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Iconix to Acquire Strawberry Shortcake Brand

strawberry shortcakeIconix Brand Group has acquired two new brands - Strawberry Shortcake and footwear label Pony. Iconix will pay Strawberry Shortcake owners American Greetings $105 million and Symphony Holdings £37 million for the Pony Brand.
“The entertainment sector is an exciting area of growth for our company,” commented Neil Cole, chairman and chief executive officer, Iconix Brand Group. “Through our Peanuts brand, we have a strong worldwide platform that we believe we can leverage as we add new entertainment properties to our portfolio. With the acquisition of Strawberry Shortcake, we will be expanding this platform as we gain new partnerships with top entertainment companies around the world.”
Strawberry Shortcake is now 35 years old, and has more than 350 licensees with around half in overseas markets.
“We are excited to be expanding the Iconix entertainment platform with such an iconic brand that resonates across multiple generations from daughters to mothers to grandmothers,” says Leigh Anne Brodsky, managing director, Iconix Entertainment. “We see many opportunities to grow this brand worldwide, and believe Strawberry Shortcake has a fresh fashion appeal that can play to both classic and modern tastes, with a built in play pattern thats makes it great for physical and digital toys and games.”
In terms of the Pony Brand, Iconix has teamed up with AL&S who formally held rights to the Pony brand. The brand goes back to 1972.
“Sports has been one of the strongest and fastest-growing segments of our portfolio, and a business that has proven to be truly global in its appeal,” says Cole. “With the addition of Pony, we believe we can leverage our existing sports platform including our Danskin, Starter and Umbro brands, which represent over 2 billion of global retail sales and create significant value for the brand.”

Disney Introduces First Latina Princess

Disney Princess ElenaDisney has introduced its first Latina Princess: Elena of Avalor, a 16-year-old character inspired by “diverse Latin cultures and folklore.” Disney describes Elena as a “bold, caring, funny, and clever ascendant to the throne in the fairytale kingdom of Avalor.”
Elena will debut on Disney Junior’s animated show Sofia the First next year, followed by a spinoff series, Elena of Avalor, which will premiere next year on Disney Junior and Disney Junior’s programming block on the Disney Channel. The series will be presented in 25 languages in 154 countries worldwide. The show’s estimated daily reach will be more than 207 million households.
Princess Elena’s journey begins when her parents and kingdom were taken by the evil sorceress, Shuriki. Elena faced the sorceress to protect her little sister, Princess Isabel, and grandparents. In the process, her magical amulet pulled her inside its enchanted jewel, which saved her life but imprisoned her. Years later, Princess Sofia discovers the truth about the amulet she has worn since joining her royal family and sets out to restore Elena to her human form and help her return to Avalor.

Fox Animation Acquires Film Rights to Mr. Men Little Miss

Fox Animation has secured the motion pictures rights to Sanrio’s Mr. Men Little Miss characters. Sanrio Entertainment Division develops brand extensions and experiential initiatives for U.S. and global distribution.  
Shawn Levy, producer and director of the Night at the Museum franchise, will produce through 21 Laps Entertainment. Fox Animation Production VP Ralph Millero will oversee Mr. Men Little Miss for the studio, and Will Rack and Emily Morris will oversee for 21 Laps.
The Mr. Men Little Miss series of characters originated in books created by Roger Hargreaves in 1971 in the U.K. Each of the 85 characters is named after his or her unique personality traits.

Perfetti Van Melle Brings Airhead-Branded Frozen Treats to the Freezer Aisle

Air Heads-flavored ice creamPerfetti Van Melle introduces Airheads ice cream and cream-based frozen novelties. Airheads has partnered with Koldwave Foods LLC, a wholly-owned subsidiary of Spring Creek Holdings LLC, to create an assortment of frozen treats that capture the flavor of Airheads candy. The deal was brokered by Beanstalk, Airheads’ exclusive licensing agency.
Airheads ice creams and cream-based frozen novelties will be available at grocery, club, convenience, drug, and mass retailers nationwide beginning this month.
Airheads ice cream is available in blue raspberry, cherry, watermelon, orange, green apple, pink lemonade, grape, and strawberry flavors. The ice cream also incorporates ribbons of Airheads taffy. In addition to ice cream, Airheads’ line of frozen desserts includes cups of DitZ ice cream mini bites, sundae cups, tri-flavored ice cream sandwiches, and two-in-one flavor ice cream squeeze-up tubes.

Batman Unlimited, DC Super Friends Animated Content Set to Debut

batman unlimitedWarner Bros. Consumer Products, DC Entertainment, and Warner Bros. Animation have created new content inspired by toy lines from Mattel and Fisher-Price. Batman Unlimited, based on Mattel’s new toy line, will launch later this year with new made-for-video movies and shorts that will extend the play experience for kids. DC Superfriends, inspired by the Fisher-Price Imaginext toy line, will offer content as a series of shorts. Both lines will debut in the spring.
Batman Unlimited will be introduced in the animated movie Batman Unlimited: Animal Instincts, which will star Batman along superhero allies The Flash, Red Robin, and Green Arrow. They will come face-to-face with DC Comics Super Villain, The Penguin, and never-before-seen cyber animals.
Mattel will build on its Batman toy line to feature additional Batman Unlimited content, including action figures with Animal Alley accessories, a new Batmobile, and an all-new CybeRex robot dinosaur. In addition, DC Comics master costume partner, Rubie’s Costume Co., will create a new line of dress-up and costumes, and Thinkway Toys will introduce themed role-play accessories.
Warner Bros. Animation will also release DC Super Friends animated shorts, featuring designs inspired by the Fisher-Price Imaginext DC Super Friends toy line. The 15 three-minute shorts will extend the characters’ storylines for fans to enjoy for free online. Companion apps will accompany the release of the shorts.
The Fisher-Price line of Imaginext DC Super Friends toys will expand to feature a new play set, environments seen in the shorts, and a new design of the Batcave.

Funko Launches Marvel Collector Corps, an Official Marvel Collectibles Subscription Service

marvel funkoFunko has collaborated with Marvel on a new subscription box service, Marvel Collector Corps, featuring exclusive collectibles, apparel, and accessories from major events in the Marvel film and comic book universe. The debut box ships in April and will feature items from Marvel’s Avengers: Age of Ultron, including an exclusive 6-inch Iron Man Hulkbuster Pop! vinyl collectible.
The box will include a T-shirt featuring one of four exclusive designs, an additional stylized vinyl collectible, and two premium accessories. Boxes will ship every two months. Marvel’s Ant-Man will be featured in the June box.
The service includes the basic Collector level and the Founder level. Customers who sign up for the Founders program, which includes a six-box subscription, will receive an exclusive Founder Statue on the 12-month anniversary of their first box shipment. Founders will continue to receive a new exclusive figure every year on their anniversary.
The Marvel Collector Corps service from Funko is available for $25 per box, and fans can sign up at

Harlequin Pro Bull Riders Novels Available Exclusively at Wal-Mart

Harlequin and the Professional Bull Riders (PBR) have entered a book publishing partnership that will debut in May. Under the agreement, Harlequin will publish four Harlequin Pro Bull Riders novels that will contain distinctive PBR content and will feature PBR bull riders on the covers. Harlequin Pro Bull Riders novels will be available exclusively at Wal-Mart stores in the U.S.
Harlequin Pro Bull Riders stories will be heartwarming contemporary tales of everyday women finding love and becoming part of a family or community. The stories showcase the charm of small-town America and the ruggedness of Western locales and regularly feature Western characters as protagonists. Each book will also contain coupons for select PBR events, fan club membership, and upcoming titles from Harlequin.

GBI, FatRedCouch to Create Apps for Thomas Edison’s Secret Lab

Genius Brands International Inc. (GBI) has teamed up with FatRedCouch Inc. to produce apps for GBI’s new animated kids' series Thomas Edison’s Secret Lab.
GBI and FatRedCouch will introduce a master app for Thomas Edison’s Secret Lab to coincide with the premiere of the new animated series on U.S. public TV stations later this year. The master app will feature a self-contained play environment offering multiple activities and games utilizing animation footage from the series. The app will be available on iOS and Android platforms initially through channel partners, including Apple, Google, Amazon, and Barnes & Noble for Nook.
Thomas Edison's Secret Lab follows Angie, a 12-year-old prodigy, and members of her young science club, who accidentally discover a dream lab equipped with gizmos and gadgets, including two of Edison’s very last inventions: a hologram that brings Mr. Edison to life, and a virtual reality machine that lets them go anywhere. There is also a robot that Edison left behind who becomes part of every adventure.

VIZ Media Announces Doraemon Licensed Tofu

Doraemon tofuVIZ Media has announced that House Foods America Corporation is integrating Japan’s cat-type robot character on the packaging of its tofu product line. VIZ Media is the North and Latin American master merchandise licensee for the celebrated anime property, overseeing the licensing and development of a range of products across a variety of consumer categories.
Specializing in Tofu manufacturing since 1983, House Foods America Corporation provides a comprehensive range of fresh Tofu products. The House Foods Doraemon campaign will be featured prominently across seven of the company’s Premium Tofu brands and the Doraemon character Premium Tofu will be available at top retailers nationwide.  

A special Lunar Chinese New Year sweepstakes set to be promoted through the House Foods website and Facebook page , running from February 1, 2015 through March 15, 2015. Consumers and Doraemon fans are invited to enter to win the Grand Prize: one of five Amazon Kindles. Thirty First Place winners will receive an official Doraemon t-shirt.


Rainbow Cartoon Lab Makes Magic at the Museum

Rainbow will launch the Rainbow Cartoon Lab at the Explora Museum in Rome on December 6 to celebrate Rainbow’s 20th anniversary. It will then tour the world, taking in major cities across Europe.
Kids can also visit a mini-cinema to watch some of Rainbow’s biggest hits, star in a cartoon through green screen technology, and create their own animation using an app. The Lab will also feature a regular Cartoon Masterclass workshop, where artists and professionals from Rainbow will show kids the secrets behind the animation process.

New Argos Agreement for Cherokee

Cherokee Global Brands has announced that it has entered into a new license agreement with Argos, a subsidiary of Home Retail Group plc, to launch a broad family-assortment of Cherokee lifestyle products online, in catalog and in more than 750 Argos stores in the United Kingdom
Argos is one of the UK’s leading digital retailers, with customers able to shop through its website, its growing mobile site and apps, retail stores and catalog. Argos continues to be the UK’s largest high street retailer online with around 123 million customer transactions a year through its 750+ stores and 738 million website and app visits annually.
The family fashion assortment is scheduled to launch Fall 2015, in categories which focus on clothing, accessories and footwear. Cherokee at Argos will be accompanied by a fully integrated marketing campaign, which will include in-store branded signage, social and digital media and consumer focused promotions that enhance the “Feels Good” essence of the Cherokee brand.
Henry Stupp, Cherokee Global Brand’s CEO commented, “We are looking forward to the continued globalization of the Cherokee brand through our new partnership with Argos. The UK market, in particular, enjoys extremely high awareness and consumer satisfaction with Cherokee branded products. Earlier this year, Cherokee Global Brands conducted extensive market research surveys that confirmed the strength and awareness of our brand and the future opportunity of marketing Cherokee products through Argos, both in-store and online. Presently, Argos is the UK’s 3rd most visited online retailer with around 738 million website and app visits per year.”

DC Thomson Announces New Products and Partners

Deer Little ForestIn the run-up to this year’s Spring Fair in the UK, DC Thomson Consumer Products has announced new products and partners in  the gifting and homewares categories for The Beano and its stars Dennis the Menace and Gnasher . 
Tim Collins, Head of Brands, DC Thomson said, “Spring Fair is an integral platform to showcase our partners’ ranges. We have clearly differentiated design themes for our kids and adult products, and as such we have developed a segmented approach for our Beano portfolio. Classic artwork is used on high quality products that cater for the adult gift market, whilst the more lively Dennis the Menace and Gnasher ranges target our younger audience who know and love the prankster duo from the leading CBBC TV series, digital apps and recent publishing titles. We are confident that our licensing partners and their key lines will triumph at the show.”
New licensees include Rubies with a range of Dennis the Menace dress-up for adults and children. In addition, confectionery manufacturer and distributor Rose Confectionery unveiled their line of Dennis and Gnasher and The Beano treats and Neviti unveiled their partyware line.
Trademark Collections have signed for a new line of accessories including packbacks, wallets and lunch bags and Blue Sky have a range of stationery items which will debut at retail later this year.
Completing the roster of new licensees are The Lagoon Group with a line of games and practical joke products, Castlemelamine for The Beano accessories. 151 Products for air fresheners, Gibson Games for puzzles, Signature Gifts for personalised gifting items, GB Eye for branded posters and Hype for greetings cards.

Countdown to SMMEX

Smmex NewslettersThe countdown to SMMEX – the Sports Merchandise & Marketing Exhibition has begun and the organisers report that  a large number of manufacturers, suppliers & marketing specialists have joined the event. In all, more than 140 manufacturers, marketers and creative execs are taking part in the show, which will be held on 9 March at Wembley Stadium in Mondon.

The official show preview is now available for viewing at
For more information or to register for tickets, visit

Thunderbirds are Go!

Thunder Birds are Go!ITV Studios Global Entertainment recently unveiled new developments for its Classic Thunderbirds gifting category as it celebrates the entertainment icon’s 50thanniversary .
In 2015 it will be 50 years since the classic 1960s TV series first aired on television. To mark this milestone and in a move to expand its offering to loyal fans of the franchise, ITVS GE has worked with its licensees to unveil new additions to the Classic Thunderbirds gifting category that demonstrate the brand’s enduring popularity and timeless appeal.  
Bunkerbound will launch a selection of accessories including alarm clocks, travel gift sets, cufflinks, wallets, gadget cases, baggage and car gift sets, whilst Paladone’s extensive and quirky gifting range will feature stationery items, desktop accessories, mugs, dual purpose key rings, magnets, in addition to a ‘build your own’ series of the iconic vehicles and a genius glasses repair kit. Danilo will showcase a variety of diaries, calendars, greeting and sound cards, gift wrap, boxes and bags for fans and Demand Media will exhibit its new line of wooden and card jigsaw puzzles.
Plastic Head Distribution will present two ranges based on Classic Thunderbirds and the Gerry Anderson catalogue. Both lines will appeal to the nostalgia indie market and feature items such as t-shirts, hoodies, vests, sweaters, and accessories, including hats, bags, phone cases and home wares. GB Eye will also launch its latest selection of Classic Thunderbirds posters.
Tactic Games will be celebrating the anniversary with a limited edition Classic Thunderbirds Trivia Game. A must-have for all fans, the game will include a timer, 400 question cards with 1,000 questions and answers, in addition to a booster box which contains a further 250 questions.
Trudi Hayward, SVP, Head of Global Merchandising at ITVS GE says, “We have worked closely with our partners to commemorate the incredible 50 year history of this iconic brand through rich new gifting products that will appeal to loyal fans of the brand. Consumer demand and feedback that we are receiving for Thunderbirds is overwhelming and with so much more planned for this milestone anniversary, including the launch of the new Thunderbirds Are Go television series this Spring, we are in no doubt that 2015, is in fact, the year of Thunderbirds.”

Sambro Signs Paw Patrol in Multi-Territory Deal

Masha and the BearSambro has recently signed a multi-territory licensing deal with Nickelodeon & Viacom Consumer Products. This deal will see the licensed cross category manufacturer create a comprehensive range of Paw Patrol products.
The deal including the UK will see the firm produce Paw Patrol lines across the following categories: Arts & Crafts, novelty, pocket money, stationery, wheeled toys and bags. The products will feature the pack of six heroic puppies: Chase, Marshall, Rocky, Zuma, Rubble and Skye as well as their tech-savvy friend, 10 year old Ryder.  A co-production with Spin Master Entertainment, Paw Patrol follows the adventures of a boy and his team of heroic puppies as they work together on high-stakes rescue missions to protect the community of Adventure Bay. The series features a curriculum that focuses on teamwork and problem-solving and airs every day on Nick Jr. UK.
Nikki Samuels commented, "We are simply over the moon to have signed this deal. We have a fantastic relationship with Nickelodeon and will look to replicate the success of our other Nickelodeon licenses across the full Paw Patrol range. The fact that we are entering even more territories with this deal will allow us to raise our profile even further as we continue to produce high-quality licensed toys."


Perth Mint Honors Star Trek with Commemorative Coins           

Perth MintThe Perth Mint honors Star Trek: The Original Series with the release of two silver commemorative coins.

As the first coins of the new collector series, these 1-ounce silver proof tributes feature Captain Kirk and the U.S.S. ENTERPRISE NCC-1701 as they appear in the original TV show. The reverse of the Captain Kirk coin portrays a colored image of actor William Shatner as his Star Trek onscreen character, while the reverse of the U.S.S. Enterprise NCC-1701 coin depicts the United Federation of Planets’ logo and a color image of the starship flying through space. The inscription CAPTAIN JAMES T. KIRK, and STAR TREK: THE ORIGINAL SERIES U.S.S. ENTERPRISE NCC-1701, respectively, complete each design, along with The Perth Mint’s traditional P mintmark.
The obverse of each coin depicts the Ian Rank-Broadley effigy of Her Majesty Queen Elizabeth II, the monetary denomination, and the year.

The Perth Mint will issue up to 5,000 of the 2015 Star Trek – Captain James T. Kirk 1-ounce Silver Proof Coins; 5,000 of the 2015 Star Trek—U.S.S. Enterprise NCC-1701 1-ounce Silver Proof Coins; and 1,500 of the 2015 Star Trek Two-Coin Set, which features both colored releases.
The coins are under license by CBS Consumer Products.

New Clip Licensing Agency in Australia    

Born Licensing Pty Ltd has recently launched as Australia’s first-ever brand licensing agency that will focus solely on the clip licensing category for advertising purposes. The Melbourne-based company will hold representation agreements with global entertainment companies and will initially focus on the Australian and New Zealand markets.
Owner and Director, David Born, has long been involved with clip licensing, having previously worked for global studios in several senior roles across Australia and New Zealand as well as Europe, Africa and the Middle East.
“I’m thrilled to be launching a business that will solely focus on what I believe is the most exciting category in the brand licensing business - an area where entertainment and advertising come together in a really spectacular way.”
The term clip licensing can often be interpreted as simply placing existing footage in an advertisement. However, there’s a lot more to it, as David explains. “The clip licensing business is actually a lot broader than it sounds. There are many ways to leverage existing footage creatively. Additionally, there are a range of other clip licensing techniques that have proven to be effective such as using character likeness, recreating an iconic TV show or moving scene, using themes and plots or even simply featuring popular quotes and catch-phrases.”
David believes there has never been a better time than now to launch his clip licensing agency. “Right now is an interesting time in advertising. We know that it can be challenging for advertising messages to get through to target audiences. Consumers have more authority than ever before when it comes to how they engage with advertising. Mobility and digital segments are growing at a phenomenal pace and we really are seeing a major shift of power from advertiser to consumer.”


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

LIMA Seeks East, West Coast Regional Representatives

LIMA is seeking Regional Representatives for the New York and Los Angeles areas. The one-year term begins on January 1, 2015 and runs though December 31, 2015. Regional Representatives assist in the planning and coordination of LIMA networking events. To be considered, applicants must be current LIMA members in good standing or be employed by a current member in good standings.
Those interested should email by December 24 and answer the following questions:

  1. What is your licensing industry experience?
  2. Why do you want to be Regional Representative?
  3. What do you feel you can contribute to the Association and the industry in this role?


Toy & Product Design Professional Available for New Opportunities (Creative Director/ VP or Freelance Contract in Los Angeles)

Toy & Product Designer/ Developer with over 20 years experience, creating award winning design for: Toy, Product & Video Game Design, Graphics & Package Design, Theme Park & Entertainment Design, Branding, Creative Direction, Ideation, Inventing, Cartoon Voice-Overs, writing for Design Publications, and Design Education development.
Contact: Peter Wachtel at:

Licensing / Business Development Professional Seeks New Challenges

Jeff Quinn has 15 years experience in licensing and business development in the consumer goods Industry.  Expert at identifying opportunities and creating global strategies to develop incremental revenue streams.  Generated 50% + annual revenue increases for employers over past decade. 
Merchandise Licensing 
* Brands:  Disney, Warner Brothers, NFL, Fender Musical Instruments, Brainy Baby, etc. 
* Categories: apparel, action sports, home décor, books, toys, electronics,plush, multi-media, etc.  
* Licensed both in and out. Negotiated and wrote/co-wrote over 100 contracts.  
* Recruited and managed world leading agencies: Beanstalk, BLT, Evergreen Concepts, etc.
Brand Management
Expert at creating high profile strategic alliances to enhance brand awareness (Summit Entertainment, Vivendi, V-Tech, Chick-Fil-A restaurants, Lucky Brand etc.)
Consumer Packaged Goods
* Developed / marketed 350+ new products to multiple trade: mass, food, drug, specialty,  e-tail, etc.
* Created sales distribution networks on 6 continents and sourced product production on 5 
Open to global relocation.

Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

Operations Manager

becker&mayer!/SmartLab Toys seeks an Operations Manager.
To Apply:
Please submit your resume and cover letter detailing your skills in light of the above qualifications via email to Be sure to include “Operations Manager” in your subject line.

Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:


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