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Hasbro, Disney Team Up for Descendants

descendants dollsHasbro Inc. and Disney Consumer Products will collaborate for a new line based on Disney Channel’s new live-action original movie Descendants. Set to premiere on Disney Channel this summer, Disney’s Descendants is a contemporary live-action adventure comedy that introduces the teenage progeny of Disney’s legacy characters—including the evil villains.
Hasbro’s line will feature dolls and accessories based on the offspring of villains Maleficent, the Evil Queen, Jafar, and Cruella de Vil; as well as the teenage children of heroes Beauty and the Beast, Sleeping Beauty, Fairy Godmother, and Mulan.
In addition to the fashion dolls, Hasbro will also launch themed role-play items and accessories. The product line is set to launch at retailers nationwide this summer.

Alex Brands Signs Licensing Agreement with Nickelodeon

Alex Brands has signed a licensing agreement with Nickelodeon to manufacture, distribute, and market products based on characters including SpongeBob SquarePants, Dora and Friends, and Teenage Mutant Ninja Turtles. Alex Brands includes Alex Toys, Poof Slinky, Scientific Explorer, Ideal, Zoob, Backyard Safari, Zillions, Citiblocs, and Shrinky Dinks.
The multi-year agreement covers multiple brands from Alex Brands, and product categories such as craft kits and bath toys. Alex Brands will launch more than 30 new Nickelodeon products at Toy Fair. The items will be available to consumers this summer.

Lego to Produce Doctor Who Set

Dr. Who LEGOBBC Worldwide and The Lego Group have signed an agreement for a Doctor Who Lego set, which will be available in all of Lego’s key markets this year. The Doctor Who set was chosen after fan Andrew Clark’s idea generated more than 10,000 votes via the Lego Ideas website, where fans can submit ideas for a set and vote for their favorite idea to be produced. Andrew’s winning design featured a range of Doctors, companions, and monsters spanning the show’s history.

Gund Creates Line of Pusheen Products

PusheenGund is bringing feline Internet sensation Pusheen to life in a new line of plush. The chubby gray tabby cat, known for her love of cuddles, snacks, and dress-up was one of the seven original Facebook sticker sets.
The full line includes soft accessories, including coin purses, pencil cases, and wristlets. The Pusheen plush toys feature details like whiskers, stripes, and a floppy tail, and come in 12- and 6-inch sizes. Other plush products include backpack clips, home décor, and plush designs based on popular web comics.
A collection of Pusheen-themed hard goods, featuring drinkware, stationery, and stickers, is also available. 

Wicked Cool Toys to Produce Cabbage Patch Line

Cabbage Patch KidsWicked Cool Toys has entered into a worldwide licensing agreement with Original Appalachian Artworks Inc. to become the master toymaker for the Cabbage Patch Kids.
Wicked Cool Toys has a line of new Cabbage Patch Kids products planned for the fall. The 14-inch Cabbage Patch Kids come in eight different fashion themes, and for the first time, feature a bracelet with a heart-shaped charm that interacts with the Kids’ newest best friends, the Adoptimal Pets.
The new collection features girls and boys in the new styles, and each comes with a unique name, birth date, birth certificate, and adoption paper from Babyland General Hospital.
The 8-inch Adoptimals feature pet sounds and a heart locket that lights up when pressed.  Kids can use the key bracelet from one of the dolls to unlock Adoptimals’ magical heart beat. Each pet includes a bowl and a brush. 

Just Play, MEG Toys Partner to Relaunch Puppy in My Pocket

puppy in my pocketJust Play and MEG Toys have signed a master toy licensing deal for the Puppy In My Pocket property for North America, South America, Mexico, Australia, New Zealand, and Southeast Asia. Under the agreement, Just Play will manufacture and distribute figures, accessories, and play sets based on MEG Toys’ evergreen brand of collectible, pocket-sized puppies.
Just Play’s new line will debut at U.S. retailers nationwide in August with more than 100 puppies, as well as play sets and accessories. The Puppies have realistic, detailed features with soft, fuzzy coats. Kids can also connect them to accessories such as bracelets, barrettes, and rings.

Madame Alexander, Crayola Partner for Doll Collection

Madame Alexander Doll Co. and Crayola have teamed up to create a collection of dolls that will allow girls to craft and draw on age-appropriate dolls and accessories. The first in a series of new collections will be introduced this year. The products will be distributed across all retail tiers and at

Douglas Co. Celebrates Lassie’s 75th Anniversary

Lassie PlushDouglas Co. presents the Lassie Signature Plush Collection in celebration of the TV show's 75th anniversary. Lassie's likeness is replicated in the plush’s signature white blaze on her nose, four white feet, and a full white bib of fur around her neck. 
Available in 27-, 22-, and 12-inch versions, the Lassie signature plush collection is expected to hit specialty toy and gift store shelves in the U.S. and Canada in April.

NFLPI Unveils Rising 50 List

NFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, has unveiled its first Rising 50 list of future top-selling stars.
The list serves to help sponsors, licensees, retailers, and future partners identify the NFL players expected to join the top sellers of licensed merchandise. The list covers the 2014 season, and includes veteran players, emerging young stars, and college players entering the upcoming NFL Draft.
The NFLPI Rising 50 list considers 2014 game performance, Fantasy league popularity, early demand from current partners and licensees, and new faces in strong markets as factors to determine sales popularity. Players must not have appeared in previous NFLPI Top 50 Player Sales lists. The Rising 50 will be updated every year.

2015 LIMA Awards Call for Entries Is Open

The LIMA International Licensing Excellence Awards are a prestigious recognition of outstanding creativity and performance in the licensing industry. Each year, the best of all major segments of licensing are honored for their testimony to the professional and dynamic accomplishments of the industry.
The call for entries for this year’s Awards is taking place now. Category information, awards criteria, and additional details are available in the awards brochure. Online entries can be submitted by filling out the Nomination Form. The awards are open to the entire industry; participants do not need to be a member of LIMA.
Questions may be directed to Louise Caron at

Remarkable Brands Set to Orchestrate Licensing Program for the New York Philharmonic

Remarkable Brands will develop a licensing program for the New York Philharmonic. The 173-year-old institution has appointed Remarkable Brands as its worldwide licensing agent in a three-year agreement.
Remarkable Brands is planning a two-tiered licensing program for the New York Philharmonic that will include home décor, high-end accessories, books, artwork, and calendars for adults; as well as musical instruments, books, and posters for kids.

Wicked Cool Toys Bakes Girl Scout Cookies

girl scout cookiesWicked Cool Toys introduces a delicious baking experience with the first Girl Scouts Cookie Oven, as well as a line of role-play products inspired by the girls’ leadership organization. The Girl Scouts Cookie Oven will feature mixes inspired by Girl Scout Cookies, such as Thin Mints and Trefoils. A Girl Scouts On-the-Go Wagon and Cookie Stand will also be available. The Wicked Cool Toys Girl Scouts line is expected to hit mass-market retailers nationwide this fall.

Idea Patch Named Licensing Representative for IDW Publishing 

Idea PatchIDW Publishing has appointed Idea Patch to lead licensing efforts for its catalog of comics and graphic novels. The portfolio will include print, projects under development for screen with IDW Entertainment, and titles from newly acquired Top Shelf Productions.
Idea Patch will extend IDW’s portfolio into categories such as toys, mobile games, apparel, accessories, collectibles, home goods, and stationery items.

Netflix, Nintendo to Develop Live-Action Legend of Zelda TV Series

According to Bidness ETC, Netflix is working with Nintendo Co. to develop a live-action TV series based on The Legend of Zelda franchise. The collaboration is still in the early stages of development, and will feature gore-free family-friendly content, with elements related to fantasy, magic, and adventure.
The live-action adaptation of the video game franchise will follow the major premise of hero Link, on a mission to rescue Princess Zelda in the kingdom of Hyrule. 

World of Eric Carle Expands to Non-Toxic Line of Cleaning Products

The World of Eric CarleThe World of Eric Carle and Native Organics have entered a licensing agreement for a line of natural, non-toxic cleaning products, including eight baby and children’s products designed for kid-safe use. Each product in the new branded line will feature the Very Hungry Caterpillar and artwork from Carle’s books.
The product line includes Fruit & Veggie Wash, Crib Cleaner, Plush Toy Cleaner, Multi-Surface Cleaner, Hard Plastic Toy and Dish Cleaner, Foaming Hand Wash, Sanitizing Household Cleaning Wipes, and Children’s Laundry Detergent.

Vandor Adds SpongeBob SquarePants License and Six New Product Categories

Vandor LLC has added Nickelodeon’s SpongeBob SquarePants to its roster of licenses, as well as six new product categories to its 2015 Winter Catalog.
New product categories include packable shopper totes, Tritan water bottles, insulated totes, heat reactive ceramic travel mugs, ceramic goblets, and acrylic travel cups. There will be more than 85 new products across the new categories. 

Caleb Gray Studio, Primitives by Kathy Launch New Baby Décor Line 

Caleb GrayPrimitives by Kathy, gift and home décor company, has launched a line of baby frames and box signs. The line has paired Caleb Gray Studio designs with signature sayings and sentiments.
The frames can be hung on a wall or stand on a shelf, and come in baby girl, baby boy, and gender neutral designs. They are available for purchase online or in select retailers.

CPLG Appoints Elliot Lederman

Elliot LedermanCopyright Promotions Licensing Group has appointed Elliot Lederman as Vice President, Retail Development for CPLG North America.  Lederman will be reporting to CPLG North America’s SVP/GM Ted Larkins based in the Los Angeles office.
In his new role, Lederman will be responsible for identifying and developing new retail partnerships in all channels of distribution, including brick and mortar and online. He will also be responsible for promoting all consumer products represented by the CPLG portfolio including World of Warriors, St Andrews Links, Michelangelo and Space Invaders; and DHX Brands properties including Teletubbies, Yo Gabba Gabba!, Twirlywoos, Degrassi franchise, Inspector Gadget and Caillou. 
Lederman added:  “CPLG is recognized as one of the best and most successful licensing agencies in the world and I am very proud to be part of this incredible team. CPLG has a great portfolio of brands and I look forward to playing a role in its continued success.”

Viz Media to Handle Jojo’s Bizarre Adventure

JoJo's Bizarre Adventure The AnimationVIZ Media, the largest publisher, distributor and licensor of manga and anime in North America, has been named the North American master merchandise licensee for Jojo’s Bizarre Adventure.
VIZ Media will oversee the licensing and development of a comprehensive range of products based on the celebrated supernatural action adventure anime property across several key consumer categories. The first of these new products are scheduled to be released later this year.
The Jojo’s Bizarre Adventure manga (graphic novel) series was created by Hirohiko Araki. In his long-running multi-generational adventure, there was once a mighty bloodline of heroes: the Joestars. In the 1880s, Englishman Jonathan Joestar gave his life to defeat Dio, a megalomaniacal vampire. Now, 100 years later, Dio is back, and Jonathan’s descendants seek to finally destroy their ancestral enemy once and for all. 
In the Jojo’s Bizarre Adventure anime series, the Aztecs – the people of the sun – once prospered in ancient Mexico. They had a bizarre stone mask that brought eternal life and the power of a domineering ruler to he who wore it, but at some point, the mask disappeared without a trace. Years later, in the late 19th Century, when men’s lifestyles and outlooks on life were quickly changing, Jonathan Joestar and Dio Brando meet, and the stone mask binds them to a rather curious fate.


Secret Wings Comes to Life

Blonde Pilot in the UK has teamed up with Mondo TV, to bring the original and acclaimed Secret Wings World to life. The companies will co-produce a 26-episode animated television series for broadcast from Autumn/Fall 2016. The series is targeted for its debut at MipTV in Cannes in April this year.
Secret Wings is a unique, original children’s property aimed mainly at girls aged three to ten years old.
Developed initially from a successful range of greetings cards, the innocent and wholesome values of the brand are seen as highly desirable and attractive to parents and adults responsible for purchasing for young girls. This translates into commercial success and Secret Wings has already proven extremely successful at retail in markets as diverse as the UK, South Africa, Brazil, Russia and The Philippines.

Cinderella’s Glass Slipper Recreated

In celebration of the release of Disney’s live action film inspired by the classic fairy tale “Cinderella,” Disney Consumer Products (DCP) has collaborated with nine luxury designer shoe brands across the globe to assemble an enchanting collection of shoes that reimagine Cinderella’s iconic glass slipper. The distinguished designers, in alphabetical order, are: Paul Andrew, Alexandre Birman, René Caovilla, Jimmy Choo, Salvatore Ferragamo, Nicholas Kirkwood, Charlotte Olympia, Jerome C. Rousseau, and Stuart Weitzman. Each brand has created its own interpretation of the famed glass slipper Cinderella accidentally leaves behind when the clock strikes midnight.
“Cinderella’s glass slipper has become a magical symbol of transformation,” said Jonathan Symington, vice president and general manager, licensing, Disney Entertainment at Disney Consumer Products.  “Each pair of shoes in this exciting global collection captures Cinderella’s elegance and grace through the lens of celebrated designers, making this shoe collection truly fit for a princess.”
Swarovski, which produced the iconic glass slipper for the film under the direction of Academy Award-winning costume designer Sandy Powell, provided the crystals featured in the designers’ shoes.

Hacker T Dog at Toy Fair

Hacker T. DogHacker T Dog made a recent appearance at the British Toy Fair, performing at the Trends UK stand. Hacker T. Dog appears daily on CBBC and his many celebrity appearances at events such as Wimbledon, BBC Sports Personality of the Year and more recently The Voice, have made him a star of the small screen. Now his personal appearance at Olympia made him a favoured personality with the toy trade too.
The purpose of his visit was in celebration of the launch of a brand new collection of Hacker T Dog Hand Puppets created by Staffordshire based Kid Kreations and distributed in the UK by Trends. “We were delighted with the response from retailers and other visitors at the show,” said Linda Osborne Managing Director, Kid Kreations. “Hacker is a star of CBBC and his funny phrases and daily mischief makes both adults and children laugh. It is our aim to keep the laughing going and let all his fans create their very own Hacker mischief at home too with their own Hacker T. Dog Puppet!” 
“It’s fair to say both Hacker and the Hacker Puppets were a hit with the visitors; fully indicating his appeal with a wide audience and as a valuable proposition for prospective licensees,” added Dom Wheeler from, Brands with Influence, Hacker T Dog’s UK licensing agency. 

Homeware and Gifts from Hinchcliffe & Barber

Hinchcliffe and BarberThe popular My Gifts Trade Hinchcliffe & Barber Grey Songbird range of homeware and gifts has been crowned overall winner at the UK’s Gift Association’s Gift of the Year awards. Based on the designs that made textile and ceramics legends John Hinchcliffe and Wendy Barber internationally famous, the elegant and sophisticated Grey Songbird range, which includes ceramics, household and kitchen items, garden accessories and gift stationery, is designed to capture the serenity of an English country garden and the many birds that feed there. The GA, the trade representative body serving the UK gift and home industry, certainly seemed impressed, giving the range its overall Judges’ Choice Award from a selection that encompassed more than 20 categories and a record number of entries.
This was not the only appearance by a My Gifts Trade Hinchcliffe & Barber range in the GA awards listings. The Hinchliffe & Barber True Blue ceramic range was also a finalist in the Made in the UK category.
The Grey Songbird range was launched at the major retailer buying event, Home & Gift, Harrogate, in mid July 2014 and is available at independent gift stores, department stores and online retailers.
My Gifts Trade, owned by Music Exchange Ltd, a manufacturer, supplier and online retailer of printed music, gifts and accessories since 1997, produces a wide selection of specialist gifts and presents. 

Lawless in BabyFirst Deal

Suzy's ZooLawless Entertainment has announced the conclusion of a deal with BabyFirst on behalf of Suzy’s Zoo.
BabyFirst will broadcast 25 of the two-minute animated episodes, Suzy’s Zoo--A Day with Witzy, in English and Spanish on a variety of distribution platforms including the BabyFirst TV network, OTT, VOD, IPTV and video mobile apps worldwide.
Suzy’s Zoo-- A Day with Witzy follows Witzy, a live, fluffy duckling who spends blissful days in the sunshine amidst the butterflies in the back yard and laundry endlessly drying on the clothesline accompanied by his teddy bear Boof, musical bunny rabbit Lulla, the calico giraffe Patches, and the chenille elephant, Ellie Funt. Each two-minute episode is illustrated from the watercolor-like illustrations and stories of Suzy’s Zoo.

Rocket to License The Smurfs in the UK

SmurfsRocket Licensing has been appointed as the exclusive UK and Eire agent for the Smurfs by brand owner International Merchandising, Promotion & Services (IMPS) s.a. of Belgium.
Rocket will develop a dual licensing strategy that both expands the range of the ‘classic’ Smurfs brand, which enjoys  strong affinity among both parents and children, and develops product for Sony’s new Smurfs film, which will be released in Summer 2016. The first two Smurfs films, released in 2011 and 2013, grossed a combined total of nearly a billion dollars worldwide.
The core market for The Smurfs is girls and boys four to nine years old but the brand also has real appeal for females in their tweens, teens and twenties. There is also a strong market among adult gift buyers, parents and grandparents, as well as adult nostalgia buyers.
The campaign for the classic brand has already begun with a strong line-up of licensees including: Brand Alliance, International Greetings PLC & TV Mania.  The Smurfs movie will be presented to retail and manufacturing partners over the course of the next few months.  Rocket’s objective is to work together with partners to ensure the brand fulfils its enormous potential and deliver a coordinated approach to brand development especially at retail.
The main licensing categories for the brand include; toy, apparel, nightwear and underwear, loungewear, accessories, homewares, digital product and publishing. The movie brand will include all of the classic categories as well as toys, FMCG, promotions, paper product such as prints, calendars and cards, stationery, back to school ranges, partyware, gifts, novelties and entertainment, and tablet and phone covers and cases.

Saban Promotes and Hires

Saban Brands announced today the appointment of Shannon Smith and promotion of Tim Quinlan as new Vice Presidents of Business & Legal Affairs for the company. Smith will focus on Saban Brands’ growing entertainment business and will be responsible for negotiating and drafting global multi-platform distribution agreements, as well as content production and marketing-related contracts. Quinlan will focus on Saban Brands’ global consumer products licensing business, along with brand enforcement and new acquisitions. Smith will report to Michael Bayer, who heads up the Business and Legal Affairs department for Saban Brands, while Quinlan will continue to report to Rami Yanni, Senior Vice President of Business & Legal Affairs. 

Sega Appoints Jason Rice

SegaSEGA Europe Ltd has recently announced that Jason Rice has been appointed as Director of Brand Licensing. Rice brings over 18 years domestic and international experience in licensing to SEGA and will report directly to President and COO Jurgen Post.
Jason joins SEGA from Turner Broadcasting Systems where he was Licensing Director for Cartoon Network, and more recently was responsible for the company’s EMEA Toys and Games strategy.  Prior to that Jason spent over seven years at BBC working on major deals across pre-school, kids and family brands including Teletubbies, In The Night Garden, Doctor Who and Top Gear.


China Deal for Westinghouse

LMCA report that they have brokered a license agreement between Westinghouse and JiangMen Westinghouse Small Kitchen Appliance Co. Ltd. 
Under the agreement, Westinghouse small kitchen appliances will be manufactured and sold in China. Products include a variety of small kitchen appliances such as blenders, bread makers, rice cookers, toasters, vacuum cleaners and many more. 
Based in JiangMen City, GuangDong Province, the licensee’s parent company, Bestday, currently markets and sells its products under the Bestday brand in China.  Bestday specializes in high-quality, health and high-grade product development and manufacturing.  The company will be using the Westinghouse brand to establish new channels of distribution, including retail and ecommerce in the Chinese market. 

Angry Birds Playground for Singapore

Rovio Entertainment and Dreamkids Kindergarten have teamed up to launch the first Angry Birds Playground in Singapore. Based on the strongest elements of the Finnish national curriculum (one of the most respected in the world) and developed in cooperation with the University of Helsinki as well as partners like the NASA, National Geographic and CERN, the Angry Birds Playground is is a groundbreaking early school educational concept developed by Rovio, which builds on one key value the company has tested many times: when learning is fun, it happens naturally.
The Dreamkids Kindergarten is the first Angry Birds Playground in Singapore and the fourth in the world, following kindergarten openings in China (Shanghai and Chengdu) in 2014.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

Toy & Product Design Professional Available for New Opportunities (Creative Director/ VP or Freelance Contract in Los Angeles)

Toy & Product Designer/ Developer with over 20 years experience, creating award winning design for: Toy, Product & Video Game Design, Graphics & Package Design, Theme Park & Entertainment Design, Branding, Creative Direction, Ideation, Inventing, Cartoon Voice-Overs, writing for Design Publications, and Design Education development.
Contact: Peter Wachtel at:

Licensing / Business Development Professional Seeks New Challenges

Jeff Quinn has 15 years experience in licensing and business development in the consumer goods Industry.  Expert at identifying opportunities and creating global strategies to develop incremental revenue streams.  Generated 50% + annual revenue increases for employers over past decade. 
Merchandise Licensing 
* Brands:  Disney, Warner Brothers, NFL, Fender Musical Instruments, Brainy Baby, etc. 
* Categories: apparel, action sports, home décor, books, toys, electronics,plush, multi-media, etc.  
* Licensed both in and out. Negotiated and wrote/co-wrote over 100 contracts.  
* Recruited and managed world leading agencies: Beanstalk, BLT, Evergreen Concepts, etc.
Brand Management
Expert at creating high profile strategic alliances to enhance brand awareness (Summit Entertainment, Vivendi, V-Tech, Chick-Fil-A restaurants, Lucky Brand etc.)
Consumer Packaged Goods
* Developed / marketed 350+ new products to multiple trade: mass, food, drug, specialty,  e-tail, etc.
* Created sales distribution networks on 6 continents and sourced product production on 5 
Open to global relocation.

Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

Operations Manager

becker&mayer!/SmartLab Toys seeks an Operations Manager.
To Apply:
Please submit your resume and cover letter detailing your skills in light of the above qualifications via email to Be sure to include “Operations Manager” in your subject line.

Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:


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