in the world to do a double barrel roll; Jack Clark, a BMXer who has been a finalist in the Simple Sessions for three years running and will be showcasing one of his favorite tricks ‘Down Side Smith’ at events this year including the BMX Park Series in Cornwall.
Freestylist, Daryl Brown, currently ranked 25th in the world, joins the Extreme Mountain Bike team; as well as Olie Burton, and Neil Navarra, who joins as the new Extreme music ambasadore manager.
Entering into a new category, Extreme is adding a creative touch with their new paint collective who have already created a graffiti mural as well as being active on the blog. The collective comprises of tattoo artist Rob Vonrann, clothing expert Jason McQuillen, and award-winning artist Jme Holmes.    
Extreme new team members can be seen at events throughout 2014 including Extreme Abandoned, Gap Nation Freestyle, Vert and King Of Concrete to name but a few.

Tenkai Knights: Brave Battle Announced for Nintendo 3DS

Video game developer and publisher Bandai Namco Games Europe has announced Tenkai Knights: Brave Battle for Nintendo 3DS.
In this 2-D-robot combat game, young fighters can step into the role of one of the four Tenkai Knights heroes and must stop the evil Vilius and his army of shape shifting robots from destroying planet Earth and Quarton. Young heroes can Power-up their favorite character with more than 100 customization parts and cooperate with an ally to complete missions from the Mission Mode! Up to four players can also compete against each other in a Versus Mode to find out who is the most powerful hero.
Along with this upcoming and promising game, Tenkai Knights is supported by a 52-episode TV series to air in Major Kids networks in Europe, a 360-degree integrated marketing campaign, a toy line developed by Spin Master, and a major licensing program.
“Viz Media Europe is thrilled to work with such a big publisher; we are expecting a very high quality support from Bandai Namco Games Europe,” said Aadil Tayouga, Licensing Manager at Viz Media Europe. “We look forward to the success of this new release and to working closely with Bandai Namco as they add an exciting new dimension to the franchise.”

PGS Announces New Deals for Chaplin & Co.

PGS Entertainment has announced additional licensing deals for the animated series Chaplin & Co. Produced by Method Animation and commissioned by France Televisions and Rai Fiction, the series now airs in more than 100 territories.  
Broadcasters that have recently acquired Chaplin & Co. include RAI in Italy, RTVE in Spain, Canal Panda in Spain, RSI in Italian Switzerland, TV2 in Norway, DR TV/DR Ramasjang in Denmark, LRT in Lithuania, Direct Sight/Pixel Channel in Ukraine, RUV in Iceland, and Globosat in Brazil. 
Previously, PGS secured licensing deals for the series with France 3 Ludo in France, VIP2000 in Portugal, VRT and RTBF in Belgium, MTV3 in Finland, Minimax in Eastern Europe, CTC in Russia, Netflix in the U.S., TéléQuébec in Canada, KBSN in South Korea, and Cartoon Network in Japan, among others.
“It’s remarkable how the image and personality of the character created by Charlie Chaplin—his unmistakable walk, toothbrush mustache and silly, childlike antics—are so identifiable around the world. That built-in recognizability has been the key to Chaplin & Co’s global success,” said Philippe Soutter, president of PGS Entertainment. “Method has done such wonderful job of capturing that irresistible charm that once broadcasters see the animated character, they’re hooked. We’re thrilled that this series continues to be so well-received in so many diverse territories.” 


The Wizarding World of Harry Potter to Open at Universal Studios Japan in July

Harry PotterThe Wizarding World of Harry Potter will have its grand opening on July 15 at Universal Studios Japan. The Hogwarts castle was recently unveiled, which is one of the many iconic locations that will be replicated from the world of Harry Potter.
The celebration began with an owl delivering a letter from Hogwarts to president and CEO of Universal Studios Japan, Glenn Gumpel. Additional honored guests include Evanna Lynch, Stuart Craig, Tadao Ando, and U.S. Ambassador to Japan Caroline Kennedy. As the opening date was announced, the Hogwarts castle was illuminated with fireworks.
A website has also launched for fans to explore The Wizarding World online. 

Toei Announces Saint Seiya Theme Tune Signing

Toei Animation’s upcoming CGI-animated feature film, Saint Seiya: Legend Of Sanctuary, has signed on Yoshiki, leader of the band X Japan, to pen and perform the film’s worldwide theme song ahead of the film’s June 21 release in Japan.
Yoshiki is the leader as well as being the pianist of X Japan. His theme song, “Hero (Yoshiki Classical Version),” will be introduced live during his upcoming Yoshiki Classical World Tour 2014, which is set to play 13 venues in 10 countries. Yoshiki’s UK band, Violet UK and its vocalist Katie Fitzgerald, will perform the song.


Despicable Me 2 Dominates Worldwide

Despicable Me 2The Despicable Me 2 property has been making headlines in several categories. Minion Rush won “favorite app” at the Nickelodeon Kids’ Choice Awards, beating out Angry Birds Star Wars II, Candy Crush Saga, and Temple Run. The app has more than 225 million downloads worldwide.
Pharrell’s single “Happy,” from the Despicable Me 2 soundtrack, is No. 1 on iTunes in 100 countries, including the U.S. The music video has been viewed more than 200 million times online, and single sales have topped $6 million worldwide. The song went triple-platinum in the U.S.
Deadline Hollywood named Despicable Me 2 the “most valuable blockbuster” of last year and a rising franchise, beating Iron Man 2 and even Frozen.
Despicable Me 2 and Twinkie have partnered for the Twinkie Minion Makeover promotion, which won the Gold REGGIE Award. The campaign encouraged fans to turn their Twinkies into Minions. The program included co-branded packaging and banana Twinkies, exclusively at Wal-Mart.
UHU’s Despicable Me 2 back-to-school promotion campaign won Best Promotion Award 2013 at the Kazachok Licensing Forum. The campaign included point-of-sale displays, 23 million Minion-branded products, TV support, and social media.

Outfit7 Expands Licensing Reach for Talking Tom and Friends

Talking Tom and FriendsOutfit7 has appointed nine licensing agents to expand the reach of its licensing business worldwide.
Exim Licensing Group is now on board to support the Talking Tom and Friends brand in Latin America, while Bulldog Licensing will push opportunities for the entertainment sensation in the U.S. and Canada.
In Western Europe, Enjoy Licensing represents Talking Tom and Friends in Spain, Portugal, and Andorra, and J&M Brands will handle the brand’s licensing and promotional rights in Belgium, The Netherlands, and Luxembourg. The rights for Germany, Austria, and Switzerland will sit with Team! Licensing.
Plus Licens will manage the Taking Tom and Friends licensing program in Scandanavia and CEE as the brand gains traction in these markets. Icon Promotion covers Russia, Ukraine, and CIS, while Brand Is Real will oversee the rights in Israel.
Partnerships with Promotional Partners Worldwide for Greater China, TIGA for Thailand, and Empire for South East Asia will allow Outfit7 to spearhead its licensing program for Talking Tom and Friends in major cities all around Asia.

UHU’s Despicable Me 2 back-to-school promotion campaign won Best Promotion Award 2013 at the Kazachok Licensing Forum. The campaign included point-of-sale displays, 23 million Minion-branded products, TV support, and social media.

Shaun the Sheep Set for Expansion

Shaun the SheepShaun the Sheep The Movie is coming to movie theaters worldwide next spring. The TV show, now in its fourth series, airs on kids’ channels in 170 territories. The movie is now in production.
Aardman Animations continues to develop an international licensing program for the property across core categories and looks forward to meeting current and new partners at Licensing Expo in June. Aardman will present new Shaun the Sheep product opportunities and style themes for this year and next.
Shaun the Sheep has also reached a publishing deal for Tales from Mossy Bottom Farm and Shaun the Sheep The Movie titles, as well as a joint licensing program with Rugby World Cup 2015. 


Now Every Kid Can Get Licensed to Be Captain America

Captain AmericaRecently, everyone’s favorite re-animated World War II super-soldier returned to theaters in Captain America: The Winter Soldier, from Marvel Studios. (PLEASE NOTE: THIS OPENING MAY CONTAIN SPOILERS.) I won’t give too much away, but suffice it to say, it’s a good time, precisely because the captain faces conflicts that aren’t just fisticuffs. At a certain point, both he—and the other Marvel Comics-based heroes who appear—must decide whether to turn on their own government. Admittedly, it’s not that difficult a choice, since saying no means a terrorist organization descended from the Nazis gets the power to kill millions with the push of a button. But a moral quandary is, nevertheless, a moral quandary, and gives the movie a kind of complexity that isn’t always found in summer blockbusters. (END SPOILERS.)

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A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

Passionate Product/Licensing expert looking for new role

I am a dynamic, creative leader with over 25 years of experience in consumer products, marketing, design, licensing, brand management and retail with world class, industry leading companies including, Hallmark Cards, Disguise, Franklin Covey, Simon Shopping and O. C. Tanner.
My expertise has led to the design, marketing, licensing, branding and development of thousands of unique and profitable products across multiple categories from soft goods to hard goods sold to national retailers.
I am an innovative, collaborative results driven manager who has directed highly-successful marketing and creative teams, of all sizes.  I have licensed and developed intellectual property for virtually every major entertainment and lifestyle brand companies such as, Marvel, Disney, Nintendo, FOX, Sesame Workshop, Saban Brands, Hasbro, and more. In addition, I have worked with most retailers in the US/Canada creating compelling retail programs and promotions.
Please contact me at:

Licensing and Marketing professional with 26+ years experience seeks new opportunities

Maurizio Distefano has over 26 years of licensing industry experience both with leading International studios Warner Bros. and Rainbow as General Manager and General Manager and EVP for WW sales respectively, as well as Marketing Director with Multinational FMCG companies.

Having successfully led WBCP Italian office and managed the EMEA Agent’s network doubling revenues in three years Maurizio has hands-on experience of multiple successful projects, strong management skills and creates and implements strategic plans that deliver strong financial results. Thanks to his holistic approach with licensees, retailers and licensing agents he has successfully built a strong network of contacts on whom he can immediately call.

Currently based in Milan but willing to relocate locally or internationally, Maurizio has Italian as his mother tongue and is also fluent in English  with a working knowledge of German, French and Spanish  He is now seeking new opportunities in the Licensing industry for a permanent position with licensors or licensees and is willing to relocate.

For further information and full CV, please contact: Phone: +39 335 8474812, or email

Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

Operations Manager

becker&mayer!/SmartLab Toys seeks an Operations Manager.
To Apply:
Please submit your resume and cover letter detailing your skills in light of the above qualifications via email to Be sure to include “Operations Manager” in your subject line.

Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:


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