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The Total Licensing Report
Licensing World Russia
Blogger Bash 2015
Jessica Simpson Selects Sequential Brands Group as Partner for the Jessica Simpson Collection

Bethany Mota to Deliver Keynote at Licensing Expo

Cartoon Network Amazone, Thai Smile Airways Unveil Branded Plane
Thunderbird 4 Cruises the Thames as New Series Launches

Teletubbies Returns with Host of British Talent

Entertainment One Reports Outstanding Retail Sales for Peppa Pig in Brazil

Jessica Simpson Selects Sequential Brands Group as Partner for the Jessica Simpson Collection

Jessica SimpsonSequential Brands Group Inc. has signed a definitive agreement to acquire a majority interest in the Jessica Simpson brand, including the Jessica Simpson Collection master license and other rights. Brand founder Jessica Simpson, who selected Sequential as her new business partner, will continue to own the balance of the equity. The transaction, which is expected to close within 90 days, is subject to customary closing conditions and regulatory approvals.
The Jessica Simpson Collection offers 31 product categories, including footwear, apparel, fragrance, fashion accessories, maternity apparel, girls’ clothing, and home items. The brand is supported by nearly 20 licensees and has department store distribution at Dillard’s, Macy’s, Belk, Lord & Taylor, and Nordstrom, among other independent retailers. Annual retail sales for the brand are approximately $1 billion.
Concurrent with the closing, Camuto Group’s master license for the Jessica Simpson Collection will be replaced with a newly signed long-term license agreement to manufacture and distribute footwear.

Bethany Mota to Deliver Keynote at Licensing Expo

Bethany MotaYouTube sensation Bethany Mota will deliver “The Big Interview” on June 9 at 2:30 p.m. at Licensing Expo. Benjamin Grubbs, the Asia Pacific head of family entertainment and learning at YouTube, will moderate the interview.
Bethany Mota has more than 8 million subscribers on her YouTube channel, with more than 800 million views; more than 2 million Twitter followers; and more than 4 million Instagram followers. She was named one of the most powerful people in entertainment by Business Insider, and she was named one of the 30 most powerful people on the Internet by Time.
In 2013, Mota partnered with Aeropostale to design and launch apparel, home décor, and fragrance lines for teens ages 14 to 17, which can be found in more than 900 stores.
“The Big Interview” with Bethany Mota is part of Licensing University, which is hosted by the International Licensing Merchandisers’ Association (LIMA) and will be held in conjunction with the inaugural Digital Media Licensing Summit at Licensing Expo. “The Big Interview” is free to attend for registered exhibitors and attendees.

Nelvana Signs Rubie’s, Baby Boom, Bakery Crafts for Little Charmers

Nelvana Enterprises, the sales, brand-management, and consumer products division of Corus Entertainment’s Nelvana, has signed new licensees for animated preschool series Little Charmers.
New licensees include Rubie’s Costume Co. for Halloween costumes, Baby Boom Consumer Products for toddler bedding and bath, and Bakery Crafts for cake décor.
Master toy licensee Spin Master’s Little Charmers toy collection will include a range of mini figurines, plush, dolls, and role-play for kids age 2 to 5 and will debut at mass retail this fall.

Sony Pictures, GTECH Launch Wheel of Fortune Lottery Program

Wheel of FortuneThe New York Lottery, in partnership with Sony Pictures Consumer Products and GTECH, has launched a Wheel of Fortune Instant Ticket and Marketing Program.
To support the launch, Wheel of Fortune is partnering with the New York Lottery and hosting a “Wheel Loves NY Week” starting on April 13.  New York Lottery spokesperson Yolanda Vega will open and close each night by promoting the program and reminding viewers that Wheel of Fortune will nightly reveal a New York registered SPIN ID number on screen. Additional marketing investment supporting the launch also include digital, television, radio, out-of-home, and print.

Junie B. Jones Gets a New Look

Random House Books for Young Readers will roll out a new cover look for its Junie B. Jones series, by author Barbara Parker, this spring. The 28-book series, as well as the interactive journal, will feature the new branded look, which includes colorful polka dots and a new title font. The books’ illustrations will remain the same.
The rebranded series launch will be supported by a major marketing and publicity campaign that includes national advertising, Facebook promotion on the Junie B. Jones page, an updated website, monthly promotions via the Junie B. Kids Reading Club e-newsletter, and the launch of the Laugh Yourself Silly with Junie B. School Tour.

Bazooka Candy Brands Lets Fans Choose Re-Imagined Bazooka Joe

BazookaBazooka Candy Brands, a division of Topps, has tapped four top artists to help develop potential new looks for Bazooka Joe. The company will share new designs weekly via, where fans will be able to weigh in and vote for their favorite. Additionally, fans who visit the site can also enter for a chance to win Joe-branded gear, such as gaming consoles, skate decks, and more using codes found in their Bazooka wrappers or by sending a self-addressed stamped envelope to a designated address. The promotion ends May 31. The re-imagined Bazooka Joe will be unveiled in June with new comics, featuring the new Joe and new jokes, to follow later this year.

Winnebago Extends into Park Model RVs

WinnebagoChampion Home Builders Inc. has entered into a licensing agreement with Winnebago Industries Inc. for a line of Park Model RVs. The license agreement between Winnebago and Champion was brokered by Winnebago’s exclusive North American licensing agent, Brandgenuity.
Champion Home Builders will introduce the first Winnebago-branded Park Model RV line this month at Winnebago’s Dealer Days in Las Vegas. Each Park Model RV will be custom designed and authentic to the Winnebago brand, with features and designs that maximize space and storage and that are manufactured with high-quality craftsmanship. The line of Winnebago Park Model RVs will be sold at Winnebago dealers as well as Park Model RV dealerships in the U.S. and Canada.

Beanstalk Appoints Nicholas Bloom as Vice President of Brand Management

Nicholas Bloom has joined Beanstalk as vice president of brand management in its New York office. In this role, Bloom will spearhead the development and implementation of brand extension programs for several of Beanstalk’s global clients, and will work on larger agency initiatives.
Bloom first joined Beanstalk in 2002 as a manager of brand management. In 2005, he relocated to South Africa to work for global communications and advertising agency, Saatchi & Saatchi, and subsequently joined Global Brands Group. In 2008, he returned to Beanstalk as an associate vice president of brand management, managing several of the agency’s leading global accounts. Bloom left the agency in 2012 to pursue a master’s degree in global affairs at New York University. Last year, Bloom consulted with Beanstalk on several new business projects and officially rejoined the agency as vice president of brand management last month.

Biltmore Licensing Program Celebrates 25th Anniversary

The Biltmore licensed products program celebrates its 25th anniversary this year. The licensing program includes home furnishings, bath and body, and gourmet and entertaining. Several Biltmore partners plan to add new merchandise to the program this year. At the April High Point Market, Habersham will expand its offerings to include custom cabinetry for the kitchen and bathroom. Later in the year at the October High Point Market, Wildwood Lamps will introduce its first Biltmore lighting and decorative accessories collection.
To celebrate its 25th anniversary, Biltmore will conduct a consumer sweepstakes in late summer. The grand prize winner will receive Biltmore merchandise to create a beautiful master bedroom, and five other silver winners will be awarded a selection of Biltmore products. During the year, Biltmore will continue building consumer awareness of its licensed products through regular ads in Traditional Home and Southern Lady magazines. Biltmore plans to promote its products and drive consumers to retailers through its website, communicating with guests before and after their visits, and social media activities.
In home furnishings, the current wholesale licensing partner roster includes six companies: Artaissance for paper and canvas wall art; Capel Rugs for area rugs; Fine Furniture Design for furniture and upholstery; Habersham for custom furniture and cabinetry; Larson-Juhl for custom framing; and Wildwood Lamps & Accents for decorative lighting and accessories.

The Fred Rogers Co. Names Suzanne Masri Director, Marketing and Communications

Suzanne MasriThe Fred Rogers Co. has appointed Suzanne Masri as its director of marketing and communications. Masri joins The Fred Rogers Co. following her more than 20-year tenure at WETA Washington, D.C.
In her new role, Masri will oversee the promotion and publicity efforts of the company’s broadcast and digital content, along with events and community outreach, trade announcements, and staff and corporate news. Masri will also manage the marketing and press materials for multiple children’s media properties.

Star Wars Digital Movie Collection Announced

As anticipation builds for the December release of Star Wars: The Force Awakens, the first new film in the Star Wars Saga in a decade, The Walt Disney Studios, Lucasfilm Ltd., and 20th Century Fox today announced the upcoming release of The Star Wars Digital Movie Collection. For the first time ever, all six films in the Saga, from The Phantom Menace to Return of the Jedi, will be available on Digital HD beginning Friday, April 10.
“We’re thrilled that fans will be able to enjoy the Star Wars Saga on their digital devices wherever they go,” commented Lucasfilm President Kathleen Kennedy. “These films broke new ground in technology, design, sound, and visual effects, and we’ve created some very special bonus material which delves into the Saga’s rich history, including new and never-before-released conversations between legendary Star Wars artists—the masters who helped George bring his iconic universe to life.”

Knockout Announces New Licensees for Outlander

OutlanderKnockout Licensing, the licensing agency appointed by Sony Pictures Television to manage the global merchandise licensing program for the television series Outlander, has announced two new official licensees, AbbyShot and The Celtic Croft, who will deliver apparel and accessories for fans of the hit show.
AbbyShot has been granted rights to produce limited-edition clothing and fashion accessories inspired by styles featured in the show, including coats, scarves, hats, bags, cowls, cloaks, and more.
The Celtic Croft has been granted rights to produce traditional Scottish apparel and accessories —including custom-made wool kilts, Tartans, shawls, and tams—made from the same 100 percent wool Tartan, woven in Scotland at the same mill contracted to provide Tartan for the kilts used in the Outlander series.

Lawless Entertainment Appointed Worldwide Representatives for Running Blind

Lawless Entertainment has been appointed as worldwide representative for Running Blind, an inspirational romantic dramedy where a woman finds herself and love while guiding a blind Afghanistan War veteran through training for the San Francisco Marathon.
Lawless Entertainment is seeking co-production partners for the project.
“This is not your sappy ’90s romcom—I used to get so emotional describing Act 3 to friends I would not be able to talk at times and it still brings a tear to my eye every time I read it (and I know how it ends),” says Stan Bradbury, creator of Running Blind.
“When Stan showed me the draft, I could see the story had legs, so to speak, and was glad to partner with him on it,” says co-author, Manda Pepper Langlinais.  “Between us, I think we ended up with something both funny and heartwarming, something in potentially the same vein as Silver Linings Playbook and films of that order.”


Thunderbird 4 Cruises the Thames as New Series Launches

ThunderbirdsThunderbird 4, the submersible underwater rescue vehicle from the TV series Thunderbirds Are Go, cruised down the River Thames through London on April 2. The voyage marked the launch of the new series, which aired on ITV on April 4 for a special double episode. The series will air at 8 a.m. on ITV and CITV.

The model, measuring 15 feet long and made from fiberglass, took a team of TV prop builders more than six weeks to design, construct, and paint.
Thunderbirds Are Go will feature the Tracy brothers as they pilot their vehicles into impossible rescues worldwide. This re-invention of the iconic series has been produced using a mix of CGI-animation and live-action model sets.

Teletubbies Returns with Host of British Talent

TeletubbiesDHX Media has lined up a string of British stars to voice the new series of kids’ TV show Teletubbies, which returns to CBeebies this year. The new series will feature the same characters and styling with visual enhancements, bringing a refreshed and contemporary look and feel to the property.
The series will feature new elements, such as the Tubby Phone, voiced by actress Jane Horrocks. Actor and comedian Daniel Rigby will narrate the show. Fearne Cotton and Jim Broadbent are also on board lending their voices to the Voice Trumpets. Actress Antonia Thomas will narrate the opening and closing lines.
Teletubbies first launched in March 1997. It has reached more than 1 billion children to date, and the original episodes have aired in more than 120 territories in 45 different languages. The brand’s postings on YouTube garner almost 50 million views per month.

License2Brand Appointed Agent of Asterix in Greece and Cyprus

License2Brand has announced the licensing representation of Asterix.
Under the agreement, License2Brand will represent all merchandise rights of Asterix in Greece and Cyprus.
“We are thrilled to be representing one the world’s most renowned characters, especially popular in Greece as many generations have grown up with the Gauls fighting the Romans!“, says Ms. Anthe Louizos, Managing Director of License2Brand.

Greece Gets Set for Winx Club Movie Magic

WinxRainbow has announced that the third Winx Club movie – The Mystery of the Abyss – is set to hit cinemas in Greece throughout April.
The movie is distributed by Feelgood Entertainment and had its Greek premiere on April 5th, before hitting the big screen in towns and cities across the country from April 12th. Fans also got the chance to meet their heroines during a special Winx Club event that took place at the Avenue Mall in Athens on April 3rd and 4th.  
“Winx Club is a massive hit across Greece so it’s great for fans to be able to see their favourite fairies at the cinema,” says Andrea Graciotti, Head of Sales and co-production of Rainbow Group. “It’s a classic tale of good vs evil, is beautifully animated and features the trademark Winx Club mixture of fashion, friendship and humour. Anybody who chooses to go and see it has a magical experience to look forward to!”  

Mondo, Aurora Sign Co-Production Deal

Mondo TV has signed a new co-production agreement with Aurora World Corporation, property owner of Yoohoo and Friends.

The agreement is for the fourth season of Yoohoo and Friends, and provides for the participation of the parties at around 50% each to the production budget (which exceeds USD 6 million, including promotions and marketing). The Parties will share the revenues deriving from the distribution of the series and its related licensing and merchandising, upon variable percentages depending on market sectors and exploitation territories.

Matteo Corradi, CEO of the holding company Mondo TV, stated: “We are so honoured to be partnering with Aurora World on this new project. Yoohoo and Friends is a wonderful character and the TV series are amazing. It’s a great property which perfectly fits our targets, and we are thankful to Aurora for having chosen Mondo TV to help continue building a great success on this property, bringing it worldwide.”

Kee sun Hong, CEO of Aurora World Corp., added: “We are also honored and excited to collaborate with Mondo TV Group. With a range of market reach and proven competencies in production and distribution, I believe, Mondo TV Group will be the best partner to build up the world-wide presence of our property. We also appreciate sincere consideration of Mondo TV Group on the eco-friendly and educational value of our property, which will lead to a ‘good growth’ with shared vision."

Nelvana to Represent Power Rangers in France

Power Rangers FranceCorus Entertainment's Nelvana has announced a partnership with Saban Brands to represent Power Rangers consumer products in France.
Additionally, Nelvana has signed two new licensees in France for the popular kids action-adventure brand. Sun City (kids’ t-shirts and sleepwear) and Viquel (back-to-school, stationery) now join master toy partner, Bandai, and hundreds of existing Power Rangers licensees around the world.
“We’re thrilled to be able to represent one of the longest-running kid’s series in TV history and add these new licenses to the dynamic Power Rangers portfolio,” said Antoine Erligmann, Co-Head of Nelvana Enterprises. “With the breadth of new content coming out over the next year, this partnership will enhance the Power Rangers experience for kids.”


Cartoon Network Amazone, Thai Smile Airways Unveil Branded Plane

Thai SmileThai Smile Airways and Cartoon Network Amazone have partnered to unveil a specially branded Airbus A-320 airplane at Bangkok’s Suvarnabhumi International Airport. Characters from Adventure Time adorn the plane's interior and exterior. The inaugural flight took place on April 4 from Bangkok to Phuket.
Thai Smile Airways signed a Memorandum of Cooperation with Amazon Falls Co. Ltd, the waterpark’s owner and operator, in December to enhance Thailand’s popularity with tourists.

Malaysian Digital Conference of IP at the Kuala Lumpur Trade and Copyright Centre

One of Malaysia’s leading licensing and publishing agencies, Kota Buku will be
organizing the 7th Kuala Lumpur Trade and Copyright Centre (KLTCC) from 19th to 21st April 2015. The 3-day business-to-business extravaganza held at the Seri Pacific Hotel, aims to enrich the ASEAN publishing industry through digital convergence of intellectual properties (IPs).
KLTCC will be the meeting place for various publishers, licensors, buyers and those who are looking for opportunities to develop their content to various media. Since its establishment in 2009, KLTCC started as a local platform which later expanded and succeeded in gaining participation from partners all over Southeast Asia and the global market, where both buyers and sellers were successful in intellectual property (IP) trade including copyright and digital rights.
Consistent with Kota Buku’s objectives, KLTCC is a brilliant platform which helps and promotes the digital and ‘future book’ trade to thrive and develop. Kota Buku is poised to follow latest trends and developments in the digital world – which generate new marketing medium in the e-space. Hence, Kota Buku is positioned to serve as a channel that promotes copyrights and digital rights trade in
comparison to the international book fair, as a key foundation to other potential businesses within the media entertainment ecosystem; such as feature films, TV drama series, animation series, games and even licensing and merchandising. In addition, KLTCC is the largest copyrights trade show in Southeast Asia as Malaysia’s social position and multi-cultural diversity open a vast market potential for the book industry players to meet, gather and trade; encouraging diversity in the usage and demand of contents.


Entertainment One Reports Outstanding Retail Sales for Peppa Pig in Brazil

Peppa Pig BrazilEntertainment One Licensing (eOne) reports strong retail sales and growing TV audiences for Peppa Pig in Brazil and shares plans for experiential retail events that will drive growth in 2015.
Peppa licensed merchandise launched in the country in 2014, and the licensing programme now boasts over 45 licensees across 15 categories with eOne’s licensing agent, Exim, managing consumer products for the region.  The first Peppa Pig DVD was released in Brazil in December 2014 and Peppa Pig is currently the top selling kids’ DVD title in Brazil, with over 100,000 units sold to date. New DVD releases are slated throughout 2015.
“The public reaction to Peppa Pig in Brazil since we launched broadcast and licensing has been phenomenal,” says Ami Dieckman Head of International Licensing for Entertainment One Licensing. “The TV show has a rapidly growing fanbase and demand for consumer products has exceeded our expectations. Brazilian licensees and retailers have really got behind the brand and we’re committed to nurturing this growth so that Peppa remains a leading preschool property in the country for many years to come.”


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox


Brand Approvals Manager
Authentic Brands Group - Greater New York City Area

Job Description
Working directly with the Brand Management team and reporting to the Sr. Brand Approvals Manager, the Brand Approvals Manager will be the primary contact for the 250+ Licensees within ABG’s portfolio.

Salary: To be considered, salary requirement must be provided. Salary will be dependent on experience.

APPLY TO: Please email your resume and cover letter to:


Brand Leader Women’s Fashion
Authentic Brands Seeking a Brand Leader Women’s Fashion for the following brands: Judith Leiber, Adrienne Vittadini, Misook and Taryn Rose

Authentic Brands Group is rapidly growing and there is an immediate need for a high-paced, highly skilled and extremely motivated person with strong business acumen who thrives in an entrepreneurial environment.

Please send your resume with a cover letter inclusive of salary requirements to: and reference Brand Leader –Judith Leiber, Adrienne Vittadini, Misook and Taryn Rose.


Brand Leader Athletic
Authentic Brands Group: Careers. Location: New York, NY

Job Description:
Reporting directly to the Director of Sports, the Brand Leader is responsible for managing and leading the direction for premium athletic brands as well as managing and coordinating between global licensees.

Please send your resume with a cover letter inclusive of salary requirements to: and reference Brand Leader – Athletic in your correspondence.


Award-winning Northern Jersey PR firm is looking for a social media savvy, creative go-getter for an entry level account coordinator position that offers the opportunity to learn the ropes in PR and play in the toy, food, and pet categories. Strong knowledge of social media a must. Candidates should demonstrate a willingness to learn, ability to handle multiple tasks, work independently and in a team environment and demonstrate solid time management and organizational skills. "Business casual" environment, 1/2 day Fridays during summer, growth opportunities. We’re looking for motivated, organized and energetic people for blue-chip accounts. Please email cover letters and resumes to


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