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HEADLINES AT A GLANCE
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Zag Signs Global Deals for Miraculous Tales of Ladybug & Cat Noir

Rubik's Appoints Smiley
 
Iconix Brand Group Signs Hybrid Apparel
 
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Silvergate Announces European TV Deals for Octonauts
 
Studio 100 Renews Deal for Maya the Bee

Sesame Workshop Enters New Apparel and Accessory Collaborations

Zag Signs Global Deals for Miraculous Tales of Ladybug & Cat Noir

Zag established a global network of licensing agencies to represent Miraculous: Tales of Ladybug & Cat Noir.
 
Agents joining Zag’s Miraculous team include TF1 for France; SAMG for Korea; Toei Animation for Japan; Planeta Junior for Iberia/CEE; DeAgostini for Italy; J&M Brands for Benelux; Team! Licensing for Germany, Austria, and Switzerland; Bulldog for the UK and Eire; Plus Licens for Nordics and Russia; CLM for South Africa; Mediogen for Israel; Haven for Australia; Segal Licensing for Canada; Gloob/Kasmanas for Brazil; and Doce for Chile/Peru.

The Miraculous licensing program is anchored by global master toy partner Bandai America. Thirty-five additional licensees are on board, including Hachette, Soleil, and Leomil in France; Evy of California, Accessory Innovations, Franco, and Shout Factory in the U.S.; Malwee, Grendene, and Sulamerica in Brazil; and Haksan, Leaders Pharm, and Chaeekun Korea. All Miraculous agents are seeking new licensees for their individual markets. 

Rubik's Appoints Smiley

The Smiley Company has been appointed as the master licensee outside puzzles for Rubik’s Brand. This new venture will see the two companies work collaboratively to shape a licensing program to expand the iconic Rubik’s Cube concept into a new world of product categories and to develop this business globally.
 
Rubik’s Brand had been looking for a partner to manage its growing non-toy merchandising categories and in particular find a company with the expertise to develop a wide area of merchandise and that shared a long term vision for the brand.
The partnership will focus on building on Rubik’s DNA and heritage, tapping into its roots in art and intelligence to develop a wide range of lifestyle categories to support the brand extension, whilst introducing a new segmentation across three consumer profiles: heritage, urban and geeks.
 
David Kremer, President of Rubik’s Brand Ltd has said of the partnership with Smiley, “We are delighted to have found a passionate brand owner with a massive track record to help take Rubik’s brand to the next level and widen the appeal across a number of sectors. Nicolas Loufrani and the The Smiley Company team are proven developers of innovative products that keep their brand as fresh and relevant today as when it first put a smile on our faces. I have no doubt that The Smiley Company’s skill, energy and enthusiasm will translate into a huge business opportunity for retail building on the world famous Rubik’s Cube, one of the most successful products of all time.”
 
Nicolas Loufrani, CEO of Smiley Company added, “Rubik’s is a brand that I have admired for decades, similar to Smiley in that it has massive heritage and iconicity in 1980’s pop culture and that it has not only survived the course of time, but flourished. This represents a huge deal for us as it will be the first time we are taking care of another major brand other than our own. There is a great synergy between Smiley and Rubik’s and I feel we are uniquely placed to exploit the brands values and real essence. I’ve been hugely impressed by the team at Rubik’s and look forward to working closely with Professor Erno Rubik and the Rubik’s Brand in creating amazing new products and retail partnerships across the globe.”

Iconix Brand Group Signs Hybrid Apparel

Iconix Brand Group signed Hybrid Apparel as a licensee for juniors and girls apparel. The two will co-host an event this week in downtown Los Angeles to introduce Hybrid’s new collection of Strawberry Shortcake vintage apparel and celebrate their partnership.
 
Strawberry Shortcake’s Dress Up Dreams app from Budge Studios ranked No. 1 in the free section of the iTunes iPad app store in the U.S. last week and a retro style Strawberry Shortcake doll from The Bridge Direct was a strong seller last holiday season at Target.

Silvergate Announces European TV Deals for Octonauts

Silvergate Media’s preschool property Octonauts entered broadcast deals with Karusel in Russia, Disney Junior in Spain and Portugal, and SVT in Sweden, as it continues its global expansion.

Octonauts consumer products launched in Russia, Iberia, and the Nordics. Octonauts also entered new EMEA territories, led by China and Korea.

Octonauts currently airs in more than 100 countries worldwide, including Disney Channel in the U.S., ABC in Australia, TF1 in France, Super RTL in Germany, and China Central TV in China.

Studio 100 Renews Deal for Maya the Bee

Studio 100 Media has concluded a new agreement with Hungarian public broadcaster MTVA.  As a result of the great success of the popular series “Maya the Bee” (78 x 12’) the channel continues its agreement for the famous bee and extends the deal with the CGI animation “Tashi” (52 x 11’), which achieved ratings of up to 50.33% market share (kids 3-13 years) on KiKA Germany this February.*  Together with a selection of timeless classics from Studio 100 Media’s extensive library the channel secured itself the exclusive FTA rights for more than 230 half hours of programming with this agreement.

Patrick Elmendorff, CEO of Studio 100 Media commented, “We are happy to renew and extend our successful collaboration with MTVA.  We hope that the viewers in Hungary will enjoy our classics and the brand-new series ‘Tashi’ as much as they have already enjoyed the adventures of Maya and her friends.”

Sesame Workshop Enters New Apparel and Accessory Collaborations

Sesame Workshop will launch new apparel and accessory lines for Sesame Street this year through partnerships with Crocs and Quicksilver/Roxy, Pancoat, Puma, Mishka, Uniqlo, and A Bathing Ape.

Crocs will introduce a Sesame Street three-pack of Jibbitz shoe charms, featuring Elmo, Big Bird, and Cookie Monster, and a new style of Elmo Fuzz Lined Clogs for kids in the fall. Quiksilver/Roxy will introduce a winter snow collection of jackets, snowsuits, helmets, mittens, and goggles for infants, toddlers, and kids this September. Pancoat launched its first collaboration program with Sesame Street this February, including sweatshirts, jogger pants, hoodies, and other casual apparel for kids to young adults. Puma’s collection launched this January and includes apparel, accessories, and footwear styles. Mishka’s collection features original artwork that updates and reinterprets classic Sesame Street characters using Mishka’s tongue-in-cheek and ironic aesthetic. The Uniqlo collection has expanded to include T-Shirts this year, and Sesame Street will be part of the UT Collection supported by Uniqlo’s social media platforms and website. A Bathing Ape collection includes specially created “Baby Milo-nized” Sesame Street characters.

Sesame Workshop will also expand its agency partnership with CPLG in select European markets, including France, Spain, and Italy for apparel and gifting categories designed for teens and adults.

LMA Extends Licensing Programs

Licensing Agency Lisa Marks Associates, Inc. (LMA) has expanded programs within its current portfolio of brands with key partnerships. Licensing Programs Launch for Perfetti Van Melle’s Global Lifestyle Brands Mentos and Chupa Chups.
 
Two new Mentos-inspired scented programs will leverage the flavors and fresh positioning of the global leadership brand. In Q2, home décor and tableware manufacturer The Jay Companies will launch their aromatic assortment of Mentos candles, diffusers, tart burners and more. The program is planned for a range of retail channels including food, drug, mass, mid-tier and department stores.
 
Rotuba Extruders is developing a line of scented and unscented pens, pencils with scented toppers, scented rulers, car air fresheners, and scented jewelry for mass, specialty, mid-tier, convenience, and other retailers across the United States and Canada, with a planned launch of Q3 2016.
 
Desperate Enterprises has signed on to create a line of tin signs and magnets, which also launched in 2016. The US-made products capture the dynamic graphics of the Mentos brand and will be available at gift shops, specialty stores, mass and online throughout the US and Canada.
 
Accessawear’s extensive Mentos electronics collection will include water speakers, power-banks, ear buds, headphones, thumb drives, selfie sticks, coin banks, cell phone cases and Bluetooth speakers. The design-led items will be in specialty stores, mid-tier department stores, mass and online in the US and Canada in 2016. Mentos® is the #1 global mint brand, owned by Perfetti van Melle Group, the third largest confectionery group in the world.
LMA has signed on New York-based Taste Beauty to develop a broad beauty program for the Chupa Chups® brand. The collection will include lip care, lip balm and gloss, nail polish and accessories, cosmetic bags, gift sets and more, featuring the vibrant and colorful range of Chupa Chups art and graphics. Products will be available in the United States and Canada at mass, specialty, value, department and drug stores in Q3 2016. Chupa Chups®, also owned by Perfetti van Melle Group, is the world’s most popular lollipop brand and the 5th largest confectionary brand worldwide, with approximately five billion Chupa Chups consumed each year in over 150 countries.

Firefly Signs Cristina Ferrare for CF Collection

Firefly Brand Management signed author, chef, and TV personality Cristina Ferrare (Hallmark Channel’s “Home & Family”) to launch The CF Collection.
 
Firefly will pursue key licensing partnerships for home and family categories including beauty, cooking, home décor, entertaining, nutrition, and women’s health.

Winx Club Travels to India

Winx Club - the hit property from family entertainment specialist Rainbow - will now be broadcast to millions of children across India, thanks to a deal with the kids entertainment channels of Sun tv network limited - a top Indian broadcaster.
 
This adds to a huge existing global audience, who have been enjoying Winx Club’s mixture of family-friendly storylines, fashionable themes and beautiful animation for more than a decade. Winx Club follows the adventures of a group of young fairies and combines action and adventure with comedy, appealing to girls from 4 to 10 right up to tween/teen. In total, Winx Club boasts over 15m viewers each day through 150 broadcasters worldwide.
The four regional channels Chutti tv, Kochu tv, Kushi tv and Chintu tv will beam series 4, 5, 6 and 7 of the show to homes across Southern India in four different languages from June 2016.
 
“Winx Club is a huge hit wherever it’s shown and I’m sure Indian fans will be just as enthusiastic,” says Andrea Graciotti Head of Sales Tv Series, Movies & CoProduction of Rainbow Group. “We are delighted to be linking up with Chutti TV, as they are a great broadcast partner and will do a fantastic job in bringing this magical series to Indian screens!”

Playmates Toys Launches TMNT: Out of the Shadows Toy Line

Playmates Toys will introduce a new collection of products inspired by Paramount Pictures and Nickelodeon Movies’ Teenage Mutant Ninja Turtles: Out of the Shadows, set to release in theaters on June 3. The collection includes action figures, vehicles, play sets, role-play gear, and additions to existing T-Machines, T-Sprints, and mini-figure collections.

The action figure line is highly detailed, fully poseable, and sculpted to match the appearance of the Turtles, allies, and villains in the film; and includes basic figures, 6-inch battle sounds figures, and 11-inch figures. The vehicles line includes cycles that feature ninja-flip action, the Street Speeder with an exclusive Leonardo figure, the Ragin’ Racer with an exclusive Raphael figure, and the Turtle Tactical Truck full of fighting gear.

Play sets include the City Sewer Lair Playset and the Technodrome Playset, and Role Play Gear includes Conceal & Reveal Weapons, the Extreme Battle Shell, and Leonardo’s Electronic Battle Sword.

Major Broadcasting Deals for Masha

Smash hit animation Masha and the Bear continues to reel in viewers around the world, with a raft of big broadcasting deals giving the show free to air coverage in Europe, Asia and North America.
 
The show - named best animation in the Creative Talent category at the 2015 Kidscreen Awards - is dominating the schedules through major free to air channels across the globe. This includes the whole of continental Europe, through stations such as Europe DR (Denmark), VRT (Benelux), France 5 (France), RAI (Italy),), Nova TV (Croatia), and TVP (Poland). Elsewhere, broadcasters include EBS (South Korea), Tele Quebec (French Canada), MOMO TV (Taiwan), ABC (Australia), and Spacetoon (MENA). Ink Global represents Masha and the Bear in the broadcasting and licensing sectors.
Masha is also a massive hit on YouTube, with one episode – Masha and the Porridge – recently hitting the 1 billion views mark, making it one of only twenty videos ever to achieve the feat.
 
“Millions of children know and love Masha thanks to a simple recipe – funny, original and engaging storylines combined with beautiful animation. This makes a show that works in any culture and language, so it’s no surprise that free to air coverage is expanding so quickly. The whole world wants Masha!” says Ink Global Director Claus Tømming.

Mattel Creations Launches Fireman Sam TV Special and Signs Deals for Bob the Builder

Mattel Creations launched a 60-minute feature-length 2017 special for its CGI-animated property Fireman Sam, featuring Scottish actor David Tennant. The special will be distributed worldwide by DHX Media and produced by HIT Entertainment.
 
Additionally, Mattel Creations signed global deals for Bob the Builder with Australia FTA Ten/Eleven (Australia), Dreamia-Panda (Portugal), NRK-Super (Norway), Karusel (Russia), and ATV-Minika (Turkey).

Campbell Soup Company Teams Up with Disney and Marvel

Campbell Soup Company has teamed up with Disney Consumer Products and Marvel Entertainment to bring web-slinging Super Hero Spider-Man to the soup aisle to celebrate the recent launch of Marvel’s Ultimate Spider-Man vs. Sinister Six on Disney XD. Made with intricate, die-cut pasta figures, followers of the classic comic can fill their soup spoons with miniature shapes inspired by the character.
 
Looking ahead to the Super Hero’s soup debut, fans will decide which collection of Campbell’s Soup labels featuring the iconic spider web-casting character will be featured. Now through the end of the month, parents and fans can visit http://cmpbell.com/spider-man to vote for their favorite set, choosing between the Ultimate Spider-Man Series and the Classic Spider-Man Series. The winning label design will hit store shelves nationwide in Fall 2016.

Jim Sachs Delivers Speech at Rider University

Jim Sachs, partner at Harris-Sachs LLC, addressed future business professionals at Rider University Professional Business Fraternity Delta Sigma Pi.
 
Sachs spoke to the students about intellectual property licensing as it relates to consumer products, the proper marriage of “property and product,” as well as marketing and distribution of the licensed products. Sachs also discussed failures and success stories highlighting real life examples.
 
Sachs, a licensing, marketing, and distribution executive for 40 years, has been featured in the Wall Street Journal and the New York Times. He currently writes for The Licensing Book.

New Publishing Director for Bonnier Australia

Niki Horin has been named as the new Publishing Director of Five Mile. Horin’s appointment further cements Bonnier Publishing Australia’s commitment to delivering world-class children’s publishing in Australia and New Zealand.
 
As announced last year, Bonnier Publishing Australia is part of the Bonnier Publishing Group and is a consolidation of the Group’s business in Australia including imprints Five Mile and Echo Publishing.
 
Horin is no stranger to Five Mile having started her career in publishing at Five Mile 13 years ago. Most recently she was Publisher at Hardie Grant Egmont, delivering the company’s biggest year of licensed titles as well as developing a design-centric children’s list.
Niki has joined the team this week and will report to Bonnier Publishing Australia CEO Natasha Besliev.
 
Besliev said: ‘I am so pleased to have Niki join the team. Her unparalleled dedication to editorial integrity and delivery of commercial success is exactly what we’re committed to at Five Mile. Her commissioning and publishing over the years and most recently at HGE are market-leaders.’
 
Horin added: ‘It’s a very exciting time to be back in the fray at Bonnier Publishing Australia. Five Mile is celebrating its quarter century birthday this year. It’s a wonderful opportunity to build on a reputation 25 years in the making with a renewed focus and fresh approach.’
Horin joins the Bonnier Publishing Australia Senior Leadership Team alongside Kay Scarlett, Publishing Director of Echo Publishing; Amanda Rice, Group Sales Director; Scott Westbury, CFO; and Adele Coultas, Group HR.

New Signings for Olly

Olly the Little White Van continues his upwards progress, with a series of recent  significant deals.  
 
Little Dot Studios, the world’s largest distributor of children’s programming on YouTube, has been signed to develop the brand on YouTube.  Olly’s has already received close on 100 million views worldwide, and the aim is to fully exploit the brand’s potential by making the most of YouTube’s fast-growing connection with children. Little Dot Studios will be developing a dedicated channel for Olly The Little White Van. 
 
Andy Taylor, Little Dot Studios’ Co-Founder and Chief Executive said, “We’re delighted to add Olly to our portfolio of premium children’s television brands on YouTube, which already includes brands like Thunderbirds, Octonauts and Care Bears. Olly has already proven himself to be a hit on YouTube and we’re looking forward to helping him connect with even more children around the World”.
 
At the same time, AWOL Animation in Paris has secured the brand’s first exposure in the U.S., with a deal that puts the Seasons 1 & 2 on Houghton Mifflin Harcourt’s brand-new ‘Curious World’ online e-learning platform.
 
Henry Becket, Olly’s CEO said, “It’s very exciting for Olly to be starting to make his mark in the ‘States, especially in a medium that recognises the brand’s educational as well as entertainment potential.”
 
The brand has also just announced a new partnership with European Television Services in Milan, to develop the brand in key EMEA markets, focussing initially on Italy.  ETS is a leading company both in post-production services to the media industry, as well as in the licensing sector where the company manages top properties like Peppa Pig and Ben & Holly.
 
Francesco Raiano, ETS Licensing Director, said, “We are glad to add Olly to our portfolio.  The Italian preschool market is fast-growing in TV and products.  Olly has been a big success on air in many countries so far, and we plan to replicate that in our core markets”.

EMPLOYMENT

A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

Becky becky@totallicensing.com
or
to our general mailbox subscriptions@totallicensing.com

JOB POSTING

Executive Seeks New Challenges
 
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
 
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.

caroline_crofts@hotmail.com
 

JOB POSTING

Licensing Coordinator
 
Company info: Leading accessories manufacturer with strong market placement in licensed, branded, and private label merchandise is currently seeking support in the licensed product department.
 
Job Description:  Submit product approvals to licensors using online modules and/or email communication, Support the licensing team with daily licensor requests as needed, Complete sell in grids and sell through reports
 
Requirements/Skills needed: 0-2 years experience, Bachelor’s degree preferred, Mac experience, including knowledge of Microsoft Office applications, Strong organizational and communication skills, both written and verbal, Attention to detail and follow-up, Ability to work in a fast-paced environment with a sense of urgency, Team player who is eager to learn and support a strong and growing business 
EndFragment
 
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
 
Contact: Please send resume to Jodi Colburn at jodic@berkshireinc.com.

JOB POSTING

Sunrights Inc. Seeks a Licensing Coordinator
New York
 
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
 
Please submit your resume to recruit@sunrights-inc.com.
Only candidates chosen for the interview process will be contacted.

 

JOB POSTING

Designer 
Berkshire is looking for a NY-based designer.
 
Job Description: Design licensed/private label accessories for adults and children; making detailed CAD’s of your designs for factories. Compiling boards of designers to show to buyers. Making revisions if needed. Our categories include: hosiery, cold weather, fashion hats/scarves, rain wear, and hand bags.
 
Job Qualifications: Adobe Illustrator/Photoshop fluent. Knowledge of knits, trims, embroidery, accessory applications, and basic specking. 
Job Qualifications: Good communication skills need. A team player in a fast-paced environment. Resume and portfolio required.
Company: Berkshire is a powerhouse in the accessories business, being one of the largest accessory manufacturers in the business today. We merchandise, design, manufacture and sell trend right, high quality accessories for a variety of price points. Specializing in both licensed and private label manufacturing, we offer leadership market positioning in both adult and children's accessories.
 
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
 
Contact: Please send resume to Jodi Colburn at jodic@berkshireinc.com.
 

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