Email not displaying correctly? View it in your browser.

Genius Brands in Development for SpacePOP Season Two, Expands Global Distribution
CPLG Italy to Represent Doraemon
Nestlé Pure Life, Crayola Partner to Launch Share-a-Smile National Campaign

Rainbow Flies High with Emirates
Rovio Entertainment Adds New Angry Birds Licensees 
    The Entertainer Grows Its Presence in Pakistan
Miraculous Ladybug to Be Featured in Golden Days Campaign at El Corte Inglés
Zodiak Kids Takes Sammy & Co to MIPTV

Chaucer Foods UK Ltd., Filippo Berio to Launch Range of Baked Snacks 
Acamar Films Sews Bing Nightware Deal with Tesco

Genius Brands in Development for SpacePOP Season Two, Expands Global Distribution

Genius Brands International Inc. plans to expand SpacePOP this year with new content license agreements in China and the UK. Additionally, Genius Brands greenlit the development of season two of SpacePOP for global distribution, which is expected to air this fall.
Genius Brands licensed the content distribution, licensing, and merchandising rights for SpacePOP to WeKids Asia Ltd. to launch a brand program across China this summer. The company licensed the rights to the SpacePOP original music videos to U Music TV for distribution across the UK via its app, and through its content block Sky TV, FreeSat, and FreeView. The deals with WeKids and U Music TV follow a recent agreement with Luk Internacional to handle the content distribution and licensing and merchandising campaign for SpacePOP in Southern Europe (Spain, Portugal, and Italy). Luk Internacional will create a Spanish-language SpacePOP YouTube channel for the market in Spain, utilizing Genius Brands’ marketing strategy in the U.S. of partnering with influencers and regional promotional partners.
In addition to YouTube, SpacePOP is currently available in the U.S. on digital platforms including Toon Goggles, PopJam, BatteryPOP, and the Kid Genius Cartoon Channel on Comcast, as well as on OTT platforms, including Amazon, Apple, Roku, and Google. The SpacePOP app is available on Amazon Fire, Roku, and Apple TV.

CPLG Italy to Represent Doraemon

VIZ Media Europe has appointed CPLG to represent the Japanese iconic brand and licensing phenomenon Doraemon in Italy.
The popular Japanese anime TV series and 360-degree licensing phenomenon Doraemon is now on track to extend its success story further into Europe. Global licensing company CPLG, on behalf of VIZ Media Europe, will develop a broad licensing program for the comedy-adventure TV show in Italy.
Since its launch in 1969, Doraemon has been one of Japan’s most popular multimedia franchises. With new content every year, it dominates the television, cinema, publishing, merchandise and promotions market in Asia, with annual retail sales in excess of €600 million. 

Nestlé Pure Life, Crayola Partner to Launch Share-a-Smile National Campaign

Nestlé Pure Life and Crayola partnered to launch the Share-a-Smile national promotion to celebrate the creativity and individuality of children.

The campaign introduces a new collection of Nestlé Pure Life kid-friendly, 8-ounce water bottles with labels designed by children. The contest asks kids draw what makes them smile for a chance to have the designs featured on some of the brand's 8-ounce bottle labels, as well as a $25,000 scholarship and other prizes.

The two grand prize winning designs and six of the runners-up’s designs from last year are included in the new Share-a-Smile Kid-Designed Edition 24-pack that hit shelves in February. The schools that the winners attend will also receive a donation of Crayola products. The bottles can be found year-round in most grocery stores and other retail locations, and also feature special promotional packaging for the Halloween and winter holiday seasons.

Nestlé Pure Life will use Crayola's logos in promotional materials, generate cross-merchandising in-store opportunities, and feature Crayola products at all the tour stops. Additionally, the partnership includes a sweepstakes for a chance to win a trip for four to the Crayola Experience.

Rainbow Flies High with Emirates

Italian studio Rainbow has announced that two of its most popular shows – Regal Academy and World of Winx - will now be screened on Emirates award winning inflight entertainment system, ice.
Regal Academy is the hit animation that puts a tantalizing twist into traditional fairy tales and follows the adventures of young Rose Cinderella as she starts her studies at the fabled school. World of Winx is an original show based on the evergreen classic Winx Club, which sees the fairy friends go undercover to foil an evil villain. 
Both shows will be available to passengers on Emirates flights in a variety of different languages, both Regal Academy and World of Winx will provide hours of fun and entertainment for Emirates young customers across the world.
Founded in 1985, Emirates is a global connector of people, places and economies. Based in Dubai, the airline’s global network serves over 150 destinations in over 80 countries across six continents. Its luxurious amenities, regionally inspired gourmet cuisine, award-winning in-flight entertainment system – ice – and unmatched hospitality provided by its iconic multilingual cabin crew have made Emirates one of the world’s most recognized airline brands.

Rovio Entertainment Adds New Angry Birds Licensees 

Rovio Entertainment added a roster of new licensing partners to its Angry Birds franchise. The new consumer products will feature the classic Angry Birds characters, as well as characters from The Angry Birds Movie, including the Blues and The Hatchlings. The products are expected to be available at retail this fall.
Rovio Entertainment’s new licensees include ES Originals for children’s footwear; Fabric Traditions for crafting fabric; Ziegenfelder for raspberry, cherry, lime, and banana ice pops; Checks In The Mail for personalized checks and checkbooks; Hue Vee for decorative light bulbs and light bulb decals; Toy Factory for novelty hats, plush, pillows, balls, and capes; Gamer Shoes for interchangeable zip-on shoe covers; and The Bentex Group for children’s swimwear.     

The Entertainer Grows Its Presence in Pakistan

The Entertainer, the fastest-growing high street toy retailer in the UK, today confirms that it has added another store to its growing international portfolio with existing franchise partner, the SEFAM Group in Lahore Pakistan. The 5000 square feet store opened its doors Saturday 25th March in Lahore’s largest mall in Pakistan, which is home to over 200 stores and a five-star hotel.
 The Entertainer’s established franchise partner SEFAM, has already successfully launched four other stores in Lahore and one in Islamabad.
With over 30 years of retail experience, the SEFAM Group strives to become the premier destination for toys in Pakistan under The Entertainer brand by providing customers a unique and exciting in-store experience.
The Entertainer currently has 131 stores located across the UK, plus ten international stores through its successful franchise partnerships.

Miraculous Ladybug to Be Featured in Golden Days Campaign at El Corte Inglés

Planeta Junior and Spanish department store El Corte Inglés partnered to feature Miraculous: Tales of Ladybug and Cat Noir in El Corte Inglés’ Golden Days campaign. Customers who spend over €15 on Miraculous Ladybug merchandise will receive a free copy of the series’ official magazine.
Miraculous Ladybug will also have a visual presence with brand areas at all El Corte Ingles department stores, featuring all product categories and opportunities for fans to take pictures with their favorite characters.
The promotion will also cover all 42 Hipercor stores, where Miraculous Ladybug will have a header in every toy section. At stores in Madrid, three Transformation Magic events will let kids have their faces painted to look like Ladybug or Cat Noir.
Miraculous Ladybug will also be featured in El Corte Inglés digital communications and social networks, as well as on their official website. The El Corte Inglés Facebook page will host a competition for kids to win exclusive Stormy Weather dolls prior to the release from master toy license Bandai.

Zodiak Kids Takes Sammy & Co to MIPTV

Zodiak Kids announces today it has reached an agreement with STUDIOCANAL to take on the distribution rights for aquatic action and adventure series Sammy & Co and will be launching the show at MIPTV and taking brand new series two to the market.
Following the success of feature films A Turtle’s Tale: Sammy’s Adventures, and Sammy’s Great Escape, both produced by STUDIOCANAL’s partner nWave animation studio, this 3D CGI animation for pre-schoolers explores an underwater world filled with action and humor. Zodiak Kids has acquired both Series and newly commissioned Series for M6.
Brave Ricky and thoughtful Ella are soulmates, who were born on the same day and even on the same beach; just like Ella’s grandfather, Sammy, and the love of his life, Shelly. They all live together in a coral reef village, along with best friends Annabel the octopus and Pipo the flute fish, pretty gang leader Strass and outspoken seahorse, Big Boss. Unable to resist the call of the big blue ocean, they embark on a quest for a shark tooth, launch a daring rescue at a lobster farm and face an attack by a giant squid. Exploring themes of friendship, respect, and nature the adventure-loving turtles face the same challenges as kids on land.

Chaucer Foods UK Ltd., Filippo Berio to Launch Range of Baked Snacks 

Chaucer Foods UK Ltd. partnered with Filippo Berio to develop a range of baked snacks. The new product will complement Filippo Berio’s selection of high-quality olive oils, olives, vinegars, and pesto. Beanstalk brokered the partnership.
The range is due to launch across the UK later this year and will debut with a line of Crostini, made with Filippo Berio extra virgin olive oil. The initial product line will comprise five products that are baked not fried, contain 30 percent less fat than fried crisps, and are free from artificial additives. Flavors include Fennel & Garlic, Formaggio, Lightly Sea Salted, Rosemary & Sea Salt, and Sundried Tomato.
This year, Filippo Berio also celebrates its 150th anniversary. In addition to its position in the UK and the U.S. markets, the brand also has market share in Switzerland, Canada, and Japan, with a growing presence in Russia, China, and Brazil.

Acamar Films Sews Bing Nightware Deal with Tesco

Acamar Films has teamed up with apparel licensee Aykroyd’s to bring Bing pyjamas to Tesco shoppers. The pyjamas will be available online and select stores across the country from Monday, 3rd April and will include products in a number of colours.
Bethan Garton, Head of Licensing at Acamar Films says: “We are thrilled to be launching nightwear with Tesco through our partner Aykroyds. Little bingsters will be delighted that they can go to bed in their very own Bing pyjamas. This new launch adds to an already strong licensing programme with partners such as Fisher-Price, HarperCollins and Egmont and many more”
Sion Akyroyd added, “We are incredibly excited to be working on such an engaging brand and we have no doubt that pre-schoolers and grown-ups will love the Bing Pj's launching this year.”

NFL Appoints IMG as Global Licensing Representative in Europe

The National Football League (NFL) appointed IMG as its exclusive licensing representative across select international markets in Europe and Asia. The new multi-year deal will see the NFL further expand its brand presence internationally through new licensed consumer product initiatives for its international fans.
In recent years, the brand has expanded its market with regular season games outside the U.S. and the annual Super Bowl is watched in more than 180 countries and in nearly 25 languages.
IMG will target a range of categories, including men’s, women’s, and children’s fan apparel, accessories, home décor, fast fashion collaborations, and food and beverage.
IMG’s pre-existing American football licensing work includes the Football Greats Alliance (FGA), which launched last year with the Pro Football Retired Players Association, with support from the NFL to manage the collective marketing and licensing rights of more than 22,000 retired NFL players.

Anna Metcalfe Joins Penguin Ventures as Hardlines Category Manager

Anna Metcalfe has joined Penguin Ventures (part of Penguin Random House) as Hardlines Category Manager with a focus on licensing opportunities for Toys and Games, food and beverage and gifting.  Anna will be working across all brands within the Ventures portfolio including Spot, The Flower Fairies, and Ladybird.
Anna was previously Licensing Manager at Coolabi, where she spent five and half years and worked across a variety of categories on brands including Clangers, Beast Quest, Poppy Cat and Purple Ronnie.

Unilever UK Partners with Snaffling Pig Co.

This month, Colman’s is set to launch into the snacking category for the very first time as it partners with the award-winning* Snaffling Pig Co to launch Ham and Colman’s Mustard flavoured pork crackling.
Available from March, the partnership is a first of its kind for both brands and will see the Snaffling Pig Co’s double hand cooked pork crackling paired with the world famous flavour of Colman’s English Mustard.

LAIKA Appoints Striker Entertainment to Launch Worldwide Licensing Program

Animation studio LAIKA appointed Striker Entertainment LLC to serve as its worldwide licensing agent. Striker Entertainment will work with LAIKA to develop a global licensing program with a roster of licensees.
Founded in Portland, Oregon in 2005, LAIKA’s mission is to blend art, craft, science, and technology to tell new stories. To date, the studio has had four Oscar-nominated features including Kubo and the Two Strings (2016), The Boxtrolls (2014), ParaNorman (2012), and Coraline (2009). 

Dr Seuss’s the Grinch Celebrates Sixty Years of Stealing Christmas

The Grinch is sixty this Christmas! Yes, the classic Dr Seuss character whose grumpiness towards the festive season is transformed by the friendship and love of Whoville, first appeared in the book How The Grinch Who Stole Christmas! in late 1957. Since then he has gone on to become one of the most recognisable and loved classic literary characters of all time.
He has inspired films, annual best-selling Christmas DVDs and a successful long lasting licensing programme with powerful seasonal appeal, which in the UK is managed by independent licensing agency Rocket Licensing. An expanded licensing and promotional campaign is being developed as Christmas 2017 approaches.
The Grinch’s sixtieth birthday celebrations are planned for the fourth quarter of 2017. They will include a special anniversary logo and targeted marketing, such as in-store activity, events and press and PR, to further drive brand exposure and respond to powerful consumer engagement.

Nelvana Brings Bravest Warriors to MIPTV

Nelvana announced the next phase of production for Season 4 of Bravest Warriors at MIPTV (Marché International des Programmes de Télévision, translates to International Market of Television Programs) in France. 

The new season is being produced in association with Frederator Studios for multiple platforms, including linear with complementary digital content. Produced by Nelvana Limited in Canada, the fourth season will premiere on Teletoon next fall. Additionally, the entire online collection of Bravest Warriors episodes produced by Frederator Studios are available for license outside of the U.S.

Bravest Warriors tells the story of four teenage heroes-for-hire in the year 3085, as they warp through the universe to save adorable aliens and their worlds using the power of their emotions. Launched on YouTube in November 2012, the series grew an online fan base with 150 million views, 1.5 million likes, and more than 1 billion minutes watched.

MAC Announces Latest Lipstick Collaboration with Iconic Star Betty Boop

MAC Cosmetics have just released the Betty Boop lipstick in the UK on
Betty Boop’s limited edition in true red comes in a matte finish. Packaged in a special-edition carton featuring the lovable character of Betty Boop in red and black.

King Features and their UK agent, Allsorts Licensing say they are absolutely delighted with this launch.

Brandgenuity to Drive Global Licensing Program for BMW

Brandgenuity will expand and manage the global licensing program for the BMW Group. The BMW Group currently has a worldwide consumer products program that offers products to consumers across categories including apparel, collectibles, video games, watches, and fashion accessories. Puma is the flagship global apparel partner, and retail licensee Ports manages the BMW Group mono-branded stores in China.
Brandgenuity will add offices in Munich and Hong Kong to accelerate and grow the program worldwide. The agency will also manage and extend the existing program in toys, die-cast, and collectibles for the BMW and Mini brands. Brandgenuity will begin managing the program this month.
Brandgenuity plans to expand licensing in Europe, North America, Korea, Japan, and the Middle East. Key categories for growth include lifestyle apparel and accessories, additional mono-branded experience stores, and co-branded products. The agency will look for partners to create inspired designs

ProSiebenSat.1 Secures “Fack Ju Goehte” Sequel

ProSiebenSat.1 Media SE and Constantin Film are renewing their existing licensing deal and thus continuing their long-standing, successful collaboration. The exploitation rights cover all national and international in-house and co-productions of Constantin Film that will start shooting in 2017 and 2018. Numerous top films from the German production company will therefore continue to be broadcast on ProSiebenSat.1 stations in the years to come.
The upcoming highlights include the third and final part of the "Fack Ju Goehte" series: After the first two films, which delighted a total of around 15.1 million moviegoers and count among the most successful German films of all time, director and screenwriter Bora Dagtekin and his team will conclude the trilogy this year. The first part of the cult series already had its free TV premiere on ProSieben in October 2016, achieving a record market share of around 32 % among 14- to 49-year-old viewers. 

Lovehoney Nominated for Top Licensing Award for tokidoki x Lovehoney

The UK’s largest Pleasure Product manufacturer is up against brands such as O.P.I, MAC Cosmetics and Clinique in the Health and Beauty Aids category at the 2017 LIMA Licensing Awards.
LIMA, short for The International Licensing Industry Merchandisers’ Association, is the leading trade organisation for the global licensing industry. Winners will be announced at the LIMA Awards Ceremony will be held during Licensing Expo on Tuesday 23rd May in Las Vegas.

Illustrator Jo Rose Updates Classic Baby Book Genre for Bologna Book Fair

Former S&S MD Ingrid Selberg Developing Early Learning Concepts with Rose for Deer Little Forest Books.
Koko Rose Media, agent and brand manager for Henries-nominated illustrator Jo Rose, will present a new line of original baby book concepts at this year’s Bologna Book Fair. The books feature Rose’s Deer Little Forest brand, and have been developed with Ingrid Selberg Consulting, headed by the former Managing Director of Simon & Schuster’s Children’s Division Ingrid Selberg.
The early learning concepts feature original and quirky renditions of classic 0-3 themes, such as colours, activities, numbers, learning, and ABC’s, using the beauty and humour of Jo’s unique animals to engage both parent and child. The pages show an imaginative and charming array of characters and objects to look at, in a layout which is visually stimulating and reminiscent of Richard Scarry.

H&A Showcases Its Disney Princess

H&A, the UK’s leading supplier of children’s licensed bathtime products, has introduced a new classic Belle range to its popular Disney Princess collection, available now.  The launch of these classic Belle products coincides with the release of Disney’s Beauty and the Beast live-action film which is out now in UK cinemas.
They form part of H&A’s already successful Disney Princess range available in Asda, Boots, Sainsbury’s, Tesco and Wilkinson’s.  As well as these everyday bathing products, the company plans to further extend its Beauty and the Beast range into gifts and fragrance products including an Enchanted Rose EDT and Belle 3D Bubble Bath, from September.
Tamsin Daniel, Marketing Development Director, at H&A said: “Our products are about bringing fun to bathtime with trusted formulations and playful accessories.  Children love to have their favourite characters on their bathtime products and we believe the new classic Belle, and Beauty and the Beast ranges will prove popular.”

The Royal Mint Adds to Popular Beatrix Potter Collection

The Royal Mint has today announced that four new designs will be added to the Beatrix Potter collection for 2017. The 50p coins, finished in full colour, will be released over the course of 2017 to supplement the 2016 collection that celebrated the much-loved author’s 150th anniversary.
The 2016 collection gave pride of place on British coinage to Peter Rabbit, Jemima Puddleduck, Squirrel Nutkin and Mrs Tiggywinkle. The range was enormously popular and the coloured commemorative coins sold out within days from The Royal Mint website.
The 2017 collection, developed in collaboration with Penguin Random House (publisher of Beatrix Potter’s Tales) will once again kick off with a famously cheeky character from Potter’s books – and arguably one of the most recognisable children’s literary creations ever – Peter Rabbit himself. This will be followed by Benjamin Bunny, Tom Kitten and Jeremy Fisher, all re-imagined in full colour to fit onto a beautifully-finished commemorative coin.

Bologna Licensing Awards Winners Announced

Peppa Pig, Barbie, the Smurfs and the Rollinz are some of the stars of the “Bologna Licensing Award 2017”, the prize for the best projects to develop licensed products during the period 2015-2016 in Italy. These awards will be assigned for the first time during the Bologna Licensing Trade Fair (BLTF), the fair for the sector of licensing and the development of products based on established brands and intellectual property, already in its tenth edition and organized by BolognaFiere and due to take place now at the Bologna Exhibition Centre at the same time as the Children’s Book Fair.
Peppa Pig won the preschool category, Rollinz won the kids category, Barbie won the teens category and The Smurfs won the adult category.
The Special Prize went to Despicable Me – Franchise Minions, managed in Italy between 2015-2016 by CPLG Italy, for “the total transversal nature of the target, from the very youngest to the oldest and for particularly coherent choices of all the licensee partners, also from an international point of view, which developed products rich in innovation and technology”.

Tomi Gerhold Appointed as Director of Licensing at Notre Dame

The University of Notre Dame has announced the appointment of Tomi Gerhold as director of licensing, effective April 1. In her new role, Gerhold will oversee the University’s extensive trademark licensing program, which is widely regarded as one of the most successful consumer products licensing programs in the United States.
Gerhold joined Notre Dame’s Licensing Department in May 2000 and served in several capacities including licensing specialist, associate director and interim director. In her new role, Gerhold is responsible for enhancing the University’s commercial brand, increasing retail exposure for University merchandise, ensuring the protection of Notre Dame trademarks and increasing revenues derived from the program to support the University's academic enterprise. She works in close coordination with key retail partners including the Notre Dame Bookstore, Follett Higher Education Group, Fanatics and the University’s trademark licensing agency, Fermata Partners.

Coolabi Group Appoints Landmark to Represent Purple Ronnie in Japan

Independent international media company and rights owner Coolabi Group today announces the appointment of Landmark as licensing agent for Purple Ronnie in Japan.
Purple Ronnie is one of the UK’s leading social expression brands with a strong heritage and cross-generational following. Fun, quirky and a little irreverent, the brand delivers observational humour with a light-hearted touch.
In the 30 years since its inception, Purple Ronnie has achieved sales of over 100 million pounds in the UK, including 2.5 million books and over 65 million greetings cards sold to date.
Purple Ronnie has a strong online presence with animated short videos featuring on its YouTube channel and topical ‘doodles’ are created weekly specifically for social media.
Landmark has over 25 years’ experience representing international companies including Disney and Pixar, and has an enviable track record of creating highly effective marketing and promotional campaigns for international and domestic brands, in the retail space in Japan.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox


Brandgenuity Seeking Licensing Sales Manager
Brandgenuity, a leading global trademark licensing agency, is seeking a Manager of Business Development to proactively identify licensees, negotiate business terms and assist in client service for several of its leading brands. Brandgenuity represents many world class corporate brands and entertainment properties including,  Arm & Hammer, MTV, Comedy Central, Edge, Playtex, Hawaiian Tropic, and MGM Studios. Our ideal candidate has 3+ years of experience in licensing sales and has had experience working with brands, licensees and retailers. Candidate should be a self-starter with a proven track record. Passion, project management experience, strong communication and follow-up skills a must. Please send resume and cover letter to


Job Description: Creative Artworker/Designer

Bright is a leading illustration agency, providing creative content for clients across Licensing and Publishing. In this role it is important to understand the needs of each agent and their creative division, supporting the London & New York offices and working with the part time US designer to coordinate design consistency and efficiency. Bright’s systems are currently under development, so there is scope to be a part of establishing brand design and guidelines for the new website and beyond. This is an opportunity to be part of a resourceful and forward thinking team, working across print and online to take ownership of and developing existing processes and instigating new design projects.
Key Responsibilities:

  • Plotting monthly activity and prioritising brief requests, managing deadlines, copy and image requirements
  • Carrying out fast-paced design briefs for both online and print marketing across our different creative departments
  • Developing ownership over all design related processes
  • Communicating effectively with colleagues for clear briefs and prompt delivery of artwork needs.
  • Designing and updating the main Agency, Licensing and Emporium homepage sliders; publications dates, workshop events, new artists, publication and trade show banner ads
  • Maintaining key collateral such as the artist and clients’ handbooks for digital pdf and print formats
  • Designing adverts and images for editorial and advertising features in industry publications
  • Designing and coordinating visuals for presentations for meetings, launches and other presentations that agents or marketing require
  • Coordinating design for trade shows including designing portfolio sheets for all agents and preparing and ordering design or branded collateral needed for trade shows
  • Establishing a strong relationship with printers and the knowledge of different types of processes and papers. Maintain existing relationships and develop new where needed.
Skills required:
  • Mac literate essential
  • Tech savvy, with an interest in the latest technology developments
  • Strong knowledge of design programs in the Adobe design suite (Photoshop, InDesign, Illustrator etc).
  • Applying a marketing understanding with the AIDA system with high quality performance and constantly developing design skills.
  • Demonstrate creativity, originality and flexibility, with good resilience during periods of high pressure
  • Ability to understand clients’ needs and find practical solutions
  • Good teamwork skills
  • Strong artistic sense with the ability to work to briefs and close attention to detail
  • Ability to multi-task on many projects at one time with strong initiative
  • Confidence in presenting and explaining ideas
Bonus additional skill:
  • Experience or interest in UX and web design


Crayola Is Seeking an Experienced Manager, Outbound Licensing. Located at Crayola Corporate HQ, Easton, PA

The ideal candidate will possess experience within either Toy AND/OR Publishing licensing experience.
GENERAL SUMMARY: Creates strategic direction for active licensee base and negotiates new partnerships within assigned categories to achieve growth objectives.   Directs tactical execution of licensed product lines from concept/line plan through commercialization.  


  • Manage existing licensees in assigned categories: 
    • Evaluate licensee’s quarterly marketing, retail and financial forecasts to ensure licensees on are track to meet established contractual obligations, royalty payments and forecast goals.
    • Organize and run licensee orientations, business reviews, semiannual/quarterly line reviews, and brain storm sessions.
    • Address specific licensee performance issues
    • Negotiate renewals on a timely basis
    • Provides input for annual departmental budget and plan
  • Ensure licensees develop seasonal lines in time for internal seasonal review and develop documents and presentations to communicate licensee’s initiatives to internal Crayola departments
    • Set trend direction and make recommendations for new product entry
    • Direct category research and product concept testing as needed with the consumer insights team
    • Work with creative and product development on design and creative direction for licensed product and packaging
    • Responsible for managing licensee press releases, cross marketing and promotions
    • Ensure adherence to internal approval process (i.e. safety, quality, financial, legal, content, creative, consumer activation, consumer affairs etc.) and assist in resolving issues.
  • Negotiate new licensed strategic partnerships for assigned segments in conjunction with established category strategies
    • Research, secure and develop new licensees building upon the success of existing segments in order to achieve predictable, profitable and sustainable growth
    • Negotiate deal terms including: grant of rights, royalty rates, guarantees, projections and business plans
  • 7 years’ experience in licensing or consumer marketing work for a CPG company.
  • Bachelors’ degree preferred

To review the full job description and to apply:
Click on search all jobs and look for Req ID 406BR


Senior Creative Designer
Location: North East (Gateshead) 
Salary: Competitive

We are looking for an talented Senior Creative Designer to join our team here at Blue Kangaroo in the UK... You must be a creative thinker and understand everything about Character Licensing and Brands. Work independently but also as part of a team. You will work on the biggest and best known brands in the Licensing world, everything from packaging refreshes to creative pitch decks to inspire creative thinking. An outstanding knowledge of all Adobe programs goes without saying and the ability to take work from concept to final artwork is essential.

If you think you have what it takes to make a difference within our talented and dedicated team then please contact us. t: +44 (0)191 490 9449.


Licensing Executive

MGL ( is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to


Licensing Director
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
Contact: Please send resume to


Executive Seeks New Challenges
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.


Sunrights Inc. Seeks a Licensing Coordinator
New York
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
Please submit your resume to
Only candidates chosen for the interview process will be contacted.



For up-to-the-minute licensing news, current and back issues, and more, visit The Licensing Book's blog!

The Licensing Book Blog


Why not join us on Total Licensing's Blog for activities, news, comment, and much more by clicking on the image below:

The Licensing Book Blog
6 April 2017

Brought to you by
the publishers of
The Licensing Book
and Total Licensing

Subscribe Now
To advertise in Total Licensing Report or The Licensing Book,
please contact

Terms of Use


Sony Pictures
Sony Pictures
Sony Pictures
El Ocho

Total Brand Licensing

Total Licensing Australia

Total Licensing Australia

Total Licensing Australia

The Licensing Book

Click above to visit the

Adventure Publishing
Group website

The Licensing Book
Click above for
the latest copy of

The Licensing Book

Total Licensing

Click above for
the latest copy of

Total Licensing

LIMA Member
Click above for
the latest copy of

Total Art Licensing

Total Licensing Website
Click above to
visit the

Total Licensing

Francesca Ash
Laurie Schacht
Jonathan Samet
Jackie Breyer
Jerry Wooldridge

Becky Ash
Marissa DiBartolo
Stephanie Grassullo
Maddie Michalik
Ali Mierzejewski

Bill Reese

To subscribe to The Total Licensing Report, free of charge, please
click on the button above and complete the form.
Alternatively, paste into your browser.

To advertise in Total Licensing Report or The Licensing Book, please contact

We are pleased to offer you this free newsletter but do not wish to send unwanted email. If you wish to unsubscribe from future emails, please click here and you will be removed with in the week.

For further information about Adventure Publishing Group or our other publications
The Licensing Book, The Toy Book, or The Toy Report
email us at
or visit our Web site at
Adventure Publishing Group 307 7th Avenue, Suite 1601, New York, NY 10001 U.S.A
(p) 212-575-4510


For more information on Total Licensing contact Jerry Wooldridge
or visit our Web site
Total Licensing Ltd. 4 Wadhurst Business Park, Faircrouch Lane
Wadhurst, East Sussex TN5 6PT ENGLAND
+44 1892 782220

Copyright © 2017 Adventure Publishing Group, All rights reserved.

unsubscribe from this list    update subscription preferences 

Email Marketing Powered by MailChimp