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Fatburger Expands Licensing Program

9 Story Secures Key Sales Across the UK
SmileyWorld Launches Admiranda Beauty Products
Pokémon and Quentin Devine to Create World’s Largest Trading Card Mosaic

The Tetris Co. Appoints Dentsu as Agent in Japan

Cartamundi Launches Disney Princess and Disney•Pixar Cars Games

Fatburger Expands Licensing Program   

Global Icons signed on for exclusive worldwide representation agreement with Fatburger, the classic American fast-casual hamburger restaurant chain, and Southern California staple, best known for its hamburgers, which are cooked to order and made with fresh, lean beef.
Global Icons will complement the current program of licensed frozen burger patties—which have been sold nationally at Walmart for the past four years—by expanding into other food and product categories.

9 Story Secures Key Sales Across the UK

9 Story Media Group has licensed a trio of animated children’s shows to U.K broadcasters, as it prepares to attend this year’s MIPTV.
Turner Broadcasting’s Cartoonito UK came on board for the first season of the award winning preschool series Daniel Tiger’s Neighbourhood (52 x 11’), which now airs in over 150 countries. A third season was recently greenlit, for a total of 170 eleven-minute episodes.
CITV has picked up the second season of the animated comedy Nerds and Monsters (40 x 11’). The first season premiered on the British television channel in April 2014. The series is also airs on ABC Australia, YTV and Vrak TV (Canada), Canal + (France and Africa), TVE (Spain), Gloob (Brazil), Israel (Noga), e-Junior and MBC Kids (Middle East), Disney (Poland), SIC (Portugal) and Hulu (US).
Sony Pictures Television’s Kix channel has acquired the first season of the animated comedy Numb Chucks (52 x 11’). Now in its second season, Numb Chucks has also been licensed to YTV Canada, Cartoon Network’s Boomerang (U.S.), Cartoon Network (Latin America), ABC (Australia), TG4 (Ireland), Canal+ and Family (France) and Super RTL (Germany). International Disney Channels in Central & Eastern Europe, Asia, Middle East & Africa, Israel and Benelux have also acquired the series.

SmileyWorld Launches Admiranda Beauty Products

SmileyWorld showcased a new line of Admiranda beauty products at Cosmoprof Bologna international beauty fair. 

The exclusive beauty line includes a wide selection of body care products, such as bath and shower gel, lip balm, body mist, hair brushes, toothbrushes, toothpastes, and gift sets, featuring SmileyWorld’s exclusive directory of over 3,000 Smileys.

Pokémon and Quentin Devine to Create World’s Largest Trading Card Mosaic

The Pokémon Company International has partnered with British artist Quentin Devine to create the world’s largest trading card mosaic, consisting of 12,987 individual Pokémon Trading Card Game cards. The massive work of art, measuring 71.54 square metres and hanging at over 10 metres tall and 7 metres wide, was unveiled today in Paris.
The finished mosaic, which secures a new world record, forms the image of beloved Pokémon character Pikachu, using the original iconic pose drawn by GAME FREAK illustrator Ken Sugimori.
Anthony Cornish, Marketing Director for The Pokémon Company International, said: “We are incredibly excited to have secured this highly ambitious world record, and are thrilled to have worked with renowned artist Quentin Devine to bring the mosaic to life.”

The Tetris Co. Appoints Dentsu as Agent in Japan

Dentsu Inc. will serve as the merchandising and advertising agent for the Tetris brand in Japan. Dentsu will pursue advertising, co-promotional, and licensing opportunities with Japanese companies that will create Tetris-inspired merchandise. This will bring a range of Tetris-branded home and lifestyle items, including party supplies, kitchenware, computer accessories, and apparel, to retailers and e-tailers in Japan. Under the agreement, Dentsu will also be licensing the rights for pachinko and pachislot machines.
Dentsu plans to target style-conscious consumers through fashionable Tetris designs, DJ events, and other exciting initiatives. In addition, Dentsu will also pursue advertising tie-ins with its wide range of clients.

Cartamundi Launches Disney Princess and Disney•Pixar Cars Games

Cartamundi has announced a number of new launches inspired by Disney Princess and Disney•Pixar Cars. Each of these names now feature in a Snap game, a two-in-one game and a game box, all of which are available now.
All three games appeared on the Cartamundi stand at both the London and Nuremberg Toy Fairs, where they received a very positive response from visitors.
Trudi Bishop, Head of Marketing and Licensing, Cartamundi, says: “These colourfully packaged and beautifully designed products bring together two iconic names with the fun and excitement of Cartamundi’s high-quality card games. I’m sure they will delight young fans of card games and Disney everywhere.”

The Buffalo Works Signs UK Artist Tamara Laporte

The Buffalo Works has been appointed the worldwide licensing agency for UK-based artist Tamara Laporte. Tamara enters the licensing business for the first time with a base of more than 50,000 fans following her on various social media sites, such as Etsy, Twitter, Instagram, and opt-in fan newsletters. She is a celebrated mixed media artist and art teacher who has been running her own creative business since 2008.
Tamara Laporte’s art is described as “mixed media folk art” that has threads of love, mystery, innocence, hope, spirituality, and kindness running through it. Categories currently available for licensing include gift products, stationery, apparel, wall décor, home décor, dinnerware, and more.

New Licensing Agency Bringing Nordic Rights to a Global Arena 

A new Nordic agency for literary rights and brand licensing, Rights & Brands, has been founded by Moomin Characters Oy and Bulls Press AB together with Roleff Kråkström and Gustav Melin.
With a literary base, a clear design and illustration orientation and a business model based on a global network with Nordic roots, Rights & Brands will be the first choice for clients reaching for a worldwide audience.
A network of 600 clients and dozens of sub-agents worldwide 
”We have a joint network of over 600 clients worldwide and an established working relationship with a dozen agents in key markets; Japan, Korea and China, to mention but a few”, says Anna Lawrence, Foreign Rights Director at Rights & Brands. ”The constellation of people and the competence within and around Rights & Brands is unique. It feels fantastic to be part of this project from the start.”
”Rights & Brands will be the first 360 agency for literary based Nordic rights. We will bring publishing rights to an international arena, while building the potential for licensing, merchandising and full-scale digital presence worldwide” says Roleff Kråkström, CEO of Moomin Characters. ”Based on our experiences and successes with Moomin, which today reaches a retail value of 6 million euro, we know that our formula is scaleable and applicable to other brands.”

My Gym and Hedstrom Fitness to Develop Curriculum Program

My Gym Children’s Fitness Center partnered with Hedstrom Fitness, the worldwide licensed manufacturer and distributor of Bosu products, for a promotional program that will see the Bosu Sport for Kids, integrated into My Gym’s curriculum. The program will begin at select My Gym locations across the U.S. this month.
The Bosu Sport for Kids is specially designed for the unique physical needs of kids ages 4 and up. It teaches kids the fundamentals of balance and sensory exercise while strengthening the heart, lungs, and muscles.
The Bosu /My Gym Children’s Fitness Center brand partnership was brokered by Mary M. Mueller, head of global alliances for My Gym and Suzanne Faber, president of Blue Sky Concepts, on behalf of Bosu.

Danger Mouse Takes Australia and New Zealand by Storm

FremantleMedia Kids & Family’s (FMK) new, rebooted series of Danger Mouse has seen a successful screen debut in Australia and New Zealand and a host of licensing and retail activity.
The series made its debut in Australia on ABC3 in February, supported by a high profile PR and marketing campaign, and in New Zealand on TV Four in January, marking the first time that TV Four had featured children’s programming in peak airtime.
In toys, distribution partners have been signed with Banter Toys & Collectibles picking up the reins in Australia, with a partner for New Zealand to be announced imminently. They will launch the innovative toy range developed by master toy licensee Jazwares later in the year.
In publishing, Penguin Random House has secured the publishing rights for both Australia and New Zealand, while Roadshow has snapped up the DVD rights for both territories with a new release, Mission Improbable, set to launch in May.

Tycoon Expands LatAm Team

Tycoon Enterprises has appointed Arturo Czonstkowsky - a.k.a "Choco " - as new SVP, while founder Elias Fasja expands his role as President.
By stepping into this new role, Czonstkowsky will directly oversee the performance of the Marketing and Sales teams in Mexico, as well as the work of the several offices in Latin America including Colombia, Costa Rica, Chile, Peru and Brazil, and will continue to play a critical role in the growth of the firm across the region.
In his new dedicated position of President, Elias Fasja who has been Tycoon’s ‘guru’ for the last 25 years, will concentrate efforts in the shaping of future strategies for the group, leveraging the mammoth of key liaisons developed through the years the world over.

Egmont Magazines Leading Children’s Market

Egmont Publishing UK announced this week that industry figures show the company is now the no. 1 publisher in the children’s magazine market.  

Speaking at Egmont UK’s annual Consumer Insight presentation, Cally Poplak, Managing Director of Egmont Publishing UK said: “I am delighted to confirm that during 2015, Egmont’s sales success means that we are now the UK’s no. 1 publisher for children’s magazines. The wider UK magazine market is a challenging landscape with pressure on both volume sales and RSV. As a specialist publisher, we operate solely in the children’s sector and this part of the market bucked the overall trend, showing around 5% revenue growth and less than 1% volume decline over the last year. I’m proud to report that Egmont achieved 10.8% volume sales growth in 2015 and 17.4% RSV growth. Egmont currently has just under 30% market share of sales, which is up 3.1% year on year, making us the leading publisher in this sector.” 

Siobhan Galvin, Publishing Director commented: “Our growth has been phenomenal this year. We launched Disney’s Frozen late in 2014 and it quickly became the best-selling children’s magazine in the UK. During 2015 we have had huge success with our Star Wars magazines launches and we have also seen solid growth from our own-brand magazine Toxic, and our pre-school title Thomas and Friends. The children’s magazine market has always been highly competitive, with a high turnover of titles, as children’s favourite characters and interests change very quickly. However, at Egmont, we focus on making sure that we really know what our consumer audience like and combined with age appropriate, imaginative editorial plus great gifts which add play value to the magazine package, we make great magazines that sell well.”

Krispy Kreme Announces Betty Crocker Partnership

Krispy Kreme Doughnuts has announced a new Betty Crocker Cake Mix with Krispy Kreme Doughnuts’ Original Glazed flavor. This kit will be available in select Wal-Mart, Supervalu and Kroger stores in the United States.
“Our fans are always trying to re-create Krispy Kreme Doughnuts’ classic glaze at home. With this kit, they don’t have to try anymore. Now they can really do it,” said Tony Thompson, President and CEO of Krispy Kreme Doughnuts. “We’re excited to be able to bring this item to shelves and allow customers to have the iconic flavor of our sweet treats at home.” 
“We partnered with Krispy Kreme to develop a cake mix and glaze that fits closely with their famed Original Glazed doughnuts,” said Ben Irby, Director of Marketing for Betty Crocker. “We are excited that consumers can make a cake in their own home that tastes similar to Krispy Kreme’s sweet treats.”

Bake Off Winner Teams with BBC

Great British Bake Off Winner Frances Quinn has teamed up with BBC Worldwide to create an array of tasty bakes inspired by the intrepid Go Jetters. From brilliant Moustache Cookies, Ice Cream Cone cakes and Medal Biscuits, Frances has made the perfect sweet snacks for any Go Jetters themed parties.
Frances comments: “I’ve had so much fun creating the Go Jetters bakes. These delicious treats will delight any little (and big) fans of the show and are so simple to create. From baking bowl to Ubercorn's glitter ball make sure you have some disco on while baking, it adds extra beats and magic!”

The Royal Horticultural Society and The Original Muck Boot Company Teaming for New Ranges

The Royal Horticultural Society (RHS) has announced its endorsement of a new range of multi-purpose gardening boots and shoes from premium, innovative boot brand The Original Muck Boot Company. The range includes the Muckster II Ankle – which is ideal for any chore or task where there is mud, slush or rain – and the great-fitting, all-purpose light shoe, the Muckster II Low. Both are available in a wide variety of colours, sizes and styles for men and women.
Announced in September 2015 at Glee, the UK's leading garden wholesale buying event, the range is now on sale in RHS shops, as well as country and agricultural stores nationwide. The RHS endorsement is represented with a swing ticket on each of the products. The market for the range is all gardeners from young adult upwards.
Cathy Snow, RHS Licensing Manager, says: “The Original Muck Boot Company has a reputation for offering shoes and boots that are both stylish and appropriate, and this gardening range is a fine addition to its selection of comfortable, high-performance footwear. We are delighted to endorse the Muckster range.”

Trends UK Builds on Shopkins Success with Launch of Kinstructions

The world of Shopkins is expanding further thanks to the release of Kinstructions – a new construction line from Trends UK that lets kids create and build their very own Shopkins scenes.
The Kinstructions launch closely follows that of Shopkins Season Four which features new Petkins- The adorable little pets that come with their own pet carrier. Shopkins Season Four also features new themes garden, party, pet shop and accessories.
Trends UK joins a huge existing licensing programme, with Bulldog Licensing - who represent the brand in the UK and Eire - having secured deals across multiple categories. These include MV Sports (sporting goods), Fashion UK (apparel), Aykroyds TDP (nightwear and underwear), Spearmark (lunchware, tableware, drinkware and lighting), Blueprint (stationery), Topps (collectible and trading cards, sticker products and accessories), VMC (headwear, scarves, sunglasses and more), Bonnier (publishing), Character World (bedding, inflatable chairs and beanbags), Flair (toys), Icon Live (jewellery and hair accessories), Pedigree (annuals), DJ Murphy (magazines), Winning Moves (games), Pyramid (posters) and Whitehouse Leisure (amusement plush).

TF1 Licenses Becomes Agent for Smurfs Brand

The TF1 Group’s licensing agent has been chosen by Imps to represent the Smurfs brand across France.
Appointed to manage spin-off products and promotional licenses, TF1 Licenses plans to implement a major licensing program based on the classic brand.

Masha and the Bear Guests of Honour of Leolandia

Maurizio Distefano Licensing has announced that the stars of the preschool animation hit Masha and the Bear will be the guests of honour during this, the 45th birthday year of Leolandia, one of Italy’s most popular amusement parks.
A fun and exciting  programme of events is planned to celebrate the 45th birthday of the park, and Masha and her big friend Bear will play a large role. Admirers of the duo will be able to meet their heroes in person, be photographed with them and have fun in Leolandia, the amusement park of choice for most Italian families.
Masha and her friend take centre stage at Leolandia on the back of strong figures for their television series and record earnings  — €4.34 million in just 19 days — for their movie Masha and the Bear: Friends Forever. A 26 episode spin-off series, Masha Tales, began this month on Rai YoYo and the touring Masha and the Bear Live Show is reaching audiences in all of Italy’s big cities.

New Tatty Teddy Licensee Cheeky Chompers Showcases at Harrogate

Carte Blanche has announced a new addition to its growing list of licensees - Cheeky Chompers.
Mumpreneurs Amy Livingstone and Julie Wilson, founders of Cheeky Chompers and inventors of the award-winning Neckerchew, have continued to smash through sales targets in their third year of business and are on track to sell its 750,000th product this month. Amy and Julie met when pregnant with their first children. They identified a gap in the market for attachable teething products from their own experiences losing or constantly re-sanitising their children’s dropped teethers.
The new Tiny Tatty Teddy Neckachew and Comfortchew will be launching at the Harrogate Nursery Fair, strengthening the brand’s offering in baby gifting and nursery categories even further.

Penguin Ventures Launches Newly Designed Peter Rabbit Website

Penguin Ventures has announced the official launch of the newly redesigned Peter Rabbit website.  With a new look and enhanced navigation experience, the new site brings together all aspects of the Peter Rabbit brand for the first time.  From the classic books to the animated series, live events and new product launches, the website has been designed for a global audience and will offer fans a truly immersive brand experience.
Working in close collaboration with children’s digital agency Complete Control, the aim was to create a cleaner, more user-friendly website that brings both classic Peter Rabbit and animated Peter Rabbit brands together in one central online destination.

Lily & Val Extends Licensing Program to Spain and Portugal

Lily & Val has been one of MGL's biggest hits of 2015. Following a successful launch in the UK with a giftware and stationery range by Portico, Lily & Val is expanding their licensing programme in Spain and Portugal thanks to a new partnership with Grupo Erik.
The new product range will feature stationery, wall art, greeting cards, mugs and key rings, all showcasing Val's distinctive style of hand made chalkboard art. Further more, L&V are currently developing an exciting range of wedding themed paper products with a major UK manufacturer, to be launched during 2016.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

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Advertising Sales Executive    
South East, England

Total Licensing seeks an Advertising Sales Executive, to add to its growing team.

For full details, and how to apply, please follow this link:


Licensing Coordinator
Company info: Leading accessories manufacturer with strong market placement in licensed, branded, and private label merchandise is currently seeking support in the licensed product department.
Job Description:  Submit product approvals to licensors using online modules and/or email communication, Support the licensing team with daily licensor requests as needed, Complete sell in grids and sell through reports
Requirements/Skills needed: 0-2 years experience, Bachelor’s degree preferred, Mac experience, including knowledge of Microsoft Office applications, Strong organizational and communication skills, both written and verbal, Attention to detail and follow-up, Ability to work in a fast-paced environment with a sense of urgency, Team player who is eager to learn and support a strong and growing business 
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
Contact: Please send resume to Jodi Colburn at


Sunrights Inc. Seeks a Licensing Coordinator
New York
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
Please submit your resume to
Only candidates chosen for the interview process will be contacted.



Berkshire is looking for a NY-based designer.
Job Description: Design licensed/private label accessories for adults and children; making detailed CAD’s of your designs for factories. Compiling boards of designers to show to buyers. Making revisions if needed. Our categories include: hosiery, cold weather, fashion hats/scarves, rain wear, and hand bags.
Job Qualifications: Adobe Illustrator/Photoshop fluent. Knowledge of knits, trims, embroidery, accessory applications, and basic specking. 
Job Qualifications: Good communication skills need. A team player in a fast-paced environment. Resume and portfolio required.
Company: Berkshire is a powerhouse in the accessories business, being one of the largest accessory manufacturers in the business today. We merchandise, design, manufacture and sell trend right, high quality accessories for a variety of price points. Specializing in both licensed and private label manufacturing, we offer leadership market positioning in both adult and children's accessories.
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
Contact: Please send resume to Jodi Colburn at


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