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H.J. Heinz Company and Kraft Foods Group Sign Definitive Merger Agreement

HeinzKraftH.J. Heinz Company and Kraft Foods Group Inc. have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third largest food and beverage company in North America. Under the terms of the agreement, which has been unanimously approved by both Heinz and Kraft's boards of directors, Kraft shareholders will own a 49 percent stake in the combined company, and current Heinz shareholders will own 51 percent on a fully diluted basis. Kraft shareholders will receive stock in the combined company and a special cash dividend of $16.50 per share. The aggregate special dividend payment of approximately $10 billion is being fully funded by an equity contribution by Berkshire Hathaway and 3G Capital.
 
The combination of these iconic food companies joins together two portfolios of beloved brands, including Heinz, Kraft, Oscar Mayer, Ore-Ida, and Philadelphia. Together the new company will have eight $1 billion+ brands and five brands between $500 million and $1 billion.
 
When the transaction closes, Alex Behring, chairman of Heinz and the managing partner at 3G Capital, will become the chairman of The Kraft Heinz Company. John Cahill, Kraft chairman and CEO, will become vice chairman and chair of a newly formed operations and strategy committee of the board of directors.
Bernardo Hees, CEO of Heinz, will be appointed CEO of The Kraft Heinz Company.
 
The Kraft Heinz Company will be co-headquartered in Pittsburgh and the Chicago area. The transaction is subject to approval by Kraft shareholders, receipt of regulatory approvals and other customary closing conditions, and is expected to close in the second half of this year.

Rhapsody, Twitter Sign Licensing Agreement

RHAPSODYUsers of streaming service Rhapsody can now tweet songs to their followers, thanks to a new licensing deal for the company’s 34 million-track catalogue. When Twitter users receive Rhapsody’s custom audio cards in their feed, they can also stream, discover, and share complete tracks within the social media platform. The deal makes Rhapsody the first streaming music service to offer licensed full-track playback to music fans on Twitter, which it says will “ensure that artists, labels, and publishers are paid for their work as songs are played.”
Rhapsody explained the feature in a blog post: "While listening to music on Rhapsody, simply tap the Twitter icon, add comments and hashtags, and share the full-length song. Friends and followers will see the Rhapsody audio card in their Twitter stream and can press the play button to hear the song that inspired the Tweet."
All audio cards used on Twitter will also contain a “Learn about Rhapsody” button that leads users to download the Rhapsody app. They will then be offered an exclusive trial of the platform. The service is available in the U.S.
Artists including Wiz Khalifa, Pearl Jam, Fifth Harmony, Flo Rida, and Hunter Hayes have signed up to share songs this week from their latest albums on Twitter using Rhapsody audio cards.

Nelvana Signs Scholastic for Little Charmers

Little CharmersCorus Entertainment's Nelvana has granted worldwide English-language rights to Scholastic to produce a range of preschool books in a number of formats based on the series Little Charmers.
 
As the master storybook licensee, Scholastic plans to launch the series in the U.S. and Canada next spring, with two storybooks entitled Meet the Charmers and Double Trouble. Additional formats, including 8-by-8 books, readers, paper-over-board, activity books, and e-books will follow throughout the rest of 2016 at retail as well as through Scholastic Book Clubs and Book Fairs. Scholastic UK and Scholastic Australia/New Zealand will roll out the series in Fall 2016 in their territories.
 
Little Charmers currently airs on Nickelodeon and Nick Jr. in the U.S. and Treehouse in Canada.

AC/DC partners with Epic Rights, Perryscope for Global Program

AC/DCAC/DC has entered into a multi-year agreement with Perryscope Productions and Epic Rights to develop a global merchandising, licensing, retail, and ecommerce program to support the band's Rock or Bust tour.
 
Norman Perry, President of Perryscope, and Dell Furano, CEO of Epic Rights, said in a joint statement, “AC/DC has always been the top seller of band merchandise and has an incredible archive of artwork, photos, tour logos, and imagery. AC/DC merchandise designs are some of the most famous in rock, including Highway to Hell, Back in Black, High Voltage and For Those About to Rock, among others. These designs are the favorites of rock fans worldwide, and we are very excited about designing and selling great new AC/DC merchandise at their concert venues, online and at retail."
 
AC/DC released a new album, Rock or Bust, in December, and will kick off a world tour by headlining at Coachella on April 10. The Rock or Bust tour will continue in Europe May 5 through July 25, and opens in North America on August 22.

Kellogg’s in the Kitchen Signs New Tabletop Partner

Kellogg'sKellogg’s has partnered with R Squared Sales and Logistics to expand its presence in U.S. kitchens with a new line of tabletop products and décor. The deal was brokered by The Joester Loria Group.

Kellogg’s is the creator of characters including Tony the Tiger; Toucan Sam; and Snap, Crackle, and Pop. R Squared will develop a collection of ceramic bowls, plates, mugs, glasses, and canisters featuring vintage designs of Kellogg’s iconic characters. The collection will be launch at specialty, mid-tier, mass, and grocery retailers this fall.

Parragon Expands Disney Publishing Program

ParragonParragon will publish a range of coloring, sticker, and activity books across multiple Disney franchises in the North American market starting next year. Franchises will include Disney Frozen, Disney Princess, Disney Princess Palace Pets, and familiar characters from existing and upcoming Disney-Pixar films.
 
Parragon will introduce new-to-market designs, such as cover-mounted gifts, activity sets, and a variety of series, including 1,000 Stickers; Copy Coloring with chunky, double-ended crayons; Jumbo Activity Packs; and premium Sticker Treasuries.
 
Parragon now publishes books featuring Disney franchises in more than 35 countries and recently announced plans to launch a new publishing program in Scandinavia.

Marvel Broadens Home Textiles Program with Adult and Teen Offerings

MarvelMarvel will expand its home textiles and room décor program with a focus on the college and adult demographic. Marvel has partnered with Jay Franco, Northwest, Artissmo, Silver Buffalo, and others to design home textiles and décor utilizing a retro comics vibe featuring Marvel's iconic characters. Jay Franco will offer a line of adult-focused bedding, pillows, and more; Northwest will introduce a line of plush throws and throw wraps; Artissmo and Silver Buffalo will make canvas wall art; Open Roads Brands will launch retro Marvel comic tin signs; and 3DLight FX will offer 3-D wall lighting. Assorted Marvel bean bags and other adult chairs will also be available.

Digital Media Licensing Summit to Headline Licensing Expo

Licensing Expo has added the Digital Media Licensing Summit to the show on June 8 at the Mandalay Bay Convention Center in Las Vegas. The Summit, which takes place in conjunction with LIMA’s Licensing University, is designed to connect licensees, retailers, and manufacturers with digital media companies and stars.
 
Licensing Expo, sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), has connected the world’s most influential brand owners and agents with consumer goods manufacturers, licensees, and retailers for 35 years. The show is now looking to ensure that its attendees are introduced to this new world of partnerships with globally-recognized digital brands. The inaugural Summit will feature exhibitors from the digital content world, as well as a full day of programming on June 8, which will feature keynotes and panels focusing on new business opportunities that leverage the tectonic shift in young consumers’ media habits toward digital platforms and stars. Discussions with high-level stars and executives will explore the future of licensing in categories including fashion and beauty, games and electronics, kids, the home, and more.

LIMA Finalizes Ballot for Incoming Board of Directors

The International Licensing Industry Merchandisers’ Association (LIMA) has announced its slate of nominees for positions on the board of directors of the industry’s primary global trade organization. The ballot, which was assembled by the LIMA nominating committee and approved by the current board of directors, was culled from a large number of well-qualified individuals who had expressed their interest in serving on the LIMA Board. Ballots will be sent to LIMA members in April for voting, and the new directors will be introduced to the membership at the LIMA Annual Meeting on June 8 in Las Vegas.
 
This year’s LIMA board of directors nominees include Richard Barry, executive vice president, chief merchandising officer, Toys “R” Us; David Buckley, president, Copyrights Asia Ltd.; Elise Contarsy, vice president, Brand Licensing, Meredith Corp.; Scott Killian, senior vice president, Licensing and Business Development, Fanatics Inc.; Linne Kimball, head of licensing and business development, Reebok International Ltd.; Ted Larkins, senior vice president/general manager, Copyright Promotions Licensing Group (CPLG) North America; Maria Del Carmen Rotter Alday, managing director/executive vice president, Televisa Consumer Products.

Girl Scout Cookie Tea, Candles, and Plush Hit Retail

BiggelowThe Wildflower Group will expand the Girl Scouts of the USA licensing program with new licensees. The Bigelow Tea Co. will introduce a pair of specially developed teas inspired by Girl Scout Cookies flavors: Thin Mint herbal tea and Caramel & Coconut black tea. Yankee Candle has launched a candle collection featuring scents from four Girl Scout Cookies: Thin Mint, Trefoils, Chocolate Peanut Butter, and Coconut Caramel Stripes. Each is available in a large tumbler or jar, a small tumbler, and as a Car Jar Air Freshener.
 
In addition, Build-A-Bear Workshop has rolled out its newest cuddly soft plush, Girl Scout Cookies Bear, a 15-inch creamy white bear with a fuchsia cookie bow on her head. Girl Scout Cookies Bear can be personalized with a two-piece Girl Scout Summer Get-Up, consisting of a hot pink T-shirt with a Girl Scout Cookie heart design and a denim skirt.

IDW Set to Release Orphan Black Tabletop Games

Orphan BlackIDW will release a series of Orphan Black tabletop games. The first game in the line will be a deductive card game, which will be in stores in July. The games will feature characters from the show and will further enrich the tension and unpredictability fans have experienced through the first two seasons. Orphan Black returns to BBC America for a third season on April 18 at 9:00 p.m. EST, with the season premiere also airing across all AMC networks channels in the U.S. and across Bell Media’s Space, Bravo, CTV, and MTV channels in Canada.

WWE, NBCUniversal Launch For the Hero in All of Us Brand Campaign

NBCUniversal and WWE have launched a comprehensive brand campaign, For the Hero in All of Us, that will air across NBCUniversal's network of two broadcast networks, 17 cable channels, and more than 50 digital properties in addition to all of WWE's platforms. In conjunction, NBCUniversal and WWE will engage consumers through #MyHeroIs inviting fans to name their favorite WWE Superstars and share personal and inspirational stories of heroism.
 
In addition, advertisers can work with NBCUniversal and WWE in new ways to tap into the scale and reach of WWE’s multimedia platforms, which all deliver a TV-PG family-centric, multigenerational, and multicultural audience.
 
As part of the suite of NBCUniversal and WWE assets offered together, the companies have created bigger, more immersive opportunities for advertisers, including multiplatform, customized, and turnkey initiatives around marquee tentpole events. Advertisers will also have access to WWE Superstars and Divas for the creation of custom on-air campaigns, in-show integrations, and social campaigns.

DCP Announces Disney Princess Keys to the Kingdom Campaign

Disney Consumer Products has announced Keys to the Kingdom, a national multi-platform celebration that will drive awareness and excitement for new Disney Princess product offerings across multiple categories at retail this fall. Disney Princess fans will have the opportunity to unlock music videos, special content, and app extensions through activations across retail that celebrate the inner qualities of Disney Princess characters that make them unique.


Licensees including Mattel, Jakks Pacific, Evy, and MZB have developed dolls, role-play items, apparel, accessories, footwear, and home décor that introduce bold and colorful new character art and key-inspired designs. Launching in spring ahead of other Keys to the Kingdom products, Mattel has created a new line of Disney Princess Royal Celebration Dolls. The dolls come with a special invitation that unlocks premium content in the all-new accompanying Disney Royal Celebrations app, available for free on the App Store.


Keys to the Kingdom will be supported across retail with new products and extensive activations, including promotional and feature placement, account-specific digital app activations, interstitials, and music videos that will debut at key retailers and marketing plans with unique themes tailored to each location. Disney will also support the campaign through digital marketing and advertising, site takeovers, social media, and e-mail blasts.  
Keys to the Kingdom products will start rolling out at mass and specialty retailers this spring, with additional products coming this summer.

Downton Abbey Collection Announced from Nostalgia Home Fashions

Nostalgia Home Fashions will present Downton Abbey bedding collections at New York Home Fashions Market Week, March 23-26, 2015. Five luxuriously appointed collections are available for buyers to shop at Nostalgia’s New York Showroom, 295 Fifth Ave.
 
Nostalgia Home Fashions intentionally designed the Fall 2015 Downton Abbey bedding collections to resonate with viewers and fans of the British television series. The collections imbue the elegance and aristocracy that fans have grown to expect from this long running series. Design techniques that include burnout velvets, chenille jacquards, flourishing embroidery and engineered prints help bestow a graceful decorum synonymous with Downton Abbey.

Temple Run Toys for Sonic Restaurant’s Wacky Pack Meals

Temple RunImangi Studios, creator of the Temple Run franchise, the mobile game with over one billion downloads, has announced a partnership with Sonic to bring Temple Run-themed toys to the popular restaurant chain’s Wacky Pack kids meals.
 
In a limited-time engagement through April 19, Sonic will feed young diners’ appetites for adventure with toy offerings that include stickers of top in-game runners, the game’s coveted idol mask, an endless runner maze, and figurines depicting the evil demon monkeys that protect the temple. Each toy will feature a Temple Run code that can be scanned to unlock a digital photo booth via the Wacky Pack website.

King Features and Putnam Pair for Popeye

King Features Syndicate and Putnam Accessories have partnered to debut a limited edition collection of Original Chuck hats featuring Popeye.
 
The hats are available now for a limited time at OriginalChuck.com. The new partnership follows recent apparel lines for Popeye with Uniqlo and Urban Outfitters in the UK.

EUROPE

Jourdan Dunn and Fluid World Announce Collaboration

Storm Model Management has announced a licensing partnership between Jourdan Dunn and Fluid World - who will develop two clothing collections for the international super model. This will be the first licensing deal for Jourdan who has held long term ambitions to design clothing for children and young adults.
 
Independent brand licensing agency Fluid World successfully launched the Hello Kitty brand in the UK, and will be seeking an international retail partner to support the development, production and marketing for this project.
 
Andrew Lane, CEO of Fluid World, says: “Jourdan Dunn is a fashion icon who sets trends and influences style. I am delighted to be working with her on this exciting project and bringing her cool urban style to a wider audience.”

Goodyear Announces Official UK Launch of Lifestyle Program

Goodyear is set to launch its line of men’s, women’s and children’s clothing, footwear and accessories into the UK Market.
 
The Goodyear Lifestyle Program Clothing, Footwear and Accessories range will be rolled out into the UK Market from March 2015. The Lifestyle Clothing line draws on the Goodyear brand’s research and technical expertise as well as its rich heritage and storied past to offer distinctive and stylish clothing. The Casual and Fashion Vintage collections are enthused by the unique brand’s rich heritage and American roots while the Outdoor and Sport collections are inspired by the core Goodyear brand’s attributes of technical innovation, durability and weather-proof performance.

Rovio Sees Significant Profit Drop

The maker of the Angry Birds franchise, Finland-based Rovio, announced a 73 per cent profit drop.
 
Rovio has high hopes for its animated film, Angry Birds, launching next year in 3D, but saw a decline in its licensing business. The company saw total sales fall 9 per cent last year to 158.3 million euros ($169 million), although revenue from mobile games grew 16 per cent to 110.7 million, as new offerings such as Jolly Jam and Angry Birds Stella Pop! helped total annual downloads reach 600 million.

eOne Appoints New Licensing Agents for Peppa Pig in Eastern Europe

eOneEntertainment One Licensing (eOne) announced today that Plus Licens AB and Mondo TV have been appointed to act as licensing agents in Eastern Europe for the hit preschool property Peppa Pig.
 
Under the agreement with eOne, Plus Licens AB will manage the consumer products programme for Peppa Pig in Poland, Hungary, Romania, Bulgaria, the Czech Republic and Slovakia.
 
Mondo TV Suisse will take on duties as the licensing and merchandising representative for the successful preschool property in the former Yugoslavian territories of Serbia, Montenegro, Slovenia, Croatia, Bosnia and Herzegovina, Macedonia and Kosovo.

Egmont Launches Disney Princess Palace Pets Magazine

Palace PetsEgmont Publishing has announced the launch of Disney Princess Palace Pets magazine.
 
Disney Princess is the number one girls brand in The Walt Disney Company.
 
Jo Doubtfire, Publisher of Egmont’s Disney magazine portfolio, said “Disney Princess magazine continues to be the No. 1 Primary Girls’ title in the UK and is the No. 2 bestseller in the overall kids’ market.  We are very excited to be launching Palace Pets, which gives little girls a further glimpse into their favourite Disney Princesses’ lives and introduces these adorable pets and their adventures.”

Jacqueline Hofman Joins Nordic Licensing Company in Benelux

Nordic Licensing Company, recently named the licensing representative for Warner Bros. Consumer Products EMEA (WBCP) in the Benelux territories, has hired Jacqueline Hofman to manage the account in the expanded territory.
 
NLC has been the WBCP representative for the Nordics since 2005, working with such iconic brands as Looney Tunes, Tom and Jerry, The Flintstones, Scooby-Doo; and all DC Comics Super Heroes.
 
“Given Jacqueline’s years of success in the Benelux market and previous experience with Warner Bros. brands, we are delighted to have her join the NLC team,” says Anna Lisa McBride, NLC Director and Partner. “Having an industry veteran on the ground who really understands the region and our client aligns with NLC’s overlying strategy to stay focused and do things right.”
 
Hofman began her licensing career in Benelux agencies back in 2007, rising through the ranks and gathering broad experience in everything from design to brand management. At NLC’s new office in the Hague, she will serve as Senior Category Manager.
 
“My work with Warner Bros. in the past and my broad experience within and outside of Benelux form a good mix,” Hofman says. “I look forward to supporting our existing licensees and building our current portfolio of licensees and partners.”

PGS Secures Deals for Playmobil Animated TV Series

PGS PlaymobilPGS Entertainment has secured a raft of media licensing deals for the animated series inspired by Playmobil - Super 4.  Produced by Method Animation and morgen studios, and commissioned by France Télévisions, PGS represents the series in all territories and has secured media licensing agreements across Europe and Asia.
Current sales include Canal Panda (Spain), VRT (Flemish-speaking Belgium), MiniMax (Eastern Europe), Thai TV3 (Thailand), and NTV7 (Malaysia).
 
Super 4 (52 x 11’) is a comedy/adventure series produced in CGI, native 3D for kids aged 5 to 9.

9 Story Licenses Get Ace to Boing France

9 Story Media Group has licensed the animated comedy series Get Ace to Boing (France), part of Turner Kids' portfolio in France, made of 3 channels: Boing, Boomerang and Cartoon Network.
The series is produced by Australia’s Galaxy Pop for Network TEN's ELEVEN and has recently been greenlit for a second season having seen strong ratings with its first season broadcast. Along with Boing (France), the first series has been sold to ABC (Australia), TVNZ (New Zealand), TVE (Spain), E Junior (UAE) and Zoom (Israel).

Icon Live Appoints miPR to Promote 2015 Accessories

miPR has been appointed by Sussex-based fashion accessory supplier, Icon Live, to promote their ranges in 2015.
 
Leading jewellery and accessories supplier Icon Live has developed extensive ranges of products for children and adults across its portfolio of licences. The appointment of miPR is a milestone in Icon Lives continued investment and drive into its licensing division, ensuring that licensors and retailers are fully supported across key range and product launches. With Icon Lives’ growing collections, miPR will be generating creative, fun and memorable campaigns, engaging with media and consumers.
 
2015 product include Cinderella and updated Frozen, coinciding with this month’s film release of Cinderella accompanied by the animated short, Frozen Fever. News of Icon Live’s celebration of the movie to come soon.
 
The Minions licensed accessories ranges will also be launched in tandem with the film, Minions which will be released this June, following on from the hugely successful Despicable Me movies.

New Marketing Director at DeAPlaneta Group

Pío VernisPío Vernis has been appointed as Marketing Director of the DeAPlaneta Group, a fiction (DeAPlaneta Cine) and animation company (Planeta Junior), with the objective of maximising the synergies between both divisions of the Group and to provide a joint strategy for all the Planeta Junior countries.
 
Pío Vernis was Marketing Manager for the Cinema area of DeAPlaneta between 1999 and 2005, the date on which Working At Weekend (WAW) was founded, an agency specialising in cinematographic marketing. In 2013 he returned as Marketing Director of DeAPlaneta Cine. Likewise, Vernis has a degree in Audiovisual Communication from Pompeu Fabra University and a Master’s degree in Audiovisual Company Management (Media MBA) from Ramon Llull University. He is also an associate lecturer at the UPF and a lecturer of the Master’s degree in Film Business at the ESCAC.

ASIA

6th Kuala Lumpur Trade and Copyright Centre Announced

Malaysian licensing and publishing agency, Kota Buku will be organising the 6th Kuala Lumpur Trade and Copyright Centre (KLTCC) from 19th to 21st April 2015.
 
The 3-day trade extravaganza held at Seri Pacific Hotel, Putra World Trade Centre aims to enrich the ASEAN licensing and publishing industry through digital convergence of intellectual properties. KLTCC will be the meeting place for various publishers, licensors, buyers and those who are looking for opportunities to develop their content to other media. Since its establishment in 2009, KLTCC started as a local platform which later expanded and succeeded in gaining participation from partners all over South East Asia and the global market, where both buyers and sellers were successful in intellectual property trade including copyright and digital rights.
 
For inquiries and participation details, visit the KLTCC 2015 official website, www.kltcc.com.

AUSTRALASIA

Betty Boop Hits New Collectible Category in Australia

Betty BoopKing Features has announced the launch of a new Betty Boop collectible stamp pack from Australia Post through a deal brokered by King’s agent, Merchantwise.
 
Sold in a specially designed protective folder, the pack includes 20 different Betty stamp designs and is offered for AUD 15.95 both online at the official Australia Post site auspost.com.au/stamps and in participating Australia Post locations nationwide.
 
Commented Cathleen Titus, King’s Vice President of International Licensing: “Betty Boop has been a desirable collectible for many years and we’re so pleased that, through the support from  Australia Post, Betty is reaching even more fans in this special and unique philatelic category.” Working closely with Fleischer Studios, King Features is the worldwide exclusive licensing agent for Betty Boop.

Saban Adds Surf Brand Piping Hot

Saban Brands has has added the iconic Australian surf brand, Piping Hot, to its growing portfolio of fashion and lifestyle brands. Piping Hot joins Saban Brands Lifestyle Group (SBLG), which currently includes Paul Frank, Macbeth, and most recently, Mambo.  
 
Established in 1975 in Torquay on Victoria’s famous surf coast, and currently celebrating its 40th anniversary, Piping Hot provides innovative, quality products for those immersed in the surf lifestyle. In the 1970¹s, Piping Hot developed revolutionary and innovative products by using technical advancements in surfboards and wetsuits.
 
For the past 18 years, Piping Hot has enjoyed a successful relationship with Target Australia.

EMPLOYMENT

A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

Becky becky@totallicensing.com
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JOB POSTING

Award-winning Northern Jersey PR firm is looking for a social media savvy, creative go-getter for an entry level account coordinator position that offers the opportunity to learn the ropes in PR and play in the toy, food, and pet categories. Strong knowledge of social media a must. Candidates should demonstrate a willingness to learn, ability to handle multiple tasks, work independently and in a team environment and demonstrate solid time management and organizational skills. "Business casual" environment, 1/2 day Fridays during summer, growth opportunities. We’re looking for motivated, organized and energetic people for blue-chip accounts. Please email cover letters and resumes to jobs@freemanpr.com.
 

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