Email not displaying correctly? View it in your browser.
The Total Licensing Report
Licensing World Russia

AGP Signs Licensing Deals for Care Bears, Strawberry Shortcake, and Madballs

care bearsThe American Greetings Properties brands Care Bears and Strawberry Shortcake will collaborate with Socks and Accessories Brands Global to create product for the back-to-school season. SABG specializes in hosiery, legwear, and accessories for the whole family, such as socks, tights, leg warmers, boot cuffs, cozy socks, slipper socks, boot liners, and their own non-slip sock design. The branded products will be available in mass and mid-tier retailers, and shoe stores.
In addition, Care Bears will collaborate with Iron Fist and Buckle-Down. The Iron Fist junior apparel line will include shirts, sweaters, dresses, bags, and shoes featuring the characters. The collection will be available at specialty retailers and directly from Iron Fist this spring. Buckle-Down will use images and logos to create designs for belts, buckles, wallets, and accessories. The products will be available in the U.S. and Canada this winter.

Epic Rights Expands Roster of Legendary Music Artists

Epic Rights has expanded its client roster through new representation agreements with top musical artists, including Def Leppard, Billy Idol, Chicago, Doobie Brothers, Cinderella, Whitesnake, Jeff Beck, Jefferson Airplane, T. Rex, Velvet Revolver, and Yes. The company has also finalized multi-artists licensing agreements with select apparel licensees to develop fashion apparel programs for the brands.
Licensees for the program include Lauren Moshi, Retro Brands, Mighty Fine, Jerry Leigh, Life Clothing, Trevco, and Impact. The licensees will introduce rock apparel clothing lines, including T-shirts, fashion tops, knits, hoodies, sweatshirts, dresses, leggings, and loungewear. The apparel will debut across a broad range of retail channels throughout the U.S in the spring.

The Five Mile Press Signs On for Dumb Ways to Die

Dumb Ways to DieDumb Ways to Die has signed Australian publisher The Five Mile Press in a deal that coincides with the launch of the Dumb Ways to Die 2: The Games app last fall. The Five Mile Press, a wholly owned subsidiary of Bonnier Publishing Ltd., will develop a comprehensive line of storybooks, activity books, novelty books, and stationery products for distribution to major retailers beginning this year. The deal was spearheaded by Evolution LLC.
Metro Trains Melbourne will launch a dedicated e-commerce store that will feature a new line of Dumb Ways to Die products early this year. Categories include publishing, apparel, accessories, posters and paper goods, plush, novelties, first aid and safety products, and social messaging apps. Additional category partners are now being secured to round out the program.

All-American Licensing Group Signs PakLab for New Line

PakLab has developed 12 new solar products for its new line, Bay Soleil for Mandalay Bay. The products are inspired by Las Vegas’ desert surroundings and Mandalay Bay’s tropical pool paradise. They will assist with repairing skin damage caused by prolonged sun exposure and extreme environmental conditions.

Fred Rogers Co. Appoints HiHat Media to Expand Peg + Cat Brand

The Fred Rogers Co. has appointed HiHat Media to lead the U.S. branding licensing initiatives for its multi-Emmy award-winning PBS Kids series, Peg + Cat. HiHat Media will develop a broad consumer products campaign based on the highly rated math-based series for children and their families.
HiHat plans to kick off the Peg + Cat consumer products program with a master toy licensee, as well as partners in the apparel, bedding, stationery, gift categories, and more. Additional Peg + Cat licensees will be announced soon.
Peg + Cat follows Peg and her loyal sidekick, Cat as they embark on musical adventures, learning foundational math concepts along the way. Each episode features stories in which Peg and Cat encounter a problem that requires them to use math and problem solving skills to move the story forward.

Cheryl Stoebenau Named to Licensing Hall of Fame

LIMA has named Cheryl Stoebenau, president of CAS Marketing, to the Licensing Hall of Fame. This year’s induction ceremony will take place on June 9 at the LIMA Licensing Awards Ceremony during Licensing Expo in Las Vegas.
Stoebenau began her licensing career in 1972 with Hallmark, and then moved to Calico as executive director of licensing, working on the Cabbage Patch Kids before forming her own agency in 1986. She also works with LIMA’s Charity Committee, and has been a driving force in raising $5 million for the Children’s Brain Tumor Foundation.


Thunderbirds Are Go! from ITV Studios

ITV StudiosITV Studios Global Entertainment announces developments in the boys’ action adventure series, Thunderbirds Are Go!, and third party kids’ TV properties, Super 4 and Matt Hatter Chronicles.
Master toy partner Vivid Imaginations will be leading the lineup for Thunderbirds Are Go. The company will unveil the toy line at London’s Toy Fair, which features the Tracy Island play set, a vehicle play set, detailed action figures, and role play products. The toy line will debut at UK retail in the third quarter and will be supported by an extensive digitally integrated consumer marketing and retailer program.
In addition, other licensees for Thunderbirds Are Go! include Simon & Schuster and DC Thompson for publishing, Kokomo for personal care, Danilo for greeting cards and stationery, Posh Paws for accessories, and MV Sports for outdoor play. 
For the Matt Hatter Chronicles, master toy partner Simba Smoby UK debuted the first toy line for the brand in the UK, EMEA, and India last fall. The new year marks the start of a global licensing program that will include Australia, France, Spain, and Italy. ITVS GE is working with its 17 UK licensing partners to prepare retail launches this year.
The first line of Super 4 figures and play sets will launch at UK retail in the fourth quarter of this year. In addition, master publishing partners Bonnier Publishing and Redan are on board to launch products in the first quarter of next year.

Shopkins Licensing Campaign Expands to Games, Posters, and Plush

ShopkinsThe licensing campaign for Shopkins expands with three more licenses in the games, posters, and amusement plush categories. Winning Moves will launch their Shopkins line with a Top Trumps card game in markets worldwide, and will follow up with more games for the EMEA and Asia/Pacific markets. The games line will be available starting this spring.
Pyramid offers posters in all sizes for the UK and Ireland markets that are available now. Whitehouse Leisure will produce plush and key chains for the European amusement channels, set for release later this year. The licensees join Pedigree Books, DJ Murphy magazines, and Scholastic as licensees.

WBCP Signs Apparel Licensees for Classic Animation Brands

Looney TunesWarner Bros. Consumer Products (WBCP) has partnered with Forever 21, Bershka, Zara, Primark, Iceberg, H&M, and Lazy Oaf for Looney Tunes, Scooby-Doo, and Tom and Jerry apparel lines. Bershka will have a full denim line; Forever 21 has launched its apparel line in the U.S. and the UK; and other designers are combining the cartoon outlines with vintage photography.
WBCP plans to sign additional partners for Looney Tunes and other classic Warner Bros. classic animation brands this year and next year.

National Gallery Co. Awards License to iGadgitz for Mobile Accessories

National GalleryiGadgitz is the latest licensee in The National Gallery Co. Ltd. program, and will develop a new line of e-reader, tablet, and phone cases featuring National Gallery images. The line will be available in May in the UK, Europe, and the U.S. The images will include works by Canaletto, Georges Seurat, Leonardo da Vinci, George Stubbs, Ambrosius Bosschaert, and Vincent van Gogh.

Little Punk Signs with Brands with Influence

Children’s character brand Little Punk has announced a three year collaboration with brand and licensing company, Brands with Influence Worldwide. BWI will be working with Little Punk to grow the brand across the commercial and licensing sector.

Little Punk is a brand which has grown since its UK launch in 2012. It is now a major children’s retail brand, and with some big projects in the pipeline, Little Punk’s presence on the high street is set to grow over the next 12 months. Originally specialising in British children’s wear which is ethically made and sustainably sourced, Little Punk is being described as ‘possibly the coolest children’s brand in the UK right now.’

The Little Punk brand helps children celebrate individualism. The Little Punk ‘posse’ includes Little Punk, Paddy Punk, Skelly and Woody.

Helen Keenan, MD of Little Punk said, “I am delighted that BWI sees the commercial potential in Little Punk and our fun edgy characters. I firmly believe that Little Punk can be one of the biggest and most loved children’s character brands in the UK, and appointing BWI marks a significant milestone towards achieving that goal. Our Little Punk retail range and sticker t-shirts have been incredibly successful in the two years since launch and we are now looking to build on this success with a selection of licensing partners across a breadth of key retail categories. Without a doubt, Martin and his team at BWI are the right people to maximise our potential and take Little Punk to the next level in the UK – watch this space!”

Martin Lowde, MD of BWI added, ‘We were first presented with the Little Punk artwork at Brand Licensing Show in London and immediately fell in love with the whole look and feel of the characters and artwork. When we discovered the extensive retail and product development that had already taken place we were really keen to work with Helen and her design team. Little Punk represents an exciting licensing opportunity across a raft of categories and is a refreshing new take on an iconic theme.”

National Geographic License for Clementoni

Clementoni has signed a deal with National Geographic to produce a series of licensed National Geographic adult jigsaw puzzles with the first launch available February.
Clementoni will have access to millions of images from the national Geographic catalogue, ranging in subject from nature and wildlife, people and places, science, world culture and exploration.
The jigsaw puzzle collection features images of cultures, nature and adventures from countries including Norway, India, Senegal and the Bahamas. The photography is encapsulated in six 1,000-piece original jigsaw puzzles.
Michele Marziliano, UK Country Manager, Clementoni, said: “We are thrilled to have signed this deal with National Geographic and are proud to be transforming their stunning photography into jigsaw puzzles.”
“We’re excited to collaborate with Clementoni on this new puzzle collection,” added Krista Newberry, National Geographic’s senior vice president, licensing for North America. “Together, we’ll work together to find images that appeal to a wide range of enthusiasts and feature the stunning composition and unique subject matter that make National Geographic’s images so iconic.”

Dreamtex Inks Deal for Jurassic World

UK-based Dreamtex Ltd has inked a deal with Universal Partnerships & Licensing to create a Jurassic World themed home textile collection, which includes bedding, cushions, towels and blankets.  The deal was brokered by CPLG, Universal’s licensing agent in the UK.
Commercial Director Andrew Downie said, “We are all incredibly excited about Jurassic World. We have some great ideas for the range, and we are really looking forward to developing the concepts.”  
Steven Spielberg returns to executive produce the long-awaited next installment of his Jurassic Park series, Jurassic World.  Colin Trevorrow directs the action-adventure from a screenplay he wrote with Derek Connolly.  Frank Marshall and Patrick Crowley join the team as producers.  Jurassic World will be released in 3D by Universal Pictures on June 12, 2015.  Dreamtex’s range of products will be available starting May 2015.

Pokemon Shuffle to Debut

The Pokémon Company International and Nintendo have announced Pokémon Shuffle, a new game for Nintendo 3DS and Nintendo 2DS systems that can be downloaded by players from Nintendo eShop at no cost.

In Pokémon Shuffle, players will put their puzzle-solving skills to the test as they battle wild Pokémon across a variety of stages.

Clearing Pokémon efficiently is the key to success, and players will be able to take advantage of their own Pokémon’s type during gameplay. Each Pokémon has a specific type, such as Fire, Water or Grass, with each type having its own strengths and weaknesses.

The Pokémon Company International also today revealed Hoopa, a newly discovered Pokémon from the Pokémon Omega Ruby and  Pokémon Alpha Sapphire video games.

A  new trailer featuring the Mythical Pokémon has been released on and Pokémon’s official YouTube channel today. Pokémon Omega Ruby and  Pokémon Alpha Sapphire players should stay tuned to and Pokémon social media channels for information on how to obtain Hoopa.

Shaun the Sheep Promotes English Tourism

VisitEngland, the national tourist board, has announced a new £4m campaign starring BAFTA winning Shaun the Sheep, designed to inspire Britons to take a holiday at home this year.  Following his movie debut this Spring, the loveable character will appear in a TV advertisement later this year encouraging consumers to book a holiday through their local travel agent.

Led by VisitEngland and supported by the home nation tourist boards of Scotland, Wales and Northern Ireland, the £4m campaign will follow Shaun the Sheep as he goes on holiday in the UK with his farmyard friends. The tourism advertisement will follow on from Aardman’s latest film, Shaun the Sheep The Movie due to launch in theatres worldwide from 6th February and the opening of the ‘Shaun the Sheep Experience at Land’s End’– a Shaun the Sheep themed attraction - in Cornwall in March.

High-street travel agents including Thomas Cook, Thomson, Advantage, Worldchoice, Barrhead Travel, Hays Travel, Bath Travel and Midcounties Cooperative will be participating in the campaign to promote ‘baa-rilliant’ deals around the UK for the summer period.  Also on board are operators, Superbreak, Hoseasons, Bourne Leisure, Shearings Holidays and Attraction World, all of which provide an outstanding level of service and knowledge when booking a UK break.


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

LIMA Seeks East, West Coast Regional Representatives

LIMA is seeking Regional Representatives for the New York and Los Angeles areas. The one-year term begins on January 1, 2015 and runs though December 31, 2015. Regional Representatives assist in the planning and coordination of LIMA networking events. To be considered, applicants must be current LIMA members in good standing or be employed by a current member in good standings.
Those interested should email by December 24 and answer the following questions:

  1. What is your licensing industry experience?
  2. Why do you want to be Regional Representative?
  3. What do you feel you can contribute to the Association and the industry in this role?


Toy & Product Design Professional Available for New Opportunities (Creative Director/ VP or Freelance Contract in Los Angeles)

Toy & Product Designer/ Developer with over 20 years experience, creating award winning design for: Toy, Product & Video Game Design, Graphics & Package Design, Theme Park & Entertainment Design, Branding, Creative Direction, Ideation, Inventing, Cartoon Voice-Overs, writing for Design Publications, and Design Education development.
Contact: Peter Wachtel at:

Licensing / Business Development Professional Seeks New Challenges

Jeff Quinn has 15 years experience in licensing and business development in the consumer goods Industry.  Expert at identifying opportunities and creating global strategies to develop incremental revenue streams.  Generated 50% + annual revenue increases for employers over past decade. 
Merchandise Licensing 
* Brands:  Disney, Warner Brothers, NFL, Fender Musical Instruments, Brainy Baby, etc. 
* Categories: apparel, action sports, home décor, books, toys, electronics,plush, multi-media, etc.  
* Licensed both in and out. Negotiated and wrote/co-wrote over 100 contracts.  
* Recruited and managed world leading agencies: Beanstalk, BLT, Evergreen Concepts, etc.
Brand Management
Expert at creating high profile strategic alliances to enhance brand awareness (Summit Entertainment, Vivendi, V-Tech, Chick-Fil-A restaurants, Lucky Brand etc.)
Consumer Packaged Goods
* Developed / marketed 350+ new products to multiple trade: mass, food, drug, specialty,  e-tail, etc.
* Created sales distribution networks on 6 continents and sourced product production on 5 
Open to global relocation.

Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

Operations Manager

becker&mayer!/SmartLab Toys seeks an Operations Manager.
To Apply:
Please submit your resume and cover letter detailing your skills in light of the above qualifications via email to Be sure to include “Operations Manager” in your subject line.

Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:


For up-to-the-minute licensing news, current and back issues, and more, visit The Licensing Book's blog!

The Licensing Book Blog



Why not join us on Total Licensing's Blog for activities, news, comment, and much more by clicking on the image below:

The Licensing Book Blog
22 January 2015
Brought to you by
the publishers of
The Licensing Book
and Total Licensing

Subscribe Now

Sony Pictures

Saban Brands

El Ocho

El Ocho

Total Brand Licensing

Total Licensing Australia

Total Licensing Australia


Total Licensing Australia

TL New Europe

The Licensing Book
Click above to visit the
Adventure Publishing
Group website

The Licensing Book
Click above for
the latest copy of

The Licensing Book

Total Licensing

Click above for
the latest copy of

Total Licensing

LIMA Member

Total Art Licensing
Click above for
the latest copy of

Total Art Licensing

Total Licensing Website
Click above to
visit the

Total Licensing

Francesca Ash
Laurie Schacht
Jonathan Samet
Jackie Breyer
Jerry Wooldridge

Becky Ash
Christine Duhaime
Deanna Atkins
Marissa DiBartolo
Phil Guie
Magdalene Michalik
Ali Mierzejewski

To subscribe to The Total Licensing Report, free of charge, please
click on the button above and complete the form.
Alternatively, paste
into your browser.

We are pleased to offer you this free newsletter but do not wish to send unwanted email. If you wish to unsubscribe from future emails, please click here and you will be removed with in the week.

For further information about Adventure Publishing Group or our other publications
The Licensing Book, The Toy Book, or The Toy Report
email us at
or visit our Web site at
Adventure Publishing Group 307 7th Avenue, Suite 1601, New York, NY 10001 U.S.A
(p) 212-575-4510

For more information on Total Licensing contact Jerry Wooldridge
or visit our Web site
Total Licensing Ltd. 4 Wadhurst Business Park, Faircrouch Lane
Wadhurst, East Sussex TN5 6PT ENGLAND
+44 1892 782220

Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved.

Our mailing address is:

unsubscribe from this list    update subscription preferences