View this email online

If you wish to unsubscribe from future emails, please click here and you will be removed within the week.
Please confirm the email address to be removed.

 The weekly newsletter connecting the industry around the world
April 18, 2013 

  Dreamworks Animation Acquires Trolls International Property Rights

DreamWorks Animation SKG Inc. has acquired the international property rights for the Troll franchise from the Dam Family and Dam Things of Denmark with plans to introduce the brand to a new generation of fans worldwide. DreamWorks Animation has named American Girl veteran Shawn Dennis as head of brand development to cultivate this classic franchise. Dennis joined DreamWorks Animation to oversee its Trolls franchise in addition to other businesses within the company's portfolio of branded intellectual property.

Originally created by Danish fisherman Thomas Dam in 1959, Troll dolls were one of the biggest toy crazes of the 1960s. Trolls experienced a resurgence in the 1990s, and in 2003, the Toy Industry of America added Trolls to its list of One Hundred of the Century's Most Treasured Toys. DreamWorks Animation is now the exclusive worldwide licensor of the merchandise rights for the classic Troll Dolls with the sole exception of Scandanavia, the birthplace of the Trolls, where Dam Things will remain the licensor.

  Penguin Acquires Plants vs. Zombies

Penguin Children's Group has acquired a three-year deal for all physical book formats and e-books for Plants vs. Zombies. The first books—Plants vs. Zombies Official Guide, The Official Sticker Book, and Plants vs. Zombies Joke Book—will be published in August.

The publishing deal is the latest in a line of game and interactive tie-in acquisitions for the Penguin Children's Group, including Angry Birds, Moshi Monsters, and Skylanders.

  McDonald's, Activision Partner for Skylanders Giants Happy Meals

McDonald's restaurants and Activision Publishing Inc. have partnered to launch Skylanders Giants Happy Meals. In North America, the program will run from April 12 to May 2, while supplies last, and will roll out in other select countries later this year.Participating McDonald's restaurants across the U.S. and Canada will offer customers who purchase a Happy Meal one of nine toys from Skylanders Giants, each with their own play feature, as well as a coupon for $10 off the Skylanders Giants starter pack. The upcoming Happy Meal program includes figurines inspired by Skylanders Giants characters, such as Spyro, Gill Grunt, Drobot, Chop Chop, Ignitor, Jet-Vac, Tree Rex, Crusher, and Kaos.

To maximize awareness, McDonald's will support the three-week promotion with a fully integrated marketing campaign that includes branded television advertising, in-restaurant merchandising, custom packaging, and an online and social media presence.

  Egmont Reveals Insights from 'Reading Street' Report

A new report into children's reading by Egmont UK reveals key benefits of reading for pleasure in childhood are being overlooked by parents who feel they need to focus on academic and future career success.

The Reading Street report highlights how a change in UK parenting style, a reluctance to say "no," and the rise of screen time is squeezing the space for children to spend time reading for pleasure.

Egmont UK asked parents to prioritize the most important benefits of reading to younger children from a list of 10 benefits. The three benefits considered of least importance were social development (11 percent), emotional development (10 percent), and increasing self-esteem (8 percent). The top three benefits identified by parents were language development (64 percent), improving imagination (51 percent), and giving kids a head start at school (37 percent).

The Reading Street report calls for a reassessment of the value of reading for pleasure in a child's development.

  Consumer Strategies Seeks Partners for Susan Feniger

Licensing firm Consumer Strategies Inc. has signed celebrity chef, restaurateur, and TV personality Susan Feniger to its client roster and will be seeking merchandise partners in categories such as food, culinary, cooking accessories, travel, and home goods.

Feniger joins Consumer Strategies' portfolio of health and fitness and food brands, which includes Contessa Premium Foods, The Biggest Loser, and Kathy Smith. Consumer Strategies develops licensing programs, implements brand extensions, expands distribution, builds sales, and launches products in the marketplace.

Feniger is best known as the other half of Too Hot Tamales, one of the first cooking shows that aired on the Food Network with nearly 400 episodes. Her TV stint catapulted Feniger in the culinary world when she took Latin cuisine to a whole new level and co-founded the famed restaurant Border Grill in Santa Monica, Las Vegas' Mandalay Bay, and Downtown L.A. Her love for learning about people and their different cultures led the globe-trotting chef and cookbook author to open the notable Susan Feniger's Street, the first L.A. restaurant based on street food from all over the world.

  Classic Imports Signs Building Q as Licensing Representative

Building Q has been selected to represent Ohio-based Classic Imports. The firm is tasked with developing a cohesive, long-term licensing strategy for Classic, which has brought an array of novelty, apparel, accessories, and home décor products to more than 2,500 specialty and mass-market accounts for more than 20 years. Classic Imports began by importing tapestries and home décor products to specialty retailers. Through the years, its line has grown to include glassware, barware, novelties, and, most recently, automotive accessories.

  NEM Unveils Program for Content Market

New Europe Market (NEM), scheduled to take place in Dubrovnik, Croatia from May 8 to 11, is a new event bringing the largest group of professionals in TV, production, distribution, marketing, and all forms of media from the Central and Eastern European markets together. Attendees will have the opportunity to gain insight into the latest trends in the industry, including the growth in social media in the region, new rules in guerrilla marketing, and the growth and opportunities presented by food and cooking programming. Speakers at NEM include media experts from around the world and the format will feature a content market, discussion panels, and numerous networking opportunities. For more information, visit

  AALMG Appointed Exclusive Agency for The American Outdoorsman

The American Outdoorsman has teamed up with All-American Licensing & Management Group (AALMG) to develop a line of consumer products to support the population of outdoor adventure enthusiasts.

Working closely with The American Outdoorsman, AALMG will seek out licensed manufacturers and create a full range of lifestyle consumer products for the outdoor space. The American Outdoorsman has signed a number of licenses with manufacturers such as Mahco Apparel, Punita Leathers, PNG Headwear, Cambridge Towels, Timberwolf Pet Products, The Time Factory, Scientific Games, and Nip Energy.

Through the partnership with AALMG, The American Outdoorsman intends to expand the line of professional clothing and outdoor gear, including providing products for family pets. The American Outdoorsman has been on TV for more than 20 years and is the longest-running outdoor adventure show.

  Zodiak Kids Signs with Trademark Collections for Tickety Toc

Zodiak Kids has secured an agreement with licensed bags manufacturer Trademark Collections for Tickety Toc-branded merchandise. The three-year deal, which covers the UK and Eire, will include bags, purses, wallets, wheeled luggage, and umbrellas set to arrive at retail beginning next spring.

Trademark Collections is the 14th licensee to join the Tickety Toc UK licensing program. Products will begin to roll out this summer with the launch of the master toy line from Vivid Imaginations and publishing from Igloo Books. Other lines, including the first DVD from Anchor Bay, will launch later in the third quarter.

New episodes of Tickety Toc will appear on Milkshake and Nick Jr. beginning in May. Zodiak Kids controls worldwide rights for Tickety Toc, excluding Korea and Japan.

  Discovery Communications Announces Devils Ride Product Line

Discovery Communications has partnered with Bischoff Hervey Entertainment Television, the production company for the Discovery Channel series, The Devils Ride. Discovery and Bischoff Hervey will develop a consumer products program for both the show and the motorcycle clubs featured in the past two seasons, including Laffing Devils, Sinister Mob Syndicate, Knockout Motorcycles, and FastBoyz.

To kick-off the partnership, Changes will develop a line of apparel and accessories including T-shirts, sweatshirts, fashion tops, belt buckles, dog tags, key chains, and bandanas. The line is set to hit stores this summer, targeting distribution at specialty stores and motorcycle dealers and retailers. Discovery and Bischoff Hervey will look to extend the line later this year to include after-market car and motorcycle accessories.

The partnership comes on the heels of the season two finale of The Devils Ride. The series introduces viewers to the world of motorcycle clubs and shows the biker war developing in the streets of San Diego firsthand.

  Grateful Dead Coffee to Roll Out

Grateful Dead Productions and Chez Ray Sewell have collaborated for Grateful Dead Coffee. The organic, fair trade, kosher, and culturally authentic coffee rolls out with four new roasts: Morning Brew Roast, Turn On Your Love Lite Roast, Load-Out Roast, and Drop Dead Dark Roast.

Chez Ray, the Grateful Dead's longtime touring chef, has created Headliners' Organic Coffees in collaboration with master roaster Paul Thornton of Coffee Bean International (CBI). Grateful Dead fans and coffee drinkers alike can sample the new coffee roasts and collect the artwork. Grateful Dead Coffee is now available at and will be rolling onto grocery and specialty food retail shelves this spring.

  World Creators Summit Speakers Announced

The International Confederation of Societies of Authors and Composers (CISAC) has revealed the initial lineup of speakers who will take the stage at the fourth biennial World Creators Summit, featuring keynotes Maria Pallante from the U.S. Register of Copyrights; John Morton, director of U.S. Immigration and Customs Enforcement; Scott Turow, a global best-selling author, lawyer, and president of The Authors' Guild; Hervé Di Rosa, a visual artist and acting president of CISAC; and Jean-Michel Jarre, a world renowned composer and electronic music producer, and nominee for CISAC presidency.

The event takes place June 4 and 5 in Washington.

  New Partners Join 30th Anniversay Celebration of Fraggle Rock

This year marks the 30th anniversary of the TV series Fraggle Rock. The Jim Henson Company has signed new marketing partners to join in the celebration, which officially begins on April 22, and will feature 30 brands, designers, and artists for the Dance Your Cares Away celebration.

FAO Schwarz has a Fraggle Rock Feature Shop for the month of April at its New York City flagship location. The Feature Shop includes special Fraggle Rock signage, an assortment of Fraggle Rock merchandise, and select items from The Jim Henson Company archives, including original artwork and costumes. The Hub Network is hosting a three-hour Fraggle Rock marathon on April 21. Gaiam Vivendi Entertainment is releasing the Fraggle Rock: 30th Anniversary Collection on May 14. This DVD set includes all four seasons, behind-the-scenes interviews recently discovered in the archives, a Red Fraggle plush key chain, and an exclusive graphic novel. Also on May 14, Gaiam Vivendi Entertainment will introduce Fraggle Rock: Meet The Fraggles, featuring the pilot and five episodes highlighting each of the main characters.

Other partners include Archaia with a graphic novel, Heydey Footwear with limited-edition Super Shift Gobo footwear, Threadless with adults and children's T-shirts, Cupcake Digital with animated story apps based on the classic Fraggle Rock series, Deckdaq with collector card packs, Genera with an app focused on music education and games, ICUP with glassware and mugs, Insight Editions with a high-end coffee table book, Walls 360 with re-positionable wall graphics featuring more than 30 Fraggle Rock designs, and Truffle Shuffle with Fraggle-themed T-shirts for adults.

  American Greetings Extending Brands in Australia and Asia

AG Properties (AGP) is expanding the reach of Strawberry Shortcake and Care Bears in Asia and Australia as part of its global brand strategy this year.

New licensing agreements in Japan and Thailand will introduce a range of apparel and back-to-school products for fans of all ages while Australia and New Zealand will see Strawberry Shortcake live events and character appearances in malls, schools, and other venues.

AGP and Medialink are introducing two new licensees in Thailand for Strawberry Shortcake: MT Favourgift and Pong Intouch.

To build on the Strawberry Shortcake animated series in Australia and New Zealand, AGP will introduce a range of live event activities from The Entertainment Store. AGP and licensing agent Merchantwise have tapped The Entertainment Store to develop a Strawberry Shortcake experience to entertain families all across the region at various retail venues.

  Brandgenuity, FX Announce Licensing Program for Archer

Brandgenuity LLC has announced the debut merchandising program for the action-packed, animated spy series Archer, currently in its fourth season on FX. Charter licensees for Archer include Abrams Books (calendars), Bioworld (apparel), Buckle-Down Inc. (belts, key chains, wallets), Cryptozoic (board games and trading cards), Hyp (hats/headwear), ICUP (glassware), Scorpio (posters), and Factory Entertainment (plush, bobbleheads, and action figures).

Most watched by men ages 18 to 35, with an increasingly diverse audience of adults of all ages, Archer follows the self-absorbed employees of super-secret, super-spy agency International Secret Intelligence Service (ISIS) as they fight crime, snipe at each other, and engage in inappropriate workplace behavior. Debuting on January 17, the show's season four premiere was its most-viewed episode, with more than 1.6 million viewers.

  New Executive Director of Hard Goods for Peanuts, Iconix

Iconix Brand Group has appointed Carolann Dunn to the new role of executive director of hard goods for Peanuts Worldwide and Iconix Entertainment. Effective immediately, Dunn will drive the new business and account management in the toys and games, health and beauty aids, gift, home décor, stationery, food, and sporting goods categories. Lexi Mitz, director of hard goods, will report to her. Together, the pair will build existing and new relationships with partners for the Peanuts movie from Twentieth Century Fox and Blue Sky Studios slated for 2015.

Dunn joins Peanuts Worldwide and Iconix Entertainment after a tenure as the principle of licensing agency Creative Properties. At Creative Properties, Dunn identified new properties, secured licensing rights, and extended the company's reach into multiple product categories. Prior to Creative Properties, Dunn was vice president of consumer products licensing for Major League Baseball Properties Inc., where she was responsible for overall strategic planning and growth in hard and soft goods for the kids business unit. She negotiated anchor licensing arrangements with world class companies, including Hasbro, Hallmark, Haddad Apparel, Nintendo of America, Microsoft, Sony, Electronic Arts, and Sega of America.

  ITV, ZeptoLab UK Sign Publishing Deals for Cut the Rope

ZeptoLab UK and ITV Studios Global Entertainment (ITVS GE) have signed two publishing agreements aimed at the preteen market in the UK and Ireland for Cut the Rope.

Pedigree Books will release a Cut the Rope Annual 2014 this August. Pedigree has also released a Cut the Rope Sticker and Poster Activity Annual as well as Cut the Rope Super Doodle Activity Annual. Titan Magazine is planning a series of three 36-page magazines for children ages 5 to 9; the first in the series is currently available. Further issues are planned for release in mid-June and late December.

  Robin Zingone Signs New Deal with CSS Industries

Robin Zingone has signed a licensing agreement with CSS Industries and its consumer product subsidiaries CR Gibson LLC, Paper Magic Group Inc., and Berwick Offray LLC for a range of products for specialty retailers and the mass market.

The robinzingone brand will launch on social expression and stationery for babies, toddlers, and kids, including albums, calendars, journals, fashion and room accessories, kitchen binders, recipe cards, list pads, tech accessories, paper goods, gift wrap, wall décor, and greeting cards. Zingone's tween brand Cocomimilulu is planned for social expression, back-to-school items, activity kits, crafts, stickers, scrapbooks, wall décor, and locker accessories.

  Tree Fu Tom to Premiere on Sprout in the U.S.

Tree Fu Tom will be premiering on Sprout, the 24-hour preschool channel, on April 22. The sale marks a major milestone for FremantleMedia Kids & Family Entertainment, which has now placed children's content on all major U.S. Kids' networks including Disney Channel, Nickelodeon, Cartoon Network, and The Hub.

Featuring former Doctor Who star David Tennant as the voice of Twigs, Tree Fu Tom is a CGI-animated show set in an enchanted world called Treetopolis, where movement creates magic and every child gets to be a hero. The show features adventures that combine elements of action, fantasy, and magic.

Tree Fu Tom originally launched in the UK on CBeebies. With animation by Blue Zoo Animation, Tree Fu Tom is a co-production between FremantleMedia Kids & Family Entertainment and CBeebies In-house Production. FremantleMedia Kids & Family Entertainment manages international distribution for the series outside of the UK and manages other ancillary rights globally.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

   Head of Press & Publicity, Press & Marketing Co-ordinator for Zodiak

Zodiak Rights & Zodiak Kids are looking for candidates for two positions within the company:

  • Head of Press & Publicity (maternity cover contract)
  • Press & Marketing Co-ordinator (permanent)

Please contact for all further information.

   Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

   Merchandising & Promotions Rights Manager

Based in Genval (next to Brussels), IMPS is the worldwide licensor of the Smurfs. The company now seeks a Merchandising & Promotions Rights Manager.

The post is to be filled immediately.

If interested please send your CV and Letter of Motivation by e-mail to

   Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

   Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

   Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:

  The Licensing Book's blog

For up-to-the-minute licensing news, current and back issues, and more, visit The Licensing Book's blog!

  The Licensing Book on Twitter and Facebook

  Total Licensing on Twitter and Facebook

  Total Licensing's Blog

Why not join us on Total Licensing's Blog for activities, news, comment, and much more by clicking on the image below:

To subscribe to The Total Licensing Report, free of charge, please
click on the button above and complete the form.
Alternatively, paste
into your browser.

We are pleased to offer you this free newsletter but do not wish to send unwanted email. If you wish to unsubscribe from future emails, please click here and you will be removed with in the week.

For further information about Adventure Publishing Group or our other publications
The Licensing Book, The Toy Book, or The Toy Report
email us at
or visit our Web site at
Adventure Publishing Group 307 7th Avenue, Suite 1601, New York, NY 10001 U.S.A
(p) 212-575-4510

For more information on Total Licensing contact Jerry Wooldridge
or visit our Web site
Total Licensing Ltd. 4 Wadhurst Business Park, Faircrouch Lane
Wadhurst, East Sussex TN5 6PT ENGLAND
+44 1892 782220

Brought to you by
the publishers of
The Licensing Book
and Total Licensing


Total Licensing Australia



Total Licensing Italy

Total Licensing Australia

TL New Europe

Licensing Book
Click above to visit the
Adventure Publishing
Group website

Licensing Book
Click above for
the latest copy of

The Licensing Book

The Total
Licensing Report

Total Licensing
Click above for
the latest copy of

Total Licensing

LIMA Member

Total Art Licensing
Click above for
the latest copy of

Total Art Licensing

Total Licensing Website
Click above to
visit the

Total Licensing

Francesca Ash
Laurie Schacht
Jonathan Samet
Jerry Wooldridge

Becky Ash
Jackie Breyer
Marissa DiBartolo
Christine Duhaime
Sierra McCleary-Harris
Ali Mierzejewski
Loren Moreno