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The Total Licensing Report
The Total Licensing Report

Peppa Pig to Increase U.S. Product Offerings This Year 

Entertainment One Licensing (eOne Licensing) expands the Peppa Pig brand in the U.S. with the launch of a birthday-themed DVD, a mobile app, and the addition of two new licensing partners in the cake décor and balloon categories.  
Based on the animated TV series Peppa Pig, each new product captures the charm of Peppa’s world and helps U.S. fans celebrate birthdays and other special occasions with Peppa and her friends.
Airing seven days a week on Nick Jr., Peppa Pig follows the adventures of Peppa, a loveable, exuberant little pig who lives with her brother George, Mummy Pig, and Daddy Pig. The series will see an expanded airtime schedule this year, playing 10 times per weekday and 12 times on the weekends.
The new licensing deals will mark the brand’s U.S. debut in the cake décor and balloon categories and will complement the brand’s existing assortment of current products, including toys, books, DVDs, mobile apps, and digital content.

General Mills, WBCP, DC Entertainment Offer Limited In-Box Promotion

Select General Mills Big G cereals now include four collectible comic books featuring DC Comics’ Justice League characters. Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment and Warner Bros. Consumer Products (WBCP), can be found in grocery retailers nationwide through April, with a bonus fifth issue available only in select boxes of Cheerios at Target.
Each specially marked box of Big G cereal also features several DC Comics Super Hero costume piece cutouts on the back. Fans can put them on to strike a Super Hero’s pose, with chest out and hands on hips, to participate in #SuperHeroing, a social media movement to show how to start off the day with confidence. Photos can be shared on Twitter, Instagram, or Facebook using the hashtag #SuperHeroing.
Fans who have read Part One of each in-box comic book can then visit to read Part Two.
Participating Big G cereals include Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, Trix, Cookie Crisp, and Reese's Puffs. 

Marvel Brings Heroic Focus to Hydration with New Drinkware Collections

Marvel Entertainment LLC has unveiled several new collaborations in the drinkware category. New products will include Marvel characters from The Avengers and Spider-Man franchises, including designs inspired by the theatrical releases of Marvel’s Captain America: The Winter Soldier and Marvel’s newest team, Marvel’s Guardians of the Galaxy.
Thermos brings a range of Marvel characters to insulated containers to be sold in mass-market retailers and at starting this summer. The line also includes lunch kits and food jars. Zak Designs will also feature a range of characters from the Marvel Universe on drinkware. Spider-Man and The Avengers characters are available now, while new drinkware designs for Marvel’s Captain America: The Winter Soldier and Marvel’s Guardians of the Galaxy will launch timed to each theatrical release. The Zak Designs products will also include dinnerware and food storage.
Available now, ICUP has launched a line of drinking glasses featuring Marvel favorites, including Spider-Man, Captain America, and The Incredible Hulk. The glasses are sold at Spencer’s Gifts, HMV, Transworld, and more, with additional designs rolling out through the end of summer. Silver Buffalo and Vandor are the newest licensees added to the intergalactic Marvel’s Guardians of the Galaxy lineup. A line of drinkware will hit shelves this July, in time for the theatrical release of the film in August.

P.J. Salvage Expands Apparel Offerings, Seeks Licensing Partners

P.J. Salvage, a loungewear and lifestyle brand of pajamas, loungewear, and women’s intimates, is building momentum as a wide-ranging lifestyle category for fall. P.J. Salvage will integrate cozy, laidback California-cool separates such as loose knit sweaters, comfy sweatshirts, track pants, shorts, mix-and-match henleys, T-shirts, and tanks, in addition to its core offerings of fun print flannel pajama sets and separates, thermal ski jammies, and classic intimates.
Presenting an autumnal color palette rich with navy, royal purple, plum, wine, and red, mixed with seasonal neutrals such as black, ivory, and heather gray, P.J. Salvage’s fall collection features casual contemporary and loungewear pieces, as well as retro-inspired prints. The collection will hit stores in August.
In the home category, P.J. Salvage has launched a selection of complementary products including pillows, ceramic mugs, travel mugs, journals, blankets, and more.
Actively seeking likeminded brands for licensing partnerships, P.J. Salvage is exploring opportunities in a number of categories, including swimwear, bedding, footwear, bags, gifts, and more. 

Xcel Brands Announces Licensing Deal with Signal Brands

Xcel Brands Inc. has signed an exclusive licensing agreement with Signal Brands. Signal Brands will manufacture and distribute suitcases, carry-on items, and travel accessories under the Isaac Mizrahi New York label. The collection will debut at The Travel Goods Show this month.

Genius Brands International Appoints Anthony D. “Tony” Thomopoulos to Board of Directors

Genius Brands International Inc. has elected entertainment industry veteran Anthony D. “Tony” Thomopoulos to the company’s board of directors.
Thomopoulos began his career as a mail clerk with NBC, rising up the corporate ladder to senior positions in the company’s marketing unit. From 1973 to the present, Thomopoulos held high-ranking positions at ABC, United Artists Pictures, Amblin Television, International Family Entertainment Inc., Thomas Kinkade’s Media Arts Group, Morning Light Productions, the California Service Corps, and Thomopoulos Productions.

NBA Cares, St. Jude Children’s Research Hospital Team Up for Kids Battling Cancer and Other Deadly Diseases

All NBA games played during Hoops for St. Jude Week (March 7 to 13) will help the hospital raise awareness and increase support to fight childhood cancer and other deadly diseases.
The NBA family will shine a light on the work and successes of St. Jude through online, social media, and in-game promotions, such as hosting and highlighting local patients in-arena. NBA coaches will also wear St. Jude lapel pins during games. St. Jude ambassadors—players and coaches who contribute to and regularly visit and encourage others to support the patients, their families, and others at St. Jude—will also use their social media channels, personal appearances, and interviews to help raise awareness of St. Jude and its mission to save the lives of children battling cancer and other deadly diseases. New ambassadors for this year’s Hoops for St. Jude campaign are players Greg Monroe (Detroit Pistons), Mike Conley (Memphis Grizzlies), Mario Chalmers (Miami Heat), and coaches Monty Williams (New Orleans Pelicans), Rick Carlisle (Dallas Mavericks), and Mike Brown (Cleveland Cavaliers).
It costs $1.9 million a day to operate the hospital, and 75 percent of funds come from public donations. Every dollar donated through Hoops for St. Jude and other campaigns goes to help ensure that no family receives a bill from St. Jude. 
Fans can get involved with Hoops for St. Jude Week and help support the lifesaving work by following @StJude on Twitter, using the Hoops for St. Jude hashtag (#hoops4stjude), and visiting to lend support or become a Partner in Hope.
For more information, visit

North Shore Animal League Partners with Scooby Doo and Cesar Milan to Launch 14th Annual Tour for Life

Warner Bros.’ Scooby Doo and animal behaviorist Cesar Milan will partner with North Shore Animal League America to host its mobile pet adoption tour in conjunction with animal shelters nationwide. Tour for Life is in its 14th year and will run from March 12 through May 16, stopping in 52 cities in 26 states.
In addition, more than 60 schools and libraries nationwide will host local Mutt-i-grees Pack Parties, raising awareness and fundraising for local shelters. Scooby-Doo and Cesar Millan have partnered with North Shore Animal League America for these parties. Mutt-i-grees also promotes in-school curriculum programs that teach social and emotional learning skills by helping homeless animals.

Aunt Millie’s Brings Back Wonder Brand 

Aunt Millie’s Bakeries has signed an agreement with Flower Foods Inc. for the exclusive license to bake and market Wonder and Home Pride brand bread in Northern Illinois, northwest Indiana, and southern Wisconsin. The two brands will return on store shelves for the first time since November 2012 when Hostess Brands was forced into bankruptcy.
Flower Foods has been able to reintroduce some of the brands it acquired from Hostess, including Wonder. It purchased a number of baking plants and not all have reopened yet. In November, Aunt Millie’s entered a limited distribution agreement with Hostess for the right to sell Hostess snack cakes, including Twinkies and Ho Hos. 

Big Tent Entertainment, Tsuneo Goda Launch eBook Based on Komaneko

Big Tent Entertainment and Tsuneo Goda, creator of Domo, introduce Komaneko. Based on Komaneko: The First Step, an animated short film, Big Tent Entertainment will create a retail and branding campaign that will start with the launch of a new eBook.
The digital adaptation of the animated story will feature the original film with other key features including a movie maker tool, interactive content, games, and puzzles. Komaneko will be part of the Kideo eTales series and will be available on iTunes and Google Play in English, Malay, and Mandarin.
The all-in-one interactive eBook uses multiple approaches to maximize children’s reading, learning, and language skills. Kids will learn 500 English words and more than 600 Chinese characters, both verbally and visually through readable text. The eBook will also allow kids to create their own animation or personalize the eBook with their voice and picture. Games, puzzles, and touch points within the story will keep kids engaged.

Veria Living, N.S. Bienstock Ink Licensing Representation Agreement

Veria Living, a media brand devoted to healthy lifestyle and wellness programming, has signed a representation agreement with talent agency N.S. Bienstock to become its licensing and merchandising agent. N. S. Bienstock will seek category leaders in the natural and healthy products space, including apparel, exercise equipment, food, health and beauty aids, biometrics, and cookbooks. 

Outdoor Life Expands Product Lines

Bonnier Corp.’s Outdoor Life is building on its branded consumer product line with new lifestyle products. The new line of products will include partnerships with Zyloware Eyewear and High Peak USA Co., including eyeglasses, sleeping bags, and self-inflatable beds.
The eyeglasses come in 12 styles and are available now at 790 Sears stores throughout the U.S. and Canada. Camping equipment will be available at select sporting goods stores and specialty retailers beginning in June. Outdoor Life will offer tents and outdoor furniture later this year.
The new partnerships also signal an extension of Outdoor Life’s relationship with Sears. 


Sanrio and Pet Brands Launch Hello Kitty Pet Accessories

Sanrio has partnered with pet accessories specialist Pet Brands for Hello Kitty pet accessories. The deal, brokered by Sanrio’s UK licensing agent Fluid World, includes an extensive Hello Kitty Pet Collection comprising of toys, collars, feeding, hygiene, bedding, and travel. The range will be available in pet specialist retailers, high street retailers, mail order, supermarkets, and online. Argos was the first to launch the range at the end of January with a Hello Kitty crown cozy bed and catnip fur ball toys.

ITV Studios Signs Additional Licensees for Matt Hatter

ITV Studios Global Entertainment has signed two more licensees for Platinum Film’s boy property, Matt Hatter Chronicles. Hy-Pro International will create a line of bikes, inline scooters, skates, skateboards, and accompanying accessories. The initial line will appear at mass market retail in the U.K. and Eire during the fourth quarter of this year. GB Eye will produce Matt Hatter posters and novelty gifts for launch next spring in the UK and Ireland.
Matt Hatter Chronicles will enter its third season later this year and is expecting the TV success to transfer to retail. The marketing strategy will include a high-profile TV advertising campaign, digital promotions, social media campaigns, and retail tie-ins.

Mia and Me Expands International Presence

Animation studio Rainbow and its co-production partner Lucky Punch GmbH/M4e have signed broadcasting deals for the series Mia and Me. The new TV partners are Gulli in France, Gloob in Brazil, Eleven in Australia, and Nickelodeon in the U.S., in addition to the recent launches on Nickelodeon in the UK and Clan TVE in Spain.
The show already has 70 broadcasters in more than 80 territories and has produced second season, which will be released late this year or early next year. There are also plans for a feature film that will be released in theaters in 2016. A full range of merchandise will launch this year in established territories, including a toy line from Mattel.

Saban Brands Appoints Juckes

Saban Brands has appointed Tim Juckes as the company’s new sales director of UK consumer products. In this role, Juckes will manage all licensing, retail, and marketing efforts in the region, and will identify new growth opportunities for the company.

Juckes will be based out of Saban Brands’ London office and will report to Gustavo Antonioni, managing director of consumer products Europe, to support the company’s activities in the UK for Power Rangers, Paul Frank, Julius Jr., and Digimon Fusion.

Juckes joins Saban Brands following roles at Copyright Promotions Licensing Group, Kid Cartoons, and Global Licensing.

Brands with Influence Appointed by Cbeebies for Swashbuckle

CBeebies has appointed Brands with Influence to represent Swashbuckle, which returns to screens with a new series this autumn.
Brands with Influence and CBeebies have been working together to develop a UK
licensing program for Swashbuckle. Talking about the appointment Martin Lowde (MD, Brands with Influence) explained, “We are delighted to be working closely with CBeebies on delivering added value for their viewers. Extending the interaction with this innovative and highly desired series beyond the screens and into a range of merchandise categories is an exciting opportunity, especially as there is genuine commitment to the brand both in terms of broadcast and supporting elements including a fantastic online experience, games, activities, and apps.”

Popeye Deal for UK and Ireland Announced

King Features and Bunkerbound have signed a Popeye licensing deal for the UK and Ireland. In a deal brokered by UK agent Allsorts Licensing, Bunkerbound and King Features have signed a three-year giftware contract for the cartoon franchise. Bunkerbound’s licensed classic Popeye range will hit stores next year.
Bunkerbound’s exclusively designed range of Popeye giftware will include gentlemen’s grooming sets, 3-D mugs, grow-your-own spinach sets, and Olive Oyl kitchenware. Bunkerbound’s managing director Ian Williams commented on signing the Popeye deal: “Popeye and his contemporaries have held a special place in Britain’s heart for over 80 years. The cartoon is as relevant now as it was in the 1930s, with an appeal that spans across all ages.”

Miffy Book Launch Marked by Celebrity Film

Miffy has seen a host of celebrity endorsements to celebrate the new Simon and Schuster book range which went in store nationwide on February 27.
DRi Licensing's brand from author Dick Bruna is the star of a brand new collection of refreshed and modernised Miffy storybooks, and a group of British celebrities including singer Beverley Knight, newsreader John Sergeant and model Imogen Thomas, expressed their love for Miffy by participating in a film to celebrate the launch of the new books.
The film featured each celebrity reading a page from the new version of Miffy at the Zoo, one of the earliest Miffy storybooks, and was made during Simon and Schuster's re-launch press event—a Miffy-themed children’s party that took place at the Dutch Centre in London last month.
The film was released a week later via social media with the hashtag #modernmiffy, to coincide with the books going on sale. The celebrities tweeted about the film to their followers (a total of 1.2 million), the film itself generated over 1000 views on Youtube, whilst the hashtag #modernmiffy reached 350,000 accounts. 

Agent Appointed for Moomins in France and Benelux

Bulls Licensing AB has appointed The Agency as the new Moomin agent for France and Benelux.

“We are convinced that France and Benelux are markets where Moomin has great potential due to the existing publishing program combined with UNIQLO´s second launch of Moomin apparel  in the territory. The future looks bright,” says Gustav Melin, Head of international Licensing, Bulls Licensing AB.

“We are familiar with working with classic properties and the humor and amazing drawings of Tove Jansson will find an enthusiastic audience. Our intention is to give the Moomins their deserved visibility in our territories,” adds Alexia Delahaye, partner at The Agency.

Retailers Sign to BLE’s Retail Monitoring Programme

Brand Licensing Europe 2014, the Advanstar organised exhibition, has announced the addition of four new retailers to its ground-breaking Retail Mentoring Programme as it celebrates its fifth anniversary. Debenhams, Matalan, Card Factory, and Blue Inc. all join existing participants Boots PLC, J Sainsbury PLC, Tesco PLC and Miniclub in the six month program. 

Launched in 2010, the Retail Mentoring Programme is an initiative which gives buyers a wider understanding of the licensing business. Nominated retailers take part in workshops and seminars, including the LIMA Licensing Essentials Course and Spring Fling in May in partnership with LIMA UK, culminating at Brand Licensing Europe in October. Last year, more than 45 buying professionals took part.
Brand Licensing Europe 2014 will take place from October 7-9 at London’s Olympia. 

Apparel Deal for Candy Crush Saga

King, the casual games company, has signed a European licensing deal with apparel company Skybrands for Candy Crush Saga.
Skybrands will tap into the popularity of the Candy Crush Saga brand with an apparel range that mixes the brand’s classic logo with the recognizable sweets and quirky characters.
Candy Crush Saga was first released by King in April 2012. In less than two years, the game has reached more than 61 million fans on Facebook and in 2013 was crowned both the No.1 free app of the year and the top grossing app by Apple.
Gilles Storme, Senior Director Licensing at King said: “Candy Crush Saga fans all over Europe will be thrilled at the opportunity to wear clothing inspired by their favourite game. We‘re delighted to have signed this apparel deal with one of the fastest growing and respected names in the business. With Skybrands’ global sourcing capabilities and deep retail relationships, we can fulfill the increasing demands of fans for Candy Crush Saga clothing." 

Paperchase Signs Deal with Jo Rose for Deer Little Forest Designs

UK stationery and gift retailer Paperchase has signed a distribution deal with Jo Rose, illustrator and creator of the Deer Little Forest franchise. Paperchase will distribute cards with 16 of Jo's signature Deer Little Forest designs across its flagship stores starting this spring.
Now in development as a picture book and preschool TV series, Deer Little Forest features a case of characters that endeavors to save the forest one tune at a time. The stories are entertaining and gently educational, with themes ranging from the forest ecosystem (bee happy) to mayhem and magic on Halloween (mischief night).
Jo Rose's designs are created using a combination of paper cutting, illustration, and photography. All rights for Deer Little Forest are being managed by Koko Media.

Two Iberian Agents Appointed by Sega

Sega Europe has appointed Popcorn Brand Activity and Enjoy Brand Licensing in the Iberian area. Both will work to support the Sonic the Hedgehog brand and facilitate opportunities for the recently announced Sonic Boom project.
Enjoy Brand Licensing will be responsible for Spain and Andorra while Popcorn Brand Activity will cover Portugal, Angola, Cape Verde, Guinea Bissau, Equatorial Guinea, Mozambique, São Tomé e Principe, and East Timor. Both agents will actively seek out licensees for a variety of Sonic products, including  apparel, accessories, promotions,  publishing (excluding partworks), and more, as well as building excitement around Sonic Boom license opportunities.
Alice Durand, brand manager, Popcorn Brand Activity commented, “Sonic is a global phenomenon with an impressive community of fans of all ages in Portugal. We are delighted to be an active part of Sonic’s success in this important phase. Brand activation based on expertise and product innovation of Portuguese companies will be the key for an effective and successful licensing program in Portugal.”

Studio 100’s Blinky Bill Gains Master Toy Partner

Studio 100 and Merchantwise have announced its new worldwide master toy partner, Headstart International. The toy manufacturer has been appointed to create products based on the Australian character, Blinky Bill.
Headstart International will work with Studio 100 and Merchantwise to produce a master toy range of Blinky Bill licensed products for children, including plush, figurines, playsets, and bath toys. The launch will coincide with the upcoming release of the new Blinky Bill CGI movie. Greenpatch Productions is producing the feature film in association with Flying Bark Productions.


The Moshlings Collection Heads Down Under

Carte Blanche Australia will launch the brand new Moshi Monsters-Moshlings Collection range of collectible plush at the Toy, Hobby and Nursery Fair 2014 in Melbourne.
This launch follows the licensing collaboration between Mind Candy and Carte Blanche Group late in 2013, to bring plush and gifting collectables to the global marketplace. 
“'We are extremely excited to bring the Moshi Monsters plush to life with Carte Blanche," said Darran Garnham, Chief Business Development Officer at Mind Candy. "Hundreds of millions of collectables have brought pleasure to our fan base and now we will do the same in 2014 with plush. Look out for the rare ones.”
The new Moshlings Collection will include twelve characters including some ‘Ultra Rare’ Moshlings with regular introductions throughout 2014 at key impulse price points, special on-pack codes for digital in-game giveaways and impactful point of sale solutions.


Nine West, InStyle Launch 2014 Accessories Collection

Nine West has continued its partnership with InStyle this year. The two companies have collaborated with an expansion of its limited-edition accessories collection, with new styles for the spring and fall seasons. The spring collection will feature editorialized shoes, seasonal colors, premium materials, and for the first time, a cuff and a clutch.
InStyle for NineWest has been introduced in all NineWest locations in the U.S., Canada, Turkey, Spain, and the U.K. beginning on March 7. InStyle will include a styling booklet in its April issue featuring expert tips from InStyle editors.
The fall collection will launch in August, which incorporates winter styles like boots.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

Licensing and Marketing professional with 26+ years experience seeks new opportunities

Maurizio Distefano has over 26 years of licensing industry experience both with leading International studios Warner Bros. and Rainbow as General Manager and General Manager and EVP for WW sales respectively, as well as Marketing Director with Multinational FMCG companies.

Having successfully led WBCP Italian office and managed the EMEA Agent’s network doubling revenues in three years Maurizio has hands-on experience of multiple successful projects, strong management skills and creates and implements strategic plans that deliver strong financial results. Thanks to his holistic approach with licensees, retailers and licensing agents he has successfully built a strong network of contacts on whom he can immediately call.

Currently based in Milan but willing to relocate locally or internationally, Maurizio has Italian as his mother tongue and is also fluent in English  with a working knowledge of German, French and Spanish  He is now seeking new opportunities in the Licensing industry for a permanent position with licensors or licensees and is willing to relocate.

For further information and full CV, please contact: Phone: +39 335 8474812, or email

Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

Operations Manager

becker&mayer!/SmartLab Toys seeks an Operations Manager.
To Apply:
Please submit your resume and cover letter detailing your skills in light of the above qualifications via email to Be sure to include “Operations Manager” in your subject line.

Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:


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