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The Total Licensing Report
The Total Licensing Report

PepsiCo, MLB Properties Extend Longstanding Food and Beverage Partnership

PepsicoPepsiCo Inc. and Major League Baseball (MLB) Properties have signed a multi-year extension of their sponsorship agreement, building on a more than 15-year relationship.
As part of the sponsorship, PepsiCo maintains exclusive rights within the non-alcoholic beverage, sports fuel, and salty snack categories to use MLB marks and logos. PepsiCo brands, including Pepsi, Gatorade, Aquafina, Frito-Lay Seeds, Cracker Jack, and Lay’s remain official MLB sponsors. Through its brands, PepsiCo will continue to create local and national MLB fan marketing programs; integrate into the League’s TV assets; work with the League’s mobile and digital properties through its long-standing partnership with MLB Advanced Media (MLBAM); produce retail promotional opportunities with its customers; fuel the League’s athletes; and activate at marquee MLB events, such as the All-Star Game and the World Series.
Pepsi introduces its For the Thrill of the Game program, which expresses the brand’s Live for Now campaign by emphasizing baseball fans’ excitement and passion for the game. The program will have robust digital extensions, powered by MLBAM. 

Rubie’s Introduces Captain America: The Winter Soldier Costume Collection

Rubie’s Costume Co. will offer costumes, masks, and accessories inspired by Marvel’s Captain America: The Winter Soldier from Marvel Studios distributed by Walt Disney Studios Motion Pictures. The costume collection will be available in children, tween, and adult sizes and will include Captain America, Black Widow, and Winter Soldier. It will be available for this year’s Halloween season. 

Wham-O, Precious Tales Partner for Pet Product Line

Wham-O and Precious Tales have entered a licensing agreement for Precious Tales to develop and market a line of pet toys and accessories under the Wham-O brand. Products will include the Original Frisbee, Superball, Hula Hoop, and Trac-Ball. 

Disruptor Beam Set to Launch Upcoming Social Game

Star Trek TimelinesDisruptor Beam will produce a new Star Trek strategy role-playing game (SRPG). Under license by CBS Consumer Products, Star Trek Timelines is a story-driven social game in which millions of fans will build their ultimate starship and crew, while exploring the vast Star Trek multiverse along with their favorite characters from across all eras. Currently in development, Star Trek Timelines will be released across mobile and web platforms in the future. To stay up-to-date on the game’s development, fans can join the Star Trek Timelines Facebook fan page at or visit
Star Trek Timelines will immerse players through a story-driven journey across the vast Star Trek multiverse, including content and characters from Star Trek: The Original Series, Star Trek: The Next Generation, Star Trek: Deep Space Nine, Star Trek: Voyager, and Star Trek: Enterprise. Players will explore the Galaxy alongside their friends, build their dream crew and go on missions with Captain Kirk, Spock, Captain Picard, Data, and others. Throughout their journey, players will explore numerous galaxies, planets, and distant lands, while interacting with a plethora of technologies, cultures, and races. Players will resolve problems through combat, diplomacy, and science while building their own resources and creating the ultimate starship. The game will feature all original artwork and 3-D graphics throughout. 

Mezco Introduces Living Dead Doll Limited Addition Coins

Mezco offers consumers a new Living Dead Doll challenge coin in celebration of the 16th anniversary of the Living Dead Dolls. The coin features the Living Dead Doll Posey and the Living Dead Doll symbol on the reverse side.
Only 320 coins were made for this limited-edition offer and an additional 160 coins will feature a glow-in-the-dark element, which will be randomly packaged with the regular coins. In addition, only 160 of the coins will be sold exclusively at and the remaining half will be distributed at the Living Dead Dolls event at Ripley’s Believe It Or Not in Times Square on April 16. The coins will ship on April 18.

Jennette McCurdy Signs On as New Tamagotchi L.i.f.e. Brand Ambassador

Jennette McCurdy will be the brand ambassador for Tamagotchi L.i.f.e., a lifestyle line of products by Bandai Co. Ltd. and Sync Beatz Entertainment. McCurdy will represent the property and participate in a marketing campaign that will reach her fans and the young adults who grew up with the Tamagotchi brand. She will promote the brand through social media and host the winner of the Tamagotchi L.i.f.e. Tap and Hatch “Win a Spa Day with Jennette McCurdy in Hollywood!” sweepstakes. McCurdy is known for her role as Sam Puckett on the Nickelodeon TV shows iCarly and Sam & Cat.
This news comes with the launch of the Tamagotchi L.i.f.e.: Tap and Hatch app, available for iOS and Android. The app was developed by Namco Bandai Games and incorporates more than 110 Tamagotchi characters into puzzle adventures. 


Elias: Rescue Team Adventures Unveiled at MIPTV

EliasThe Jim Henson Company’s third party licensing banner, HIP is unveiling at MIPTV the first episodes of the 52 x 11’ CGI-animated series, Elias: Rescue Team Adventures. This all-new series is a follow-up to the original International Emmy-nominated series which first gained popularity as a children’s picture book by Alf Knutsen and Sigurd Slåttebrekk.
Norway’s Animando is producing the series in partnership with the Icelandic animation studio Coaz Animation.  Norwegian Broadcasting (NRK) commenced broadcast of the series in March, 2014. 
HIP represents the media distribution rights to the new series together with global consumer products rights under a deal announced in 2013.
Elias: Rescue Team Adventures is a very distinct and captivating series for the global pre-school audience,” said Richard Goldsmith, Executive Vice President, Global Distribution, The Jim Henson Company. “Animando and Coaz animation have done a great job in producing this new series which features high quality CGI-animation that will be appealing to broadcasters across the globe. Kids will undoubtedly be entertained by Elias in a whole new series of adventures while also learning important lessons on safety, cooperation, community and bravery.”
More than 300 different consumer products have been introduced in the Nordic region with retail sales of over $70 million.  Almost 1 million toys and 700,000 DVDs have been sold to date. Some of the key partners in the Nordic region for the brand are TSI for toys with 46 SKUs at retail; Cappelen Damm for books, magnetic books and audio books; SF for DVD; Pan Vision for PC Games; Egmont for activity books, games and iPhone apps; Regatta for life jackets; Helly Hansen for clothing; and KIMs for potato chips.

IDW and eOne in New Partnership

IDW Entertainment, the newly launched division of comic book powerhouse IDW Publishing (IDW), and leading independent studio Entertainment One Television (eOne), have entered into a partnership to co-develop, co-fund and co-produce television series based on IDW’s extensive library of over 300 original properties.
eOne and IDW will fully fund development of each project with the intent of securing direct-to-series commitments for network and cable television. Circle of Confusion will take the lead in driving the creative development and production of all projects. Circle of Confusion formed a partnership with IDW Entertainment in October 2013 to assist in the development and Executive Produce the projects of the newly launched entertainment division of IDW Publishing.  Circle of Confusion is the Executive Producer of the hit AMC series The Walking Dead, for which eOne handles international distribution.
IDW Entertainment and eOne will jointly represent the U.S. network sales, and eOne will be responsible for the international distribution of programming. 
Through strong relationships with broadcasters and content providers, eOne Television International has successfully sold eOne’s original and third-party productions to over 500 broadcasters in 150 countries, including key US networks and international pay TV channels.

Belloso Joins Planeta Junior

Eric Belloso González has joined Planeta Junior as Dreamworks Brands Director. This hiring is a consequence of the recently extensive multi-year television output deal signed between Planeta Junior and Dreamworks Animation for Italy, Spain, Portugal, Greece and Turkey. The agreement further appoints Planeta Junior as DreamWorks Animation’s licensing agent for consumer products throughout the above mentioned territories as well as in Central and Eastern European countries for both feature films and TV properties. Planeta Junior is also the exclusive distributor of televised contents from Dreamworks for Italy, Spain, Portugal, Greece and Turkey.
Belloso will be responsible for the commercial exploitation of all the content included in this deal and will work with the existing and dedicated teams.
The new Dreamworks Brands Director developed his career in companies such as Exim Licensing Group, Kandor Graphics, Zinkia, Sony Home Entertainment or BRB International, managing audiovisual content business in all platforms internationally

Rainbow Launches New Winx Club App

Winx ClubRainbow, the animation studio behind smash-hit girls property Winx Club - one of the world’s top TV shows for girls aged 4-12 - has announced that a new app featuring the brand has just hit digital shelves across the globe!
The new game - Winx Club: Rocks the World – is the work of leading publisher Budge Studios and lets fans join the Winx Club on their magical music tour across all the worlds of the Magic Dimension. Players can unlock cool rewards to make exciting tour posters featuring loads of different of backgrounds, stickers, and paint colours, all the while rocking out to cool Winx Club songs from the hit series!
Winx Club: Rocks the World, free to download with in app purchase, is available on iTunes®, Google Play™ and Amazon and is already rocking up the app charts across the globe with over 1 million downloads! The app ranked as #1 Kids/iPad in app in 25 countries, including Russia and Turkey, #2 in Italy, and in the top 10 in 64 other countries, including Canada.
The new app will add to the huge buzz that surrounds a truly classic brand that in total, boasts over 15m viewers each day through 115 broadcasters worldwide. 
“This app uniquely combines a casual game with an exciting poster maker. Our goal was to create an interactive Winx Club experience that fans of all ages could enjoy!” says Michael Elman, Creative Director, Budge Studios.
Adds Cristiana Buzzelli VP, Contents (Publishing & Digital Business), Rainbow: “Budge Studios have done a fantastic job with Winx Club: Rocks the World. The combination of art, music and magical gameplay is proving a huge hit with fans and the app’s impressive chart performance shows just how popular Winx Club digital content is with kids across the world.”

Egmont Launches Mr. Men App

Mr. TickleEgmont, the UK’s leading children’s publisher, has announced the launch of its first official app for the Mr. Men series. The first character to venture into the digital world will be Mr. Tickle – the original book from the classic series, created by Roger Hargreaves in 1971 in response to his son’s simple question; ‘What does a tickle look like?’
The classic tale of Mr. Tickle is narrated by David Walliams,. The text remains unabridged to ensure that the charm of the original book is retained for fans both old and new. The app features the iconic and much loved 70s theme tune from the Arthur Lowe Mr. Men TV series.
Alongside the original story of Mr. Tickle, which children can read themselves or have read to them by David Walliams, children can interact with Mr. Tickle and his surroundings through over 60 sounds and 70 interactive animations. By touching the screen, readers can bring to life parts of the original illustrations and join in some of the mischief of Mr. Tickle’s world. The animation remains faithful to the original illustrations developed by Roger Hargreaves, and includes newly created interactive elements for children to explore.
In addition to the interactive story of Mr. Tickle, the app features a selection of games and activities for children.
Commenting on the launch, David Walliams said, “The Mr. Men series is practically a British institution with pride of place on children’s bookshelves up and down the country, so it’s been great fun to provide the new voice of Mr. Tickle for the app.  They really don’t come more iconic than this, and hopefully this new digital version of Mr. Tickle means that he’ll be able to continue tickling for many years to come.”
Sarah Bates, Publishing Director, Egmont Books, added, “The team have worked hard to ensure that that the new app is a faithful reproduction of Roger Hargreaves’ classic story – while adding some great new features that take advantage of the iPad’s screen to add a touch of new magic to the tale. At Egmont, we are committed to providing fans with digital products that delight and entertain them and we look forward to continuing to bring to life the Mr. Men and Little Miss series for years to come.” 

Silvergate Debuts Peter Rabbit Easter Promotion

Peter RabbitSilvergate Media is launching a major promotion for Peter Rabbit this Easter with a national campaign that can be participated in both online and in store.  Peter Rabbit and the Great Easter Adventure is being run in partnership with The Entertainer, Penguin UK, Immediate Media, and Vivid Imaginations to support the launch of toys and the official Peter Rabbit magazine this April.
Entrants are invited to solve the clues on Peter’s map of his Lake District home for the chance to win a weekend stay for a family of four in the Lake District and entry to all of the attractions.  Available exclusively in the first issue of Peter Rabbit magazine from 9 April, with physical copies of the map also available in-store at The Entertainer and online at from 17 April, the map highlights locations from the show and helps fans get to know Peter and his friends.  There will also be spot prizes awarded via social media competitions including the entire Peter Rabbit product range.
Lesli Zador, VP of Brand & Marketing at Silvergate Media, said: “Easter is the perfect time of year for Peter Rabbit promotional activity, especially in conjunction with the launch of Vivid’s outstanding toy range and the fantastic official Peter Rabbit magazine from Immediate Media. We believe that a fun and interactive campaign like Peter Rabbit and the Great Easter Adventure can be of huge benefit to all stakeholders and are thrilled to be partnering with The Entertainer to bring our first campaign to life.”

DC Thomson Outlines Growth Plans

DC ThomsonAs London Book Fair opens its doors for business DC Thomson Consumer Products division outlines growth plans for the publishing category.
“DC Thomson’s unique dual position as a licensor of some of Britain’s most iconic publishing brands, and as 3rd party licensee, sets the scene for continued growth and success”, said Tim Collins, Head of Brand, DC Thomson.
DC Thomson is one of the UK’s leading publishing houses and home to some of Britain’s most well-known brands including; The Beano, The Peoples Friend, Jackie, The Broons and Oor Wullie and Commando.
Tim Collins explains, “London Book Fair provides us with the opportunity to look for new licensing partners who have the ability to create fresh narratives for our brands – something that entices new fans whilst engaging the legions of supporters who have stayed loyal to these publishing properties for many years. 
“Our Consumer Products team will be on the lookout for interesting third party brands to work with across magazines and comics in print and digital formats.”

DreamWorks Deals in Europe, Middle East, and Asia for Owl & Co

Owl & Co.DreamWorks Classics have announced that they have secured a range of new deals across Europe, The Middle East and Asia with partners including Super RTL, DR, Planeta Junior, MBC, Nimika Channel, TVB and Cineplex for the children’s series, The Owl & Co.
The 3D-CGI TV series comprises 78 seven-minute episodes for children aged six and over, produced by Paris-based independent audiovisual production company, Studio Hari in partnership with France Televisions. The original series featured fifty-two one minute episodes that received top audience ratings and aired in 200 countries around the world. The new series will roll out internationally throughout 2014.
“We are absolutely delighted with the initial response to this funny series, and to have already secured such great platforms for The Owl & Co. It’s exciting to see the mishaps of The Owl continue to entertainment children and families around the world and we look forward to being able to broaden the reach with further partners,” commented Chloe van den Berg, EVP, International, DreamWorks Classics.


Maya the Bee in Latin America

Maya the BeeStudio 100 International, part of the leading global family entertainment company Studio 100 Group, today announces the appointment of two new licensing agents for global brand Maya the Bee in Latin America. These appointments will complement the work of Kopa Licensing in the Northern region and Andean countries.
IMC Licensing, are ideally placed to represent the brand in Argentina, Bolivia, Uruguay and Paraguay with extensive experience in pre – school licensing and representing major studios such as Twentieth Century Fox and Warner Bros. Maya the Bee has been on air since September 2013 and is currently airing on Saturday and Sunday at 3.30pm on Disney Junior reaching families throughout the whole of Latin America. 
EALL has also been appointed to represent Maya the Bee in Brazil. As the fifth largest country in the world and with a population of 192 million, this deal allows EALL to utilise its considerable experience within the pre-school sector and with major entertainment brands. Maya the Bee currently airs in Brazil on Saturday and Sunday at 5.00pm on Disney Junior.
Marie – Laure Marchand, International Licensing Director, commented, ‘We are pleased to expand our Latin American reach with the support of IMC Licensing in the Southern region and EALL in Brazil so that parents who grew up the much loved character will soon to be able to share their affection for Maya the Bee with their own children.’


IGT, Sony Develop Wheel of Fortune, Jeopardy! Slot Machines

Wheel of FortuneIGT and Sony Pictures Consumer Products have reached a multi-year agreement to deliver Wheel of Fortune slot machines to players worldwide. As part of the agreement, IGT will also develop Wheel of Fortune mobile and online games for its DoubleDown Casino and for-wager online play worldwide through 2024. More than 200 Wheel of Fortune slot machine themes have been introduced since 1995, including the latest releases—Triple Cash, Lucky 7s, and Wild Gems.
As part of the agreement, IGT has also licensed the Jeopardy! brand, including game development for slot machines, online games for its DoubleDown Casino, and for-wager online play. This will be the first time Jeopardy! is available on an online social casino in the U.S.
Wheel of Fortune and Jeopardy! are part of IGT's MegaJackpots Wide Area Progressive (WAP) product line.


Saban Brands Appoints Leila Ouledcheikh as Vice President of Distribution EMEA

Leila OuledcheikhSaban Brands has appointed Leila Ouledcheikh as vice president of distribution EMEA. In this newly created role, Ouledcheikh will lead international TV distribution for Europe, the Middle East, and Africa from Saban Brands’ London office. Ouledcheikh will work in close collaboration with Frederic Soulie, senior vice president of global distribution, to support expansion of the company’s TV properties worldwide.
Ouledcheikh joins Saban Brands as an international expert in children’s programs and TV distribution. She began her career at HIT Entertainment, where she looked after the sales of the biggest preschool brands, such as Bob the Builder, Barney, and Thomas the Tank Engine. She previously held senior roles at Entertainment Rights, where she worked on Transformers and Barbie, and London-based Cake Entertainment, where she worked on Total Drama Island and Angelo Rules. Most recently, she ran her own consultancy, and is also a co-founder of distribution company, Headway Media & LOK Media Ltd.

Boom Debuts in Israel

Keshet International’s BOOM!, the new game that’s bringing the spark back to game shows, premiered on Keshet Broadcasting, Channel 2 Israel recently and became the highest-rated game show launch ever in Israel. Vastly outshining all other shows in its timeslot, BOOM! scored a staggering 41.2% share and 26.7% (HH) rating.
The ratings and share equate to an increase of four times the amount drawn by the nearest competitor for the time slot, doing exceptionally well in the younger demographic of 18 – 24 years with a share 27.5% higher than the average.
BOOM! is now the most viewed game show ever in Israel both in terms of ratings and number of viewers, outperforming other favorites such as Million Pound Drop and Raid the Cage. It has also garnered the highest audience share ever for a game show airing on a week night. The show’s rating was 14% above the average share for the time slot on Channel 2.
BOOM! fuses the drama, intensity and thrill of a blockbuster action movie with the fun of a video game. Full of comedy, color and excitement, BOOM!’s fresh approach rolls the intellectual and physical challenges of existing gameshows into one must-see event for viewers of all ages. A squad of four players must defuse eight (replica) bombs by answering trivia questions correctly within a strict time limit. In nail-biting scenes, the nominated player must defuse one bomb per question by cutting through colored wires which represent multiple choice answers against the clock. If the player answers correctly the prize money remains intact and they move to the next bomb, if they cut the wrong wire, or run out of time the bomb will explode strewing material across the studio and visibly shaking the set – and the team will lose one player and 25% of the potential prize money. BOOM! delivers tension and humor in quick succession, extending the experience not only to those in the studio, but also viewers at home who can play along.

Burka Avenger Wins Peabody Award

Burka AvengerUnicorn Black, the production team behind Burka Avenger has announced that the Pakistani animated TV series Burka Avenger has received one of broadcasting’s highest honors—the Peabody Award. Other winners include Breaking Bad by AMC / Sony Pictures TV and House of Cards by Netflix.
The winners were chosen as the “best in electronic media for 2013” and were announced last Wednesday on CBS. This is the first time a Pakistani production has won this award. The series was first aired on Geo Tez in July last year.
The Peabody website calls Burka Avenger “Smart, colorful and provocative, this Pakistani-produced television program about a super-heroine sends a clear message about female empowerment that has the potential to affect an entire generation.”
The Peabody Awards, the oldest award in broadcasting, recognizes excellence in the electronic media. About 35–40 winners are selected annually from over a 1,000 entries worldwide. The Peabody awards will be formally presented May 19 at the Waldorf Astoria in New York City.

Rabbids Invasion Toys Wreak Havok in the Best Ways

Rabbids InvasionI like to pretend that I’ve grown out of my childish, tomboy ways, but there’s something about toys that fart, burp, scream, and make the noises of toilets flushing that really, even still, steals my heart. As Ubisoft’s Rabbids video game-turned-Nickelodeon hit TV series, Rabbids have completely taken over TV screens and gaming devices, and now the Rabbids licensed toy line by McFarlane Toys is about to invade toy aisles everywhere.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

Passionate Product/Licensing expert looking for new role

I am a dynamic, creative leader with over 25 years of experience in consumer products, marketing, design, licensing, brand management and retail with world class, industry leading companies including, Hallmark Cards, Disguise, Franklin Covey, Simon Shopping and O. C. Tanner.
My expertise has led to the design, marketing, licensing, branding and development of thousands of unique and profitable products across multiple categories from soft goods to hard goods sold to national retailers.
I am an innovative, collaborative results driven manager who has directed highly-successful marketing and creative teams, of all sizes.  I have licensed and developed intellectual property for virtually every major entertainment and lifestyle brand companies such as, Marvel, Disney, Nintendo, FOX, Sesame Workshop, Saban Brands, Hasbro, and more. In addition, I have worked with most retailers in the US/Canada creating compelling retail programs and promotions.
Please contact me at:

Licensing and Marketing professional with 26+ years experience seeks new opportunities

Maurizio Distefano has over 26 years of licensing industry experience both with leading International studios Warner Bros. and Rainbow as General Manager and General Manager and EVP for WW sales respectively, as well as Marketing Director with Multinational FMCG companies.

Having successfully led WBCP Italian office and managed the EMEA Agent’s network doubling revenues in three years Maurizio has hands-on experience of multiple successful projects, strong management skills and creates and implements strategic plans that deliver strong financial results. Thanks to his holistic approach with licensees, retailers and licensing agents he has successfully built a strong network of contacts on whom he can immediately call.

Currently based in Milan but willing to relocate locally or internationally, Maurizio has Italian as his mother tongue and is also fluent in English  with a working knowledge of German, French and Spanish  He is now seeking new opportunities in the Licensing industry for a permanent position with licensors or licensees and is willing to relocate.

For further information and full CV, please contact: Phone: +39 335 8474812, or email

Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

Operations Manager

becker&mayer!/SmartLab Toys seeks an Operations Manager.
To Apply:
Please submit your resume and cover letter detailing your skills in light of the above qualifications via email to Be sure to include “Operations Manager” in your subject line.

Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:


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