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The Total Licensing Report
The Total Licensing Report

Fam Brands Debuts Bally Accessories Line

Fam Brands has debuted the Bally Total Fitness accessories line since it acquired the rights for the brand in the U.S. and Canada last year. The line includes a range of accessories for home use, featuring products such as slimming belts, sculpting bands, jump ropes, and weights. The products are available online and at specialty retailers.
current products, including toys, books, DVDs, mobile apps, and digital content.

New Transformers Series in Production for 2015 Launch

A new animated series is currently in production for the Transformers brand. Set to debut in early 2015 on The Hub Network, the new action-packed series is produced by Hasbro Studios, and is executive produced by Jeff Kline.
Taking place years after the battle between the Autobots and the Decepticons in Transformers Prime, this new series centers around Bumblebee stepping up to lead a new team of Autobots. The show will feature an all-star cast, with Will Friedle, Darren Criss, Constance Zimmer, and Ted McGinley. Blending 3-D characters with hand-painted environments, the series mixes action-packed adventure with comedy.
This year, as the Transformers brand celebrates its 30th anniversary, The Hub Network will also celebrate the success of the franchise with special events to be announced later this year.

FCP Signs More Than 100 Global Licensing Partners for Rio 2

Twentieth Century Fox Consumer Products (FCP) will celebrate the April 11 theatrical release of Rio 2 from Blue Sky Studios and Fox Animation Studios with multi-category global licensing programs and new branded merchandise. Partnerships include more than 100 licensees worldwide, including Jakks Pacific for toys; H&M for apparel; Hallmark for gifts; Rovio Entertainment Angry Birds Rio-themed merchandise, DecoPak for decorations, and HarperCollins Publishers, Titan Books, and Cupcake Digital for publishing.

Kathy Davis Makes a Splash with Sales, New Licenses, Products

Kathy Davis, a social expressions designer, experienced substantial business growth last year with sales of licensed goods exceeding $100 million at retail. Davis’ signature painting and verse has prompted new licensing deals and products across multiple lifestyle categories, including gift, stationery, baby, home décor, publishing, and party.
Demdaco, Madison Park Group, C.R. Gibson, Creative Converting, Prestige Arts, Creative Bath, Checks in the Mail, Westminster Fibers, Whitmor, and others offer new Kathy Davis lines. American Greetings continues to generate significant Kathy Davis card sales through everyday and seasonal programs.
In addition, Sourcebooks will introduce Kathy’s Love Blooms in a Mother’s Heart: A Celebration of Motherhood, the second in a multi-book series, in May. The book follows Kathy’s Simple Secrets, 7 Principles to Inspire Success, which will also feature companion products in stationery, gifts, and fashion accessories. 
Kathy Davis Studios launches new collections in a return to SURTEX and will actively participate with licensed partners at industry events throughout the year. 

Cupcake Digital Acquires zuuka Inc.

Cupcake Digital Inc., developer of children’s enhanced storybook, interactive play, and gaming apps, has acquired zuuka Inc., developers of the iStoryTime Library. This acquisition gives Cupcake Digital a combined app library of more than 250 titles and a download base of more than 8.5 million. 
zuuka founders Graham Farrar and Woody Sears will hold senior management positions at Cupcake Digital, adding a combined 12 years of app-building experience to the company.

Disney Signs Three Licensees for Disney-Pixar Cars Neon Line

Disney Consumer Products has partnered with Mattel, Northwest, and Global Design Products to produce the new Disney-Pixar Cars Neon product line. The line includes characters from the Disney-Pixar Cars movie with neon and metallic customization. Other products in the line include apparel, consumables, and toys. The products will be available exclusively at Target and

Bif Bang Pow!, Zica Toys Partner for Twilight Zone Action Figures

Bif Bang Pow! has partnered with Zica Toys to create high-quality retro-style toys and action figures. The line will be based on the iconic characters from The Twilight Zone. The 3.75-inch action figures are available for preorder and are scheduled to ship this fall.
Characters in the line will include Bob Wilson and the Gremlin from the episode “Nightmare at 20,000 Feet”; Kanamit from “To Serve Men”; the Invader from “The Invaders”; Henry Bemis from “Time Enough at Last”; and Talky Tina from “Living Doll.” The figures will be produced in black-and-white and a limited-edition color series.

Steve Madden Newest Licensee for Kendall and Kylie Jenner Brand

APA Branded Lifestyle has secured a deal with Steve Madden for the Kendall and Kylie Jenner brand. The partnership with Steve Madden will offer exclusive and limited-edition footwear in the Kendall and Kylie for Madden Girl product line. The styles range from gladiator sandals to caged heels.
The collection is now available for purchase at Nordstrom, select Steve Madden stores,, and PacSun.

Ring Pop and R5 Launch #RockThatRock Campaign

Bazooka Candy Brands has partnered with musical group R5 for a year-long partnership for Ring Pop and Ring Pop Gummies. The partnership kicks off this month and will culminate in the creation of a music video with the help of fans for a new song, titled “Rock that Rock.” Through April 30, fans can share photos and videos on Instagram, Twitter, and Facebook using the hashtag #RockThatRock to show how they eat their Ring Pops.

Lawless Entertainment to Represent The Elaine Ryan Home Decorating Kit

The Elaine Ryan Home Decorating Kit has appointed Lawless Entertainment as its worldwide representative. The kit is used for interior design to reflect a family’s lifestyle. It is available for purchase at,, and
In addition, Lawless Entertainment will work with interior designer Elaine Ryan and her daughter Lauren Rosenberg to bring more licensed merchandise to the worldwide marketplace. The products will include additional kits, a line of interior and exterior paint, soft goods such as pillows and towels, wallpaper, and a furniture accessories collection.

Nickelodeon Picks Up Three Series

Nickelodeon has greenlit three live-action series, Henry Danger, Bella and the Bullfrogs (working title), and Nicky, Ricky, Dicky & Dawn. Joining its current slate of live-action shows, 20 episodes have been picked up for Henry Danger, 12 episodes have been greenlit for Bella and the Bullfrogs, and 13 episodes ordered for Nicky, Ricky, Dicky & Dawn. All three series will begin production in Los Angeles this summer and will premiere later this year.
Henry Danger follows 13-year-old Henry, who lands a part-time job as Kid Danger, a sidekick-in-training to super crime fighter Captain Man. Their adventures throw Henry's otherwise ordinary life absurdly out of balance, yet he must keep his new job a secret from his best friends.
Bella and the Bullfrogs follows a cheerleader named Bella whose life takes an unexpected twist when she becomes the new quarterback for her school team, the Bullfrogs. Bella is joined by “The Troy,” the Bullfrogs’ dethroned quarterback, along with his sidekick, Newt. 
Nicky, Ricky, Dicky & Dawn is the story of 10-year-old Dawn, whose sibling rivalry with her three brothers is heightened by the fact that they are quadruplets: germaphobic Nicky, overachieving Ricky, and pint-sized ladies man, Dicky.

Vans Supports ASPCA with New Pet-Patterned Collection

Vans has teamed up with the American Society for the Prevention of Cruelty to Animals (ASPCA) to support its mission to protect animals across the country by releasing a footwear, apparel, and accessories collection for women. Vans supports the ASPCA by helping raise awareness of animal cruelty.
The seven-piece Vans x ASPCA collection includes footwear with an all-over kitty-cat print on Vans’ original classic silhouette the Authentic, and a puppy print on each quarter panel of the Sk8-Hi Slim. Custom sock-liners in orange—a color that represents animal abuse prevention—with ASPCA logos are found in the foot-beds of all the shoes.
The Vans x ASPCA Apparel and Accessories Collection includes matching dog and cat prints on the Vans Beach Girl Trucker Hat, as well as on Vans’ most popular backpack, the Realm Backpack. An extra special Vans x ASPCA T-shirt sports a pug puppy adorned with orange glasses with Vans and ASPCA dog ID tags. The collection is available globally at Vans retail stores.

Anchor Bay Entertainment to Release Newest Tickety Toc DVD

Spring Chicks Time, the newest title in the Tickety Toc DVD series, will be available on DVD, digital version, and video-on-demand on March 25 from Anchor Bay Entertainment. There are six episodes to the series that will teach teamwork, community, and social responsibility. The DVD version will come with coloring and activity sheets.
To celebrate the release of the new series, Anchor Bay has partnered with Joy Cone for fans to participate in a Tickety Toc promotion. From April 1 through December 31, consumers who purchase any Tickety Toc DVD and Joy Cone Product can receive two free Tickety Toc books from Scholastic. In addition, color box art from the DVD will be featured on 1 million Joy Cone product boxes.

CafePress, Warner Bros. Partner for Fan-Designed Veronica Mars Merchandise

CafePress has partnered with Warner Bros. Consumer Products to create fan-designed Veronica Mars merchandise in celebration of the theatrical release of the movie. The selection of products includes iPhone cases, journals, and T-shirts, in addition to designs that showcase notable quotes from the TV show. Currently, there are more than 24,000 related products available on

Nickelodeon Previews New Content for 2014-2015 Season

Nickelodeon has introduced its biggest content pipeline ever at its annual Upfront presentation on March 13. In addition, Nickelodeon has posted 13 straight months of year-over-year growth and reclaimed the top spot with kids in the fourth quarter of last year. Ten new series have been created across animation, live-action, and preschool genres, with more than 100 new episodes for the upcoming season.
Branching out of the popularity from the annual Kid’s Choice Awards, Nickelodeon will debut its newest live awards show, Kids’ Choice Sports 2014. Michael Strahan will host the spin-off this July. The show will take place at UCLA’s Pauley Pavilion in Los Angeles and will honor athletes, teams, and sports moments from the year. The event will also feature a slime-filled sports stunt performed by a star athlete and a halftime live musical performance.
Nickelodeon is also focused on creating a multiplatform experience. The new Nick Jr. App, which will launch this spring, is designed specifically for preschoolers and will feature educational activities, a high level of interactivity, short video and curriculum-based content, and full-length on demand episodes and live streaming with authentication. The Nick Jr. App includes the TV series Dora the Explorer, Team Umizoomi, Bubble Guppies, PAW Patrol, Peter Rabbit, Wallykazam!, Go, Diego, Go!, Max & Ruby, The Fresh Beat Band, The Backyardigans, and Blues Clues. The app will be available for the iPad on the App Store and will roll out on additional platforms in the coming months.
My Nick Jr. will roll out this spring and is a multi-screen experience that lets parents customize a playlist of shows for their kids to watch. Parents will be able to create a channel by age, gender, and educational themes on TVs, desktops, and tablets.

­­Leah Hoelscher to Debut New Collections at SURTEX

Leah Hoelscher will launch her newest art and pattern collections at SURTEX, the art licensing trade show in New York City, May 18 to 20. Best known for her illustrated maps, Leah has expanded her repertoire to include collections for holiday, children, baby, kitchen, floral, and travel themes.
Leah’s return to SURTEX follows a successful showing last year, which resulted in new partnerships with Staples and Before+Again clothing.
 “My goal with every collection is to infuse the art with joy and storytelling, whether the inspiration is an exotic journey or a peaceful walk in my neighborhood,” says Hoelscher.

­­COMMENTARY: Hôtel de Glace Puts the “Ice” in Licensing

by Phil Guie
Quebec City is a winter wonderland in late February and early March. Strolling around historic Old Québec, one can find statues and life-size pieces of furniture carved out of ice, but even then, Ville de Quebec is only getting started. Indeed, a mere 10 minutes from the city’s heart by car—and slightly longer by public transit—is the Hôtel de Glace (aka the Ice Hotel), a major tourist attraction constructed from more than 30,000 tons of snow.


Silentnight, Benross Partner for Sleep Products

Silentnight has partnered with The Benross Group as the first major deal for its branding campaign. Benross will produce a line of high-quality sleep-related products, such as heaters and coolers. The line will launch in retain during the fourth quarter of this year.
Silentnight will promote the new products alongside its current bedding products already sold in supermarkets, department stores, and specialty bed shops. Silentlight plans to sign additional licensees throughout this year.

Spain to Get Ferrari Theme Park

Ferrari has agreed to lend its name to the second theme park in the world to use its name, joining Ferrari World in Abu Dhabi. InvestIndustrial will construct the new Ferrari Land near Barcelona. The attraction is set to open in 2016 and will feature Europe’s highest and fastest vertical accelerator. It will also have first Ferrari-themed hotel, shaped to resemble an F1 front wing.
Ferrari plans to evaluate other proposals for additional theme parks outside Europe.

Tatty Teddy and My Blue Nose Friends in Clintons Promotion

Clintons is promoting the My Blue Nose Friends collectible characters in 25 participating stores across the country.
Clintons’ customers can take advantage of a 3-for-2 offer on 4-inch My Blue Nose Friends in store and online at, giving shoppers the chance to add the latest characters to their collection. Building on the My Blue Nose Friends brand, Clintons will display a wide range of the plush toys in a branded My Blue Nose Friends house display unit.
To support the Clintons nationwide promotion, a costume dharacter tour will take place in six shopping centers over the weekend of the March 22 and 23, including Bluewater, Lakeside, Sheffield Meadowhall, Milton Keynes Midsummer Place, Gateshead Metro Centre, and Glasgow Fort. 

Bananaman Movie Rumored for 2015

Bananaman looks set to make his big screen debut in 2015. With the information yet to be confirmed by DC Thomson, rumours are that Bananaman, alter ego of Eric Wimp, could be set to follow in the footsteps of Batman and Spiderman.

Beast Quest Goes Digital

Coolabi Group, is bringing its fantasy adventure brand Beast Quest to the digital world through a deal with Miniclip. The deal will see the two parties jointly creating games based on the global publishing property.
The first mobile game is being developed for launch this autumn on Apple iOS and Android platforms, as well as an online version to be hosted on the Miniclip website. Miniclip has over 100 million unique users per month, with a core demographic of 7-17 year olds, and has generated over 300 million installs of its mobile games.
The Beast Quest franchise (published in the UK by Orchard Books and owned by Working Partners) has over 100 books published to date, and is translated into more than 30 languages. Over 13.5 million copies of Beast Quest adventures have been sold worldwide.
Naomi Dare, Head of Digital at Coolabi says: “We are thrilled to be developing the phenomenon of Beast Quest further into the digital realm, meeting the demands of a young audience to engage in their favourite stories online and beyond. Miniclip is an incredible partner to have on board, ideally positioned due to its massive existing following and the teams’ expertise in the field of gaming. As a recognised and trusted brand for parents as well as children, we are confident that the quality of these games will be second to none.”

HarperCollins to Debut New Acquisitions at Bologna

HarperCollins Children’s Books has acquired three new picture books by Rod Biddulph.
Rachel Denwood, Publishing and Creative Director, acquired World Rights, at auction, from Jodie Hodges of United Agents. The first book, Blown Away will be a highlight title at Bologna 2014 ahead of UK hardback publication in early 2015.
Rachel Denwood commented: “We are passionate about publishing picture books that will delight young readers the world over - and we’ve struck gold with Blown Away. Rob Biddulph is an exceptional talent who writes and illustrates with electrifying flair. His debut sparked a surge of excitement at HarperCollins, and we can’t wait to work with him as he creates more extraordinary books.”


Evangelion Collaboration Now Live in Puzzle and Dragons

Mobile game Puzzle & Dragons has added another partnership to its roster. Anime fans can view Neon Genesis Evangelion content in Puzzle & Dragons, as GungHo Online Entertainment, Inc has partnered with the film series, "Rebuild of Evangelion."
Collaborations are part of GungHo's strategy to add further content to the game's combination of puzzle, dungeon-crawling, and monster-collecting gameplay.


Total Brand Licensing to Launch In June

Total Licensing will launch its new publication, Total Brand Licensing, in June.   

“This launch is hugely exciting for the industry, as this sector has never, until now, had a global magazine 100 percent devoted to it,” commented Ash.  “Given that the 100 most valuable brands in 2013 were worth more than $2.55 trillion, and that together this would make them the 6th biggest country in the world by GDP, ahead of Russia, Brazil and India, the timing is perfect to launch a publication that spotlights brands across the globe following Total Licensing's publishing ethos of delivering worldwide information to a global industry.”

Goran Krnjak, editor, adds: “There has long been a need for an information outlet that focuses solely on brands and brand extension, away from the entertainment industry, and Total Brand Licensing does just that. We are very excited about this new publication and the amount of industry buzz about it already is indicative of what a major launch this is.”
Total Brand Licensing will specifically cater to the needs of brands and brand extensions. Covering all aspects of brand licensing around the world, nine core sections will be the central focus of the new publication, including corporate/trademarks, celebrities, collegiate, estates, fashion, music, copyright, non-profit, sport, and technology. The magazine will also carry global news, research data, and regular opinion. Regular sections will include “Ask a Pro,” company profiles, best practices, retail and merchandising opportunities, show previews and reviews, and market research and development.

An editorial advisory board is being created comprising specialists from all walks of the business who will be able to give expert opinion to readers.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

Licensing and Marketing professional with 26+ years experience seeks new opportunities

Maurizio Distefano has over 26 years of licensing industry experience both with leading International studios Warner Bros. and Rainbow as General Manager and General Manager and EVP for WW sales respectively, as well as Marketing Director with Multinational FMCG companies.

Having successfully led WBCP Italian office and managed the EMEA Agent’s network doubling revenues in three years Maurizio has hands-on experience of multiple successful projects, strong management skills and creates and implements strategic plans that deliver strong financial results. Thanks to his holistic approach with licensees, retailers and licensing agents he has successfully built a strong network of contacts on whom he can immediately call.

Currently based in Milan but willing to relocate locally or internationally, Maurizio has Italian as his mother tongue and is also fluent in English  with a working knowledge of German, French and Spanish  He is now seeking new opportunities in the Licensing industry for a permanent position with licensors or licensees and is willing to relocate.

For further information and full CV, please contact: Phone: +39 335 8474812, or email

Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

Operations Manager

becker&mayer!/SmartLab Toys seeks an Operations Manager.
To Apply:
Please submit your resume and cover letter detailing your skills in light of the above qualifications via email to Be sure to include “Operations Manager” in your subject line.

Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:


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Francesca Ash
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Jerry Wooldridge

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