Email not displaying correctly? View it in your browser.
The Total Licensing Report
Licensing World Russia

Rubie’s Unveils New Licenses for Dress Up Line

imagine by rubiesImagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., announces new licensed products and accessories in its 2015 collection. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character year round.
Imagine’s new licenses inspired by 2015’s most anticipated movies include Avengers: Age of Ultron, Star Wars: The Force Awakens, and Minions. In addition to these newly acquired licenses, the following properties are also included in the current repertoire of Imagine products: Guardians of the Galaxy, Captain America, Superman, Spider-Man, Batman, Wizard of Oz, WWE, Teenage Mutant Ninja Turtles, My Super Best Friends, and many more. Non-licensed products are also available. The philosophy behind the entire collection is to encourage kids to dream, believe, and achieve through the art of imagination.

Chinese Laundry Expands into New Categories with SGFootwear

chinese laundryChinese Laundry has entered into a new partnership with SGFootwear to introduce new categories in slippers, flip flops, and a children’s collection.
Chinese Laundry debuted the slippers collection last month. The flip flops and children’s collections will launch next spring. The footwear will available at Chinese Laundry boutiques,, and at select department stores.

The Alphabet City Launches Licensing Program

alphabet cityThe Alphabet City will expand its brand into the licensing category following the success of its books and removable wall decals and coasters.
The brand is available for licensing across categories including apparel and accessories, crafting, digital and online formats, gift and novelty items, home furnishings and decorative accessories, housewares and home décor, infant and juvenile products, publishing goods, and toys and games.

GBI Signs Chronicle Books as Publishing Partner for From Frank Brand

Genius Brands International has finalized an agreement with Chronicle Books to publish a new From Frank book called Don’t Fart When You Snuggle: Lessons on How to Make Humans Smile, as well as a 2016 wall calendar.

From Frank began as a line of witty greeting cards and has become a humor lifestyle brand with a range of new products to be introduced this year, including lottery tickets, sticky notes, boxed cards, notepads, emoticons, a photo bomb app, a 2015 wall calendar, 1,000-piece jigsaw puzzles, pins, stickers, air fresheners, and magnets. GBI is also currently in discussions with partners to develop pet products, stationery, party supplies, apparel, accessories, plush, novelties, and more.

Archie Comics, GBI Partner with Marc Ecko for 75th Anniversary Designs

Genius Brands International is building a consumer products program for Archie Comics to coincide with the brand’s 75th anniversary. Marc Ecko has signed on to design an exclusive capsule of Archie-themed apparel for men under the Marc Ecko Cut & Sew Brand.

Blissliving Home Partners with Avanti Linens

Blissliving homesBlissliving Home, a premium home lifestyle brand wholly owned by creator and CEO Mei Xu, announced a new licensing partnership with Avanti Linens. Avanti Linens has been granted the exclusive rights for the Blissliving Home and Dream by Blissliving Home brands in the U.S. and Canada for shower curtains, bath towels, bath rugs, and bath accessories. The partnership was brokered by Jewel Branding & Licensing, the licensing agency for Blissliving Home.
Mei Xu, the creative director for Blissliving Home under the company’s new licensing business model, has worked with Ellery Homestyles and Avanti’s creative teams over the past 6 months to design a cohesive top of bed and bath collection launching this spring. The new collection is inspired by Mei Xu’s travels in Mexico City and will be introduced at New York Home Fashions Market Week in March. The line will be available to ship starting in August.

Lowe’s to Introduce HGTV Home by Sherwin-Williams

The HGTV Home, by Sherwin-Williams brand paints will be available at Lowe’s stores and on beginning in March. The product line will feature a new interior and exterior paint program available at Sherwin-Williams’ company stores and Lowe’s stores nationwide.
The HGTV Home by Sherwin-Williams color palette will offer 16 designer-inspired color collections, eight of which will be exclusive to Lowe’s. Each collection will include 20 coordinating colors along with design tips for homeowners.
In total, consumers will be able to select from 1,100 shades within the full HGTV HOME by Sherwin-Williams color offering, including the designer-inspired collections and other classic colors selected by the color experts at HGTV and Sherwin-Williams. Additionally, Sherwin-Williams will provide Lowe’s with two independent brands of paint that will serve professional painters and property managers: Painter’s Masterpiece and Property Advantage.

Debbie Taylor-Kerman Announces New Collections

Debbie Taylor-Kerman has announced the addition of new ornaments, giftware, and home décor, building upon the success of the Cheeky Pumpkins Halloween and Mistle Toes Christmas collections by One Hundred 80 Degrees. Collections will be showcased in the showroom of One Hundred 80 Degrees this week in Atlanta and at other upcoming winter gift shows across the country.
Also new for Debbie Taylor-Kerman in 2015 is her partnership with Boston International for both everyday and seasonal collections. Pam Metz, President of Boston International, speaking about her first licensed program with Debbie Kerman-Taylor comments: “We love her outlook on life. Ahoy Buoy is a great look that crosses over many summer traditions, be it life at the sea, the color of 4th of July or even lakeside living.”


eOne Appointed Licensing Partner for DreamWorks’ The BFG

Entertainment One Licensing (eOne) has acquired the pan-European licensing rights to the upcoming DreamWorks Studios film, The BFG, to be directed by Steven Spielberg. Adapted from Roald Dahl’s classic children’s book, The BFG is set for release next summer, and eOne will be distributing the movie in all media in the UK. This will enable eOne to put together a fully integrated campaign across all areas to support the film release. eOne will work closely with Striker Entertainment, which have been appointed as agent for all other remaining territories.
The BFG—which is short for “Big Friendly Giant”—is the tale of a young London girl and the mysterious Giant who introduces her to the beauty and peril of Giant Country. DreamWorks acquired the rights to the book in 2010 after Kathleen Kennedy brought it to the company. The book was published in 1982 with illustrations by Quentin Blake.

Rovio, Baltika Breweries Partner for Angry Birds-Themed Drinks in Russia

Rovio Entertainment Ltd. has partnered with Baltika Breweries LLC for production and distribution of four new Angry Birds soft drinks in Russia. The flavors will come in Red (tropical), Chuck (orange), Bomb (cola), and Minion Pig (apple-pear), and will be distributed throughout Russia. The canned drinks will include Angry Birds award codes that unlock Angry Birds game content.

Rovio also recently announced several important deals in key markets worldwide. In China, Rovio signed a partnership with Alibaba and Shanghai Media Group to introduce Angry Birds Stella to the market and a deal with Gougou Group to open nine Angry Birds attraction parks by 2018. In Brazil, Rovio has partnered with Burger King to bring the Angry Birds brand to restaurants nationwide.

Masha and The Bear Comes to Life on Ice

Ink Global will launch an ice show based on Russian animation Masha and The Bear next year. The show will tour Slovakia and the Czech Republic before touring other countries in the European Union. Slovak and Czech authors and artists wrote the script, choreographed, and produced the design of the new ice show, which will combine dance and figure skating with 3-D projection effects.

Pedigree Picks Up Plants vs. Zombies

Pedigree is set to launch an activity annual and an activity annual bumper pack for Plants vs. Zombies, from PopCap Games, a division of Electronic Arts. The product will hit shelves next month in the UK and Ireland, Commonwealth countries, and North America.
The new deal adds to the brand’s licensing presence, with Plants vs. Zombies represented by a host of licensees across multiple categories. Partners include Cooneen for nightwear and underwear, Smith & Brooks for apparel, Portico for greetings cards, K'NEX for construction toys, Character World for homewares, A4T for digital peripherals, and Jazwares for plush and toys.

Danilo to Produce National Gallery Calendar and Diary Line

The National Gallery Co. Ltd. has awarded Danilo Promotions Ltd. license to produce 2016 calendars and diaries illustrated with some of the most famous paintings from the National Gallery collection. The line will be available in gift shops, stationery shops, major stores, supermarkets, and online at the end of the year.

eOne Partners with Mark Gordon

Entertainment One has acquired a majority stake (51%) in The Mark Gordon Company, and the joint venture will see a new independent studio coming from the two companies.
eOne and The Mark Gordon Company will finance and produce feature films and content for network, cable and digital platforms, to be distributed by eOne internationally.
The Mark Gordon Company, known for its work on series including Army Wives and Criminal Minds, will work with eOne  with Mark Gordon as CEO.

Calypso Soft Drinks Sees Major Makeover

Calypso Soft Drinks, part of Cott Beverages, has updated its pack design for Aquajuice, its flagship range of still Juicy Water drinks. 
Following a comprehensive review of its successful, growing ‘School Compliant’ portfolio, the company has launched the new designs to offer universal appeal across the foodservice and education sectors.
Michele Davies, Marketing Manager at Calypso said, “The trade has responded really positively to the new look for our Aquajuice range and sales have already grown since initially introducing it to buyers.”

Rockpool and LMI Building New Initiatives

Rockpool Licensing and LMI are teaming up to develop new licensing initiatives for LMI’s portfolio of properties.
In addition to Game of Thrones, which LMI represents through Bradford License Europe, LMI also represents iconic brands such as MG, Morris, Austin-Healey, BSA and Shell in association with Innovation 1st.    
Vickie O’Malley, MD of Rockpool will be seeking new partnerships on LMI’s behalf.
Vickie comments: “It’s fantastic to be working with Andrew and the team to extend the programmes for their properties. Game of Thrones is naturally a key focus and I’m especially interested to meet potential partners in homewares, gifting, jewellery and collectables at upcoming trade fairs.” 
Andrew Maconie, CEO LMI says “We are delighted to be working with Vickie and feel that together we can develop some innovative partnerships with key licensees.”

Northern Light Fund Quiz Announced

Tickets are now on sale for the Northern Light Fund Quiz, which will be held on 19 March 2015 at Bierkeller, Manchester Printworks.
The Light Fund, created in 2004 is an industrywide charity that raises monies to fund worthwhile charity projects to help children, women and men, and has raised over £500,000 since 2004.
To be involved with this year’s quiz, or to find out more about The Light Fund, please email Max Arguile
This year’s theme is Allo Allo!


SingTel mio TV Launches Seven Turner Channels

SingTel mio TV and Turner Broadcasting System Asia Pacific, Inc. have announced a carriage deal for seven Turner channels to be made available on the SingTel mio TV platform from January 6. 
Ricky Ow, Turner International Asia Pacific’s President, said: “With this new partnership with SingTel, our portfolio of leading TV brands is now available in all Singapore pay-TV households. Singaporeans have enjoyed our brands and content for years, so we are excited to offer our channels to an even bigger audience.”
Mr Goh Seow Eng, MD of TV, SingTel, said, “These channels are a much anticipated addition to mio TV’s news, kids and entertainment categories. Our customers will undoubtedly enjoy the wider selection of programmes. To offer our customers a glimpse of the new programming, we are pleased to offer a free preview of all the new channels from today until March 5.”


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox

LIMA Seeks East, West Coast Regional Representatives

LIMA is seeking Regional Representatives for the New York and Los Angeles areas. The one-year term begins on January 1, 2015 and runs though December 31, 2015. Regional Representatives assist in the planning and coordination of LIMA networking events. To be considered, applicants must be current LIMA members in good standing or be employed by a current member in good standings.
Those interested should email by December 24 and answer the following questions:

  1. What is your licensing industry experience?
  2. Why do you want to be Regional Representative?
  3. What do you feel you can contribute to the Association and the industry in this role?


Toy & Product Design Professional Available for New Opportunities (Creative Director/ VP or Freelance Contract in Los Angeles)

Toy & Product Designer/ Developer with over 20 years experience, creating award winning design for: Toy, Product & Video Game Design, Graphics & Package Design, Theme Park & Entertainment Design, Branding, Creative Direction, Ideation, Inventing, Cartoon Voice-Overs, writing for Design Publications, and Design Education development.
Contact: Peter Wachtel at:

Licensing / Business Development Professional Seeks New Challenges

Jeff Quinn has 15 years experience in licensing and business development in the consumer goods Industry.  Expert at identifying opportunities and creating global strategies to develop incremental revenue streams.  Generated 50% + annual revenue increases for employers over past decade. 
Merchandise Licensing 
* Brands:  Disney, Warner Brothers, NFL, Fender Musical Instruments, Brainy Baby, etc. 
* Categories: apparel, action sports, home décor, books, toys, electronics,plush, multi-media, etc.  
* Licensed both in and out. Negotiated and wrote/co-wrote over 100 contracts.  
* Recruited and managed world leading agencies: Beanstalk, BLT, Evergreen Concepts, etc.
Brand Management
Expert at creating high profile strategic alliances to enhance brand awareness (Summit Entertainment, Vivendi, V-Tech, Chick-Fil-A restaurants, Lucky Brand etc.)
Consumer Packaged Goods
* Developed / marketed 350+ new products to multiple trade: mass, food, drug, specialty,  e-tail, etc.
* Created sales distribution networks on 6 continents and sourced product production on 5 
Open to global relocation.

Licensing/Sales Director

Boutique brand development & licensing agency is seeking a sales/retail business director to work closely with CEO on all aspects of sales, marketing, and retail development for the company's art & design lifestyle brands.

This position requires a motivated candidate who is adaptable and comfortable in a small company environment. Key responsibilities for this position include growing sales by identifying and qualifying potential licensees, soliciting and negotiating proposals, giving sales presentations to prospects and retail executives, and day-to-day account management. Director will also assist CEO with management of international sub-agents, execution of retail programs/pop-up shops and marketing initiatives, and implementation of marketing campaigns/social media strategies. This position entails moderate domestic and international travel, including attendance at trade events such as the Licensing Show, MAGIC, Comic-Con, Toy Fair, etc.

For information, please contact

Operations Manager

becker&mayer!/SmartLab Toys seeks an Operations Manager.
To Apply:
Please submit your resume and cover letter detailing your skills in light of the above qualifications via email to Be sure to include “Operations Manager” in your subject line.

Professional with Two Decades Experience Seeks New Opportunities

Petrus J. Horemans is a trilingual (Dutch-French-English) Belgian professional and has more than 20 years in creative and brand licensing, partnership, co-branding, and line extension of character merchandising of IP rights. He has worked with The Adventures of Tintin, The Swatch Group, Orange, Renault France, Coca Cola, The Royal Mint of Belgium, among others, and has in-depth knowledge of the licensing industry, and general management.

He now seeks new opportunities in the licensing industry for a permanent position with licensors or licensees and is willing to relocate.

To contact:

Business Professional Available for Opportunities

Paul Tamayo is an experienced business professional in competitive sales environments, throughout multiple industries. He has brand management experience with licensed consumer products.

He has strong management skills for creating and implementing strategic plans that deliver profitable financial results. He is bilingual and based in the States.

For further information and full CV, please contact: Phone (516) 318-2354 / E-mail

Licensing/Marketing Professional Available for New Opportunities

Bruce Anthony has over 40 years of creative Licensing, Domestic and Overseas Sourcing, Marketing, Sales experience, and assisting in "Total Management" abilities.

He has hands-on experience of multiple successful projects and experience working within the world of consumer packaged goods, specializing in souvenir, gift & stationery, sporting goods, educational and generic toys, cosmetics, room/home décor fields. He has worked with The Walt Disney Company, Coca Cola Sony Entertainment, 20th Century Fox, Warner Brothers, among others, and has in-depth knowledge of most of the retail categories of trade, as well as the licensing industry! He is looking for new opportunities in the licensing industry for a permanent position with licensors or licensees.

To contact:


For up-to-the-minute licensing news, current and back issues, and more, visit The Licensing Book's blog!

The Licensing Book Blog



Why not join us on Total Licensing's Blog for activities, news, comment, and much more by clicking on the image below:

The Licensing Book Blog
8 January 2015
Brought to you by
the publishers of
The Licensing Book
and Total Licensing

Subscribe Now

Sony Pictures

Saban Brands

El Ocho

El Ocho

Total Brand Licensing

Total Licensing Australia

Total Licensing Australia


Total Licensing Australia

TL New Europe

The Licensing Book
Click above to visit the
Adventure Publishing
Group website

The Licensing Book
Click above for
the latest copy of

The Licensing Book

Total Licensing

Click above for
the latest copy of

Total Licensing

LIMA Member

Total Art Licensing
Click above for
the latest copy of

Total Art Licensing

Total Licensing Website
Click above to
visit the

Total Licensing

Francesca Ash
Laurie Schacht
Jonathan Samet
Jackie Breyer
Jerry Wooldridge

Becky Ash
Christine Duhaime
Deanna Atkins
Marissa DiBartolo
Phil Guie
Magdalene Michalik
Ali Mierzejewski
Alexis Willey

To subscribe to The Total Licensing Report, free of charge, please
click on the button above and complete the form.
Alternatively, paste
into your browser.

We are pleased to offer you this free newsletter but do not wish to send unwanted email. If you wish to unsubscribe from future emails, please click here and you will be removed with in the week.

For further information about Adventure Publishing Group or our other publications
The Licensing Book, The Toy Book, or The Toy Report
email us at
or visit our Web site at
Adventure Publishing Group 307 7th Avenue, Suite 1601, New York, NY 10001 U.S.A
(p) 212-575-4510

For more information on Total Licensing contact Jerry Wooldridge
or visit our Web site
Total Licensing Ltd. 4 Wadhurst Business Park, Faircrouch Lane
Wadhurst, East Sussex TN5 6PT ENGLAND
+44 1892 782220

Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved.

Our mailing address is:

unsubscribe from this list    update subscription preferences